- Benchmark ASINB0F8JYBH3V
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordclinical strength antiperspirant deodorant, women antiperspirant deodorant, invisible solid deodorant
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 新品牌几乎没有跑通，且利润正在被老品牌和同质化打法压到很低；对小商家是明显不适合，对大品牌也不是好赛道，除非你愿意承担很重的品牌投入和长期烧钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 你的预算 50万人民币表面上能覆盖单个新品的前期投入，但这个赛道已经明显被老品牌锁死，利润空间也在被压薄；对大品牌和小商家都不是好市场，尤其小商家不应该进。
Early sourcing + logistics + marketing budget (USD)$659.27 - $101,289.65Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?97.43%New listing success rate (old brands):34.21%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 普通高强度（非临床级）止汗剂/除臭剂：通常价格更低、超市和药店更容易买到，适合出汗需求中等的人群，能在大多数日常场景下替代临床强度产品。
- 绷带/贴片式腋下止汗贴或吸汗贴：无需每天换用复杂公式，穿衣时直接贴上即可，能减少汗渍外显，适合短时高压力场景，使用门槛低。
- 止汗湿巾/便携擦拭型除味产品：外出补涂方便，单次用量小，适合临时会议、通勤或旅行，相比大包装临床级产品更灵活。
- 腋下吸汗衬垫/汗垫内衣配件：属于“物理防护”方案，不依赖化学止汗，能直接减少衣物汗渍，尤其适合对白色痕迹敏感、或不想反复涂抹的人。
- 处方级止汗方案（如含更高浓度活性成分的医生开具产品）：对重度多汗人群可能更有效，但获取方式更正式、并不总是更贵；若用户明确需要更强效果，这是临床级零售产品的替代路径。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌几乎没有成功空间，老品牌在持续加码，整体已经进入高压竞争区。 数据里能看到，新品牌近一年新上架的盈利率是 0%，而老品牌的新上架盈利率只有 34.21%；同时，老品牌占到新上架产品的 97.43%，说明这个类目不是“还能试试”，而是已经被大品牌主导。
Most investment in new productsNew products with Highest revenueLeast investment in new productsVanicream
Recent Monthly Revenue (USD):-(-)B0GXCBG8MMBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSecret
Recent Monthly Revenue (USD):$698,500.00(50000pcs/month)B00HF3XSO0 (4.6/5 (26765 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$279,200.00(20000pcs/month)B00HF3XTUS (4.7/5 (14290 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$242,400.00(20000pcs/month)B008CC3SMK (4.7/5 (3611 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 联名篮球主题，和普通止汗膏差异最大
- |
- 莓果配色醒目，图片更容易吸引点击
- |
- 临床强度+100小时防护，功效感强
B0G4538LCM (4.6/5 (26765 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 三支装组合，和单支款差异明显
- |
- 蓝色香草包装更柔和，视觉辨识度高
- |
- 适合囤货场景，购买动机更强
B0BYQ7PSSR (4.7/5 (2242 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新产品利润分布明显偏低，20%以下只占少数，而新品牌真正能跑出来的案例几乎没有，反而是老品牌在用品牌力和持续投放吃掉利润。对小企业来说，这不是正常竞争，而是低利润+强品牌壁垒的市场；对大品牌来说，虽然能做，但也要准备高预算和长期品牌投入。
Profitability difficultyModerate Risk only for Old Products, but worse for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B00HF3XSO0Secret2013-12-19Yes$13.9750000pcs$698500.025.44%$177698.4B00HF3XTUSSecret2013-12-19Yes$13.9620000pcs$279200.024.4%$68124.8B008CC3SMKSecret2012-06-18Yes$12.1220000pcs$242400.016.39%$39729.36
B0BK9W7MRJSecret2022-10-24Yes$13.8710000pcs$138700.025.27%$35049.49
B00HF3XT58Secret2013-12-19Yes$13.849000pcs$124560.024.15%$30081.24
B00HF3XT3USecret2013-09-05Yes$13.888000pcs$111040.025.28%$28070.92B0G4538LCMSecret2026-01-20Yes$13.36000pcs$79800.024.03%$19175.94
B0G4512R36Secret2026-01-20Yes$14.015000pcs$70050.024.5%$17162.25
B00V5DH4ZASecret2015-03-27Yes$11.987000pcs$83860.015.6%$13082.16
B00I412YPGSecret2014-04-22Yes$12.678000pcs$101360.012.77%$12943.68
B00K4I91RGZeroSweat2014-05-03Yes$18.992000pcs$37980.031.71%$12043.46
B000P19CIASecret2011-07-11Yes$13.944000pcs$55760.021.17%$11804.4
B008CC41EYSecret2012-06-18Yes$11.975000pcs$59850.016.27%$9737.6
B0G451GZ93Secret2026-01-20Yes$13.33000pcs$39900.024.01%$9579.99
B093JT1R12Secret2024-06-13Yes$11.975000pcs$59850.012.37%$7403.45
B0FQKSWJN1Secret2025-12-12Yes$16.661000pcs$16660.028.24%$4704.79
B0CGMF6BHDSecret2023-08-25Yes$21.13800pcs$16904.027.8%$4699.32
B0CDQRRZ99Secret2023-08-04Yes$19.261000pcs$19260.022.74%$4379.73B0BYQ7PSSRSecret2023-03-16Yes$20.47800pcs$16376.024.49%$4010.49
B0CFP32GDXSecret2023-08-14Yes$15.91950pcs$15114.524.53%$3707.59Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4538LCMSecret2026-01-20Yes$13.36000pcs$79800.024.03%$19175.94B0G4512R36Secret2026-01-20Yes$14.015000pcs$70050.024.5%$17162.25B0G451GZ93Secret2026-01-20Yes$13.33000pcs$39900.024.01%$9579.99B0FQKSWJN1Secret2025-12-12Yes$16.661000pcs$16660.028.24%$4704.79
B0G44XYR4LSecret2026-01-20Yes$13.731000pcs$13730.023.88%$3278.73
B0FQKV7HG6Secret2025-11-25Yes$13.99800pcs$11192.023.91%$2676.01
B0FQKHHXXQSecret2025-11-25Yes$12.95800pcs$10360.021.65%$2242.94
B0G27DJ4HBDegree2025-12-08Yes$10.33900pcs$9297.014.18%$1318.32
B0FQKRLFLMSecret2025-11-25Yes$12.59500pcs$6295.020.79%$1308.74B0F8JYBH3VSecret2025-08-15Yes$16.26300pcs$4878.025.31%$1234.63
B0FQKZQJY7Secret2025-12-15Yes$13.92300pcs$4176.023.63%$986.79
B0F8JMKLBBSecret2025-08-15Yes$20.76100pcs$2076.032.39%$672.42
B0FTGGWH72Secret2025-11-21Yes$10.87300pcs$3261.015.67%$511.0#New Product Success Rates
Listing这个市场不值得进入，原因很明确：已进入价格战区，而且被老牌巨头主导。 新品牌真正的新品成功率为0%，老品牌新款也只有34.21%盈利，说明这个类目对新进入者极不友好；同时近一年新品里63.89%不盈利，属于典型的高竞争低容错市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SecretOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SecretOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入高压价格战区，且对新卖家不友好。 近两年新品利润表现明显恶化：2025年新品成功率只有16.67%，2026年更是只有13.89%，而失败占比高达63.89%；同时，新增的成功几乎全部被老牌大公司吃掉，新品牌里只有 Vanicream 进入但直接失败，说明真正的新品牌并没有跑通。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 1 2 6 1 0 5 2026 0 4 0 0 4 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 0 0 1 1 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 4 2025/11 0 1 0 1 3 0 0 0 2025/12 0 0 1 1 2 0 0 0 2026/1 0 4 0 0 4 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Secret Clinical Strength 100HR Sweat & Odor, Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing, Completely Clean Scent, 1.6 oz
This listing is deemed profitablePrice (USD)$9.35Released TypeOld Release (2013-12-09)Brand is an old entry in this marketSize and Weight13.0 x 6.8 x 4.4 cm, 45.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
包装以浅蓝白为主，延续女性临床止汗的干净专业感。, 无明显私模结构，属于常见的管状固体止汗膏公模设计，差异主要来自临床强度卖点与包装文案。Key Buying Motive
主打100小时临床级止汗、防汗紧张/高温/活动三类出汗，并加入透明固体不留白痕与透明质酸护肤配方。Target Customers
更适合需要强效控汗、同时在意衣物不留白印和日常通勤体面的女性。Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,480.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.96% / 10.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.58% / 6.86%Peak / Non PeakSales & BSR Performance
Secret Fresh Antiperspirant Deodorant for Women, 72hr Breathable Sweat & Odor Protection, Instant Freshness & Gentle, PH Balancing Minerals, Invisible Solid, Cozy Vanilla Scent, 2.6 oz (Pack of 3)
This listing is deemed profitablePrice (USD)$20.47Released TypeOld Release (2023-03-16)Brand is an old entry in this marketSize and Weight14.2 x 11.0 x 5.3 cm, 349.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
蓝色包装配香草主题，视觉上更偏“柔和舒适”而非强功效医疗感, 三支装组合包装，适合囤货型购买场景Key Buying Motive
72小时除味防汗、无痕固体、pH平衡矿物、PETA认证、Pro-Hyaluronic支持Target Customers
偏好温和香型、注重无痕使用且愿意一次购买多支装的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,376.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.37% / 24.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.06% / 16.18%Peak / Non PeakSales & BSR Performance
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