- Benchmark ASINB0D7PSCMZZ
- MarketplaceUS
- Category ID2474049011
- Analyzed Products
- Keywordunder sink organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，而且已经明显是价格战环境：新品成功率为0%，整体可识别盈利产品只有21.05%，最近一批新发产品全部不盈利，利润率主要卡在4.95%~23.54%，其中多数样本都低于10%，这已经不是健康竞争，而是低毛利内卷。对大品牌来说也不是好盘，因为你要靠更高预算和更强品牌力去硬扛，但回报并不漂亮；对小商家更不友好，真实可复制的成功案例几乎没有。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进，且你的 50万 CNY 预算足够做单品入场，但不足以把你从这个市场的价格战里安全地打出来。 现在看到的是典型的低利润、强内卷市场：市场整体可盈利产品只占 21.05%，新品盈利率是 0%，而且利润率中位区间只有约 4.95%~23.54%，核心卖点高度同质化，说明你大概率会被拖进低毛利竞争，而不是靠正常定价赚钱。
证据很清楚：MECHEER 这个老品牌在该类目里 6 个可识别产品，0 个盈利，0% 成功率；其中 3 个“新发”产品也全部不盈利，说明新品入场并没有带来更好的回报。 典型样本里，B0D6YYPLR2 只有 6.24% 利润率，B0F3JLLQ3L 只有 6.4%，B0CH171YC5 甚至是 -8.46%；这些都已经低于你要求的“10% 以上才算可接受”的门槛。更关键的是，B0FQ52RDJB 和 B0G525MFPX 这类新发款月销量都在 400 单左右，收入看起来高，但利润率仍然不达标，说明这个市场不是“卖不动”，而是“卖得多也赚不到钱”。同类中真正能赚钱的样本是 B0CLP5ZPFG（TigeJoy，$22.71，月销 50，已盈利），它靠的是更明显的差异化：黑灰配色、22"x22" 方形尺寸、多场景用途；但它仍然是老款思路，且不是小商家成功案例。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- DIY 防漏垫方案：用防水抽屉垫/橱柜垫加一层可裁剪防水膜，成本通常更低，且可按水槽柜尺寸灵活拼接。
- 一次性或半一次性吸水垫：适合短期“先顶住漏水风险”的用户，不需要量尺寸、安装简单，前期投入更低。
- 重型塑料托盘/洗衣机接水盘：更便宜、硬质、能直接接住少量渗漏，适合只想做基础防护而不追求美观的人。
- 可调节金属/塑料层架收纳系统：把清洁用品抬高离开柜底，减少对“底部防水垫”的依赖，同时兼顾收纳，常见且易买到。
- 门后/柜门挂架收纳：把喷雾、清洁布、手套等移到柜门内侧或门后，释放水槽下空间，属于更轻量的替代收纳方式。
- 直接使用防漏盆或整理盒分装：将清洁剂和小物品集中放进可移动收纳盒，降低漏液污染面积，价格往往低于完整硅胶托盘。
- 简单排查与修复漏水后再收纳：对已经有渗漏问题的用户，先用密封胶圈、管道胶带、接头更换等低成本手段解决根因，比先买组织器更实际。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显接近价格战区，且对新卖家极不友好。 现有数据里，成熟品牌在这个类目里靠老链接与品牌力吃量，但多数新品和常规款利润都被压到很薄，用户预算50万CNY也只能覆盖起步，无法解决后续品牌和差异化投入。
Old brand with the most profitable new productsMECHEER
Recent Monthly Revenue (USD):$4,209.00(300pcs/month)B0D6YYPLR2 (4.7/5 (2783 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$5,596.00(400pcs/month)B0CH171YC5 (4.6/5 (2768 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$5,620.00(400pcs/month)B0F3JLLQ3L (4.7/5 (2740 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 白色款与黑色款差异明显，视觉更清爽明亮
- |
- 22×19 英寸尺寸更少见，适合特定柜体
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- 适合想要干净风格、标准防漏收纳的人群
B0CLP29SJH (4.7/5 (3228 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 22×22 方形尺寸更特别，区别于常见长条款
- |
- 黑灰配色更耐脏，家居感更强
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- 可兼作鞋托、宠物垫、咖啡吧垫，使用场景更广
B0CLP5ZPFG (4.7/5 (3229 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌没有真实成功空间，整体已经进入价格战区。 数据里没有看到任何新品牌成功案例，反而新发布产品的可确认盈利率是0%，新产品利润率全部卡在0%~10%，这意味着新入场基本只能靠低价硬拼，没法形成健康回报。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D9P7F6HKGORILLA GRIP2024-07-18Yes$27.3950pcs$1369.523.6%$323.21B0CLP69RXLTigeJoy2023-10-24Yes$26.8850pcs$1344.021.3%$286.28
B0D9PB8HVSGORILLA GRIP2024-07-18Yes$20.8550pcs$1042.524.13%$251.56B0CLP5ZPFGTigeJoy2023-10-24Yes$22.7150pcs$1135.520.49%$232.67Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQ52RDJBMECHEER2025-09-08No$17.03400pcs$6812.01.84%$125.35B0G525MFPXMECHEER2025-12-04No$17.32400pcs$6928.07.72%$534.85B0FY1TVH5MMECHEER2025-10-28No$17.92500pcs$8960.09.35%$837.76#New Product Success Rates
Listing这个市场不适合进入：头部旧品牌已经把新品失败率压到几乎全军覆没，且你看到的成功也主要是成熟品牌在同质化赛道里硬推出来的，不是新手能轻松复制的机会。对小品牌来说，几乎看不到合规、低成本的真实胜出路径；对大品牌来说，虽然有钱能打，但这是一个高投入、低回报、明显价格挤压的战场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MECHEER#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品几乎全军覆没，已经进入明显的价格战/饱和区。 近一年新品里可识别的盈利率是0%，市场整体可识别盈利率也只有21.05%，而最新一批新发布产品全部是非盈利，说明竞争正在加剧，不是变容易，而是更难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 3 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 1 0 0 0 0 0 2025/10 0 0 1 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTigeJoy 22" x 22" Under Sink Mats for Kitchen Waterproof, Leak-Proof Silicone Mat Sink Protector and Cabinet Liner, Kitchen Essentials Organizer and Storage, Boot or Shoe Tray, Pet Feeding Mat
This listing is deemed profitablePrice (USD)$22.71Released TypeOld Release (2023-10-24)Brand is an old entry in this marketSize and Weight31.4 x 14.7 x 5.6 cm, 572.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑灰色外观在同类白色/灰色基础款中更有差异化，视觉上更耐脏、更偏家居高级感, 22" x 22" 的正方形尺寸更适合特定柜体，区别于常见 31" x 22"、34" x 22" 的长条款Key Buying Motive
一体成型、可水洗、双面防滑，并可兼作鞋托、宠物喂食垫、咖啡吧垫等多场景收纳垫Target Customers
适合想用一个产品同时解决橱柜防漏和多用途收纳的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,135.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.18% / 20.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.90% / 8.22%Peak / Non PeakSales & BSR Performance
TigeJoy 31" x 22" Under Sink Mats for Kitchen Waterproof, Leak-Proof Silicone Mat Sink Protector and Cabinet Liner, Kitchen Essentials Organizer and Storage, Boot or Shoe Tray, Pet Feeding Mat
This listing is deemed profitablePrice (USD)$26.88Released TypeOld Release (2023-10-24)Brand is an old entry in this marketSize and Weight31.9 x 20.0 x 5.4 cm, 812.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色款更容易与深色橱柜、现代厨房风格融合，视觉上更耐脏。, 31" x 22" 大尺寸、3mm 加厚硅胶、1.6cm 高边，覆盖面和防漏能力更强。Key Buying Motive
一体成型无缝设计，防漏、防污、易清洁，同时可兼作鞋托、宠物喂食垫和家居收纳垫。Target Customers
需要更高防漏等级、且希望一垫多用的厨房/浴室/洗衣房家庭用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,344.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.87% / 21.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.14% / 6.57%Peak / Non PeakSales & BSR Performance
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