
这个市场不值得进入,已经明显进入低毛利价格战,且新品牌几乎没有成功案例。 目前新上架产品利润区间只有0.53%~7.21%,26个新产品里0个盈利,按品牌看新品牌14个新发产品也是0%成功率,说明不只是难,而是已经在“谁都赚不到钱”的阶段。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经是明显的价格战高压区,而且对新进入者不友好。 用户预算50万人民币表面上覆盖得起单个ASIN的前期启动,但和市场里能跑出来的样本相比,只够起步,不足以支撑长期品牌战、持续投放和后续优化。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:新进入产品里可识别的成功率是0%,而且26个新产品样本全部失败,说明这里已经是明显的价格战/饱和区。 对大品牌和小卖家都不友好;你现在看到的不是机会,而是高成本、低回报、靠堆量也很难转正的市场。
证据很直接:市场里已出现多家新品牌连续失败,Canfanni 7个产品全部不盈利,成功率0%,其中 B0G1M42N18 这条虽有4.6分、315条评价、月销550、月营收6347美元,但利润率只有3.6%,早期投入约2284.92美元,还是没法跨过盈利线;B0FY7DL87W 月销1000、营收10930美元,利润率也只有4.33%。WOWBOX 作为老品牌也没能跑通新动作,6个新上架相关产品全失败,B0FQ2DYPJH 利润率1.54%,B0FQ2FT1K6 只有0.1%,B0FQ2DZV8H 甚至是-0.86%。Marbrasse 也是新品牌,唯一样本 B0GF8796ZG 直接失败。市场时间趋势也在恶化:2025年新产品失败激增,2026年继续出现新增失败,没有任何新产品成功;同时市场里只有1.37%的产品能盈利,新发布产品盈利率是0.00%,说明这里不是“还能挖掘”的阶段,而是“几乎所有新入场都在亏”的阶段。
如果硬要找案例,只能给你两个反面参照:Canfanni 的 B0G1M42N18,适合抄的是“基础收纳套装 + 白帽投放 + 550月销”的表面打法,但不要抄它的低价切入,因为3.6%利润率根本撑不住;WOWBOX 的 B0FQ2DZV8H/B0FQ2FT1K6/B0FQ2DYPJH 则说明老品牌靠旧链接换色/换款也一样掉进低毛利陷阱。结论很明确:现在不建议进入,尤其不要按“低价同质化收纳盒”去做;要么彻底换赛道,要么等这个市场从0%新产品成功率里先恢复出来再看。
这个市场不适合进入,已经明显是价格战+饱和区。 新品利润分布里,已知利润率产品中 65.28% 低于10%,新产品里 62.96% 低于10%,而新品牌新发产品盈利率为 0%,这意味着不论大品牌还是小商家,想靠常规打法进入都很难赚钱。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BNL1Q49L | Vtopmart | 2022-11-29 | Yes | $19.21 | 6000pcs | $115260.0 | 12.18% | $14038.67 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FPWT5S3F | KEMETHY | 2025-09-07 | No | $17.59 | 200pcs | $3518.0 | -8.57% | $-301.49 |
![]() | B0FQ2GJ41M | WOWBOX | 2025-11-01 | No | $10.19 | 400pcs | $4076.0 | 0.36% | $14.68 |
![]() | B0FQ2GTWGX | WOWBOX | 2025-11-01 | No | $10.15 | 400pcs | $4060.0 | 0.58% | $23.55 |
B0FPWV5DMK | KEMETHY | 2025-09-07 | No | $17.6 | 100pcs | $1760.0 | 4.14% | $72.87 | |
![]() | B0FPWTP3CH | KEMETHY | 2025-09-11 | No | $18.21 | 200pcs | $3642.0 | 5.69% | $207.23 |
![]() | B0FPWQYN6B | KEMETHY | 2025-09-11 | No | $18.22 | 200pcs | $3644.0 | 5.86% | $213.54 |
B0G1M42N18 | Canfanni | 2025-11-13 | No | $11.54 | 550pcs | $6347.0 | 3.58% | $227.23 | |
![]() | B0FPWTX4KB | KEMETHY | 2025-09-11 | No | $18.31 | 300pcs | $5493.0 | 4.37% | $240.05 |
![]() | B0F9PKKPLY | BiuLeon | 2025-08-27 | No | $18.31 | 350pcs | $6408.5 | 5.88% | $376.82 |
B0F9PJ3YQX | BiuLeon | 2025-08-27 | No | $18.37 | 400pcs | $7348.0 | 6.02% | $442.35 | |
![]() | B0FY7DL87W | Canfanni | 2025-12-15 | No | $10.93 | 1000pcs | $10930.0 | 4.33% | $473.27 |
B0F9PL376L | BiuLeon | 2025-08-20 | No | $18.93 | 350pcs | $6625.5 | 7.75% | $513.48 | |
B0G1LXJJHC | Canfanni | 2025-11-13 | No | $11.8 | 1000pcs | $11800.0 | 4.99% | $588.82 | |
![]() | B0G1M7YL1T | Canfanni | 2025-11-13 | No | $11.66 | 1000pcs | $11660.0 | 7.32% | $853.52 |
![]() | B0G1M4Q44S | Canfanni | 2025-11-13 | No | $11.7 | 1000pcs | $11700.0 | 7.92% | $926.65 |
![]() | B0G1M94SRV | Canfanni | 2025-11-13 | No | $11.73 | 1000pcs | $11730.0 | 8.22% | $964.21 |
B0FQ2DYPJH | WOWBOX | 2025-11-01 | No | $13.94 | -pcs | $- | 1.54% | $- | |
![]() | B0FQ2FT1K6 | WOWBOX | 2025-11-01 | No | $13.46 | -pcs | $- | 0.1% | $- |
![]() | B0FQ2DZV8H | WOWBOX | 2025-11-01 | No | $11.5 | -pcs | $- | -0.86% | $- |
![]() | B0FQ2FVNWV | WOWBOX | 2025-11-01 | No | $10.83 | -pcs | $- | -4.26% | $- |
这个类目不值得进入,已经是明显的价格战高风险市场。 近期开出的新产品样本里,成功率是0%,26个新产品全部不赚钱;新品牌样本里14个也是0%成功率。更关键的是,市场里不是新ASIN多,而是新品牌也在大量涌入,但几乎全部失败,说明竞争已经挤到只剩低价互杀。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显过热,而且是价格战区。 近端新品牌进入后,14个新品牌新品里0个盈利、100%亏损;时间上看,2025年后半段到2026年还有持续上新,但盈利几乎没有跟上,说明竞争在加剧而不是变容易。
证据很直接:近几个月新品牌里,Canfanni 承担了7个非盈利新品,KEMETHY承担了6个,Marbrasse 1个;这些新品牌的打法基本都是通用抽屉收纳,缺少独特性,和老品牌的成熟款完全同质化。样本里真正能赚钱的代表是老品牌 Vtopmart 的 B0BNL1Q49L,售价约19.21美元,月销约6000件,月营收约115.26万美元,靠的是“基于老款迭代 + 功能差异 + 低价”;反过来,像 WOWBOX 的 B0FQ2DYPJH、StoreHappily 的 B0F21D1T6Q、Manalete 的 B0CNXF7SVS 都证明了同类款即使有销量,也很难保住利润。市场利润分析也印证了这一点:最近进入的产品里,0%~10%利润带占绝大多数,已经是低毛利挤压状态。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 12 | 0 | 0 | 0 | 0 | 10 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 1 | 4 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 7 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |