- Benchmark ASINB0G5YDMZWN
- MarketplaceUS
- Category ID11062281
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌几乎全军覆没，利润也被压到价格战边缘；对小卖家不友好，对大品牌也只有靠更强资源和旧链接改版才勉强有机会。市场没有形成健康增长，反而在往低利润、强竞争方向走。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 不是预算不够，而是市场已经被压成价格战，且新品牌几乎没有成功样本；500000 CNY 只能覆盖单个ASIN前期起步成本，但不足以对抗后续的品牌、研发和长期投放压力。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):100.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 保湿手霜/厚涂护手霜：比专用手套更便宜、随时可涂，适合不想戴手套睡觉或白天频繁洗手的人。
- 凡士林/封闭型软膏（如修复膏）：用于睡前厚涂后直接用普通棉袜或旧棉手套替代，成本更低、获取更容易。
- 一次性薄棉手套：价格通常更低，适合短期应急、旅行或偶尔夜间保湿，不必购买专门的指尖开口款。
- 普通全指棉手套：在多数药店/超市更容易买到，适合想要完整覆盖、减少摩擦的人，且通常选择更多。
- 可重复使用的硅胶修复手套/凝胶护手贴：更偏向‘封闭锁水’，使用步骤简单，适合对夜间保湿效果要求更强但不想频繁补涂的人。
- 药房/OTC屏障修复乳：针对干裂、轻度湿疹的日常护理，往往比买专用护理配件更直接，且能与现有洗手习惯兼容。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入。 目前只有1个明确可盈利案例，而且新品牌进入后几乎全部失败；市场已被老品牌和跟风款挤压成低价竞争区，小品牌硬闯风险很高，大品牌也只能靠更强品牌力和更高投入勉强做。
New products with Highest revenueSegbeauty
Recent Monthly Revenue (USD):-(-)B0FVF1CW2TBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$496.00(50pcs/month)B0FM2CJ9MC (4/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSWAKER
Recent Monthly Revenue (USD):$702.00(50pcs/month)B0G5YDMZWN (4.5/5 (134 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsMousephu
Recent Monthly Revenue (USD):-(-)B0G8DV7W88 (2.8/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 指尖镂空，和普通保湿手套差异明显
- |
- 黑色款更百搭，图像对比强，容易吸引点击
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- 适合凝胶美甲照灯场景，目标明确，购买动机强
B0DSFXDNQ8 (4.7/5 (21 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 长款护手设计，外观和常规短款手套差异大
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- 覆盖手腕到前臂，视觉上更有特色
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- 更偏高强度护理场景，容易被需要深度保湿的人关注
B0C5W8F5MR (3.7/5 (7 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入：新品牌几乎没有成功样本，当前更像是由老品牌带动的低门槛常规款竞争，而不是适合中小卖家的机会。对大品牌来说也不是好市场，因为利润并不高到足以支撑重投入，反而会被价格竞争和品牌成本压缩。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G5YDMZWNSWAKER2025-12-31Yes$14.0450pcs$702.018.85%$132.33Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G5YDMZWNSWAKER2025-12-31Yes$14.0450pcs$702.018.85%$132.33#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有真正的成功空间，且已经出现明显的价格战和拥挤迹象。 目前样本里可识别的有利润新品只有 1 个，占可识别新品的 25%，但新品牌新品成功率是 0%，新品牌上新的 3 个产品全部失败；同时，已知利润率里 75% 的新品落在 10%~20% 这一低到中低区间，另有一个新产品甚至是 -0.99%，说明不是健康增长，而是靠压价硬撑。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SWAKERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MousephuSegbeauty#Success Rate by Entry Time
Listing这个市场不该进，已经进入明显的价格战区，而且对新品牌极不友好。 目前真正可验证的结果只有1个盈利新品，3个新品牌新品全部失败；新品牌新发布成功率是0%，新发布产品里75%为亏损，市场不是在给新人机会，而是在筛掉新人。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 3 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 1 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases4 Pairs Black Cotton Moisturizing Gloves, Fingerless Design Cotton Gloves for Dry Hands Sleeping, One Size Fits Most, Eczema Gloves for Adult
This listing is deemed profitablePrice (USD)$14.04Released TypeNew Upgraded Version on Old ASIN (2025-12-31)Brand is an old entry in this marketSize and Weight22.2 x 9.5 x 4.3 cm, 68.00gProfitable Factors
Based on old ASINDesign & Appearance
黑色款更耐脏，适合夜间护手和日常重复使用, 无指设计，露出指尖便于打字、刷手机，同时保持护手功能Key Buying Motive
4双装可重复清洗使用，兼顾夜间保湿与白天轻度操作Target Customers
针对干燥手、湿疹手、需要夜间涂抹护手霜并继续使用手指的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$702.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.89% / 18.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.64% / 13.60%Peak / Non PeakSales & BSR Performance