- Benchmark ASINB0GQSLJDZH
- MarketplaceUS
- Category ID3779891
- Analyzed Products
- Keywordear wax removal kit, ear cleaner, ear irrigation kit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经接近过热并且有明显价格战压力。 新品牌成功率只有28.85%，最近 2026 年 6 月新品里更是 8 个失败、只有 1 个成功，说明门槛在继续升高，不是在变容易。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入。 这个市场已经明显接近或进入过热状态，且新品牌新上架的成功率只有29.03%，失败率高达58.06%；更关键的是，真正能跑出来的新品几乎都在靠强功能差异化和较高投入撑住，500000元预算只能勉强覆盖前期，无法支撑后续品牌化、研发和长期投放。
Early sourcing + logistics + marketing budget (USD)$6,280.35 - $60,035.39Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.38%New listing success rate (old brands):28.57%New listing success rate (new brands):29.03%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesUL CertificationCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 药房/超市购买的双氧水或耳滴液（先软化再不做器械冲洗）
- 一次性滴耳式软耳垢工具包（比电动冲洗器更便宜、步骤更少）
- 医生/药房推荐的生理盐水冲洗袋或洗耳球（手动、低成本、无需充电）
- 含有耳垢软化成分的OTC滴耳剂（先用滴剂替代整套清洗设备）
- 耳科门诊/家庭医生简短清理服务（单次付费，避免买整套设备）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌成功率只有29.03%，失败率高达58.06%，而且老品牌新上架的非盈利率也有71.43%，说明这里不是“蓝海”，而是强竞争、强筛选的市场。 虽然能看到少数高利润单品，但它们主要被老牌和少数已站稳的新品牌拿走；对新品牌来说，想复制成功并不轻松，对小商家更不友好。
Most investment in new productsNew products with Highest revenueRenergy
Recent Monthly Revenue (USD):$57,470.00(1000pcs/month)B0GY44YZT6 (4.6/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,499.50(50pcs/month)B0GC5D2DNB (3.6/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKAUGIC
Recent Monthly Revenue (USD):$25,865.00(500pcs/month)B0CN1C54HH (4.3/5 (1155 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$19,929.00(300pcs/month)B0DR26XVYJ (4.4/5 (275 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$16,833.00(300pcs/month)B0GCJB6WGB (4.4/5 (122 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsBelcore
Recent Monthly Revenue (USD):$4,323.75(75pcs/month)B0H2VNYZKF (4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsBerrcom
Recent Monthly Revenue (USD):-(-)B0FX3PYLTV (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 摄像可视+冲洗二合一，功能最特别
- |
- 黑色机身配透明水箱，科技感强，容易吸引点击
- |
- 更像完整耳部护理套装，差异化明显
B0FQNRB6KY (4.4/5 (275 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 白蓝配色更醒目，医疗感更强
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- 温度显示+透明防溅罩，安全感直观
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- 配件更丰富，套装感强，适合家庭共用
B0GQSLJDZH (4.7/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，整体已经接近过度拥挤，且新品牌成功并不稳定。 关键问题不是有没有利润，而是利润集中在少数高配置、强差异化产品里；一旦只是做普通款，基本会被价格战和同质化直接压住。
市场里可识别利润的产品中，盈利款占45.57%，但新品盈利率只有28.85%，而且低于10%利润的产品只占1.92%，说明不是“全面低利润”，而是“能赚钱的少数产品吃掉了大部分机会”。更重要的是，新品牌总数有17个，已经落入你定义的过热区间；同时当前高利润新品几乎都靠明显功能升级或视觉耳镜整合，例如 Gywwn 的 B0GQSLJDZH（月销500、月营收27590美元、利润率37.97%）、Renergy 的 B0GY44YZT6（月销1000、月营收57470美元、利润率34.94%）、ENIFER 的 B0H2Z14Q4G（月营收14445美元、利润率36.14%），这些都不是简单复制款。反过来，失败样本很清楚：Berrcom 的 B0FX3PYLTV、ENERKIDI 的 B0H45C6T1D、Belcore 的 B0H2VNYZKF 都是新品牌新款，利润率都在22%~34%区间仍然失败，说明单靠看起来不错的毛利远远不够，市场已经把门槛抬到品牌力、功能差异和投放强度上了。老品牌 KAUGIC 也验证了这一点：它有8个盈利品、4个亏损品，成功的核心是视觉耳镜、一体废水仓、温控、双仓分离等明确差异，而不是低价。
对大品牌来说，这个类目是“可以打，但要重投、重研发、重内容”的市场；可参考的老牌是 KAUGIC（8个盈利产品、总月营收108926美元）和 Morfone、Lebbtl 这类已经建立组合打法的品牌。对小商家来说，不建议进场：真正像小商家的成功案例只有 ScopeAround 的 B0FJ1W5WV5，月营收只有1219美元、利润率23.26%，但它也是靠“摄像+冲洗+便携套装”做差异化，不是普通洗耳器；另一类虽然是新品牌成功，比如 Gywwn、Renergy、FlaoAito、ENIFER，但它们的产品/预算特征更像重投入打法，其中 Renergy 单品预算就到27615.72元，KAUGIC 高预算款甚至到87881.35元，明显超出轻量试错逻辑。你的单ASIN预算500000元看起来够，但这类市场不是“够钱就能赢”，而是必须持续砸研发、视觉升级和推广才能站住；如果做不到这种强投入，就不该进。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GY44YZT6Renergy2026-05-28Yes$57.471000pcs$57470.034.94%$20080.02
B0BK4YPS75Lebbtl2022-10-22Yes$48.031000pcs$48030.036.63%$17593.39
B0CS66MBXWMorfone2024-01-23Yes$45.98800pcs$36784.031.98%$11763.53B0GQSLJDZHGywwn2026-04-26Yes$55.18500pcs$27590.037.97%$10475.93B0CN1C54HHKAUGIC2023-11-09Yes$51.73500pcs$25865.034.93%$9034.65B0DR26XVYJKAUGIC2024-12-20Yes$66.43300pcs$19929.040.01%$7973.6B0GCJB6WGBKAUGIC2025-12-25Yes$56.11300pcs$16833.037.24%$6268.61
B0G6K6WJ3NFlaoAito2025-12-12Yes$39.81400pcs$15924.035.34%$5627.55B0FQNRB6KYKAUGIC2025-10-26Yes$67.84200pcs$13568.040.27%$5463.84
B0H2Z14Q4GENIFER2026-06-03Yes$48.15300pcs$14445.036.14%$5220.43
B0DRJDK1V3SVQSS2024-12-26Yes$55.86250pcs$13965.033.17%$4632.2
B0DGQDD9C5KAUGIC2024-09-11Yes$52.73200pcs$10546.035.44%$3737.51
B0G64QRDVMMorfone2026-02-23Yes$46.64200pcs$9328.032.53%$3034.4
B0G8HL8G8MKAUGIC2026-02-17Yes$69.23100pcs$6923.040.79%$2823.9
B0D5LT78QGKAUGIC2024-05-30Yes$67.83100pcs$6783.040.6%$2753.9
B0CYBPNMLMKAUGIC2024-03-18Yes$66.02100pcs$6602.040.28%$2659.29
B0FXL5FBN1Lebbtl2025-10-24Yes$63.16100pcs$6316.040.04%$2528.93
B08NDGMTKPwaxBgone2020-12-22Yes$24.17400pcs$9668.025.25%$2441.17
B0FJ2JL4PJMOVMAO2025-07-18Yes$36.92200pcs$7384.031.05%$2292.74
B0CW1PZ9SHWEUANY2024-02-20Yes$17.96400pcs$7184.026.93%$1934.66Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GY44YZT6Renergy2026-05-28Yes$57.471000pcs$57470.034.94%$20080.02B0GQSLJDZHGywwn2026-04-26Yes$55.18500pcs$27590.037.97%$10475.93B0GCJB6WGBKAUGIC2025-12-25Yes$56.11300pcs$16833.037.24%$6268.61B0G6K6WJ3NFlaoAito2025-12-12Yes$39.81400pcs$15924.035.34%$5627.55B0FQNRB6KYKAUGIC2025-10-26Yes$67.84200pcs$13568.040.27%$5463.84B0H2Z14Q4GENIFER2026-06-03Yes$48.15300pcs$14445.036.14%$5220.43B0G64QRDVMMorfone2026-02-23Yes$46.64200pcs$9328.032.53%$3034.4B0G8HL8G8MKAUGIC2026-02-17Yes$69.23100pcs$6923.040.79%$2823.9B0FXL5FBN1Lebbtl2025-10-24Yes$63.16100pcs$6316.040.04%$2528.93B0GC5D2DNBRenergy2026-03-03Yes$69.9950pcs$3499.538.14%$1334.71
B0FV2Z1FHLLebbtl2025-10-07Yes$64.6850pcs$3234.037.11%$1200.14
B0FMFY9MFJfeatjoy2025-08-26Yes$35.61100pcs$3561.030.7%$1093.23
B0G6GFYPW9BEYLÔ2025-12-11Yes$40.8550pcs$2042.533.38%$681.79
B0FRLQKCTDSUMINGGO2025-10-13Yes$36.6250pcs$1831.029.85%$546.56
B0FJ1W5WV5ScopeAround2025-10-16Yes$24.3850pcs$1219.023.26%$283.54#New Product Success Rates
Listing这个市场不值得进入：新产品成功率只有31.25%，但新品牌只有33.33%成功、66.67%失败，老品牌也只有28.57%成功，说明竞争已经很重；更关键的是，真正能靠新品牌做成的案例很少，而且多数靠在老思路上做功能和外观强化。 对小商家来说，虽不是完全没机会，但如果没有明显差异化和足够预算，基本会被挤出去；对大品牌来说，可以进，但必须带着重研发、重品牌、重投放的准备。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KAUGICLebbtlRenergyOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KAUGICOther#Success Rate by Entry Time
Listing这个市场现在不值得进入，已经明显接近/进入拥挤和价格战状态。 近一年新品里，真正新品牌的成功率只有33.33%，失败/未达标的占66.67%；而最近 2026 年 6 月出现了 8 个新上架失败、仅 1 个成功，走势是在变难，不是在变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 2 5 2 8 2026 0 0 0 0 0 5 1 28 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 1 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 2 1 2 2 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 3 0 2 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 1 1 2 2026/3 0 0 0 0 0 1 0 0 2026/4 0 0 0 0 0 1 0 5 2026/5 0 0 0 0 0 1 0 6 2026/6 0 0 0 0 0 1 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKAUGIC Electric Ear Wax Removal Kit, FSA-HSA-Eligible, Water Powered Ear Irrigation System with Sewage Collection, 4 Clean Modes, Safe & Effective, 3 Ear Tips for Adults
This listing is deemed profitablePrice (USD)$51.73Released TypeOld Release (2023-11-09)Brand is an old entry in this marketSize and Weight20.8 x 20.6 x 10.7 cm, 871.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
一体式清污分离结构，带有独立污水收集仓Key Buying Motive
2合1自动排污设计，单手即可完成清洁与污水收集Target Customers
更适合希望在家快速、低操作门槛完成耳道冲洗的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,865.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight32.69% / 34.93%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.49% / 26.72%Peak / Non PeakSales & BSR Performance
Auracle Ear Wax Removal - Eddy Ear Cleaner, Ear Cleaning Kit With 4 Water Pressure Modes, Safe and Effective Ear Wax Cleaner w/ 8 Irrigation Tips, Electric Ear Irrigator, 55dB Quite, IP65 Shower Ready
This listing is deemed profitablePrice (USD)$27.45Released TypeOld Release (2024-06-21)Brand is an old entry in this marketSize and Weight24.5 x 17.5 x 7.9 cm, 921.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
黑色机身配蓝色喷头，整体更偏科技感, 360°可旋转喷嘴、便于收纳的细长手柄造型Key Buying Motive
4档水压、8个冲洗头、55dB低噪和IP65防水，兼顾家用舒适度与便携使用Target Customers
更适合想在家自行做耳道冲洗、且偏好低噪音和简单上手操作的预算型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,372.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.86% / 20.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.51% / 3.97%Peak / Non PeakSales & BSR Performance
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