
这个市场不值得进入,已经明显走向价格战和过度拥挤,新品牌基本没有跑通。 现有数据里,新品牌只有 Doranven 1 个,却一次性上了 14 个新产品,盈利 0、失败 14,近 12 个月新上架产品整体成功率也是 0%;这已经不是“能不能做”,而是“进去就会被打掉”的状态。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论:不建议进入,这个市场已经接近/处于饱和与价格战区间,500,000 CNY 预算可以覆盖入场,但不足以支撑长期竞争。 结果很明确:用户预算“够开单”,但不够“打赢市场”;按当前数据,这不是一个适合中小卖家切入的市场。
Alternative solutions may pose a risk to your investment in certain markets.
结论很直接:这个市场不值得进入,属于高风险、接近价格战的赛道。 新品牌几乎没有成功样本,反而是大量新上架都失败;老品牌靠规模和历史积累还能跑出来,但这不是小商家能复制的路径。
这个市场不值得进入。利润结构已经偏向低利润和价格战,且新品几乎没有真正的成功样本;对小品牌来说,必须靠强营销甚至偏激进打法才有机会,但这类打法不应被当作正常可复制的成功。
数据上看,已知利润分布里,整体产品中低于10%利润的占22.58%(-10%到0%为24.19%,0%到10%为16.13%),而新品里有利润数据的样本几乎全部挤在10%~20%区间,达到76.47%,但这并不代表好做,因为新品总样本里100%都落在“其他/暂未验证”,说明真正跑通的新品很少;更关键的是,新品牌 Doranven 进入后,14个产品0个盈利,成功率0%,而老品牌 Onmiwod 只有50%,WOGOD 也只有20%,这说明市场不是给新品牌留机会,而是把新品牌快速筛掉。新品侧的结论更直接:新品牌新品盈利率为0%,老品牌新品盈利率也为0%,不是普通小商家能稳定复制的环境。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09WVZMKWG | Onmiwod | 2022-04-24 | Yes | $13.02 | 6000pcs | $78120.0 | 13.22% | $10327.47 |
![]() | B0C8VCP3CX | Onmiwod | 2023-06-21 | Yes | $11.07 | 2000pcs | $22140.0 | 12.37% | $2738.72 |
![]() | B0CQYKFDR9 | Onmiwod | 2024-02-28 | Yes | $10.71 | 2000pcs | $21420.0 | 10.09% | $2161.28 |
![]() | B0CZNNTD3N | WOGOD | 2024-04-02 | Yes | $32.99 | 100pcs | $3299.0 | 16.94% | $558.86 |
![]() | B08C2RN7FL | WOGOD | 2020-06-30 | Yes | $11.9 | 300pcs | $3570.0 | 10.94% | $390.56 |
![]() | B0C8VG437Q | Onmiwod | 2023-06-21 | Yes | $14.03 | 50pcs | $701.5 | 20.42% | $143.25 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0H1R3NZVH | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 17.44% | $- |
![]() | B0H1QYQF3P | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 17.44% | $- |
![]() | B0H1R1121K | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 17.44% | $- |
![]() | B0H1R2WC8Q | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 19.52% | $- |
![]() | B0H1QW6QPH | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 17.44% | $- |
![]() | B0H1QR2BD2 | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 17.44% | $- |
![]() | B0H1QSLZNP | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 17.86% | $- |
![]() | B0H1R2K22Z | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 17.44% | $- |
![]() | B0H1QTC1HH | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 17.44% | $- |
![]() | B0H1QSWT8Z | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 19.52% | $- |
![]() | B0H1QVJQRP | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 17.44% | $- |
![]() | B0H1QZ66BG | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 17.44% | $- |
![]() | B0H1QNXJ9C | Doranven | 2026-05-14 | No | $16.99 | -pcs | $- | 18.27% | $- |
![]() | B0GVRHFH1H | DIDA | 2026-04-02 | No | $- | -pcs | $- | -% | $- |
![]() | B0H1R18M2B | Doranven | 2026-05-14 | No | $- | -pcs | $- | -% | $- |
![]() | B0H5JWTPJM | MUSO | 2026-06-16 | No | $- | -pcs | $- | -% | $- |
![]() | B0GRH7PWZQ | New Bee | 2026-03-06 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,已经是高风险、接近价格战的赛道。 新品几乎全军覆没:样本里17个新上架产品,盈利率0%,整体可判定盈利产品仅9.68%,而新上架产品盈利率直接是0%。同时,品牌进入节奏很差,2026年新增新品集中爆发,但全部都是非盈利,说明这不是增长机会,而是竞争迅速加剧的信号。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是高风险且接近价格战/过度拥挤状态。 近端新品几乎全军覆没:新品牌 Doranven 一次上新 14 个 ASIN,0 个盈利、14 个不盈利;最近新增的 17 个新品里,全部都落在“不盈利”一侧,最新月份也连续只有不盈利新增,说明进入难度正在变高,不是在变好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 17 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |