- Benchmark ASINB0GDMDRMCQ
- MarketplaceUS
- Category ID1069540
- Analyzed Products
- Keyworddrawer organizer, kitchen organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论非常明确：已经是过度拥挤的低利润价格战市场。 新品牌只有4个，却有37个新上架产品，新增并不算“品牌海啸”型过饱和，但利润面已经崩了：新产品里只有5.41%盈利，94.59%不赚钱，而且新产品利润集中在1.75%~8.59%，这就是典型的价格战区；按你设定的标准，这种市场对大品牌和小商家都不是好机会，不能算高胜率进入市场。
证据非常直接。 2025到2026年的新产品利润走势没有改善，反而持续被低利润拖住：2026年新上架产品里，MLIKLU 4个里只有2个盈利，Canfanni 7个全亏，KEMETHY 6个全亏，Vtopmart 近期开出的新品也大多不盈利。真正能跑出来的只有 MLIKLU 的 B0GDML1HMM 和 B0GDMDRMCQ，利润率分别只有11.39%和12.34%，还没达到你要求的“新进入者普遍至少15%才算稳妥”；它们对应的月收入约$21,140和$22,240，看起来能卖，但不是健康高利润，是靠规模硬扛。反过来，典型失败款包括 Canfanni 的 B0G1M42N18（315条评价，3.58%利润）和 B0FY7DL87W（322条评价，4.33%利润），以及 KEMETHY 的 B0FPWV5DMK（494条评价，4.14%利润）和 B0FPWTP3CH（496条评价，5.69%利润）；这些已经超过你定义的小商家真实案例上限，更像是predatory competitors，不是普通小卖家成功模板。老品牌里也没有轻松赚钱的样板，WOWBOX 的 B0FQ2G41BW 只有0.6%利润，B0F388MC4W 只有6.68%；说明这个类目不是“谁进来都能分蛋糕”，而是被同质化和低价压到很薄。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：已出现明显价格战和过度拥挤，新品牌成功率极低。 你的预算500,000 CNY虽然足以覆盖少数单品的前期铺货与推广，但不够支撑长期研发、品牌和认证投入；在这个类目里，靠常规打法进入，胜率不高。
Early sourcing + logistics + marketing budget (USD)$9,045.74 - $294,689.97Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.54%New listing success rate (old brands):0.00%New listing success rate (new brands):9.09%Which new brands have these successful new listings?Alternatives- 可调节抽屉分隔板（纸板/塑料/竹制）
- 一次性或低成本自裁切防滑垫 + 纸盒/鞋盒分隔法
- 厨房抽屉现有容器再利用（如酸奶杯、玻璃瓶盖盒、食品包装盒）
- 磁吸式挂墙/冰箱侧边收纳条，替代抽屉内整理
- 台面收纳小托盘/层架，把高频物品移出抽屉
- 可折叠布艺收纳盒/分隔袋，适合临时整理
- 二手/闲置平台上的旧抽屉收纳盒或旧餐具托盘改造
- 家居五金店的廉价餐具托盘/办公抽屉托盘（通用替代品）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经进入明显拥挤和价格战区，新品牌大量涌入，但真正能赚钱的新品太少。 现在的新产品利润几乎都卡在低位，近期开出来的新品里，赚钱的只占很小一部分，风险对大品牌和小商家都很高。
New products with Highest revenueMLIKLU
Recent Monthly Revenue (USD):$22,240.00(1000pcs/month)B0GDMDRMCQ (4.8/5 (99 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$21,140.00(1000pcs/month)B0GDML1HMM (4.8/5 (99 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsWOWBOX
Recent Monthly Revenue (USD):-(-)B0D9MYNX1PBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$957.50(50pcs/month)B0F38BWB8Z (4.4/5 (14462 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$996.00(50pcs/month)B0FQ2G41BW (4.4/5 (14434 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsLeast investment in new productsCanfanni
Recent Monthly Revenue (USD):-(-)B0GBX9MY1SBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,308.00(200pcs/month)B0G1M42N18 (4.6/5 (315 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$10,930.00(1000pcs/month)B0FY7DL87W (4.6/5 (322 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsKEMETHY
Recent Monthly Revenue (USD):-(-)B0FYQ1XNCXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,760.00(100pcs/month)B0FPWV5DMK (4.5/5 (494 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,642.00(200pcs/month)B0FPWTP3CH (4.5/5 (496 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 绿色外观更醒目，缩略图辨识度高
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- 3种大尺寸组合，和常见透明款差异明显
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- 适合抽屉更大、收纳需求更强的家庭用户
B0GDML1HMM (4.8/5 (99 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 25件多规格组合，陈列效果更丰富
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- 清透粉色外观更吸睛，适合电商点击
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- 与常规4/6/8件套相比，组合数量差异更大
B0F388MC4W (4.4/5 (14462 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论非常明确：新产品只有5.41%盈利，且超过66%的新产品利润率低于10%，已经是典型的低利润价格战市场。 这类市场对大品牌和小商家都不友好；如果硬进，大品牌也要靠更高预算、品牌力和投放硬推，小商家基本没有正常成功空间。
证据很清楚：新品牌新品里，MLIKLU 8个产品只有2个盈利，成功率25%，代表性成功款是B0GDML1HMM（约11.39%利润）和B0GDMDRMCQ（约12.34%利润），都只是勉强过线；失败款B0GDM77V2T只有3.27%，B0GDMZC99M 5.31%，B0GDMLYHK3 7.78%。KEMETHY更差，6个新产品里没有一个盈利，B0FPWV5DMK 4.14%、B0FPWTP3CH 5.69%、B0FPWTX4KB 4.37%；Canfanni也是7个产品全亏，B0G1M42N18仅3.58%、B0FY7DL87W仅4.33%。老品牌并没有给出“轻松赚钱”的样板：WOWBOX 的B0FQ2G41BW利润只有0.6%，Vtopmart 的B0GTK75TV6、B0GTKYCD7C、B0GTK81BP9、B0GTK5K5D7都在低利润甚至亏损。时间趋势也偏差，2025年下半年到2026年持续有新产品进入，但新增大多是不赚钱的，说明市场不是在扩张利润，而是在继续内卷。
最终建议：不要进入。 如果是大品牌，至少要把B0GDML1HMM和B0GDMDRMCQ这类“低利润仍能跑量”的款式当作门槛，但这仍然不足以证明值得进；市场新产品建议预算中位数约278,934美元，且这还不含研发、品牌和认证成本。小商家没有可复制的健康案例，现有“成功”更像是高评论量和强投放下的硬扛，不是真正适合普通卖家的机会。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GDMDRMCQMLIKLU2026-02-13Yes$22.241000pcs$22240.012.34%$2744.42B0GDML1HMMMLIKLU2026-02-13Yes$21.141000pcs$21140.011.39%$2407.85
B0CG9FCMJPCriusia2023-08-22Yes$27.16700pcs$19012.011.74%$2232.01
B0BNL1Q49LVtopmart2022-11-29Yes$19.21500pcs$9605.012.18%$1169.89Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GDMDRMCQMLIKLU2026-02-13Yes$22.241000pcs$22240.012.34%$2744.42B0GDML1HMMMLIKLU2026-02-13Yes$21.141000pcs$21140.011.39%$2407.85#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近价格战区，且对新品牌是高风险。 新品整体成功率只有5.41%，新品牌新品成功率仅9.09%，老品牌新品成功率更是0%；同时新品里94.59%不盈利，10%以下利润段占了64.86%，这不是正常增长市场，而是明显的低利润内卷市场。
证据非常直接。 市场里能赚钱的新品几乎被少数案例撑住：MLIKLU 两个新品 B0GDMDRMCQ、B0GDML1HMM 都是新品牌里唯一的盈利样本，单月利润约$2,744和$2,408，利润率12.34%和11.39%，但还没达到你要求的“新进入者普遍应至少15%才算稳妥”的水平；而它其余6个新品都不盈利。反过来看，老品牌 WOWBOX、Vtopmart、BiuLeon 都在大量新品上失败，Vtopmart 新品失败7个、Canfanni 失败7个、KEMETHY 失败6个，说明老牌也在被价格压力拖住。更关键的是，几乎所有成功样本都不是“普通小卖家打法”：Vtopmart 旧品 B0BNL1Q49L 有 48,947 评价，WOWBOX 旧品 B0F388MC4W 有 14,462 评价，Canfanni 的新款 B0G1M42N18 虽有 315 评价，已超过你定义的真实小卖家上限，属于边缘/高压竞争样本，不该当作小商家成功案例；真正符合“小商家合法成功”标准、低于300评价的稳定赢家，在这批数据里基本没有。
对两类进入者的判断都是否定的。 大品牌若想进来，至少要准备接近市场推荐中位数预算约278,934美元级别的单品投入，还要额外承担品牌和长期投放成本，但即使这样也只是“可能”，不是高胜率；小品牌 500,000 CNY 预算看似够覆盖入场，但在这个市场里只会被低毛利和同质化吞掉，除非你愿意走非常激进的投放/定价策略去抢量。最关键的短结论：不要进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MLIKLUNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VtopmartCanfanniKEMETHYMLIKLUOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的价格战/过度竞争状态。 新品牌新上架的成功率只有 9.09%，而失败率高达 90.91%；最近一年新增新品里，2025年出现了大量失败案例，2026年仍然延续低成功率，说明竞争不是变好，而是在继续变硬。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 16 0 0 0 0 5 2026 0 3 3 2 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 3 0 0 0 0 1 2025/9 0 1 4 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 6 0 0 0 0 2 2025/12 0 0 3 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 2 2 0 0 0 5 2026/3 0 3 1 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVtopmart 15 PCS Clear Plastic Drawer Organizers Set, Vanity Organizer Trays
This listing is deemed profitablePrice (USD)$19.21Released TypeOld Release (2022-11-29)Brand is an old entry in this marketSize and Weight29.0 x 15.4 x 9.8 cm, 454.00gProfitable Factors
Based on old ASINDesign & Appearance
透明无色设计，视觉上更通用，便于查看内容物, 15件组合、4种尺寸的浅口抽屉分隔收纳盒，整体是通用公共款结构Key Buying Motive
附带100个硅胶防滑垫，提升抽屉内稳定性Target Customers
适合已经明确需要为化妆台、厨房和办公抽屉做分格收纳的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,605.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.55% / 12.18%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.96% / -6.33%Peak / Non PeakSales & BSR Performance
Criusia Drawer Organizer Set, Acrylic Non Slip Non Cracking Kitchen Drawer Storage Tray Large Size Divider, Multifunctional Storage for Cosmetics, Bathroom, Tools, Kitchen and Office (8 PACK)
This listing is deemed profitablePrice (USD)$27.16Released TypeOld Release (2023-08-22)Brand is an old entry in this marketSize and Weight38.9 x 16.3 x 11.5 cm, 1252.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
8件套大尺寸透明收纳盒，规格偏大，适合更深或更宽抽屉Key Buying Motive
大号尺寸组合，能装下更大件厨具、刀具和工具, 赠送防滑硅胶垫，兼顾稳定性与可堆叠收纳Target Customers
需要在厨房深抽屉里收纳较长餐具、刀具和工具的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$19,012.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.14% / 11.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-17.33% / -10.73%Peak / Non PeakSales & BSR Performance
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