- Benchmark ASINB0FDK9R7CD
- MarketplaceUS
- Category ID3412851
- Analyzed Products
- Keywordsports water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-21
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：当前更像是老品牌守盘、同质化竞争的窄盘，不是新品牌的机会盘。 现有样本里新品牌为0，新发布产品成功率只有0%，唯一可验证的盈利款来自老品牌 BoxLegend，说明现在不是“谁来都能做”，而是“只有老牌体系或强差异化才可能活下来”。
证据很直接：BoxLegend 的盈利旧款 B0FDK9R7CD 月销约 50 单、月营收约 2258 美元，利润率 35.97%，靠的是“老款延续 + App 直连”这类可复制但不便宜的组合；而同品牌新款 B0FLJHSC52 直接失败，说明仅靠 WiFi/蓝牙/夜视/防水这种标配功能已经撑不起利润。 市场里没有确认到新品牌成功案例，老品牌新发布产品成功率是 0%，新产品失败率是 100%；从时间趋势看，最近一批新发布并没有跑出盈利，反而显示出更强的价格和功能同质化压力。用户预算 50 万 CNY 虽然足以覆盖单个 ASIN 的前期铺货、运费和投放，但这类市场真正的门槛不只是首批预算，还包括 R&D、品牌和认证成本，单靠预算并不能把同质化产品做成可持续生意。
- 大品牌入场：不推荐。 现在没有看到可复制的新品牌成功路径，能赚钱的只剩 BoxLegend 这类老品牌体系；如果硬进，至少要准备更高预算去做功能差异、App 体验和品牌心智，否则就是和老牌正面撞车。
- 小商家入场：不推荐。 没有<300 reviews 的真实成功样本，反而是同质化产品失败；这不是适合小商家用正常打法切入的市场，也不需要靠“高评论轰炸”才能维持。
- 最关键的短结论：不要进。 这不是健康增量市场，而是低差异、低成功率的守盘市场；除非你能做出明显的产品更新或渠道优势，否则进入只会放大试错成本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场。 当前样本里只有 1 个新上架产品，且新上架利润成功率是 0%，同时市场里能确认的盈利/非盈利产品各 1 个，说明现阶段更像是老品牌在守盘，新品牌没有跑通。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Potential certificate expensesFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性或可重复使用的运动饮水袋/补水软水袋：比带电子功能的运动水瓶更便宜，也更轻便，适合跑步、骑行、徒步等场景，用户往往只需要“补水”而不是拍摄或智能功能。
- 普通大口径 Tritan 运动水瓶：价格通常更低、清洗更简单、重量更轻，适合健身房、通勤和日常运动，能直接替代“运动水瓶”的核心使用需求。
- 带吸管或翻盖的基础保温杯/保冷杯：在“便携+易喝水”上更实用，尤其适合长时间户外或车载场景，购买门槛低、品牌选择多。
- 自带刻度的透明水瓶：如果用户关注饮水量管理，这类产品更直观、便宜、无需额外配件，比高规格运动水瓶更容易接受。
- 可折叠硅胶水壶：更适合临时运动、旅行和露营，收纳体积小，通常比功能型运动水瓶更便于携带，也更适合轻装出行。
- 普通矿泉水/运动饮料瓶重复利用：成本最低、随手可得，虽然体验一般，但对临时补水或低频使用用户来说是最容易替代的方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，至少按当前打法是高风险且不适合小商家。 现有数据只看到 1 个老品牌 BoxLegend 的成功款和 1 个失败款，成功并不是靠新品创新，而是靠老款同模延续与 App 功能叠加；这说明市场更像是“老牌吃存量、同质化竞争激烈”的盘子，而不是给新玩家留空间的蓝海。
Old brand with the most profitable new productsBoxLegend
Recent Monthly Revenue (USD):$2,258.00(50pcs/month)B0FDK9R7CD (3.9/5 (44 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FDK9R7CD (3.9/5 (44 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FLJHSC52Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：不是机会盘，而是典型的低利润竞争盘。 现有样本里，已验证的盈利产品只有1个，且毛利在35.97%，但新增产品B0FLJHSC52直接失败；新产品盈利率为0%，说明新入场几乎没有可复制的成功路径。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FDK9R7CDBoxLegend2025-06-18Yes$45.1650pcs$2258.035.97%$812.21Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FLJHSC52BoxLegend2025-08-07No$--pcs$--%$-#New Product Success Rates
Listing这不是适合进入的市场：新品几乎被旧品牌垄断，且新发布产品成功率为0%，整体呈现明显的低成功、低差异化特征。 用户预算50万CNY看似足够覆盖单个ASIN前期铺货和投放，但从现有数据看，真正能跑通的只有老品牌BoxLegend的旧款B0FDK9R7CD；新品B0FLJHSC52直接失败，说明这类“换壳式”新品没有足够空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BoxLegend#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，尤其不适合小品牌。 现有数据只有1个新发布样本，且新发布盈利率是0%，这已经不是“机会窗口”，而是明显的试错市场；同时唯一能看到的成功案例来自已成立品牌 BoxLegend 的旧体系，不是新品牌可复制的低门槛成功。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBoxLegendB0FDK9R7CD (3.9/5 (44 Reviews))BoxLegend Trail Camera WiFi 4K 48MP with 64GB Memory Card Game Cameras with Night Vision Motion Activated Waterproof Trigger Speed Wide Angle for Outdoor and Backyard
This listing is deemed profitablePrice (USD)$45.16Released TypeOld Release (2025-06-18)Brand is an old entry in this marketSize and Weight19.2 x 13.8 x 9.7 cm, 558.00gProfitable Factors
Based on old ASINDesign & Appearance
迷彩外观更贴合户外/野外使用场景Key Buying Motive
支持WiFi+蓝牙直连手机，并可通过App预览、下载和调参Target Customers
面向需要野外监测、后院看护和农场巡护的户外用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,258.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.33% / 35.97%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.31% / 29.95%Peak / Non PeakSales & BSR Performance