- Benchmark ASINB0FLJKL2PG
- MarketplaceUS
- Category ID3395091
- Analyzed Products
- Keywordoutdoor gear
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-21
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：目前不是稳定机会，而是被单一打法撑起来的高投入、高竞争市场。新品牌样本只有 Clcepore 1 家，2 个新产品里 1 个赚钱、1 个亏钱，表面成功率 50%，但样本太小，而且最近新上的产品已经直接失败，说明复制难度在上升，不是可持续扩张信号。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场对你现在的 50万 CNY 预算来说，能进，但不值得进；它更像是高投入+高竞争的试错市场，不是小商家友好市场。 目前能跑出来的样本只有 1 个明确盈利、1 个明确亏损，表面成功率 50%，但样本极小，而且时间线上 2025 年 9 月有盈利新品，11 月又出现亏损新品，说明新入场的复制难度在快速变高，盈利并没有形成稳定扩散。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通不锈钢保温水瓶/运动水壶：成本更低、用途更广，适合替代“随身补水”场景，不需要额外维护或充电。
- 便携式滤水壶/滤水瓶：如果用户关注“更健康的饮水”，这是更容易理解、价格通常更低的替代方案，且不依赖氢气概念。
- 可重复使用的运动补水瓶 + 电解质补充包：面向运动恢复与疲劳管理时，用户往往更容易接受这类组合，使用门槛更低、效果认知更直接。
- 桌面即饮净水器/滤芯壶：针对家庭、办公室使用，能提供更稳定的饮水体验，且通常比氢水瓶更具长期性价比。
- 富氢水相关的试饮装/订阅装（现成瓶装水）：如果用户只是想尝试“氢水”概念，购买现成小包装通常比买设备更低风险、更省心。
- 带温度显示的智能水杯：对部分用户来说，保温、提醒饮水、携带便利等实际价值更明确，可作为更容易被接受的功能型替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：当前样本里新品牌只有 Clcepore，一个品牌里一半成功、一半失败，说明不是稳定机会，而是靠单品爆点硬撑。更关键的是，真正跑出来的只有 1 个盈利款，且同类卖点已经高度同质化；对小商家来说，后续很容易被价格和投放压垮。
Most investment in new productsLeast investment in new productsNew products with Highest revenueClcepore
Recent Monthly Revenue (USD):$7,163.00(100pcs/month)B0FLJKL2PG (4.2/5 (219 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FLJKL2PG (4.2/5 (219 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FYVW54Q1Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前样本里只有 1 个新品牌 Clcepore，利润结果一半赚钱、一半亏钱，但新产品里最能说明现实的只有两个 ASIN：B0FLJKL2PG 赚钱，B0FYVW54Q1 亏钱，市场还没有形成可复制的稳定胜率。 更关键的是，唯一的成功案例 B0FLJKL2PG 虽然有 42.0% 利润率、月销 100、月营收 7163 美元，但需要先期投入 17642.66 美元，其中广告就占 3966.07 美元，说明这不是低成本轻松切入型机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FLJKL2PGClcepore2025-09-14Yes$71.63100pcs$7163.041.97%$3006.32Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLJKL2PGClcepore2025-09-14Yes$71.63100pcs$7163.041.97%$3006.32#New Product Success Rates
Listing这个市场不值得进入，已经接近/处在价格战高压区，新品牌也没有形成可复制的低门槛成功路径。 现有数据只看到 Clcepore 这一家品牌在新产品上同时出现1个成功、1个失败，表面成功率50%，但这不是“市场友好”，而是说明成败被单一打法拉开：只有基于旧款做差异化、再叠加低价的产品 B0FLJKL2PG 赚钱，纯新推的 B0FYVW54Q1 因同质化直接失败。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ClceporeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Clcepore#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：只有1个新品牌样本，成功和失败各50%，但最近新进入的结果已经开始分化，且失败案例完全没有销量支撑，说明新品牌进入后并不稳定。 现有数据里看不到30~100+新品牌涌入的明确超饱和信号，但它已经表现出明显的同质化和价格/营销压力；对小商家来说，这不是一个安全市场，对大品牌来说也不是轻松市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 1 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 1 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesClceporeB0FLJKL2PG (4.2/5 (219 Reviews))5.0 New Upgraded Hydrogen Water Bottle - Hydrogen Concentration up to 6000 PPB【Certified Hydrogen Generator】 2025 SPE/PEM Technology Odorless Double Hydrogen Content for Sports/Home/Office/Travel
This listing is deemed profitablePrice (USD)$71.63Released TypeNew Release (2025-09-14)Brand is a new entry in this marketSize and Weight29.0 x 9.7 x 9.7 cm, 544.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
黑色瓶盖搭配蓝绿色发光瓶身，视觉上更偏“科技感/礼品感”, 透明发光瓶身+竖直圆柱杯型，整体更像高端电子健康杯而非普通运动水杯Key Buying Motive
主打6000PPB高浓度制氢、8小时保氢和除味一体化Target Customers
面向健身恢复、办公室补水、出行携带以及健康礼品购买人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,163.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight40.90% / 41.97%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight37.19% / 38.27%Peak / Non PeakSales & BSR Performance