- Benchmark ASINB0GL276S77
- MarketplaceUS
- Category ID3764231
- Analyzed Products
- Keywordhealth care product
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场现在不值得进入。 目前看到的不是成熟的低风险机会，而是一个高研发、高差异化门槛的单点试错市场；对小商家和跨品类大品牌来说，都会被预算和产品差异要求卡住。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场现在不值得进入。 你的预算 50万CNY 看起来够做单个ASIN的前期启动，但这个品类的真实问题不是“够不够钱”，而是“能不能在高研发、高差异化门槛下持续打赢”。当前样本里新品牌只有 1 个新上架成功、1 个失败，成功率 50%，但样本极小，且失败款已经出现；同时价格带看起来更像靠功能差异吃饭，而不是低成本铺货型市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Other major expensesR&DAlternatives- 普通纯棉/真丝平面睡眠眼罩：价格通常更低，购买更普遍，适合不需要睫毛避让结构的用户。
- 一次性飞行眼罩/酒店眼罩：更容易随手买到或在旅行场景临时替代，适合短期使用或偶发失眠场景。
- 耳塞+遮光窗帘/遮光贴纸组合：对于主要痛点是光线和噪音的用户，这种组合往往比专用眼罩更灵活，且可按需分开购买。
- U型颈枕/旅行靠枕搭配帽檐/连帽眼罩式睡帽：对旅行和午睡人群来说，通常比专门睫毛友好眼罩更适合多场景叠加使用。
- 深色头巾/睡帽式遮光用品：适合不喜欢眼部压迫感的人，佩戴方式更直观，也更容易与护肤、护发习惯结合。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场目前不值得进入：样本里只有 1 个新品牌 YFONG，但已经出现 50.00% 成功率、同时又有 1 个直接失败案例，说明市场不是靠普遍机会在赚钱，而是靠个别产品打穿。更关键的是，YFONG 的成功款 B0GL276S77 早期投入约 7,605.78 美元，明显高于你的 50 万人民币单 ASIN 预算门槛并且还没算品牌/R&D/认证成本；对小商家来说，这类打法不能简单复制。
YFONG 的成功 ASIN B0GL276S77 是一个新品牌新品，售价 16.26 美元，毛利率 25.2%，月销 1,000，月收入 16,260 美元，评分 4.6，86 条评论，说明它不是低价硬卷，而是靠“竹纤维材质 + 睡眠眼罩 + 睫毛延长适配 + 3D 贴合 + 零眼压”这类明确卖点组合取胜；但失败款 B0GTLN4LVJ 也是同品牌新品，直接无销量无数据，说明这个品类入场后很容易出现一款能跑、一款死掉的高波动状态。当前没有老品牌样本，无法把老品牌当小商家案例；也没有看到 30~100+ 新品牌涌入的证据，但仅凭现有数据，这个市场已经呈现出高试错、高投入、单品成败分化明显的特征，小商家不应贸然进场。
对大品牌来说，唯一可参考的是 YFONG 这种“高预算打透单品”的路径；对小商家来说，唯一能学的是成功 ASIN 的产品表达，而不是它的投入强度。可以复制的点：高频刚需场景、明确功能词组合、轻量化低运费结构、白帽推广、25% 左右利润率才算有基本安全边际；不要做的点：没有差异化就上新、把预算压得太低、依赖无评论硬冲、或者假设低投入也能复制 1,000 月销。结论很直接：不建议进入。
Least investment in new productsNew products with Highest revenueMost investment in new productsYFONG
Recent Monthly Revenue (USD):$16,260.00(1000pcs/month)B0GL276S77 (4.6/5 (86 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GL276S77 (4.6/5 (86 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GTLN4LVJBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 现有数据只覆盖到极少样本，但已经能看出核心新品牌 YFONG 只有 2 个新产品：一个盈利、一个亏损，盈利款毛利率 25.21%，亏损款直接失败；同时近几个月没有看到持续扩张的新品潮，当前更像是“单点试错”，不是可复制的稳定机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GL276S77YFONG2026-03-07Yes$16.261000pcs$16260.025.21%$4099.15Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GL276S77YFONG2026-03-07Yes$16.261000pcs$16260.025.21%$4099.15#New Product Success Rates
Listing这个市场不适合现在进入。 目前看到的不是健康增长，而是一个高度集中的单品牌试验场：只有 YFONG 这一家品牌，1 个盈利、1 个亏损，表面成功率 50%，但样本太小，根本不足以证明市场可复制；更关键的是，盈利款 B0GL276S77 走的是“基于旧款做功能差异化”的路线，说明门槛不在普通铺货，而在强优化、强表达和持续投放。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YFONGNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YFONG#Success Rate by Entry Time
Listing这个市场不值得进入，直接判定为高风险，且不适合现在下场。 数据显示目前只覆盖到极少量高度相似产品，2026年样本里只有 YFONG 这一个新品牌出现了 2 个新上架产品，结果是一胜一负，表面成功率 50%，但样本太小，不能代表市场可复制性；更关键的是，市场并没有形成稳定的赚钱环境，反而已经出现了明显的“打一枪换一地”的不确定性。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYFONG Sleep Mask Women Men for Lash Extension, Breathable Bamboo Viscose
This listing is deemed profitablePrice (USD)$16.26Released TypeNew Release (2026-03-07)Brand is a new entry in this marketSize and Weight24.0 x 11.0 x 2.4 cm, 41.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
深凹式3D眼窝结构，适配睫毛嫁接/睫毛提升用户Key Buying Motive
加深眼窝实现零眼压，并结合真全遮光鼻翼结构，兼顾睫毛保护与遮光效果Target Customers
睫毛嫁接、睫毛提升、长睫毛人群，以及对侧睡舒适度和全遮光有明确需求的睡眠用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,260.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.94% / 25.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.77% / 22.04%Peak / Non PeakSales & BSR Performance