- Benchmark ASINB0G44X3J3T
- MarketplaceUS
- Category ID702371011
- Analyzed Products
- Keywordbody lotion
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 它已经不是蓝海，而是被老品牌和少量新品牌挤压的低容错市场；新品牌没有健康跑通路径，价格竞争和品牌壁垒都对小卖家非常不友好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入。 新品牌几乎没有成功样本，能看到的新品牌新上架产品 100% 失败；市场总体可盈利产品只占 20%，而新上架产品盈利率看起来有 50%，但真正的高表现来自老品牌 Secret 的强品牌力，不是小品牌可复制的模型。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):100.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 普通止汗剂/除臭剂喷雾或滚珠：通常更便宜、随身补涂更方便，能满足大多数仅需控制腋下异味的用户，不一定需要“全身”场景。
- 止汗湿巾/除味湿巾：一次性使用，外出、健身、旅行时更容易买到和携带，适合作为临时替代方案。
- 身体爽身粉/吸湿粉：价格通常更低，主要用于吸汗、减摩擦和降低闷味，适合不想买专门全身除臭产品的人。
- 温和沐浴露/敏感肌香皂：通过日常清洁来减少体味来源，门槛低、替代成本小，适合轻度体味管理需求。
- 局部护理用的凡士林或防摩擦膏：若用户主要诉求是大腿内侧、腋下或乳下摩擦与潮湿，这类产品往往更便宜且更容易替换。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，尤其不适合小品牌；它已经进入低质量竞争状态。 目前样本里只有1个老品牌成功、1个新品牌失败，成功率看起来是50%，但新品牌端是0%盈利，而新上架产品里旧品牌占了50%，说明真正能打出来的，还是有资源的老品牌在吃红利。
证据很直接：Secret 的 ASIN B0G44X3J3T 是唯一成功案例，售价 $13.71，月销 2000 件，月营收 $27,420，月利润 $6,366.93，利润率 23.2%，早期投入约 $3,833.09，其中广告就占 $821.81。 但它是老品牌做新链接，不是小商家可直接照抄的样本；它靠的是成熟品牌势能、白帽推广和已有老 ASIN 承接。相反，Aleva Naturals 的 ASIN B0GLHMT5SM 是新品牌新上架，售价 $19.99，利润率看上去有 29.4%，但销量为停滞状态、34 条评价、没有可验证收入，最终判定为不赚钱。更关键的是，新品牌新上架盈利率是 0%，新品牌新上架非盈利率是 100%，这已经说明新进入者几乎没有跑通路径。市场时间趋势也不好：2026 年才出现这两个样本，一个成功、一个失败，说明不是增长型蓝海，而是少数强势品牌在试水，后进者很难稳定复制。
结论：不要进。 对大品牌来说，只有在你能接受至少接近 Secret 这种资源投入、品牌势能和成熟运营能力时，才“勉强可能”；对小品牌来说，没有可行窗口，且如果想硬进，必须靠激进投放和更强营销打法，这类打法对小商家风险极高。可借鉴的只有 Secret 的 B0G44X3J3T：做法是旧 ASIN 上新、走低价带、保持白帽推广、用成品化卖点“Whole Body Deodorant / Sensitive / Aluminum Free / 72hr”去抢需求；不要学 Aleva Naturals 的 B0GLHMT5SM 这种只堆新概念但没有销量支撑的做法。
Least investment in new productsNew products with Highest revenueMost investment in new productsAleva Naturals
Recent Monthly Revenue (USD):-(-)B0GLHMT5SM (4.4/5 (34 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSecret
Recent Monthly Revenue (USD):$27,420.00(2000pcs/month)B0G44X3J3T (4.2/5 (12687 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 浅蓝喷雾瓶更醒目，清新感强，货架点击率高
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- 喷雾形态区别于常见乳霜管装，更有产品差异
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- 主打全身多部位除味，功能场景清晰
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- 无铝、72小时、敏感肌友好，卖点直接
B0G44X3J3T (4.2/5 (12687 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉色乳液管装与喷雾类竞品外观差异大
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- 乳液转粉末质地，视觉和功能都更少见
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- 聚焦吸湿、防摩擦、敏感肌护理，定位明确
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- 小容量管装便携，适合女性日常随身使用
B0GLHMT5SM (4.4/5 (34 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进入，至少对小卖家不值得，对大品牌也不是好机会。 目前看到的是“老品牌靠品牌力和旧链接改款吃到利润，新品牌首发直接亏/不达标”，不是健康的新市场，而是更像被大牌和既有链接控制的竞争场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G44X3J3TSecret2026-01-20Yes$13.712000pcs$27420.023.22%$6366.93Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G44X3J3TSecret2026-01-20Yes$13.712000pcs$27420.023.22%$6366.93#New Product Success Rates
Listing这个市场不适合进入：当前不是蓝海，而是老品牌主导、低容错的高竞争市场。可复制的成功几乎被“品牌势能+老链接改造”锁死；新品牌里看不到真正健康的自然成功，反而只有失败样本，说明小卖家靠正常打法很难站稳。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SecretNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Aleva Naturals#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/处于饱和和价格战区。 数据里只有3个品牌：2个老品牌、1个新品牌；最近新进入样本几乎没有扩张，2026年只看到Aleva Naturals一个新品牌入场，而且它的新品B0GLHMT5SM直接失败，说明新品牌切入难度很高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 1 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSecret Aluminum Free Whole Body Deodorant Spray for Women, 72hr Sensitive Freshness & Odor Defense, PH Balanced, Invisible Protection, Safe to Use Everywhere, Powder Fresh Scent, 3.5 oz
This listing is deemed profitablePrice (USD)$13.71Released TypeNew Upgraded Version on Old ASIN (2026-01-20)Brand is an old entry in this marketSize and Weight19.3 x 5.1 x 5.1 cm, 100.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅蓝色喷雾瓶在同类女性全身除臭产品中更醒目，偏清新洁净感, 喷雾型包装，强调便携、快速覆盖全身多个部位，区别于膏霜/乳液型竞品Key Buying Motive
72小时持久除味、pH平衡、无铝配方，可用于腋下、私密部位、脚部等多场景Target Customers
面向需要敏感肌友好、希望一瓶覆盖全身多部位异味管理的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$27,420.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.84% / 23.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.28% / 19.66%Peak / Non PeakSales & BSR Performance