- Benchmark ASINB0G5YDMZWN
- MarketplaceUS
- Category ID11062281
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且对新品牌和小商家都不友好。核心原因很直接：最近进入的新品牌没有任何成功样本，利润已经被压到接近价格战区间，真正能赚钱的只有老品牌体系里的少数产品；如果没有明显功能升级、外观差异或渠道优势，继续进场大概率只会亏钱。
证据很清楚：用户预算是50万人民币，表面上能覆盖单个ASIN的前期启动，但实际可复制的成功样本并不多。已确认的盈利样本里，Epielle 的两个老产品分别做到 19.82% 和 24.06% 的利润率，单品月收入约 13,990 美元 和 7,995 美元，对应商品定价 13.99 美元 和 15.99 美元；SWAKER 只有一条新上架老品牌产品跑通，利润率 18.9%，月利润约 132.33 美元，前期投入约 4,840.09 美元。但新品牌方面，Segbeauty 两个新产品都亏损，Mousephu 一个新产品也亏损，新品牌新上架盈利率是 0%，而整体新上架盈利率只有 25%，说明市场最近的新增不是在正常成长，而是在被挤压。更关键的是，市场里“新品牌”只有 2 个，当前样本虽然还没达到你定义的 30+ 失速阈值，但已经出现明显的新品牌全军覆没、老品牌独占盈利的格局；从利润分布看，新上架利润主要集中在 13.13%~22.41%，但大量新产品直接亏损或接近 0，已经非常接近价格竞争区。
- Big Brand Entry：可以做，但只能当成有产品升级能力的大品牌战场。可参考的只有 Epielle 的 B09DHQ4CB4、B09N9YG7HD 和 SWAKER 的 B0G5YDMZWN；这些产品都不是纯基础款，而是带明显功能差异或包装定位差异的版本。
- Small Business Entry：不成立。真正的新品牌样本 Segbeauty 的 B0FM2CJ9MC、B0FVF1CW2T，以及 Mousephu 的 B0G8DV7W88 都失败了，而且失败原因一致：缺少差异化、市场太卷、利润不够厚。这不是靠小预算能逆转的局。
- 警告：如果想硬进，基本要走强营销甚至激进投放路线，否则很难穿透现有品牌壁垒；但这类打法对小商家风险过高，不建议做。
结论很明确：现在不要进。 如果你是大品牌，只有在能做出明显产品升级、设计差异或品牌导流能力时才有机会；如果你是小商家，现阶段没有可靠成功案例可抄，预算也不足以支撑长期硬仗。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 用户预算 50万人民币表面上够做单个ASIN的前期启动，但市场已经被老品牌和高差异化产品锁死，新品牌没有跑通案例，继续投入大概率只是打价格战。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):100.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 凡士林/封闭型护手霜+普通棉手套：比专门“保湿手套”更便宜，容易在药店或超市买到，适合夜间厚涂后临时替代。
- 一次性医用检查手套内套护手霜：如果只是想减少摩擦和锁水，可直接用现成的一次性手套做短时封闭，入手门槛低、适合试用。
- 纯棉长筒护臂/护手腕套：如果核心诉求是防干燥和减少接触刺激，这类基础织物更便宜，也更适合频繁清洗替换。
- 丝质或涤纶睡眠手套替代棉手套：对少数人来说更轻薄、佩戴感更低，更适合不想要厚重感的人群，价格往往也接近或更低。
- 凡士林修复软膏/尿素类护手膏：如果用户主要目标是改善干裂，直接升级外用修复产品往往比专用手套更有效，也更方便随手使用。
- 硅胶指套/局部手指护罩：如果只是指尖或局部破损、湿疹区域需要保护，这种局部方案比整副手套更省钱、更灵活。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战且对新品牌不友好。 现有样本里，已上市新品牌只有2个（Segbeauty、Mousephu），但它们的新上架产品盈利率是0%，而老品牌新上架里只有SWAKER这一条成功样本，整体新上架盈利率只有25.00%；更关键的是，样本里多数新上架都在14%以下或直接亏损，说明不是“靠小预算就能跑通”的市场。
New products with Highest revenueSegbeauty
Recent Monthly Revenue (USD):-(-)B0FVF1CW2TBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$496.00(50pcs/month)B0FM2CJ9MC (4/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsEpielle
Recent Monthly Revenue (USD):$1,399.00(100pcs/month)B09DHQ4CB4 (4.7/5 (837 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$799.50(50pcs/month)B09N9YG7HD (4.5/5 (925 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsMousephu
Recent Monthly Revenue (USD):-(-)B0G8DV7W88 (2.8/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色椰子系礼盒感包装，视觉更醒目，适合送礼下单
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- 手膜形态明确，和普通棉手套差异大，功能一眼可懂
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- 6对装偏护理套装，吸引想做居家SPA和深度修护的人群
B09N9YG7HD (4.5/5 (925 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色半指设计很少见，图片辨识度高，更容易吸引点击
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- 半指可边护理边打字，使用场景更广，实用感强
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- 黑色更耐脏，适合夜间保湿和日常反复使用的用户
B0G5YDMZWN (4.5/5 (134 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌几乎没有成功样本，当前更像是被老品牌和少数差异化产品主导的高风险市场。 以现有数据看，盈利的新上新里只有 1 个样本（SWAKER 的 B0G5YDMZWN，利润率 18.9%，最近月利润 132.33 美元，初始投入约 4840.09 美元），而新品牌的新上新盈利率为 0%，非盈利率为 100%；老品牌的新上新盈利率显示为 100%，说明能活下来的主要是老品牌体系内的产品，不是普通新品牌。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09DHQ4CB4Epielle2021-08-24Yes$13.99100pcs$1399.019.82%$277.29B09N9YG7HDEpielle2021-12-08Yes$15.9950pcs$799.524.06%$192.36B0G5YDMZWNSWAKER2025-12-31Yes$14.0450pcs$702.018.85%$132.33Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G5YDMZWNSWAKER2025-12-31Yes$14.0450pcs$702.018.85%$132.33#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向价格战和高门槛市场。 现有数据里，新品牌新上架产品全军覆没，整体可盈利产品只有37.5%，而新上架产品盈利率只有25%，说明新人不是在正常竞争，而是在被旧品牌和低差异化产品挤压。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SWAKERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MousephuSegbeauty#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险竞争区，不适合新老品牌继续加码。 近一年新品牌几乎没有跑通：新品牌新上架盈利率是0%，新品牌新上架亏损率是100%；而市场整体可识别盈利率只有37.5%，新上架产品里只有25%盈利，说明最近进入者赚钱越来越难，不是机会市场而是挤压市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 3 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 1 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEpielle Assorted Hand Mask 5 Pairs, Deep Moisturizing Gloves for Dry, Rough Skin, Soften with Shea Butter, Self Care Gifts for Women, Spa Kit
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2021-08-24)Brand is an old entry in this marketSize and Weight17.0 x 12.6 x 3.8 cm, 169.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
多种配方对应不同使用场景，包装视觉更像礼盒/套装型，而非单一基础款, 5对组合的手膜套装，包含多种护理版本，区别于竞品单一棉手套或单一配方产品Key Buying Motive
主打多配方手膜护理：薰衣草褪黑素、麻籽油、胶原蛋白、乳木果油、修护型等，满足放松、滋养、保湿、修复不同需求Target Customers
更适合想要居家SPA、自我护理礼物、以及需要分场景手部护理方案的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,399.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.96% / 19.82%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.07% / 13.93%Peak / Non PeakSales & BSR Performance
Epielle Intensive Repairing Hand Mask 6 Pairs, Soften with Coconut Oil & Milk Extract, Deep Moisturizing Gloves for Dry, Rough Skin, Self Care Gifts for Women, Spa Kit
This listing is deemed profitablePrice (USD)$15.99Released TypeOld Release (2021-12-08)Brand is an old entry in this marketSize and Weight17.0 x 12.4 x 4.2 cm, 32.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色椰子系包装更偏向“修护型手膜”视觉，与竞品黑色棉手套区分明显, 6对装手膜套装，带明显礼盒化/居家SPA定位Key Buying Motive
椰子油、乳提取物和透明质酸组合，主打深度滋润与修护Target Customers
针对干燥粗糙、需要快速修护并偏好送礼场景的居家手部护理用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$799.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.48% / 24.06%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.98% / 19.56%Peak / Non PeakSales & BSR Performance
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