- Benchmark ASINB0FXWDQ1X2
- MarketplaceUS
- Category ID2403094011
- Analyzed Products
- Keywordsports water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经进入低利润、低成功率的价格战状态。 现有数据里，37个新发布产品里盈利率是0%，而且新品牌的成功率也是0%；新品牌只有2个，分别是 Kaitiaki 和 Mengayadi，但它们一共36个新发布全部不盈利，说明这不是“少数样本失真”，而是市场本身对新进入者非常不友好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进，用户预算500,000 CNY也不构成优势。 这里不是“预算不够”的问题，而是市场本身已经陷入低利润、低成功率的价格战：整体可判定盈利的产品里，盈利占比是0%，新发布产品盈利占比也是0%，而且新品牌进入后几乎全军覆没，属于高风险市场，不适合大品牌或小商家继续押注。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?2.70%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 直接购买通用硅胶瓶底保护套/杯套：这类通配款通常比品牌专用款更便宜、选择更多，且可直接替代“防滑+防刮+减震”的核心需求。
- 使用防滑硅胶垫或桌面杯垫：如果用户主要是为了放置稳定、防止刮花，这种更便宜、易买、还能兼容多种水瓶和杯子。
- 购买带保护底座的平价运动水瓶：与其单独给现有瓶子加配件，不如直接换成自带防滑底/防撞底的入门级运动水瓶，通常总体成本更可控。
- 用热缩硅胶管或通用瓶身防护套替代：如果需求偏向防摔和握持，通用防护套往往覆盖范围更广，不必严格匹配某个特定型号。
- 使用旧袜套/布套/编织瓶套作临时保护：这类替代方案几乎零门槛，成本极低，虽然外观和耐久性一般，但适合低预算或临时使用场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：新品牌几乎没有成功样本，且新上架产品利润被压到 2.34%~11.98%，已经接近价格战区。 现有数据里 37 个新上架里只有 0% 进入“可接受盈利且有实际销量”的状态，说明这条赛道对大多数新卖家不友好；对大品牌来说也不是好市场，因为投入会被低毛利和激烈竞争吞掉。
Least investment in new productsNew products with Highest revenueMost investment in new productsKaitiaki
Recent Monthly Revenue (USD):-(-)B0FN7GDJQC (4.7/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FN7DZ7WT (4.8/5 (57 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FN7K8ZP4 (4.8/5 (57 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsDBIW
Recent Monthly Revenue (USD):$449.50(50pcs/month)B0BS2K5F9C (4.4/5 (1258 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsMengayadi
Recent Monthly Revenue (USD):-(-)B0FXWDQ1X2 (4.6/5 (78 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FXWDQ1WZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 字母+花蝶装饰，外观最显眼，点击率高
- |
- 整套DIY配件，礼物感强，适合送礼
- |
- 与普通底套相比功能和视觉风格都更不同
B0DPZJ9VC7 (4.7/5 (991 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 海泡绿配色醒目，颜色辨识度强
- |
- 适配YETI/Owala，覆盖更广，购买人群更大
- |
- 标准底套中颜色更突出，适合吸睛展示
B0CKWRFCPG (4.6/5 (808 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近价格战/过度拥挤状态。 新品盈利率是0%，而且新品牌几乎没有真实跑通的案例；你现在入场，极大概率会变成继续堆预算、继续亏损的局面。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0BS2K5F9CDBIW2023-01-21No$8.9950pcs$449.5-18.21%$-81.85
B0CKWSJCS7VGHNQ2023-10-23No$6.9750pcs$348.5-4.68%$-16.3
B0871LGY6WIRON °FLASK2019-11-07No$8.2250pcs$411.05.11%$21.01
B0FN7LSKMQKaitiaki2025-08-21No$9.9950pcs$499.510.68%$53.35
B0FN7J67VQKaitiaki2025-08-21No$9.9950pcs$499.511.98%$59.85B0FN7GDJQCKaitiaki2025-08-21No$9.99-pcs$-10.98%$-B0FN7DZ7WTKaitiaki2025-08-21No$9.99-pcs$-10.97%$-B0FN7K8ZP4Kaitiaki2025-08-21No$9.99-pcs$-10.93%$-
B0H296TCSKKaitiaki2026-05-19No$9.99-pcs$--0.32%$-
B0FN7J12Y4Kaitiaki2025-08-21No$9.99-pcs$-10.98%$-
B0GSCW28H3Kaitiaki2026-03-13No$9.99-pcs$--0.32%$-
B0FN7JP2ZDKaitiaki2025-08-21No$9.99-pcs$-10.95%$-
B0FN7KC6PPKaitiaki2025-08-21No$9.99-pcs$-10.97%$-B0DPZJ9VC73tyto2024-12-10No$9.95-pcs$-11.9%$-
B0FN7L4QR2Kaitiaki2025-08-21No$9.99-pcs$-10.98%$-
B0FN7JX8HSKaitiaki2025-08-21No$9.99-pcs$--0.32%$-
B0H28XNQ43Kaitiaki2026-05-19No$9.99-pcs$--0.32%$-
B0DPZGH5F93tyto2024-12-10No$9.96-pcs$-11.94%$-
B0GRV5QSM8Kaitiaki2026-03-09No$9.99-pcs$--0.32%$-
B0GRTZW6ZGKaitiaki2026-03-09No$9.99-pcs$-10.61%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FN7LSKMQKaitiaki2025-08-21No$9.9950pcs$499.510.68%$53.35B0FN7J67VQKaitiaki2025-08-21No$9.9950pcs$499.511.98%$59.85B0FN7GDJQCKaitiaki2025-08-21No$9.99-pcs$-10.98%$-B0FN7DZ7WTKaitiaki2025-08-21No$9.99-pcs$-10.97%$-B0FN7K8ZP4Kaitiaki2025-08-21No$9.99-pcs$-10.93%$-B0H296TCSKKaitiaki2026-05-19No$9.99-pcs$--0.32%$-B0FN7J12Y4Kaitiaki2025-08-21No$9.99-pcs$-10.98%$-B0GSCW28H3Kaitiaki2026-03-13No$9.99-pcs$--0.32%$-B0FN7JP2ZDKaitiaki2025-08-21No$9.99-pcs$-10.95%$-B0FN7KC6PPKaitiaki2025-08-21No$9.99-pcs$-10.97%$-B0FN7L4QR2Kaitiaki2025-08-21No$9.99-pcs$-10.98%$-B0FN7JX8HSKaitiaki2025-08-21No$9.99-pcs$--0.32%$-B0H28XNQ43Kaitiaki2026-05-19No$9.99-pcs$--0.32%$-B0GRV5QSM8Kaitiaki2026-03-09No$9.99-pcs$--0.32%$-B0GRTZW6ZGKaitiaki2026-03-09No$9.99-pcs$-10.61%$-
B0FN7J1KD7Kaitiaki2025-08-21No$9.99-pcs$-10.88%$-
B0FN7NQ3CBKaitiaki2025-08-21No$9.99-pcs$-10.97%$-
B0FN7NGPT1Kaitiaki2025-08-21No$9.99-pcs$-10.98%$-
B0H2917PNCKaitiaki2026-05-19No$9.99-pcs$--0.32%$-
B0FN7KGZPDKaitiaki2025-08-21No$9.99-pcs$-10.98%$-#New Product Success Rates
Listing这个市场不值得进入，结论非常明确：新品牌和旧品牌的新上架产品全部没有盈利，市场已经进入价格战/饱和状态。 用户预算5万CNY看起来够启动，但这类市场真正的问题不是起步资金，而是进去后几乎没有可持续利润空间；按现有数据，任何品牌都不应把这里当成可行机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KaitiakiOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经是明显的高风险价格战市场。 近一年新进入品牌几乎全军覆没：新品牌新上架产品盈利率为0%，非盈利率为100%；总体可识别利润产品盈利率也是0%。更关键的是，2025年8月出现一波集中进入，随后到2026年3月和5月仍持续有新产品涌入，但没有任何可验证的盈利转化，说明不是机会窗口，而是竞争持续加剧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 26 2026 0 0 0 0 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 25 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 6 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 5 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases