- Benchmark ASINB0G4R2ZCK4
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordneck traction device, over door neck traction, cervical traction device, neck stretcher
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因不是“没人做”，而是已经被大量新品牌挤进来并快速变成高竞争、偏价格战的赛道。 新品牌有21个，近一年新品成功率只有28.26%，失败率71.74%；更关键的是，最近几个月失败新品持续增加，说明市场不是在变宽松，而是在变难。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：新品牌成功率只有32.43%，但新品牌新上架失败率高达59.46%，而且老品牌新上架失败率更高到78.57%，说明这里不是机会市场，而是被高竞争和高失误率拖住的市场。 用户预算50万人民币，按已识别的新上架产品预算看，最低可盈利样本约171,264美元、最高约514,165美元，连最低样本都已经接近并超过你的可承受范围；更关键的是，这些预算还没算研发、品牌、认证等长期成本，所以你即使能勉强进场，也很难长期打赢。
Early sourcing + logistics + marketing budget (USD)$1,712.64 - $5,141.65Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?27.45%New listing success rate (old brands):7.14%New listing success rate (new brands):32.43%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 便携式颈椎热敷包/冷敷包：比牵引器更便宜、上手更简单，适合先做日常舒缓和应急放松。
- 记忆棉颈枕/颈椎支撑枕：可作为低成本替代，主要改善睡姿和短时支撑，适合不想做牵引的人群。
- 颈部按摩器（轻量热敷/振动款）：使用门槛低，价格区间通常更广，适合以放松肌肉为主要需求的用户。
- 泡沫轴/小号按摩球：用于肩颈上背筋膜放松，价格低、适用场景多，可替代部分“缓解僵硬”的需求。
- 理疗贴/热感贴：无需设备、携带方便，适合临时缓解酸痛但不追求机械牵引的人。
- 基础伸展训练工具（瑜伽带/弹力带）：成本低，可通过拉伸训练改善紧张感与姿势，适合愿意自己练习的人。
- 门框拉伸带/简易悬挂拉伸辅助带：比专业颈椎牵引设备更便宜，也更容易买到，可满足部分“拉伸感”需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进，属于明显的高风险、接近价格战的赛道。 2026年新品牌进入的节奏很快，但新上架产品成功率只有28.26%，失败率71.74%；而且最近几个月新产品里失败明显多于成功，说明竞争正在加剧，不是宽松增长期。
Least investment in new productsNew products with Highest revenueAUVON
Recent Monthly Revenue (USD):$28,820.00(1000pcs/month)B0FF4JHM4N (4.3/5 (393 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$27,380.00(1000pcs/month)B0FF4JHBGN (4.3/5 (384 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$22,554.00(900pcs/month)B0FF4JCV4Q (4.3/5 (393 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productsS
Recent Monthly Revenue (USD):$78,200.00(2500pcs/month)B0DNLYR2DX (3.8/5 (11117 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$42,900.00(2000pcs/month)B07PHBBTC3 (3.8/5 (11028 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$15,176.00(700pcs/month)B085PWZHXN (4.1/5 (1871 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsELESIK
Recent Monthly Revenue (USD):$59,790.00(3000pcs/month)B0GHP57HYQ (4.7/5 (339 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsJegxemt
Recent Monthly Revenue (USD):-(-)B0GTZ2JS1G (1/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 过门悬挂式牵引，形态与常见充气颈托明显不同
- |
- 米色/裸棕更柔和，家居理疗感强，更容易吸引偏好舒适外观的用户
- |
- 软天鹅绒接触面+可调牵引强度，主打在家快速颈椎拉伸体验
B0G4R2ZCK4 (4.1/5 (98 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 充气式但采用加高前低后+分层结构，外观和功能都更有辨识度
- |
- XL尺寸、加大内径与15°抬下巴设计，针对特定颈围和舒适需求更明确
- |
- 棕黑哑光布面比常见蓝粉灰更稳重，图片点击吸引力较强
B0FF4JHM4N (4.3/5 (393 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入。 新品盈利率只有25.49%，但更致命的是多数新品利润落在20%~30%，而且2026年新产品里非盈利新品20个、盈利新品只有4个，市场正在快速变差，不是值得追的机会。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DNLYR2DXS2022-01-25Yes$31.282500pcs$78200.032.15%$25141.3B08V1LTYLYcomness2021-01-26Yes$29.992000pcs$59980.027.78%$16662.45B07PHBBTC3S2019-03-10Yes$21.452000pcs$42900.023.31%$9999.99B0GHP57HYQELESIK2026-03-24Yes$19.933000pcs$59790.016.42%$9817.52B0FF4JHM4NAUVON2025-09-25Yes$28.821000pcs$28820.031.43%$9058.13B0FF4JHBGNAUVON2025-10-10Yes$27.381000pcs$27380.030.51%$8353.64B0FF4JCV4QAUVON2025-09-25Yes$25.06900pcs$22554.029.02%$6545.18B096X457Z4WANYIDA2021-06-09Yes$25.991000pcs$25990.024.3%$6315.57B095KQ9F41glitz2021-07-07Yes$30.4700pcs$21280.028.1%$5979.69B09L6ZLP85WIDREST2021-11-23Yes$25.5700pcs$17850.031.59%$5638.82B0G4R2ZCK4Pauline2026-02-28Yes$29.99600pcs$17994.029.83%$5367.62
B0H2VNCXBGCRABCLAW2026-05-25Yes$24.3600pcs$14580.028.25%$4118.85B09JW8SWLYWANYIDA2021-10-20Yes$24.83500pcs$12415.031.22%$3875.97
B0DXDT4CJSS2020-03-10Yes$21.67700pcs$15169.025.19%$3821.08
B0D39CMRNSS2023-01-09Yes$25.87500pcs$12935.029.09%$3762.8B085PWZHXNS2020-03-09Yes$21.68700pcs$15176.021.92%$3326.58B0BSFBHFYRGeneric2023-01-16Yes$25.1500pcs$12550.022.85%$2867.68B0DYTV4C88Voluart2025-04-16Yes$27.18400pcs$10872.023.82%$2589.72
B0B7DP9CGNCRABCLAW2022-07-23Yes$23.99200pcs$4798.030.44%$1460.52B0GCLBKRJ4DUPPA2025-12-26Yes$21.88300pcs$6564.021.92%$1438.83Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GHP57HYQELESIK2026-03-24Yes$19.933000pcs$59790.016.42%$9817.52B0FF4JHM4NAUVON2025-09-25Yes$28.821000pcs$28820.031.43%$9058.13B0FF4JHBGNAUVON2025-10-10Yes$27.381000pcs$27380.030.51%$8353.64B0FF4JCV4QAUVON2025-09-25Yes$25.06900pcs$22554.029.02%$6545.18B0G4R2ZCK4Pauline2026-02-28Yes$29.99600pcs$17994.029.83%$5367.62B0H2VNCXBGCRABCLAW2026-05-25Yes$24.3600pcs$14580.028.25%$4118.85B0GCLBKRJ4DUPPA2025-12-26Yes$21.88300pcs$6564.021.92%$1438.83
B0FZ4GJ19WFELICITDR2025-11-03Yes$19.66250pcs$4915.027.06%$1330.0
B0FZ4FHY8QFELICITDR2025-11-03Yes$19.76250pcs$4940.023.14%$1143.12B0FZ4C71LXFELICITDR2025-11-03Yes$19.67200pcs$3934.025.73%$1012.22
B0FLJQQ8XZPogcay2025-08-07Yes$28.9950pcs$1449.530.29%$439.06B0GK75RGKSHoliberty2026-01-28Yes$22.06100pcs$2206.010.86%$239.58
B0FP1H63TXsoulern2025-09-05Yes$20.5250pcs$1026.020.2%$207.26#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有25.49%，但新品失败率高达71.74%，而且表现最强的不是独立小品牌，而是AUVON、FELICITDR这类需要明确差异化和持续投放的品牌。 价格战风险已经很明显：大量失败新品集中在同质化结构上，尤其是门挂式、充气式颈椎牵引这类基础款，说明市场已经进入高竞争、低容错阶段。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FELICITDRAUVONOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CRABCLAWOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入高竞争、偏价格战的危险区。 近一年新品牌大量涌入，但新品牌成功率只有35.29%，失败率64.71%，而且最近几个月非盈利新品明显增多，说明竞争不是变容易，而是在快速变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 6 3 0 13 2026 0 0 0 2 2 0 0 25 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 0 2 2025/9 0 0 0 0 2 1 0 2 2025/10 0 0 0 0 0 1 0 2 2025/11 0 0 0 0 3 0 0 5 2025/12 0 0 0 0 1 0 0 2 2026/1 0 0 0 1 0 0 0 7 2026/2 0 0 0 0 1 0 0 1 2026/3 0 0 0 1 0 0 0 5 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 1 0 0 2 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAUVON Inflatable Neck Stretcher with Chin-Up for Effective Neck Pain Relief
This listing is deemed profitablePrice (USD)$25.06Released TypeNew Release (2025-09-25)Brand is a new entry in this marketSize and Weight18.1 x 10.9 x 10.1 cm, 322.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
军绿色外观相较常见黑色、蓝色款更有差异化，视觉识别度更强, 采用充气式三层结构与抬下巴式轮廓设计，区别于常见的单片泡棉颈托或门框悬挂式牵引器Key Buying Motive
抬下巴15°支撑+更大内径的充气结构，主打减少面部压迫并贴合颈椎自然曲线Target Customers
更适合长时间低头办公、手机使用导致颈部酸痛的人群，以及偏好居家、轻量化颈部减压方案的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$22,554.00900 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.50% / 29.02%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.04% / 22.56%Peak / Non PeakSales & BSR Performance
AUVON Inflatable Neck Stretcher with Chin-Up for Effective Neck Pain Relief
This listing is deemed profitablePrice (USD)$27.38Released TypeNew Release (2025-10-10)Brand is a new entry in this marketSize and Weight19.3 x 11.1 x 9.9 cm, 370.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
浅灰/白色系、偏医疗家居风格, 充气式颈托结构，带高支撑下颌托举设计，整体更像改良型治疗枕而非传统门框牵引器Key Buying Motive
三层结构+加高前低后设计，强调下颌托举与颈椎曲线贴合，提升牵引舒适度Target Customers
适合久坐办公、低头用手机、需要居家缓解颈部压迫与酸痛的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$27,380.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.13% / 30.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.54% / 23.93%Peak / Non PeakSales & BSR Performance
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