- Benchmark ASINB0DRY2VVHP
- MarketplaceUS
- Category ID16329799011
- Analyzed Products
- Keywordswitch accessories
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显价格战+同质化竞争，新品牌基本没有真实成功样本。用户预算50万人民币表面上够做单个ASIN的前期启动，但按当前数据，真正的难点不是起步，而是起步后也很难做出健康利润。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，尤其已经呈现出明显的价格战和同质化竞争。 用户预算 50万CNY 只能覆盖少数单品的前期铺货、物流和投放，但样本里真正跑出来的，几乎都是老品牌；新品牌要么亏损，要么还没跑出有效销量。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 屏幕贴膜/钢化膜：这是最直接的替代方案；如果用户只是想降低刮花风险，可选更便宜的通用贴膜或旧型号兼容款，成本通常低于专用配件套装。
- 保护壳/收纳壳：如果用户的核心需求是日常携带防护，而不是单独保护屏幕，带软内衬的收纳壳更便宜、也更容易一次解决运输磕碰问题。
- 便携式收纳包+原装保护膜维持现状：对轻度用户来说，不额外购买专用屏幕保护配件，改用收纳包和日常小心使用，属于更低成本的替代路径。
- 通用清洁套装：如果用户主要担心指纹、油污和清洁难度，购买超细纤维布+清洁湿巾的组合通常比高价功能型配件更便宜，也更容易获得。
- 第三方兼容保护件（非专用高端款）：可用价格更低的通用兼容配件替代品牌专用款，牺牲部分安装便利性，但在预算敏感场景下更有吸引力。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高压竞争区。 证据很直接：新品牌 Molicity、OMOTON 的新上架产品全部没跑通，旧品牌的新上架也全部没跑通，说明新品成功率接近 0%，而且定价已经被压到 7.69–8.08 美元这种很薄的区间，典型价格战。
New products with Highest revenueOMOTON
![OMOTON 2-Pack Screen Protector for Nintendo Switch 2 [2025 Upgrade] with Easy-Fit Alignment Tray, 9H Hardness Accessories, Bubble-Free, Ultra HD Clear & Anti-Scratch, Case & Dock Friendly](https://m.media-amazon.com/images/I/712SaXaFCSL._AC_SY145_.jpg)
Recent Monthly Revenue (USD):$404.00(50pcs/month)B0FL6YWDHQ (4.4/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsamFilm
Recent Monthly Revenue (USD):$64,200.00(5000pcs/month)B0DRY2VVHP (4.6/5 (16090 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsMolicity
![Molicity Screen Protector for Nintendo Switch 2 [7.9''] 2025 Tempered Glass, Accessories, Bubble Free, Anti-Scratch, Touch Sensitive, Ultra-Clear [2Pack]](https://m.media-amazon.com/images/I/71iRn42wN2L._AC_SY145_.jpg)
Recent Monthly Revenue (USD):-(-)B0GK2HGBBV (4.3/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观最普通，透明钢化膜风格，与其他款差异小
- |
- 基础防刮防指纹，适合大众购买决策
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- 适合想要普通高清贴膜的Switch 2用户
B0DYNRT35J (3.5/5 (2 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 哑光磨砂防眩光，和常见高清透明膜差异明显
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- 带对位框，30秒快速安装更吸引怕贴歪的用户
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- 更适合强光环境和在意反光的玩家
B0F5LVK74G (4.8/5 (54745 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌几乎没有成功样本，且新上架产品盈利率为0%，整体已进入低利润/高竞争状态。 以当前数据看，买家需求被老品牌和少数强势品牌卡住了，新品牌如果想进场，基本只能靠更高投放、更强信任背书或功能差异化，不然很难活下来。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DRY2VVHPamFilm2024-12-31Yes$12.845000pcs$64200.023.72%$15228.24B0F5LVK74Givoler2025-04-19Yes$9.07600pcs$5442.013.08%$711.82Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FL6YWDHQOMOTON2025-08-05No$8.0850pcs$404.02.52%$10.19B0GK2HGBBVMolicity2026-01-27No$7.69-pcs$--2.5%$-
B0GV7JQ3B9amFilm2026-03-28No$--pcs$--%$-
B0GGBF5T2Hivoler2026-01-12No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：它已经接近/进入价格战和过度拥挤状态，新品牌几乎没有真实成功样本，小商家与大品牌都不应继续押注。 直接看结论：新上架产品成功率为0%，整体可识别盈利产品只占22.22%，而最近一批新品几乎全部在亏或赚不到钱，说明不是“有机会但难”，而是现在就很难赚到钱。
证据很明确：近一年新产品里，2025年只有1个新品非盈利，2026年又新增3个新品非盈利，趋势是失速且转差；新品牌里，OMOTON 和 Molicity 的新品都失败，new brand 新品盈利率也是0%。老品牌里，ivoler 虽然总胜率50%，但它的成功来自老牌信任和已有高评价（B0F5LVK74G，5.5万+评价，月销600，月营收5442美元），这不是新人可复制的起点；相反，OMOTON 的 B0FL6YWDHQ 只卖 50 件/月，月营收404美元，利润率仅2.5%，早期投入1599.84美元，说明即使有一定销量，也远远不够形成健康利润。再看失败样本，B0DYDX5XW6、B0DYNRT35J、B0FL6YWDHQ、B0GK2HGBBV 都是高度同质化的贴膜，说明这个赛道已经是“功能差不多、价格往下压”的竞争环境。
对两类卖家的判断也很清楚：大品牌可以勉强靠老资产、品牌力和高评价维持，B0F5LVK74G 是可模仿的唯一正面样本；小商家则没有合法、真实的成功案例可学，且如果想强行打进去，很可能要靠高频投放、重营销甚至接近“predatory competitors”的打法。 你的预算是50万人民币，表面上足够启动单个ASIN，但这个市场的问题不是“起步钱够不够”，而是起步后仍然很难把利润做出来；在这种新品成功率0%、新品普遍<10%利润、且月度趋势持续恶化的市场里，我不会建议你进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MolicityivolerOMOTONamFilm#Success Rate by Entry Time
Listing这个市场不值得进入，结论是明确的：已进入价格战区，而且对新品牌几乎是封死的。 近一年新品牌新上架成功率是0%，所有可识别的新品牌新上架都没跑出来；同时，样本里可见的新品牌只有OMOTON和Molicity，两者新上架全是亏损，说明不是“少数人失败”，而是新入场方式本身就不成立。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesamFilm Auto-Alignment OneTouch for Nintendo Switch 2 Screen Protector Matte
This listing is deemed profitablePrice (USD)$12.84Released TypeOld Release (2024-12-31)Brand is an old entry in this marketSize and Weight24.9 x 13.4 x 1.6 cm, 163.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
自动对位安装结构，属于偏功能型包装/安装方案，不是独立外观模具差异Key Buying Motive
30秒自动对位一贴安装, 哑光防眩光设计，适合强光环境, 9H钢化玻璃+抗指纹涂层Target Customers
重视安装省心、减少对位失败的Switch 2用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$64,200.005000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.45% / 23.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.26% / 17.53%Peak / Non PeakSales & BSR Performance
ivoler Anti-Glare Matte Screen Protector for Nintendo Switch 2, Tempered Glass Protector with [Easy Alignment Frame] 30s Installation, 9H Hardness Scratch Resistant Accessories for Switch 2-2 Pack
This listing is deemed profitablePrice (USD)$9.07Released TypeOld Release (2025-04-19)Brand is an old entry in this marketSize and Weight23.1 x 14.7 x 1.4 cm, 159.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
磨砂防眩光玻璃，和竞品常见的高清透明款相比，观感定位更偏抗反光Key Buying Motive
采用ivoler老牌ASIN与5.5万+高评价带来的信任转化，且配套易对位框，主打30秒快速安装与磨砂防眩光体验Target Customers
更适合在强光环境下游戏、在意反光和指纹的Switch 2用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,442.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.98% / 13.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.43% / 4.54%Peak / Non PeakSales & BSR Performance