
结论很明确:这个市场不适合进入,且对大品牌和小商家都不是好机会。 新品牌已进入13个,近期新上架持续增加,但新产品盈利率只有30.36%,失败率67.86%;新品牌新发布的盈利率也只有36.36%,而非盈利率高达48.48%,这已经是明显拥挤并向价格战滑落的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合现在进入的市场。 数据显示它已经处在明显拥挤区,新品牌新上架的盈利率只有36.36%,而新品牌新上架的亏损率高达48.48%;同时市场整体可判定盈利的产品里,利润率低于10%的信号很强,说明竞争正往价格战靠拢,越晚进场越难做出稳定回报。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合现在进入:新品品牌持续涌入,但大多数新上架都在亏损,已经是明显的价格战/拥挤市场。 以当前数据看,能赚钱的新品比例只有26.87%,而新品牌新品盈利率只有36.36%、新品牌新品亏损率高达48.48%;最近几个月新品发布持续增加,2026年2月到6月每月都有大量新产品涌入,3月单月就有8个盈利新品对上8个亏损新品,竞争已经非常挤。
结论很明确:这个市场不适合现在进入。 新品盈利率只有36.36%,但真正能撑起利润的几乎都是老品牌或已有基础的品牌;新品牌里一旦走偏,很多新品直接没销量或亏损,而且市场在2026年还在继续密集上新,竞争没有缓和迹象。
从数据看,当前可复制的高利润样本主要是老品牌在吃红利:GardePro 的 B09ZLLH64Q、B09NDJ6RFH 分别做到42.93%和42.3%利润率,月销500件,且评论分别686和782;但这不是小卖家样本,而是典型的大品牌优势。新品牌里唯一比较像“真成功”的是 Misstech 的 B0GD654LC7、B0FRMKMMK7、B0GKML821V,利润率39.42%~40.1%,月销100~400件,评论175~282,勉强还像正常经营;但同时 Misstech 还有 B0GRCX31TS、B0H4GNCS23 直接无销量/不盈利,说明新品牌成功率并不稳。更糟的是,Generic 的 B0GL81SHC9、B0GFD656YD 没有可复制的成功,WIMIDING 的 3个新品全部亏损,WIMIDING 新品牌新品盈利率为0%;这类品牌会把你带进“低价硬碰硬”的坑里。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D5LCW4SM | Meidase | 2024-05-30 | Yes | $51.04 | 1000pcs | $51040.0 | 38.71% | $19757.59 |
![]() | B09ZLLH64Q | GardePro | 2022-05-05 | Yes | $66.65 | 500pcs | $33325.0 | 42.93% | $14306.43 |
![]() | B09NDJ6RFH | GardePro | 2021-12-10 | Yes | $62.08 | 500pcs | $31040.0 | 42.3% | $13129.92 |
![]() | B0GXWRZK7N | SPYPOINT | 2026-06-01 | Yes | $79.93 | 400pcs | $31972.0 | 40.43% | $12926.28 |
![]() | B09BKHDLJH | WOSPORTS | 2021-07-31 | Yes | $56.85 | 500pcs | $28425.0 | 39.86% | $11330.21 |
![]() | B0D6VYK2FW | KJK | 2024-06-05 | Yes | $58.33 | 500pcs | $29165.0 | 37.55% | $10951.46 |
![]() | B0DQTYHRZW | MAXDONE | 2025-03-10 | Yes | $52.92 | 500pcs | $26460.0 | 39.2% | $10372.32 |
![]() | B0GD654LC7 | Misstech | 2026-02-04 | Yes | $63.81 | 400pcs | $25524.0 | 40.1% | $10235.13 |
![]() | B0BG5415NS | Punvoe | 2022-09-22 | Yes | $63.8 | 400pcs | $25520.0 | 38.64% | $9860.93 |
![]() | B0GZVBNK38 | Fargarloo | 2025-11-11 | Yes | $52.25 | 500pcs | $26125.0 | 32.66% | $8532.43 |
![]() | B0G7SVGCBJ | KJK | 2025-12-17 | Yes | $36.55 | 500pcs | $18275.0 | 35.85% | $6551.59 |
![]() | B0GLQ8T4P3 | Punvoe | 2025-05-30 | Yes | $56.42 | 300pcs | $16926.0 | 38.42% | $6502.97 |
![]() | B081J7VH4H | WOSPORTS | 2019-11-14 | Yes | $39.91 | 400pcs | $15964.0 | 38.67% | $6173.28 |
![]() | B0CB3Y1C5J | KJK | 2023-07-04 | Yes | $28.89 | 500pcs | $14445.0 | 31.59% | $4563.18 |
![]() | B0CSD312Q3 | Assark | 2024-01-15 | Yes | $55.38 | 200pcs | $11076.0 | 40.88% | $4527.87 |
![]() | B0GXW2PM3K | Wolfeevo | 2026-04-20 | Yes | $39.99 | 300pcs | $11997.0 | 36.95% | $4432.9 |
![]() | B081ZYLZSX | WOSPORTS | 2019-11-25 | Yes | $24.07 | 500pcs | $12035.0 | 30.45% | $3664.66 |
![]() | B0GTQV5SKP | FKPCAM | 2026-03-24 | Yes | $49.11 | 200pcs | $9822.0 | 35.95% | $3531.01 |
![]() | B0DWSFV58V | MRSCRET | 2025-02-11 | Yes | $45.05 | 200pcs | $9010.0 | 38.39% | $3458.94 |
![]() | B08LGLJBNK | GardePro | 2020-10-27 | Yes | $42.79 | 200pcs | $8558.0 | 38.42% | $3287.99 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GXWRZK7N | SPYPOINT | 2026-06-01 | Yes | $79.93 | 400pcs | $31972.0 | 40.43% | $12926.28 |
![]() | B0GD654LC7 | Misstech | 2026-02-04 | Yes | $63.81 | 400pcs | $25524.0 | 40.1% | $10235.13 |
![]() | B0GZVBNK38 | Fargarloo | 2025-11-11 | Yes | $52.25 | 500pcs | $26125.0 | 32.66% | $8532.43 |
![]() | B0G7SVGCBJ | KJK | 2025-12-17 | Yes | $36.55 | 500pcs | $18275.0 | 35.85% | $6551.59 |
![]() | B0GXW2PM3K | Wolfeevo | 2026-04-20 | Yes | $39.99 | 300pcs | $11997.0 | 36.95% | $4432.9 |
![]() | B0GTQV5SKP | FKPCAM | 2026-03-24 | Yes | $49.11 | 200pcs | $9822.0 | 35.95% | $3531.01 |
![]() | B0GNFF6G4Y | FRKTCAM | 2026-02-14 | Yes | $66.26 | 100pcs | $6626.0 | 41.23% | $2731.9 |
![]() | B0H285XRC9 | DEATTI | 2026-05-19 | Yes | $70.03 | 100pcs | $7003.0 | 37.95% | $2657.64 |
![]() | B0FRMKMMK7 | Misstech | 2025-09-18 | Yes | $61.42 | 100pcs | $6142.0 | 39.42% | $2421.18 |
![]() | B0H1BH9Z3Z | QUORVIXIA | 2026-06-14 | Yes | $59.99 | 100pcs | $5999.0 | 32.12% | $1926.88 |
![]() | B0FXWHZL4S | GardePro | 2025-10-27 | Yes | $79.99 | 50pcs | $3999.5 | 42.18% | $1686.99 |
![]() | B0GT7VQ3NR | Digitgarden | 2026-03-20 | Yes | $25.45 | 250pcs | $6362.5 | 26.22% | $1668.25 |
![]() | B0FWBQRCK6 | WOSPORTS | 2025-10-15 | Yes | $69.99 | 50pcs | $3499.5 | 40.86% | $1429.9 |
![]() | B0GKML821V | Misstech | 2026-02-28 | Yes | $64.23 | 50pcs | $3211.5 | 39.98% | $1283.96 |
![]() | B0FM89HQYZ | BoxLegend | 2025-09-26 | Yes | $56.67 | 50pcs | $2833.5 | 35.39% | $1002.78 |
![]() | B0GFLTB33W | Zivolixd | 2026-01-08 | Yes | $41.67 | 50pcs | $2083.5 | 31.44% | $655.06 |
![]() | B0FNN1P89K | Wolfeevo | 2025-08-25 | Yes | $29.99 | 50pcs | $1499.5 | 33.14% | $496.94 |
![]() | B0G4QCKN2N | SYCAMTC | 2025-12-07 | Yes | $29.48 | 50pcs | $1474.0 | 22.83% | $336.52 |
这个市场不适合进入,且对新品牌和中小品牌都偏危险。 现有数据里,新产品成功率只有30.36%,但失败占67.86%;新品牌单看也只有42.86%成功、57.14%失败,说明不是简单的“还有空间”,而是强竞争下的筛选市场。旧品牌依然拿走了大量可盈利新品,意味着门槛主要被成熟玩家控制;再加上你给的预算虽有50万,但很多真正跑出来的新品背后是高客单、高流量、高品牌心智,不是靠前期几个月的铺货预算就能复制。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经进入明显的过热期,不适合继续进入。 近两年的新品牌新产品里,赚钱的只占36.36%,不赚钱的高达48.48%;到了2026年,新增产品里盈利的只有26.87%,而且新品牌进入速度在加快,但利润表现却在走弱,说明竞争正在变硬而不是变好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 0 | 1 | 5 | 2 | 11 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 6 | 3 | 37 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 6 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 6 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 8 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 6 |