- Benchmark ASINB0FBGMRVJL
- MarketplaceUS
- Category ID3764231
- Analyzed Products
- Keywordheated eye mask, cooling eye mask, sleep eye mask
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在拥挤和价格战并存的状态。 现有数据里，新品牌不是“少量试水”，而是已经有12个新品牌、14个老品牌，且最近新上架产品里只有33.33%跑出可盈利结果，63.83%直接不赚钱，说明普通打法很难活下来。\n\n从竞争结构看，市场不是单纯低毛利，而是“强者吃肉、普通玩家难活”：新释放产品利润率主要集中在35.05%~41.88%，但落到实际样本里，大量产品还是跌进无利润区；更关键的是，品牌端明显被少数玩家占住了位置，Azang一家就拿到35.29%的盈利新品份额，且有9个可识别产品里6个盈利，收入约1,600万日元级别，说明它已经是这个赛道的强势大户。反过来看，Croloose 只有1个新品且不盈利，B0H1D39V71 的利润只有14.76%，已经接近压力线；Aurorcness 这类新品牌虽然能做出40%上下利润，但单品都要2.8万~2.9万人民币级预算，且还要靠明显差异化和较高客单价支撑，不是低成本入场模型。\n\n- 大品牌入场：可以复制的不是“便宜卖”，而是做功能升级、外观差异和品牌背书；可参考的品牌是 Azang、BOB AND BRAD、Aurorcness、Anydance，对应可参考 ASIN 有 B0D5DH79J9、B0G1319BTH、B0H1PNW6FK、B0GQ8T3VPV。其中可盈利新品预算大多落在 2.8万~7.3万 CNY，你的 50万 CNY 预算表面够，但这只是单个ASIN前几个月的显性投入，不含研发、品牌和认证，长期打起来仍然贵。\n- 小品牌入场：只有少数“真成功”案例，典型是 Aurorcness 的 B0H1PNW6FK / B0H1Q4BMR9、Anydance 的 B0GQ8T3VPV / B0GQ9GR2FZ、Vitelum 的 B0GR9S5ZLH、MaweMe 的 B0GWCZFPNL、Assehsaa 的 B0GZVPX7N1；它们共同点是功能组合明显、外观有记忆点、定价不低、利润率在30%~40%+。但这不是低门槛机会，而是需要你做产品更新和营销前置投入。\n\n最终判断：不要进。 如果你没有能明显超越现有强品的功能/外观/渠道优势，这个市场对大品牌和小品牌都不友好；小品牌尤其容易被价格战和强品牌份额压住，继续进入的胜率不高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户500,000 CNY预算也不够支撑一轮真正有竞争力的入场。 这里不是单纯“能不能卖”，而是已经出现明显的新品牌扎堆、老品牌强压、新品成功率偏低的结构，属于高风险市场。
Early sourcing + logistics + marketing budget (USD)$2,885.07 - $72,939.63Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?41.17%New listing success rate (old brands):42.86%New listing success rate (new brands):26.67%Which new brands have these successful new listings?...Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性热敷眼罩（蒸汽热敷贴）
- 可重复使用冷敷眼罩/凝胶眼罩
- 普通遮光睡眠眼罩（不带加热/制冷）
- 热毛巾自制热敷
- 冰袋+薄布冷敷眼部
- 眼部热敷贴/蒸汽眼罩（非电动版）
- 护眼蒸汽贴+遮光睡眠眼罩组合
- 眼部按摩器租借/共享设备
- 眼科/干眼护理滴眼液与人工泪液
- 一次性冷敷贴（退肿类）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以进入，但只适合有明确差异化和中高预算的品牌；对小品牌来说，能做，但不是低成本赛道。 目前看不到“全面拥挤到不能做”的信号，但也绝不是轻松市场：新品牌新上架里成功率只有33.33%，失败率63.33%，说明试错成本高，靠普通款很难跑出来。
New products with Highest revenueAnydance
Recent Monthly Revenue (USD):$16,793.00(700pcs/month)B0GQ9GR2FZ (4.2/5 (1162 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,060.00(300pcs/month)B0GQ8T3VPV (4.3/5 (1154 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAzang
Recent Monthly Revenue (USD):$87,480.00(2000pcs/month)B0D5DDSFG9 (4.4/5 (2120 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$18,045.00(300pcs/month)B0D5DH79J9 (4.4/5 (2113 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,184.00(300pcs/month)B0D5DFCFDV (4.4/5 (2116 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsAurorcness
Recent Monthly Revenue (USD):$5,751.00(100pcs/month)B0H1Q4BMR9 (4.4/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,610.00(100pcs/month)B0H1PNW6FK (4.4/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsCroloose
Recent Monthly Revenue (USD):-(-)B0H1D39V71 (4.5/5 (20 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观更像专业理疗设备，辨识度高
