- Benchmark ASINB0FMK1TX79
- MarketplaceUS
- Category ID3375251
- Analyzed Products
- Keywordfolding bike lock, foldable bicycle lock, scooter lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，而且已经明显走向价格战：新发布产品里只有30.77%能跑成盈利，69.23%都没过线；最近年份的新增产品几乎全军覆没，2026年新增样本里没有一个盈利，说明不是机会窗口，而是竞争在继续恶化。品牌侧也很清楚：新品牌只有5个，远没到“品牌爆量涌入”的极端饱和阈值，但老品牌有20个，且新上架成功主要集中在 Sportneer、Kryptonite 这类有资源和品牌力的玩家，普通小品牌没有低门槛切入口。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不能进场。这个市场已经明显偏饱和，而且价格战很重；以你50万CNY预算来看，能覆盖少数中等预算ASIN的前期启动，但不足以把小品牌真正做成长期赢家。 新品牌新发布盈利率只有33.33%，亏损/未达标达到66.67%；更关键的是，新品牌新发布里有不少低效样本，而老品牌新发布的非盈利率更高，说明这个类目已经被成熟玩家压得很紧。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?53.84%New listing success rate (old brands):28.57%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 普通钢缆锁/密码缆锁：通常更便宜、更轻，适合低风险临停或对重量敏感的通勤场景；虽然防剪能力较弱，但作为预算替代或“临时防盗”方案更容易接受。
- 迷你U型锁：价格常常低于高端折叠锁，结构简单、上手快、耐剪性通常更强；对只想要“够用且省钱”的用户是更常见的替代选择。
- 车身自带一体式锁具方案（如车架锁/轮锁）：安装后几乎不用额外携带，使用门槛低，适合固定停车位或短时停放；在便利性上比折叠锁更省事。
- 共享/公共停车柜或付费寄存服务：不需要买锁，直接减少失窃风险，特别适合高价值电助力车、商圈短停或长时间停放；属于更高确定性的替代方案。
- 防盗提醒配件（GPS追踪器、蓝牙追踪器、车铃式报警器）：单件成本可能接近或低于中高端锁具，安装和携带都较简单；虽然不能物理阻止盗窃，但对担心被偷的用户是低摩擦替代。
- 保险替代（自行车/电动车盗抢险）：对高价值车辆用户，直接把“锁”的作用转为财务补偿，尤其适合停车环境复杂但预算有限的人；比购买高等级锁具更像风险管理方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不适合进入，已经接近价格战区，继续做大概率是高投入、低回报。 当前可识别样本里，整体可盈利产品占24.24%，但新上架产品可盈利率只有30.77%，而且近两个月新增新品几乎都在亏损：2025年9月只有1个盈利、2个亏损，2025年12月2个亏损，2026年2月4个亏损；这说明最近入场的胜率在走弱，不是上升。
大品牌想进场，必须拿 Sportneer 和 Kryptonite 当标杆，但这不是“好机会”，而是“重投还能勉强打”的市场。 Kryptonite 的新品 B0FKNJYC3Z，售价26.85美元，利润率20.3%，月销700、月营收18,795美元，前期投入约5,112美元，其中广告约1,149美元；Sportneer 的新品 B0FMF5PYVC，售价23.45美元，利润率15.8%，月销100、月营收2,345美元，前期投入约4,643美元，其中广告约1,044美元。它们能跑出来，靠的是品牌力+明确差异化：Kryptonite 是折叠锁、主打便携和高安全，Sportneer 是17mm加粗U型锁、主打更强防剪防撬。你如果做大品牌，至少要照着这两个方向做：更强安全感、更清晰场景、更高客单价；但要注意，Sportneer 也有不少新品失败，说明同品牌也不是随便上新都能赢。
Most investment in new productsLeast investment in new productsNew products with Highest revenueKryptonite
Recent Monthly Revenue (USD):$18,795.00(700pcs/month)B0FKNJYC3Z (4.5/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSportneer
Recent Monthly Revenue (USD):$3,928.00(200pcs/month)B0DLGX5Z8K (4.5/5 (12624 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,590.00(100pcs/month)B0CQNTDLR4 (4.4/5 (181 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,345.00(100pcs/month)B0FMF5PYVC (4.6/5 (136 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsINBIKE
Recent Monthly Revenue (USD):-(-)B0FPFS19KL (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 折叠六边形外观，与常见U锁/链条锁差别大
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- 收纳后更紧凑，视觉上更有“便携高配”感
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- 免钥匙4位密码，适合城市通勤用户
B0FMK1TX79 (3.8/5 (99 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粗壮17mm U型锁身，外观很强硬醒目
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- 经典U锁造型识别度高，容易让人联想到高防盗
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- 适合重视安全感的通勤骑行和电助力车用户
B0FMF431MM (4.6/5 (130 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新品盈利率只有30.77%，但真正能稳定跑出来的新品很少，而且大量新品利润卡在14.41%~19.97%的边缘区间，已经是明显的低利润竞争环境，不值得小卖家硬冲。再看趋势，2025年还有4个新品盈利、4个新品亏损，但2026年已经变成0个盈利、5个亏损，市场是在走坏，不是在变好。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FKNJYC3ZKryptonite2025-07-31Yes$26.85700pcs$18795.020.27%$3809.75
B09ZDM2KYFICOCOPRO2022-05-03Yes$31.73300pcs$9519.027.9%$2655.81B0FMK1TX79Lambolt2025-09-29Yes$38.87100pcs$3887.032.09%$1247.34
B0DHZCDR73ROCKBROS2024-09-26Yes$41.31100pcs$4131.029.68%$1226.09
B0CV4ZBJG7Aventon2024-02-07Yes$37.85100pcs$3785.025.99%$983.73B0CQNTDLR4Sportneer2023-12-20Yes$35.9100pcs$3590.023.21%$833.24
B0D51MC1T9Master Lock2024-06-02Yes$26.04100pcs$2604.023.46%$610.9
B0875STZPLBIGLUFU2020-07-14Yes$27.41100pcs$2741.022.05%$604.4
B082TX4GFRBIGLUFU2019-11-04Yes$39.3650pcs$1968.029.49%$580.37B0DLGX5Z8KSportneer2024-10-30Yes$19.64200pcs$3928.011.1%$436.01
B09BCJ5LPCCYCLESPEED2021-07-28Yes$31.350pcs$1565.027.74%$434.14B0FMF5PYVCSportneer2025-08-14Yes$23.45100pcs$2345.015.76%$369.58B0FMF431MMSportneer2025-08-14Yes$23.06100pcs$2306.015.81%$364.58
B0DGG6SWDXNDakter2024-09-09Yes$21.58100pcs$2158.011.26%$243.0
B0CBM1FC1TNDakter2023-07-11Yes$19.59100pcs$1959.011.03%$216.08
B09VZXZMXFANGGOER2022-03-20Yes$20.1250pcs$1006.018.07%$181.79Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKNJYC3ZKryptonite2025-07-31Yes$26.85700pcs$18795.020.27%$3809.75B0FMK1TX79Lambolt2025-09-29Yes$38.87100pcs$3887.032.09%$1247.34B0FMF5PYVCSportneer2025-08-14Yes$23.45100pcs$2345.015.76%$369.58B0FMF431MMSportneer2025-08-14Yes$23.06100pcs$2306.015.81%$364.58#New Product Success Rates
Listing这个市场不值得进入：新产品成功率只有30.77%，而失败率高达69.23%，说明竞争已经很挤；更关键的是，真正能跑出来的新品牌只有Kryptonite和Lambolt，其他新品牌大多失败，市场已经明显偏向“靠老牌和强差异化硬拼”的格局。对于小卖家来说，没有清晰的低门槛成功窗口，不建议继续投。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SportneerKryptoniteLamboltNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NDakterROCKBROSSportneerRevere BicyclesDiyifeINBIKESOGUELINLambolt#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战区，而且新品牌不是机会型进入，而是被旧品牌主导的竞争场。最近的新品里，真正可复制的成功很少：可识别的新品盈利率只有30.77%，但新品牌新品盈利率只有33.33%，新品牌新品未达标率高达66.67%；更关键的是，近几个月新增新品几乎都是“未达标”在扩大，2月有4个新品未达标，2025年12月又有2个，说明进入难度在上升，不是在变轻松。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 2 1 1 0 4 2026 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 1 0 0 0 2025/8 0 0 0 2 0 0 0 0 2025/9 0 0 0 0 0 1 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNDakter Bike Chain Lock, 5 Digit Combination Heavy Duty Anti Theft Bicycle Chain Lock,2.62/3.2/4.27/5/6Ft Long Security Resettable Bike Locks for Bike, Bicycle, Scooter, Door, Gate, Fence-4/6mm Thick
This listing is deemed profitablePrice (USD)$21.58Released TypeOld Release (2024-09-09)Brand is an old entry in this marketSize and Weight16.3 x 15.3 x 4.2 cm, 1039.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
图案配色款式较多，偏向通过外观颜色做轻度差异化, 属于常见链条锁结构，并非私模独占造型Key Buying Motive
5位密码比常见4位更有安全感，且支持免钥匙重置密码Target Customers
面向需要低门槛、免带钥匙、适用于自行车/电动滑板车等多场景的通勤用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,158.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.62% / 11.26%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.85% / -12.21%Peak / Non PeakSales & BSR Performance
KryptoniteB0FKNJYC3Z (4.5/5 (94 Reviews))Kryptonite Folding Bike Lock, Compact Lightweight High Security Anti-Theft Foldable Bicycle Lock with 2 Keys and Mount for E-Bikes Scooter Road Mountain Bikes, 88.4cm (34.8 in)
This listing is deemed profitablePrice (USD)$26.85Released TypeNew Release (2025-07-31)Brand is a new entry in this marketSize and Weight27.4 x 12.5 x 8.8 cm, 905.00gProfitable Factors
Established brand with longevityDistinct functions and featuresDesign & Appearance
折叠式钢片结构，收纳体积明显小于常见U型锁和链条锁Key Buying Motive
3mm硬化钢片+紧凑折叠结构，兼顾便携与基础防剪能力Target Customers
需要在电助力车/滑板车上实现‘随车携带、临时停放’的通勤用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$18,795.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.11% / 20.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.68% / 3.84%Peak / Non PeakSales & BSR Performance
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