- Benchmark ASINB0GF7L41M5
- MarketplaceUS
- Category ID3375251
- Analyzed Products
- Keywordpool basketball hoop, floating pool basketball hoop, swimming pool basketball game
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经处在明显的低胜率和价格竞争压力下。 现有新品牌只有 EighteenTek，2 个新发布全部不盈利，新品牌新产品盈利率 0%，而且没有任何可验证的小商家成功样本；这不是“少量试错”，而是连基本验证都没跑通的市场。
证据上看，价格战信号很强。 两个样本产品都被判定为不盈利，失败原因一致是“缺乏差异化”“市场太小或竞争太激烈”“利润率虽看起来不差但实际跑不动”。其中 B0GF7L41M5 标价 137.14 美元，月销约 50 件、月收入约 6,857 美元，表面利润率 33.29%，但仍然不盈利；这说明这个类目不是靠正常铺货就能赚钱，而是需要更强的品牌、营销或产品创新。按你的规则，当前新品牌成功率 0%，已经是高风险市场；而且没有任何新品牌成功案例能作为小商家参考。
对两类进入者都不友好。 大品牌虽然可能有 50 万元人民币预算，但这类市场的门槛不在“能不能下单”，而在于能否用更强的设计、差异化和投放去硬拼；现有样本里 EighteenTek 的两款新品都失败，说明即便有新品牌入场，也没有打出可复制的成功路径。小商家更不建议进场：样本里没有<300 reviews 的真实成功案例，且市场表现已经接近或进入价格战区，若要硬进，只能依赖激进投放和强营销，风险很高。短结论：不要进入。 你现在的预算能覆盖单个 ASIN 的前期成本，但不足以改变这个市场的竞争结构。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是一个适合现在进入的市场。 现有数据只显示出一个新品牌 EighteenTek，两个新品都没有跑通盈利，且其中一个新品已明确亏损，另一个虽有 33.29% 的表面利润率，但销量只有每月 50 件、69 条评论，且仍被判定为不盈利，说明这个类目并不是靠简单上架就能赚钱的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 公共泳池/社区泳池的现成球类活动（不买设备，直接参加场地自带活动）
- 沙滩球/充气球类玩具替代：更便宜、可多人一起玩，适合水上嬉戏但不需要正式篮筐
- 泳池漂浮圈/浮板类水上玩具：更容易收纳，价格通常低于浮动篮球架，适合轻度娱乐
- 泳池漂浮目标投掷游戏（如漂浮靶盘、投环套圈）：安装更简单，占用空间更小，比篮球架更易维护
- 便携式岸边投篮筐/可移动儿童篮球架：不依赖泳池水面，使用场景更广，成本往往更低
- 水枪/水球对战套装：入门门槛低、参与人数多，娱乐性强，替代“池边竞技”需求
- DIY简易替代方案（浮板+小桶/漂浮篮）：利用家中现有材料即可搭建，几乎零成本
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：新品牌新产品盈利率 0%，整体盈利率 0%，两条新产品线都失败，且没有任何可验证的小商家成功样本。更糟的是，当前数据里只有 EighteenTek 这一个新入场品牌，却把两款新发布都做成了非盈利，说明这个细分更像是“靠重投入和强营销硬推”的场，普通新卖家直接进场风险很高。
Most investment in new productsNew products with Highest revenueLeast investment in new productsEighteenTek
Recent Monthly Revenue (USD):-(-)B0GT91K85LBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$6,857.00(50pcs/month)B0GF7L41M5 (4.6/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GF7L41M5 (4.6/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GT91K85LBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新品牌和新上架产品目前是零成功率，已经进入明显的价格战/饱和区。 现有数据里，2个新发布产品全部不盈利，市场新发布产品盈利率0%，这不是可复制的机会，而是需要靠强品牌或重营销硬打的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GF7L41M5EighteenTek2026-01-19No$137.1450pcs$6857.033.29%$2282.7B0GT91K85LEighteenTek2026-03-20No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GF7L41M5EighteenTek2026-01-19No$137.1450pcs$6857.033.29%$2282.7B0GT91K85LEighteenTek2026-03-20No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经是明显的低胜率、价格战高风险市场。 目前样本里可识别的新品牌只有 EighteenTek，而且它的新上架产品全部不盈利，成功率是 0%，不是“少量失败”，而是连最基本的新品验证都没跑通。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EighteenTek#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌成功率为0%，而且已经出现价格战/低利润信号。 当前样本里只有 1 个新品牌 EighteenTek，2 个新上架产品全部失败；新上架盈利率 0.00%，整体盈利产品占比 0.00%，这不是机会市场，而是高风险市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases