- Benchmark ASINB0FT7JS9KS
- MarketplaceUS
- Category ID13981261
- Analyzed Products
- Keywordpatio chair cover, rocking chair cover, papasan chair cover
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌真实成功率只有13.16%，新上架产品里86.84%都没跑通，整体已经进入明显的价格战和拥挤区。 现在不是“能不能做”的问题，而是“做了大概率很难赚钱”；对大品牌来说也只能靠重投入和强品牌硬切，小商家除非接受高强度营销与差异化改款，否则胜算很低。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入，原因很直接：新品牌真实成功率只有13.16%，而新品牌新上架失败率高达88%，整体盈利产品占比也只有33%，已经是明显的高风险市场。 用户预算50万人民币可以覆盖部分入场成本，但不足以解决这个市场最关键的问题——不是没钱，而是容易卷进低成功率、强竞争的存量市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?34.21%New listing success rate (old brands):15.38%New listing success rate (new brands):12.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 户外家具收纳棚/防雨罩（覆盖整组露台椅或小桌椅组合，适合临时整套保护，通常比单椅定制罩更省事）
- 可折叠搬运式室内收纳袋/储物袋（在换季时直接把椅子收进储物间，比长期户外套罩更彻底，且往往更便宜）
- 防水坐垫单独保护套（只保护最容易脏/最易受潮的坐垫部分，成本更低，也比整椅罩更容易安装和清洗）
- 椅子专用防尘布/旧床单替代覆盖（作为低预算临时方案，获取容易、替换方便，但防风雨能力较弱）
- 移动式小型户外遮雨棚/简易折叠帐篷（在暴雨或长时间停放时提供更强保护，适合临时替代多把椅子罩）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经进入明显拥挤区，新品牌成功率低，价格战风险高。 现有数据里，近一年新品牌新发产品的盈利率只有12%，而新品牌新发产品未达标的比例高达88%；同时，近一年老品牌新发产品的非盈利率也有84.62%，说明不是“新手不行”，而是这个子类本身竞争太挤。
New products with Highest revenueKikcoin
Recent Monthly Revenue (USD):$14,643.00(300pcs/month)B0FG2PWKTG (4.6/5 (233 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$5,084.00(100pcs/month)B0FG2S3CX7 (4.7/5 (222 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLSongSKY
Recent Monthly Revenue (USD):$23,495.00(500pcs/month)B0FX8JX1HZ (4.5/5 (3884 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$23,300.00(500pcs/month)B0F62BDZB4 (4.5/5 (3884 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,286.50(50pcs/month)B0CMHTFWFN (4.5/5 (3885 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsCOSHNIBI
Recent Monthly Revenue (USD):-(-)B0GKCXNH4Y (4.4/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G4CVLPNL (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXJ6ZJCZ (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsFizentia
Recent Monthly Revenue (USD):-(-)B0GVJDJG53 (4.1/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FP4TC7TLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 米白+深灰双拼外观，更有家居感，图片辨识度高
- |
- 2件装且适配摇椅/旋转椅/帕萨松椅，覆盖场景更广
- |
- 600D加厚牛津布+8000Pa防水涂层，功能卖点更强
B0FG2PWKTG (4.6/5 (233 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色大号蛋椅罩，外观与常见摇椅罩差异明显
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- 专为oversized papasan/egg chair设计，尺寸定位更独特
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- 适配更少见的大号藤编蛋椅，容易吸引精准买家
B0FPFM8YZF (4.3/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入：新品牌已明显过多，且新产品盈利率只有13.16%，低于健康线。 这意味着不是普通竞争，而是接近饱和的价格战市场；对大品牌和小商家都不是好机会，尤其小商家几乎没有不靠激进打法就稳定赚钱的空间。
证据很直接：已识别的新品牌新上产品里，真正赚钱的只有QYILUARE和Kikcoin，盈利样本只占13.16%；而非盈利的新上产品占86.84%，新品牌失败率高达88.00%。按你的标准，这已经是非常危险的信号。更关键的是，2025年新上架产品是5赚18亏，2026年新上架产品是0赚11亏、再加3个老品牌老链接新上架亏损，明显是越往后越难做，趋势不是上升而是恶化。市场里还能赚钱的产品主要集中在MR. COVER、LSongSKY、Zettum这类老品牌或强势品牌手里，比如MR. COVER的B0CR1K1TFC月销600、月利润$6963.27，LSongSKY的B0FX8JX1HZ月销500、月利润$6362.45；这类案例说明赚钱靠的是品牌力、长期铺货和持续投入，不是低成本试水。相反，亏损样本里像MR. COVER的B0CNXR9YM4虽然月销600，利润仍是-4.87%，说明即使有销量也可能被成本和竞争吃掉。
结论：不要进入。 对大品牌来说，也只有“重投入+品牌力+长期打法”才可能勉强切入，但不代表值得；对小商家来说，除非接受高风险、强营销、甚至接近“掠夺式推广”才能抢到一点位置，否则成功概率很低。真正可参考的少数新品牌只有QYILUARE的B0FPFM8YZF、Kikcoin的B0FG2PWKTG/B0FG2S3CX7，但它们都只是少量成功样本，不能说明市场适合新手。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CR1K1TFCMR. COVER2023-12-27Yes$44.01600pcs$26406.026.37%$6963.27B0FX8JX1HZLSongSKY2025-10-22Yes$46.99500pcs$23495.027.08%$6362.45B0F62BDZB4LSongSKY2025-04-23Yes$46.6500pcs$23300.027.06%$6304.98
B0CR1H62V6MR. COVER2023-12-27Yes$45.47400pcs$18188.028.21%$5130.84
B0CNXP9XT2MR. COVER2023-11-24Yes$35.6600pcs$21360.022.45%$4795.32
B0BWK7NXB7ANartcle2023-02-22Yes$46.53400pcs$18612.023.78%$4425.94
B0CK4F2JKZANartcle2023-09-29Yes$45.55400pcs$18220.023.13%$4214.29
B0CR1JNZTFMR. COVER2023-12-27Yes$37.64400pcs$15056.023.94%$3604.41
B0CZDQ94WTYagvany2024-03-16Yes$43.99300pcs$13197.026.12%$3447.06
B0DFG6C2DCKrismile2024-08-28Yes$49.68200pcs$9936.029.14%$2895.36
B0BZCCFCW5Mrrihand2023-03-23Yes$30.83600pcs$18498.015.55%$2876.44
B0FP85Q6Y9Zettum2024-10-10Yes$36.2300pcs$10860.023.96%$2602.06B0FG2PWKTGKikcoin2025-08-22Yes$48.81300pcs$14643.017.58%$2574.24
B0DBD2H6FPKrismile2024-08-05Yes$32.61300pcs$9783.025.36%$2480.97B0FP87WC21Zettum2025-10-10Yes$37.37300pcs$11211.021.03%$2357.68B0FG2S3CX7Kikcoin2025-08-22Yes$50.84100pcs$5084.017.6%$894.79
B0DLSFD9J6Krismile2024-11-02Yes$49.9950pcs$2499.525.74%$643.38
B0DXV9N9BWMrrihand2025-04-14Yes$34.82100pcs$3482.017.47%$608.31B0CMHTFWFNLSongSKY2023-11-03Yes$45.7350pcs$2286.525.49%$582.83
B0C4Y7VRP1LSongSKY2023-05-11Yes$43.5550pcs$2177.525.85%$562.89Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FX8JX1HZLSongSKY2025-10-22Yes$46.99500pcs$23495.027.08%$6362.45B0FG2PWKTGKikcoin2025-08-22Yes$48.81300pcs$14643.017.58%$2574.24B0FP87WC21Zettum2025-10-10Yes$37.37300pcs$11211.021.03%$2357.68B0FG2S3CX7Kikcoin2025-08-22Yes$50.84100pcs$5084.017.6%$894.79B0FPFM8YZFQYILUARE2025-11-10Yes$29.2350pcs$1461.520.18%$294.94#New Product Success Rates
Listing这个市场不值得进入：新品牌成功率只有12%，而新上架产品里86.84%都没跑通，且2025到2026的新增几乎都是失败单，说明竞争在加剧而不是变健康。 这不是一个适合小商家轻松切入的市场；大品牌也要面对明显的价格和功能内卷，盲目进场风险很高。
从数据看，市场已经非常拥挤：整体可识别利润率只有33%，但新产品利润率只有13.16%，离你要求的“15%才算可接受”还差一截。时间趋势也很差，2025年新上架产品里，失败18个、成功5个；到2026年又是失败11个、成功0个，说明不是机会扩张，而是越来越像价格战和功能同质化的淘汰赛。品牌上，失败集中在COSHNIBI、STARTWO、Krismile、MR. COVER这些新/旧品牌混战里；真正盈利的新品主要来自 Kikcoin 的2个ASIN（B0FG2PWKTG、B0FG2S3CX7，月营收约14643和5084美元）以及 QYILUARE 的 B0FPFM8YZF（月营收约1461.5美元），但这里面只有 QYILUARE 更接近新品牌真实切入，Kikcoin 其实已经靠明显差异化和更高定价打出来了。老品牌端，LSongSKY 的 B0FX8JX1HZ（月营收约23495美元）和 Zettum 的 B0FP87WC21（月营收约11211美元）说明老牌仍在吃主导地位；而像 B0GF7X514P、B0GKCXNH4Y 这类产品已经明显落入“低差异化、低利润”的失败区。
结论很直接：不要推进这个市场。 如果一定要看案例，大品牌只能参考 LSongSKY（B0FX8JX1HZ）和 Zettum（B0FP87WC21）的品牌力与产品组合，但进入成本不会低；小商家只有像 QYILUARE（B0FPFM8YZF）这种“细分尺寸+明确功能差异”的少数真成功案例可借鉴，而且还要额外预算去做产品优化、品牌包装和长期投放，你的50万人民币预算只够前期启动，不足以支撑长期硬拼。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LSongSKYKikcoinZettumQYILUARENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
COSHNIBIKrismileSTARTWOOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战区，且新品牌成功率只有13.16%，明显偏低。 近一年新发布38个里只有5个赚钱，22个新品牌样本里仅3个成功，失败率高达88%，而且最近月份几乎清一色是非盈利新品，说明竞争正在加剧、入场更难，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 2 3 0 0 19 2026 0 0 0 0 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 0 0 2 0 0 0 3 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 2 0 0 5 2025/11 0 0 0 0 1 0 0 2 2025/12 0 0 0 0 0 0 0 7 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMrrihandB0BZCCFCW5 (4.6/5 (650 Reviews))Mrrihand Patio Chair Covers, 2 Pack Outdoor Swivel Lounge Chair Cover, Heavy Duty Patio Rocking Chair Covers, Patio Furniture Covers Waterproof, 30" W×34" D×38.5" H, Black
This listing is deemed profitablePrice (USD)$30.83Released TypeOld Release (2023-03-23)Brand is an old entry in this marketSize and Weight26.2 x 25.9 x 11.5 cm, 1030.00gProfitable Factors
Based on old ASINDesign & Appearance
黑色简约外观，更偏通用百搭，便于与多数户外家具风格匹配Key Buying Motive
420D牛津布+防水背衬，配合4个扣带和2条弹力下摆绳，兼顾防水与抗风固定Target Customers
适合同时需要摇椅/旋转休闲椅通用防护的户外用户，尤其是想用一款尺寸覆盖面较广、安装稳固的双装买家Early Investment
Investment
Monthly Revenue (Recent) (USD)$18,498.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.45% / 15.55%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.11% / -5.02%Peak / Non PeakSales & BSR Performance
WLEAFJ Adirondack Chair Covers - Waterproof Heavy Duty, Patio Rocking Chair Covers for Outdoor Furniture, Black - 2 Pack - 32" W x 34" D x 36" H
This listing is deemed profitablePrice (USD)$30.05Released TypeOld Release (2023-06-02)Brand is an old entry in this marketSize and Weight29.2 x 23.1 x 8.2 cm, 1157.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
黑色通用款，偏耐脏，适合户外长期使用, 2只装，尺寸为32"W x 34"D x 36"H，覆盖范围更偏向中大型 Adirondack/摇椅Key Buying Motive
100%防水PU涂层、4个扣带+抽绳+把手+透气孔，功能配置完整且偏实用Target Customers
面向已有 Adirondack / rocking chair，且更看重通用防护、易安装和性价比的户外家具用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,502.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.93% / 19.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.84% / 0.65%Peak / Non PeakSales & BSR Performance
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