
这个市场不值得进入,原因很清楚:它已经进入高竞争、低容错阶段,新品牌几乎没有稳定复制的成功路径。 新上架产品只有16.67%盈利,整体新产品成功率也只有23.08%,而且最近一批新品里几乎全是失败或暂未跑出来,说明不是新机会,而是被成熟品牌和价格竞争压住的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:用户可以进场,但这个市场不适合轻松入局,属于“能赚但不轻松”的高门槛市场。 以用户50万人民币预算来看,能覆盖单个ASIN的前期启动成本;但市场里真正能跑出来的,基本都不是低配打法,且新品牌几乎都要靠差异化和持续投放才能站住。
Alternative solutions may pose a risk to your investment in certain markets.
结论很直接:这个市场不适合进入。 目前不是“可试水”的机会,而是一个明显的价格竞争场;新品里真正赚钱的只占16.67%,而新品牌新品盈利率只有100%但样本只有1个,不能代表市场整体,小品牌一旦没有明显差异化,很容易被压到不赚钱。
这个市场不值得进入,已经接近价格战+头部品牌垄断的组合风险。 核心数据很直接:整体可识别利润里,盈利产品只占57.38%,但新上架产品只有16.67%盈利;新品牌并没有形成可复制的低门槛机会,真正跑出来的是 Kikcoin 这种新品牌中的例外,而主流盈利样本几乎都来自老品牌 LSongSKY。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09VSC174G | LSongSKY | 2022-03-17 | Yes | $41.29 | 1000pcs | $41290.0 | 23.36% | $9645.35 |
![]() | B0CR1H62V6 | MR. COVER | 2023-12-27 | Yes | $45.47 | 400pcs | $18188.0 | 28.21% | $5130.84 |
![]() | B0DJY15JBL | LSongSKY | 2024-10-10 | Yes | $46.7 | 400pcs | $18680.0 | 27.34% | $5107.12 |
![]() | B0FX8JX1HZ | LSongSKY | 2025-10-22 | Yes | $46.99 | 400pcs | $18796.0 | 27.08% | $5089.96 |
![]() | B0F62BDZB4 | LSongSKY | 2025-04-23 | Yes | $46.6 | 400pcs | $18640.0 | 27.06% | $5043.99 |
![]() | B0FX8KF9CG | LSongSKY | 2025-10-22 | Yes | $46.45 | 400pcs | $18580.0 | 26.94% | $5005.46 |
![]() | B0B7RYGQHC | LSongSKY | 2022-07-27 | Yes | $41.35 | 400pcs | $16540.0 | 26.58% | $4396.34 |
![]() | B0BN2W8R2F | LSongSKY | 2022-11-22 | Yes | $41.64 | 400pcs | $16656.0 | 25.18% | $4193.99 |
![]() | B0BHY1LHGR | LSongSKY | 2022-10-12 | Yes | $41.36 | 400pcs | $16544.0 | 24.44% | $4043.36 |
![]() | B0BXSL5GSJ | ULTCOVER | 2023-03-08 | Yes | $47.24 | 400pcs | $18896.0 | 19.25% | $3637.48 |
![]() | B0CR1JNZTF | MR. COVER | 2023-12-27 | Yes | $37.64 | 400pcs | $15056.0 | 23.94% | $3604.41 |
![]() | B08PBXKJSW | ULTCOVER | 2020-11-30 | Yes | $44.3 | 400pcs | $17720.0 | 19.74% | $3497.93 |
![]() | B07FNPMKZY | Vailge | 2018-05-18 | Yes | $43.66 | 400pcs | $17464.0 | 19.93% | $3480.58 |
![]() | B092M6S4LD | ULTCOVER | 2021-04-15 | Yes | $46.64 | 400pcs | $18656.0 | 16.82% | $3137.94 |
![]() | B07RXQFV6Z | Vailge | 2018-05-18 | Yes | $42.67 | 300pcs | $12801.0 | 24.31% | $3111.93 |
![]() | B089VK93WX | ULTCOVER | 2020-10-06 | Yes | $43.92 | 400pcs | $17568.0 | 17.08% | $3000.62 |
![]() | B07FNQ9YVV | Vailge | 2018-05-18 | Yes | $40.66 | 300pcs | $12198.0 | 22.49% | $2743.34 |
![]() | B07RYRJBS4 | Vailge | 2018-05-18 | Yes | $38.7 | 300pcs | $11610.0 | 19.05% | $2211.71 |
![]() | B0FG31RLMR | Vailge | 2025-06-30 | Yes | $44.65 | 300pcs | $13395.0 | 16.3% | $2183.39 |
![]() | B09K36JNSH | LSongSKY | 2021-10-22 | Yes | $28.12 | 400pcs | $11248.0 | 19.14% | $2152.87 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FX8JX1HZ | LSongSKY | 2025-10-22 | Yes | $46.99 | 400pcs | $18796.0 | 27.08% | $5089.96 |
![]() | B0FX8KF9CG | LSongSKY | 2025-10-22 | Yes | $46.45 | 400pcs | $18580.0 | 26.94% | $5005.46 |
![]() | B0FG2PWKTG | Kikcoin | 2025-08-22 | Yes | $48.81 | 100pcs | $4881.0 | 17.58% | $858.08 |
这个市场不值得进入,结论是:已接近价格战/高竞争区,新品牌很难靠正常打法稳定赚钱。 目前只看到1个真正的新品牌成功案例 Kikcoin(B0FG2PWKTG),但整体新产品成功率只有23.08%,而新品牌口径下可确认的成功样本几乎只有这一条,说明不是机会广,而是少数样本偶发成功。
证据很直接:新发布产品13个里,10个不赚钱,失败率76.92%;老品牌新发产品成功率只有16.67%,失败率83.33%。 市场利润分布也偏向中低利润,10%~20%区间18个、20%~30%区间17个,但新产品里只有3个可确认盈利,且其中最高利润率也只是27.08%(LSongSKY 的 B0FX8JX1HZ)。更关键的是,2025年新上架里已经出现明显失败潮:LSongSKY 2个新产品里1个亏损,MR. COVER 8个新产品全部亏损,说明不是“谁来都能赚”,而是进入后很容易被打穿。
对小卖家而言,真实可复制的成功样本太少;对大品牌而言,也不是安全市场。 Kikcoin 的 B0FG2PWKTG 需要约$9,664.38的前期投入,月销100、利润率17.6%,且依靠白帽新品、差异化外观和功能设计才跑出来;LSongSKY 的 B0FX8JX1HZ 月销400、利润率27.08%,但其品牌整体已有17个产品、总月收入约$25,228.70,明显是成熟品牌在吃规模和既有资源。相反,老品牌/成熟品牌能赚钱的产品不少,但也伴随大量不赚钱新品,说明这更像强者内卷而不是新手友好市场;如果没有明显功能差异、设计差异和较高预算,不建议进场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入高风险/拥挤区。 近期新品牌能跑出来的只剩极少数,且成功高度集中在少数老品牌或带旧链接的新上架,整体更像被成熟玩家和价格竞争压住的市场,不适合现在贸然下场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 9 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |