- Benchmark ASINB0FDK9R7CD
- MarketplaceUS
- Category ID3412851
- Analyzed Products
- Keywordsports water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-21
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌没有跑通，价格竞争已经把新产品利润打穿。 目前只有 1 个新发布样本，成功率 0%，而且新产品利润区间没有任何一档达到 10% 以上；更关键的是，市场里连新品牌数量都为 0，说明不是“新品牌机会”，而是被老品牌 BoxLegend 占住的存量市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个适合现在进入的市场。 价格战和同质化已经很明显：新发布产品盈利率只有0%，整体可判断盈利的样本里也只有50%盈利，说明新进入者几乎没有成功空间；对小商家尤其不友好，反而更像是老品牌在吃存量。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Potential certificate expensesFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 保温运动水壶/随行杯：如果用户主要是为了补水、通勤或轻度健身，保温杯通常更便宜、更常见，也不依赖特殊运动场景。
- 一次性或可重复使用的大容量矿泉水/纯净水：在临时运动、露营或短途外出时，直接买现成瓶装水更省事，几乎没有学习成本。
- 普通轻量塑料水瓶（无复杂功能）：比带吸管、滤芯或智能功能的运动水瓶更便宜，适合日常补水和短时运动。
- 折叠软水壶：更适合跑步、徒步、旅行等需要便携和收纳的场景，通常比硬壳运动水瓶更轻、更易塞包。
- 自行车水壶/车架水壶：如果用户是在骑行场景中使用，专用骑行水壶往往更顺手、安装更方便，且价格通常不高。
- 运动饮料随身小瓶装：当用户关注的是训练时补充电解质而不是单纯喝水时，小瓶装现成饮料比买专门水瓶更直接。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，原因很直接：已出现明显的老品牌占位和价格竞争，但没有看到新品牌形成可复制的成功路径。现有证据显示，能跑通的只有 BoxLegend 这种老品牌的成熟老款；对新品牌和小商家来说，成功样本缺失，风险高于机会。
证据很硬：BoxLegend 的成功款 B0FDK9R7CD 只是一条老款延伸，售价 $45.16，毛利率 36.0%，月销 50 台，近月收入约 $2,258，早期投入约 $7,877.01，其中广告约 $1,814.86。它的成功点不是低成本硬冲，而是基于老 ASIN 的功能差异化：WiFi+蓝牙直连手机、可预览并下载素材，适合野外监测、后院看护这类明确场景。相反，它的新款 B0FLJHSC52 直接失败，定价信息都打不出来，销量为零，属于不活跃销售，功能却还是夜视、运动侦测、防水、4K 这些行业标配，外观也是通用迷彩和标准机身，没有差异化也没有成交。品牌层面更清楚：BoxLegend 只有 2 个可识别产品，盈利率 50%，但新发布产品盈利率是 0%，说明这不是新手可以照抄的赛道，而是老品牌靠资源和既有认知在吃存量。
对大品牌：可以跟的只有 BoxLegend 这类成熟老款思路，不是跟它的新款。可参考的 ASIN 是 B0FDK9R7CD，要复制的是“老 ASIN 延伸 + 手机直连 + 明确使用场景 + 维持 $45 左右价位”，但用户单个 ASIN 预算只有 500,000 CNY，这类打法还没算 R&D、品牌和认证，真正门槛更高。对小商家：没有合格的成功案例可抄。市场里看不到 <300 评价且真正跑通的新品牌样本；现有成功者是老品牌，失败者是新款，说明这里更像是功能同质化的低容错市场，不是适合小商家切入的机会。结论：不要进。
Old brand with the most profitable new productsBoxLegend
Recent Monthly Revenue (USD):$2,258.00(50pcs/month)B0FDK9R7CD (3.9/5 (44 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FDK9R7CD (3.9/5 (44 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FLJHSC52Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：新产品几乎没有真实盈利空间，已经进入低利润、强竞争状态。 目前样本里，新品盈利率是0%，新品牌新发布盈利率也是0%；市场里可明确判断的产品只有2个，盈利与亏损各1个，表面看是50%，但新产品层面已经是清零，这对新入场者非常不友好。
证据很清楚：BoxLegend 这个老品牌的新产品 B0FLJHSC52 直接亏损，而它能赚钱的旧款 B0FDK9R7CD 靠的是明显差异化，而不是普通堆功能。 B0FDK9R7CD 售价约45.16美元，月销50件，月营收约2258美元，利润率35.97%，靠的是 WiFi+蓝牙直连手机、可预览并一键下载素材这类“App结合”的差异；反过来，B0FLJHSC52 虽然也是 BoxLegend，但因为外观和功能都很通用，已经被判定为不赚钱。市场趋势上，2025年才出现新发布样本，但只有一个，而且是亏损款，说明不是增长型机会，而是越来越难做的市场。用户预算是50万人民币，表面上够启动，但这个市场需要的不是单纯备货钱，而是更高的研发、品牌和认证投入；对小商家来说，如果没有真正创新，不可能靠正常打法站稳，更别说形成可持续利润。
结论：不要进。 大品牌只有在能做出功能差异和品牌拉力时才有机会；小商家没有真实成功样本可参考，且这里没有可验证的低评论真成功案例，反而更像是被老品牌和产品差异壁垒卡住的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FDK9R7CDBoxLegend2025-06-18Yes$45.1650pcs$2258.035.97%$812.21Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FLJHSC52BoxLegend2025-08-07No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进，核心原因是新品牌几乎没有真正跑通的证据，且新上架产品的成功率为0%。 现有数据只看到BoxLegend这一个样本：老品牌BoxLegend的老款B0FDK9R7CD能盈利，但新款B0FLJHSC52直接失败，说明这里更像是“老品牌靠功能差异吃市场”，不是新品牌轻松切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BoxLegend#Success Rate by Entry Time
Listing这不是适合进入的市场：当前已经是低利润、强竞争的价格战区，而且信号显示新品牌几乎没有真正跑通。 现有样本里，新品利润分布没有任何一档落在10%以上，近期新增节奏也几乎停滞，说明不是在变好，而是在变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBoxLegendB0FDK9R7CD (3.9/5 (44 Reviews))BoxLegend Trail Camera WiFi 4K 48MP with 64GB Memory Card Game Cameras with Night Vision Motion Activated Waterproof Trigger Speed Wide Angle for Outdoor and Backyard
This listing is deemed profitablePrice (USD)$45.16Released TypeOld Release (2025-06-18)Brand is an old entry in this marketSize and Weight19.2 x 13.8 x 9.7 cm, 558.00gProfitable Factors
Based on old ASINDistinct functions and featuresKey Buying Motive
支持WiFi+蓝牙直连手机、可预览并一键下载照片/视频，区别于纯本地存储款Target Customers
适合需要野外监测、后院看护和农场巡查的轻量级用户，尤其偏好手机端快速查看素材的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,258.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.33% / 35.97%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.31% / 29.95%Peak / Non PeakSales & BSR Performance