- |
- 银白中性配色，显得高级且不挑人群
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- 功能组合最完整：热敷、冷敷、气压按摩、音频
- |
- 品牌背书强，用户更容易点击和信任
B0G1319BTH (4.6/5 (77 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色机身配橙蓝发光分区，视觉冲击强
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- 热敷+冷敷+按摩一体化，和常规眼罩差异大
- |
- 更像智能医疗护理产品，专业感强
- |
- 适合干眼、疲劳、睡前放松等多场景
B0FBGMRVJL (4.5/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已接近/进入 oversaturation，且价格战压力很重。 已识别到 26 个品牌，其中新品牌 12 个、老品牌 14 个；新品牌新上架产品盈利率只有 26.67%，新上架产品里不盈利的比例高达 63.33%，说明新人进场并不容易，靠普通打法很难稳定赚钱。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D5DDSFG9Azang2024-05-28Yes$43.742000pcs$87480.041.03%$35893.05
B09TRYDBKFWIZARD RESEARCH2022-03-02Yes$90.26400pcs$36104.045.61%$16467.04B0G1319BTHBOB AND BRAD2026-05-15Yes$73.33300pcs$21999.041.52%$9133.99
B0DWSG2LS8BOB AND BRAD2025-03-31Yes$71.65300pcs$21495.041.67%$8956.97B0GZVPX7N1Assehsaa2026-03-26Yes$48.27400pcs$19308.041.85%$8080.4
B0CHMLRXWCBOB AND BRAD2023-11-08Yes$62.53300pcs$18759.041.28%$7743.72
B09FX2VSKHBOB AND BRAD2021-09-10Yes$62.35300pcs$18705.041.29%$7723.3
B0CYSJNXHXBOB AND BRAD2024-03-22Yes$62.07300pcs$18621.041.16%$7664.41B0D5DH79J9Azang2025-07-31Yes$60.15300pcs$18045.041.95%$7569.88
B0FSRZWKJVBOB AND BRAD2026-05-15Yes$80.86200pcs$16172.042.14%$6814.89
B0865RLTXBManta Sleep2020-03-20Yes$49.0300pcs$14700.039.8%$5850.6
B0DRG6RL1LAzang2025-02-13Yes$46.28300pcs$13884.041.63%$5779.91B0D5DFCFDVAzang2025-07-31Yes$47.28300pcs$14184.039.35%$5581.41B0GQ9GR2FZAnydance2026-02-26Yes$23.99700pcs$16793.031.04%$5212.55
B0GY81HBSTAzang2026-04-23Yes$54.6200pcs$10920.040.45%$4417.14
B0B3QS1F86HuBDIC2022-06-26Yes$48.8200pcs$9760.038.3%$3738.08B0GQ8T3VPVAnydance2026-02-26Yes$30.2300pcs$9060.035.19%$3188.22
B0FJM8NQ4CALLJOY2025-07-23Yes$64.6100pcs$6460.039.29%$2538.14
B0F59VZ1L5Azang2025-04-17Yes$59.06100pcs$5906.041.64%$2459.26B0FBGMRVJLMorfone2025-10-09Yes$112.7150pcs$5635.542.48%$2393.97Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1319BTHBOB AND BRAD2026-05-15Yes$73.33300pcs$21999.041.52%$9133.99B0GZVPX7N1Assehsaa2026-03-26Yes$48.27400pcs$19308.041.85%$8080.4B0D5DH79J9Azang2025-07-31Yes$60.15300pcs$18045.041.95%$7569.88B0FSRZWKJVBOB AND BRAD2026-05-15Yes$80.86200pcs$16172.042.14%$6814.89B0D5DFCFDVAzang2025-07-31Yes$47.28300pcs$14184.039.35%$5581.41B0GQ9GR2FZAnydance2026-02-26Yes$23.99700pcs$16793.031.04%$5212.55B0GY81HBSTAzang2026-04-23Yes$54.6200pcs$10920.040.45%$4417.14B0GQ8T3VPVAnydance2026-02-26Yes$30.2300pcs$9060.035.19%$3188.22B0FBGMRVJLMorfone2025-10-09Yes$112.7150pcs$5635.542.48%$2393.97B0H1Q4BMR9Aurorcness2026-06-22Yes$57.51100pcs$5751.040.67%$2338.94B0H1PNW6FKAurorcness2026-06-22Yes$56.1100pcs$5610.040.56%$2275.42
B0H3NVZCRYAzang2026-06-17Yes$43.97100pcs$4397.034.81%$1530.6
B0GWCZFPNLMaweMe2026-05-25Yes$35.99100pcs$3599.036.73%$1321.92
B0GY45Z3WKAzang2026-01-26Yes$34.9100pcs$3490.031.61%$1103.19
B0GR9S5ZLHVitelum2026-03-05Yes$26.28100pcs$2628.032.55%$855.42B0G34YXN96Azang2025-11-17Yes$34.5750pcs$1728.533.56%$580.09
B0FK4HNLM5Mutilplx2025-07-28Yes$30.250pcs$1510.035.32%$533.34#New Product Success Rates
Listing这个市场不适合进入，尤其不适合小品牌；它已经接近价格战与高门槛并存的状态。 新品整体成功率只有33.33%，但失败新品占63.83%，而且新品利润分布里30%~40%+的高利润并不少，说明不是“没机会”，而是机会被少数强品牌和强打法吃掉了；真正能活下来的，都是做了明显功能升级、外观差异和品牌背书的产品。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AzangBOB AND BRADAurorcnessAnydanceOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AssehsaaOther#Success Rate by Entry Time
Listing这个市场现在不适合进入，已经明显走向拥挤和价格战。 近一年新品牌新上架成功率只有33.33%，但失败率高达70.37%，而且2026年新产品里非盈利样本28个，盈利只有6个；同时整体可见盈利率仅46.67%，说明竞争在加剧，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 3 2 6 2026 0 0 0 0 0 6 6 28 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 2 1 1 2025/8 0 0 0 0 0 0 0 3 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 1 0 2025/11 0 0 0 0 0 1 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 1 0 2 2026/2 0 0 0 0 0 2 0 1 2026/3 0 0 0 0 0 1 1 1 2026/4 0 0 0 0 0 0 1 3 2026/5 0 0 0 0 0 1 2 11 2026/6 0 0 0 0 0 1 2 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWIZARD RESEARCHB09TRYDBKF (4/5 (537 Reviews))Wizard Research Electric Heated Dry Eye Mask – 2024 Model – Warm Eye Compress for Styes, Puffy, Itchy, Irritated Eyes – Patented Technology Featured on CNN & CBS News
This listing is deemed profitablePrice (USD)$90.26Released TypeOld Release (2022-03-02)Brand is an old entry in this marketSize and Weight23.3 x 11.5 x 5.9 cm, 299.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
中性医疗风格为主，未见明显依赖特殊配色来区分, 偏厚实的电热眼罩结构，强调贴合与快速加热，不是常见一次性蒸汽眼罩形态Key Buying Motive
石墨烯红外加热、10档温控、定时自动关闭、快热、可拆洗双布套Target Customers
干眼、麦粒肿、眼疲劳、眼痒/刺激感人群，以及需要无药物热敷护理的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$36,104.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight45.00% / 45.61%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight43.39% / 44.00%Peak / Non PeakSales & BSR Performance
BOB AND BRADB0CHMLRXWC (4.4/5 (2083 Reviews))BOB AND BRAD Eye Massager with Heat FSA Eligible HSA, Heated Eye Mask for Dry Eye Relief, Birthday Gifts for Men Women Husband Relax, Temple Massager for Eye Strain Migraine Stress Relief
This listing is deemed profitablePrice (USD)$62.53Released TypeOld Release (2023-11-08)Brand is an old entry in this marketSize and Weight18.0 x 12.1 x 11.7 cm, 350.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
双层贴合眼周的护垫结构，外观更像专业理疗眼罩而非普通睡眠眼罩Key Buying Motive
热敷+加压揉捏+白噪音/蓝牙音乐，功能组合明显强于常规单纯热敷或冷热眼罩Target Customers
更适合长期用眼疲劳、干眼、偏头痛/压力放松、并重视FSA/HSA报销的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$18,759.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight40.11% / 41.28%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight36.79% / 37.97%Peak / Non PeakSales & BSR Performance
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