
这个市场不适合进入:新品牌成功率只有12.5%,新品里87.5%都没跑通,整体已经明显接近价格战和高投入筛选胜者的阶段。 现在真正能赚钱的案例,几乎都来自强品牌、强预算和高客单路线;对小商家来说,硬闯基本没有现实胜算。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是适合现在进入的市场:整体利润结构偏向高门槛,近期开新品牌和新产品的成功率很低,且最新一批新品里大多数都没跑通。 用户预算 50万人民币,表面上足够覆盖单个新品的前期打样、进货、运费和基础投放,但对这个市场来说,钱不是主要问题,真正的问题是你很难用这笔钱买到稳定成功。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经接近价格战区,且对新品牌并不友好。 头部老品牌还能赚钱,但新品牌的成功很少,失败更常见;如果你是小品牌,这不是一个适合硬闯的赛道。
这个市场不值得进入:新品牌已经明显超量涌入,而且新产品盈利率只有11.11%,整体可盈利产品也只有23.53%,说明这是一个高竞争、低容错的市场。 近12个月里,2025年新发布19个新产品却只有2个赚钱,2026年又新增11个新产品,其中赚钱的只有2个,趋势是新品越多、失败越多,明显在走向更激烈的内卷。
证据很直接:市场里总共有21个品牌,其中新品牌只有6个,但新品牌的现实表现很差。 新品牌里,LASONAS 1个新品直接亏损,iGel Beauty 3个新品全部亏损,OWNICE 3个新品全部亏损,HUALNYK 1个新品亏损,KISUFU 1个新品亏损;真正赚钱的新品牌案例几乎只剩 O NAIL,而且它不是低投入打法,而是高客单、高投放、高预算路线。最强新品 B0GS9DGC7V(O NAIL)售价272.49美元,月销300件,月收入81,747美元,月利润39,565.55美元,利润率48.4%;B0GSW7R3KD(O NAIL)同样卖271.42美元,月销50件,利润率47.61%。这说明想在这里赚钱,靠的不是“普通小卖家试错”,而是品牌力+高价位+强运营。反过来看,普通新品牌的失败样本很多:LASONAS 的 B0G1K1YHC7 售价65.67美元、4个评价、无销量;iGel Beauty 的 B0GVG81XLR/B0GVG8B2KY 都是199.99美元、无销量;OWNICE 的 B0FLDL6JHT/B0FLDGJLBL 都是169.99美元、无销量。这个市场已经进入“高投入筛选胜者”的阶段。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GS9DGC7V | O NAIL | 2026-03-12 | Yes | $272.49 | 300pcs | $81747.0 | 48.4% | $39565.55 | |
B0CKLF1LH6 | Makartt | 2023-12-07 | Yes | $116.99 | 200pcs | $23398.0 | 44.15% | $10330.22 | |
B0C7LZ9JD8 | M | 2023-06-10 | Yes | $116.99 | 200pcs | $23398.0 | 41.94% | $9813.13 | |
![]() | B0GSW7R3KD | O NAIL | 2026-03-17 | Yes | $271.42 | 50pcs | $13571.0 | 47.61% | $6461.16 |
![]() | B0DR8CY54K | MelodySusie | 2025-05-27 | Yes | $129.99 | 100pcs | $12999.0 | 45.42% | $5904.15 |
![]() | B0F6TY2C6H | Kredioo | 2025-04-29 | Yes | $106.08 | 100pcs | $10608.0 | 43.13% | $4575.24 |
B09B8XSTH7 | MelodySusie | 2021-11-01 | Yes | $94.99 | 100pcs | $9499.0 | 42.72% | $4057.98 | |
![]() | B099ZW4PJM | MelodySusie | 2021-11-01 | Yes | $94.99 | 100pcs | $9499.0 | 41.88% | $3978.19 |
![]() | B0FL6VNTWG | MelodySusie | 2025-10-29 | Yes | $149.99 | 50pcs | $7499.5 | 45.0% | $3374.78 |
![]() | B0F23W7HP5 | HoMove | 2025-03-21 | Yes | $125.45 | 50pcs | $6272.5 | 43.37% | $2720.39 |
![]() | B0C7LYRGZ7 | M | 2023-06-10 | Yes | $116.99 | 50pcs | $5849.5 | 41.94% | $2453.29 |
![]() | B0FHGV16R8 | Makartt | 2025-08-18 | Yes | $117.7 | 50pcs | $5885.0 | 41.35% | $2433.45 |
B0F6T8WMX6 | Kredioo | 2025-04-29 | Yes | $106.22 | 50pcs | $5311.0 | 43.32% | $2300.73 | |
![]() | B0CRPPCD89 | M | 2024-01-06 | Yes | $109.99 | 50pcs | $5499.5 | 41.45% | $2279.55 |
![]() | B09Q58S2T4 | M | 2022-01-11 | Yes | $109.99 | 50pcs | $5499.5 | 41.44% | $2279.0 |
![]() | B09Q5XRSSY | M | 2022-01-11 | Yes | $109.99 | 50pcs | $5499.5 | 41.44% | $2279.0 |
B0CRPPXHRV | M | 2024-01-06 | Yes | $109.99 | 50pcs | $5499.5 | 41.43% | $2278.45 | |
![]() | B09Q5H4ZMM | M | 2022-01-11 | Yes | $109.99 | 50pcs | $5499.5 | 41.43% | $2278.45 |
![]() | B0C1CRGTKG | M | 2022-12-10 | Yes | $109.99 | 50pcs | $5499.5 | 41.41% | $2277.35 |
![]() | B0C1CWXV1P | M | 2022-12-10 | Yes | $109.99 | 50pcs | $5499.5 | 41.33% | $2272.95 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GS9DGC7V | O NAIL | 2026-03-12 | Yes | $272.49 | 300pcs | $81747.0 | 48.4% | $39565.55 | |
![]() | B0GSW7R3KD | O NAIL | 2026-03-17 | Yes | $271.42 | 50pcs | $13571.0 | 47.61% | $6461.16 |
![]() | B0FL6VNTWG | MelodySusie | 2025-10-29 | Yes | $149.99 | 50pcs | $7499.5 | 45.0% | $3374.78 |
![]() | B0FHGV16R8 | Makartt | 2025-08-18 | Yes | $117.7 | 50pcs | $5885.0 | 41.35% | $2433.45 |
这个市场不适合进入:新品成功率只有11.11%,但失败率高达87.50%,而且赚钱的新品几乎都被老品牌和强势新品牌吃掉了。 对小商家来说,真正可复制的成功案例几乎没有;对大品牌来说虽然有机会,但也不是好市场,因为必须投入重金、强品牌和持续投放才能挤进去。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已接近严重内卷,而且新品牌成功率太低。 近一年新品牌进入明显增加,但新品牌新上架的成功率只有11.11%,失败率高达85.71%;同时最近的新入场里,赚钱的只有 O NAIL 的 2 个 ASIN,而大量新品牌新品都没跑通,说明现在不是好切入窗口。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 19 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 13 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 6 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 5 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |