- Benchmark ASINB0G2WSYXS6
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordkitchen organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战市场，而且新品牌进入空间很小。 新品利润率只有3.36%~9.12%，新品整体盈利率只有8.00%，新品牌新品盈利率也只有10.00%，这意味着大多数新货一上来就被压在低利润或亏损区间；对大品牌和小商家都不是好机会，尤其不是现在。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，500,000 CNY 也不够做出安全胜率。 这是一个明显的价格战市场，已出现新品牌扎堆、低利润和失败率过高的组合；对大品牌和小品牌都不是好机会。
证据很硬：市场整体可盈利产品只占 4.29%，新品盈利率只有 8.00%，已经低于你要求的高风险阈值；新品牌新品盈利率 10.00%，但同时新品牌新品未达标比例高达 90.00%。 头部新品里，MLIKLU 的两款成功样本 B0GDML1HMM 和 B0GDMDRMCQ 虽然能活下来，但利润率只有 11.39% 和 12.34%，都没到你定义的“稳妥”区间；而同品牌另外 6 个新品都亏损，分别是 B0GDM77V2T、B0GDMLYHK3、B0GDMZC99M、B0GCLP2MDW、B0GCLLMFYS、B0GLZ4C35S。更糟的是，最典型的失败款 B0GDM77V2T 利润率只有 3.27%，B0GDMZC99M 5.31%，B0GCLP2MDW 7.78%，B0GCLLMFYS 7.64%，都落在明显低利润区。市场投资门槛也不低，新品推荐预算大约 278,933.98 到 294,689.97 USD，换算下来远高于 500,000 CNY；而且这个预算只够前期备货、物流和投放，不含研发、品牌和认证，实际压力更大。市场趋势上，旧品牌仍占新产品约 20.00%，说明老玩家还在持续卡位，新品牌并不是在轻松吃增量。
Early sourcing + logistics + marketing budget (USD)$278,933.98 - $294,689.97Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?20.00%New listing success rate (old brands):0.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Alternatives- 抽屉分隔纸板/可裁剪隔板：成本更低、尺寸可灵活裁切，适合先做基础分区管理，不需要整套购买。
- 可调节弹簧分隔杆：安装更快，适合抽屉长度变化较大的厨房场景，省去反复测量和挑尺寸。
- 自粘魔术贴分隔条/软性分区条：适合轻量餐具和小物件，价格通常更便宜，改造现有抽屉更省事。
- 一次性或半永久收纳托盘替代方案：利用现有食品包装盒、浅托盘或塑料盒做分区，几乎零成本，适合临时整理。
- 抽屉内防滑垫 + 标签贴纸：先解决物品滑动和识别问题，比直接买多件分格盒更便宜，也更容易上手。
- 桌面收纳盒/碗碟收纳筐：如果用户只是想整理台面或橱柜，开放式收纳通常比抽屉内分格套装更便宜、取用更快。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：新品利润率整体偏低、成功率只有4.29%，而且新品牌成活率只有8.00%，已经落在高风险区。 这个类目里真正能赚钱的案例非常少，更多是靠老牌子长期压着打，价格战已经很明显；对大品牌和小商家来说，都不建议现在入场。
Least investment in new productsMost investment in new productsNew products with Highest revenueMLIKLU
Recent Monthly Revenue (USD):$22,240.00(1000pcs/month)B0GDMDRMCQ (4.8/5 (99 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$21,140.00(1000pcs/month)B0GDML1HMM (4.8/5 (99 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsWOWBOX
Recent Monthly Revenue (USD):-(-)B0D9MYNX1PBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$996.00(50pcs/month)B0FQ2G41BW (4.4/5 (14434 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,986.00(200pcs/month)B0BDRVQJPM (4.4/5 (14490 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsGlowspire
Recent Monthly Revenue (USD):$1,345.50(50pcs/month)B0G2WSYXS6 (4.6/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 竹木原色，环保感强，和普通透明塑料款差异明显
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- 7件嵌套式组合，形态更有层次，适合喜欢木质家居风的人
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- 适用厨房/浴室/梳妆台，多场景统一收纳，购买场景清晰
B0CTYT53XM (4.7/5 (534 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 透明粉色外观更醒目，比常规透明款更容易吸引点击
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- 25件多尺寸套装，视觉上更满、更有“超值套装”感
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- 适合化妆品、首饰、办公小物收纳，图片展示更丰富
B0F388MC4W (4.4/5 (14462 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经处于明显过热和价格战状态。 目前新品里只有52%落在0%~10%利润区间，真正达到10%以上的新品只占8%，而整体市场里低于10%的产品占比更高，说明大多数卖家都被压在很薄的利润里；更关键的是，新品牌里只有 MLIKLU 这一家被识别出来，且它的新产品成功率只有25%，并不是“低成本小卖家轻松成功”的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GDMDRMCQMLIKLU2026-02-13Yes$22.241000pcs$22240.012.34%$2744.42B0GDML1HMMMLIKLU2026-02-13Yes$21.141000pcs$21140.011.39%$2407.85B0CTYT53XMGrow Forward2024-02-04Yes$25.3450pcs$1267.010.64%$134.81Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GDMDRMCQMLIKLU2026-02-13Yes$22.241000pcs$22240.012.34%$2744.42B0GDML1HMMMLIKLU2026-02-13Yes$21.141000pcs$21140.011.39%$2407.85#New Product Success Rates
Listing结论很明确：这个市场不适合进入，属于高风险、接近价格战的环境。 新品整体只有8.00%盈利，新品牌新品只有10.00%盈利，老品牌新品更是0.00%；同时，2025年以来新品发布集中爆发，但几乎全部失败，说明竞争正在快速加剧而不是打开窗口。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MLIKLUNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MLIKLUCanfanniWOWBOXKEMETHYOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显过热区。 新品牌只有4个，但新品牌新上架产品的成功率只有10%，而失败率高达90%；最近几个月几乎都是非盈利新品在增加，利润端没有跟上，说明竞争正在加剧、价格战已经形成。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 11 0 0 0 0 5 2026 0 0 2 2 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 3 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 6 0 0 0 0 2 2025/12 0 0 2 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 2 2 0 0 0 5 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGrow ForwardB0CTYT53XM (4.7/5 (534 Reviews))Grow Forward Bamboo Drawer Organizer Boxes - Set of 7 Wooden Drawer Organizers for Kitchen, Bathroom, Office, Desk, Vanity, Makeup - Non-Slip Junk Drawer Organizer Trays for Storage and Organization
This listing is deemed profitablePrice (USD)$25.34Released TypeOld Release (2024-02-04)Brand is an old entry in this marketSize and Weight29.2 x 20.4 x 6.4 cm, 1330.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
竹木原色，偏自然环保风, 7件嵌套式抽屉收纳盒，4种尺寸组合，整体是木质极简方盒形态Key Buying Motive
采用实心竹材并配防滑垫，强调环保材质与静音防滑的抽屉收纳体验Target Customers
偏好环保材质、木质家居风格，以及希望用于厨房/浴室/梳妆台多场景统一收纳的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,267.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.44% / 10.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-19.14% / -14.94%Peak / Non PeakSales & BSR Performance
MLIKLU 10 Pack Large Size Plastic Drawer Organizers Set, 3 Sizes Desk Drawer Organizer Trays, Storage Bins for Vanity, Makeup, Bathroom, Kitchen Utensils and Office (Gray)
This listing is deemed profitablePrice (USD)$22.24Released TypeNew Release (2026-02-13)Brand is a new entry in this marketSize and Weight38.2 x 14.5 x 9.3 cm, 848.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
灰色配色在同类透明/白色/绿色款中更偏中性，适合现代厨房和抽屉内统一风格, 10件套大尺寸分区组合，2个超大格+4个大格+4个中格，更偏向深抽屉和大件收纳Key Buying Motive
大尺寸且可堆叠，兼顾厨房、浴室、化妆台等多场景收纳Target Customers
需要在厨房抽屉里收纳餐具、调味小工具或冰箱内小物的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$22,240.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.61% / 12.34%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-12.21% / -6.48%Peak / Non PeakSales & BSR Performance
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