- Benchmark ASINB0CRKWSKH4
- MarketplaceUS
- Category ID3419171
- Analyzed Products
- Keywordsports water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入。 结论很明确：新品牌几乎没有跑通，当前看到的是老品牌 HeySplash 依靠存量款维持盈利，而新上架款直接失败，市场更像是被单一成熟链接压住的低容错市场，不是适合小卖家或跨界大品牌的新机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing不建议进入这个市场。 用户预算500,000 CNY表面上能覆盖单个ASIN的前期入场，但这类市场已经明显偏向价格战：当前可识别的盈利/亏损样本里，整体盈利率只有50%，而新上架产品盈利率是0%，说明新进入者几乎没有跑通。市场也没有给出足够的新产品预算参考，结合唯一可验证的盈利样本和新品样本对比，这更像是老品牌吃存量、新品牌很难切进去的格局。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 儿童游泳臂圈/救生袖套：通常更便宜、上手更快，适合短期去泳池或海边使用，不需要像训练背心那样精确调节尺码。
- 一次性或租借式儿童浮力装备：如果只是偶尔使用，现场租赁或借用比购买更省钱，且能减少尺寸买错的风险。
- 普通救生衣（非游泳训练款）：在需要更强安全感时是更容易买到的替代品，价格区间更广，适合家长先解决“会不会漂”的需求。
- 儿童充气浮板/学游泳泡棉辅助板：成本通常更低，便于带去泳池，适合配合成人看护做基础适应训练。
- 家长陪同下的游泳课/水性启蒙班：如果用户的核心目的是让孩子学会水中适应，课程可能比买装备更有效，且可按次付费，降低一次性支出。
- 二手儿童泳训装备：在本地二手平台或社区转让中经常更便宜，适合对卫生和磨损要求可接受的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：老品牌样本里只有 1 个可盈利 ASIN，利润率 25.3%，但另一条新上架同款直接亏损且无销量，说明这里不是稳定赚钱，而是老品牌靠资源压出来的单点胜利；对新品牌来说，门槛高、容错低，不是好市场。用户预算 50万人民币足以覆盖单个 ASIN 的前期投入，但这不足以抵消后续品牌力、内容和投放成本，贸然进入风险很大。
证据很直接：HeySplash 这个老品牌里，盈利 ASIN 是 B0CRKWSKH4，均价 18.82 美元，月销 200 件，月营收 3,764 美元，利润率 25.3%，前期投入约 3,012 美元，其中广告 676.88 美元；这类表现看起来不错，但它是老品牌的成熟款，不能当小商家模板。相反，同品牌新上架 ASIN B0GRFXHNH7 直接是非盈利、无销量、无价格、无评价，说明同款复制并不能自动赚钱。市场层面，新上市产品整体盈利率只有 0%，而全市场可识别盈利率也只有 50%，这不是健康扩张，而是新产品几乎没人能跑通。再加上这类成功产品只有 382 条评价，已经接近“强营销型”门槛，市场很可能需要高投放才能站住脚。
给你的结论很明确：不要进场。 如果非要找参考，老品牌只能学 HeySplash 的成功款 B0CRKWSKH4 的定价、轻量化尺寸和稳定活动销量；小商家没有真正可抄的成功样本，因为没有任何 <300 评价的 genuine 小品牌胜出案例，只有失败案例 B0GRFXHNH7。
Old brand with the most profitable new productsHeySplash
Recent Monthly Revenue (USD):$3,764.00(200pcs/month)B0CRKWSKH4 (4.2/5 (382 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0CRKWSKH4 (4.2/5 (382 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GRFXHNH7Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：不是适合新品牌或小卖家的机会，而是一个由老品牌主导、低差异化、低利润的新款失败市场。 当前样本里，新品利润率分布几乎全落在“other”，可识别的新上架产品盈利率是0%，整体可识别盈利产品也只有50%，但这50%来自老品牌 HeySplash 的老款 B0CRKWSKH4，并非新入场成功案例；而它的新款 B0GRFXHNH7 直接失败，说明这里不是靠简单上新就能赚钱的市场。
证据非常直接：HeySplash 这个老品牌在该类目里已有 1 个盈利款 B0CRKWSKH4，月收入约 3,764 美元，售价 18.82 美元，毛利率 25.32%；但同品牌的新款 B0GRFXHNH7 2026年3月上架后至今无销售、无利润，失败原因就是“缺乏独特性 + 竞争过强 + 利润太薄”。 这说明市场的利润被少数老品牌和旧链接吃掉，新品没有明显差异就会迅速沦为失败；另外，时间趋势也很差，2026年只看到 1 个新发布且是不盈利新品，没有任何新品牌成功样本，市场并没有给新卖家留下可复制的入口。用户预算 50万人民币虽然足够做单个SKU的启动，但对这个类目来说不解决差异化、品牌和长期推广问题，钱只会被价格战吞掉。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CRKWSKH4HeySplash2024-01-05Yes$18.82200pcs$3764.025.32%$953.05Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GRFXHNH7HeySplash2026-03-06No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入。 目前看到的不是可复制的新手机会，而是一个被老品牌主导、利润又被压到很低的市场：新发布产品盈利率只有0%，整体可见利润产品也只有50%，而且唯一被识别的新发布样本是 HeySplash 的 B0GRFXHNH7，直接失败；反过来，真正赚钱的是老品牌 HeySplash 的旧款 B0CRKWSKH4，月收入约376,400美元、利润率25.32%，说明新进入者要想活下来，必须先打赢老品牌的品牌和流量战。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HeySplash#Success Rate by Entry Time
Listing这个市场不值得进入，原因很明确：新发布产品盈利率是0%，最近唯一的新发布 ASIN B0GRFXHNH7（HeySplash）也是亏损且无活跃销量，说明不是“可复制的成功样本”，而是失败样本。 从时间趋势看，近几个月几乎没有真实新增释放，市场不是在扩张，而是进入低活跃、低成功的状态；对新品牌而言，当前没有可验证的正向入场窗口。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHeySplashB0CRKWSKH4 (4.2/5 (382 Reviews))HeySplash Toddler Swim Trainer Vest, Adjustable Strap 3-6 Years 29-55lbs
This listing is deemed profitablePrice (USD)$18.82Released TypeOld Release (2024-01-05)Brand is an old entry in this marketSize and Weight16.4 x 11.3 x 7.7 cm, 120.00gProfitable Factors
Based on old ASINDesign & Appearance
以蓝色海洋/海豚卡通风格为主，偏向儿童审美, 儿童泳圈式训练背心，带大面积浮圈结构与卡通图案，外观更像玩乐型游泳辅助装备Key Buying Motive
适合3-6岁、29-55磅儿童的初学者浮力训练，强调保持直立浮姿Target Customers
专门面向幼儿游泳启蒙阶段的家长，尤其是想让孩子在较低风险下建立水感和自信的家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,764.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.53% / 25.32%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.37% / 19.16%Peak / Non PeakSales & BSR Performance