
这个市场不值得进入,已经明显偏向价格战和高竞争,不适合现在做单个ASIN切入。 新发布产品里只有20%盈利,77.78%亏损;更关键的是,新品牌只有1个,说明不是新玩家百花齐放,而是老牌和强品牌在抢存量,普通小商家很难靠常规打法赢。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入:利润率和成功率都不够,且已出现明显的价格战/饱和信号。 用户预算 50万人民币 当然能覆盖单个ASIN的前期起步资金,但这不代表能做成;在这个品类里,真正能站住脚的新品很少,且新品牌新款的成功率只有 20%,很难支撑新入场者。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,已经是高竞争、明显偏价格战的市场。虽然有少数高毛利样本,但新品牌成功率只有20%,新产品失败率高达77.78%,而且2026年新发产品几乎全是亏损或不确定,趋势在走弱,不是上升。
这个市场不适合现在进入:新品盈利率只有22.22%,但绝大多数新品都集中在“other/未充分验证”里,且明确可见的新品里 7/9 是亏损,亏损率 77.78%,已经是明显的高风险价格战环境。 真正能打出来的只有大品牌和少数靠差异化功能撑起来的产品,小商家要想不靠激进投放和强营销,基本没有胜算。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DRY2VVHP | amFilm | 2024-12-31 | Yes | $12.84 | 5000pcs | $64200.0 | 23.72% | $15228.24 |
![]() | B0FCNSZYFC | Spigen | 2025-09-02 | Yes | $22.99 | 1000pcs | $22990.0 | 35.83% | $8237.32 |
![]() | B0FN493D44 | MAGIC JOHN | 2025-08-19 | Yes | $26.66 | 700pcs | $18662.0 | 33.24% | $6203.25 |
![]() | B0FH6XFPRX | MAGIC JOHN | 2025-07-23 | Yes | $21.42 | 700pcs | $14994.0 | 29.55% | $4430.73 |
![]() | B0F4Z8Z42S | ZAGG | 2025-06-04 | Yes | $24.99 | 400pcs | $9996.0 | 33.66% | $3364.66 |
![]() | B0F333W54P | Orzly | 2025-05-12 | Yes | $9.47 | 700pcs | $6629.0 | 15.56% | $1031.48 |
![]() | B0FBHQZBQZ | Belkin | 2025-06-04 | Yes | $22.04 | 100pcs | $2204.0 | 36.09% | $795.43 |
![]() | B0DSHQ192C | JSAUX | 2025-06-13 | Yes | $9.34 | 400pcs | $3736.0 | 11.41% | $426.28 |
![]() | B0FFBBG4KS | LISEN | 2025-06-24 | Yes | $22.61 | 50pcs | $1130.5 | 32.43% | $366.63 |
![]() | B0F65K3QP3 | LISEN | 2025-04-24 | Yes | $9.69 | 200pcs | $1938.0 | 11.31% | $219.19 |
![]() | B0FD2ND376 | LISEN | 2025-06-13 | Yes | $16.84 | 50pcs | $842.0 | 21.85% | $183.98 |
![]() | B0F18DPNK8 | Mothca | 2025-03-12 | Yes | $9.99 | 100pcs | $999.0 | 14.23% | $142.16 |
![]() | B0FD2TMWL7 | LISEN | 2025-06-13 | Yes | $12.43 | 50pcs | $621.5 | 20.13% | $125.11 |
![]() | B0F5LVK74G | ivoler | 2025-04-19 | Yes | $9.07 | 100pcs | $907.0 | 13.08% | $118.64 |
![]() | B09LQ96ZX9 | daydayup | 2021-11-17 | Yes | $8.76 | 100pcs | $876.0 | 12.89% | $112.92 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FCNSZYFC | Spigen | 2025-09-02 | Yes | $22.99 | 1000pcs | $22990.0 | 35.83% | $8237.32 |
![]() | B0FN493D44 | MAGIC JOHN | 2025-08-19 | Yes | $26.66 | 700pcs | $18662.0 | 33.24% | $6203.25 |
这个市场不适合进入:新产品成功率只有20%(9个新发布里仅2个盈利),但亏损新发布占77.78%,而且真正能代表“新品牌成功”的只有Spigen这一个案例,说明机会不是给普通新卖家的,是给强品牌和高投入玩家的。对小商家来说,能合法做成的空间几乎没有;对大品牌来说也只是能进,但必须重投入、强差异化,且还要面对明显的价格与功能同质化竞争。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经接近/进入过度拥挤状态。 近一年新入场表现明显转差,2025年还有2个新产品成功、3个失败,但到2026年几乎只剩4个新产品失败、1个勉强未定,没有形成持续的新增盈利;新品牌成功率只有50%(2个里1个),老品牌新上架成功率只有14.29%(7个里1个),说明竞争正在快速加剧。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |