- Benchmark ASINB0DQNNFKRG
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordcontroller, wireless controller, controller 2 pack, controller charging dock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入。 新品牌并不是没有机会，但已经明显进入拥挤和价格压制阶段；对小商家来说要赢几乎只能靠激进投放和强营销，对大品牌来说也只是“能进场”，不是“值得进场”。
市场里新品牌只有9个，但新增产品里新品牌新品成功率只有52.94%（17个里9个赚钱），看上去不算差；可真正拉开差距的是时间走势和竞争结构：最近一段时间新品非盈利明显增多，月度上已经出现5个亏损对5个盈利的拉锯，说明竞争在变差。更关键的是，市场里老品牌有21个，且像 AceGamer 这类老品牌已经有多款高销量高利润产品，单个品牌累计月收入达到 99.149 万美元，典型大品牌式资源压制很明显。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：利润看起来不差，但竞争已经偏红海，且新品牌成功率不够稳定。 用户预算 50万CNY 远高于单个新品启动所需的入场资金，能进得去，但不代表能赚到钱；更关键的是，市场里新品牌新品盈利率只有 52.94%，非盈利率 47.06%，而且有明显的价格竞争和战术竞争痕迹。
Early sourcing + logistics + marketing budget (USD)$1,301.81 - $14,991.44Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?48.48%New listing success rate (old brands):31.25%New listing success rate (new brands):52.94%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 直接使用 Joy-Con 或原装手柄，不额外购买第三方手柄或充电底座：如果用户只是偶尔本地游玩，这是最省钱、最容易入手的替代方案。
- 购买单个二手/开箱原装手柄，而不是 2 pack 套装：对预算敏感用户来说，先补 1 个高可信度手柄比一次买双手柄更稳妥。
- 选择有线手柄替代无线手柄：通常更便宜、无需配对和充电，适合固定桌面/电视场景，也能绕开电池老化和延迟顾虑。
- 改用通用蓝牙游戏手柄搭配现有设备：若主要在 PC/手机/平板上玩，通用手柄往往比主机专用套装更便宜、兼容更广、购买门槛更低。
- 先买可充电电池/USB-C 充电线，而不是带底座的整套方案：对于已有手柄但只是电量管理不便的用户，这类配件更便宜，也更容易直接解决续航问题。
- 使用原装充电线/分线器进行轮充，而不是独立 charging dock：适合想降低成本、减少桌面占用的人，操作也更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经接近价格战区：整体可判定为高利润率不稳、但新品牌仍在密集冲入；新上架产品里只有42.42%能赚钱，而全市场可识别产品的盈利率也只有56.32%，说明真正能跑通的只是少数。更重要的是，低价不是安全通道——成功样本大多靠“低价+功能堆叠+外观差异”，失败样本则集中在同质化、低独特性和极端竞争。
New products with Highest revenueLIELIELV
Recent Monthly Revenue (USD):$17,004.00(600pcs/month)B0GKNW46WP (4.3/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAceGamer
Recent Monthly Revenue (USD):$76,770.00(3000pcs/month)B0DQNNFKRG (4.5/5 (985 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$15,185.00(500pcs/month)B0DRCKBDMQ (4.5/5 (985 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,194.00(300pcs/month)B0FJRTNTHQ (4.3/5 (2569 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLZXWAWA
Recent Monthly Revenue (USD):$5,493.00(300pcs/month)B0GSN3T31C (4.2/5 (105 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,481.00(300pcs/month)B0GSN316HK (4.2/5 (107 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,910.00(100pcs/month)B0GYSM6MRF (4.2/5 (106 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsLigame
Recent Monthly Revenue (USD):$2,599.00(100pcs/month)B0F5WNWBQL (4.2/5 (254 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsSHEPUDRUC
Recent Monthly Revenue (USD):-(-)B0H2VMZ7YYBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 星云渐变外观很吸睛，图片点击率高
- |
- RGB灯效明显，视觉冲击强
- |
- 支持背键和连发，功能卖点直观
B0CLRP725R (4.5/5 (603 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 红黑迷彩很少见，辨识度高
- |
- 左右分体式设计差异大，容易吸引点击
- |
- 适合Switch玩家，价格也更容易促成购买
B0GKNW46WP (4.3/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场可以进，但只适合大品牌式投入，普通小商家不该硬闯。 新品里有一批20%~40%的利润，看起来不是纯粹价格战，但真正能跑出来的案例几乎都带着品牌投入、产品力或明显营销动作；同时，低利润段并不低，说明市场已经有竞争压力。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D739FJLG8Bitdo2024-06-18Yes$27.393000pcs$82170.033.86%$27822.77B0DQNNFKRGAceGamer2024-12-16Yes$25.593000pcs$76770.025.63%$19676.16
B094VK65VPELISWEEN2021-05-13Yes$26.991000pcs$26990.033.61%$9071.34
B0DJ2PLH9GMYSTILUCK2025-06-23Yes$16.992000pcs$33980.022.9%$7781.42
B0DMNWV89QECHTPower2025-02-08Yes$22.221000pcs$22220.029.12%$6470.47B0GKNW46WPLIELIELV2025-08-31Yes$28.34600pcs$17004.036.73%$6245.57
B0CCJMTZHJVOYEE2023-07-21Yes$19.841000pcs$19840.026.52%$5261.57
B0G8ZL8LPTWuthur2025-12-19Yes$31.25500pcs$15625.030.84%$4818.75B0DRCKBDMQAceGamer2024-12-24Yes$30.37500pcs$15185.029.73%$4514.51
B0FLXPQTHTJORREP2025-08-11Yes$39.63300pcs$11889.031.66%$3764.06
B0CXDDNL5WGammeefy2024-03-07Yes$35.52300pcs$10656.034.0%$3623.04
B0F8BNZMXSVidPPluing2025-05-12Yes$38.86300pcs$11658.031.05%$3619.81B0CLRP725RZRZLMVP2023-11-23Yes$32.75300pcs$9825.035.87%$3524.23
B0DFPSHDZ6ZRZLMVP2024-10-11Yes$32.62300pcs$9786.035.82%$3505.35
B0CP3NWG5PZRZLMVP2024-01-24Yes$32.42300pcs$9726.035.36%$3439.12
B0G7H4B3R2VidPPluing2026-01-29Yes$34.39300pcs$10317.032.21%$3323.11
B0GH7RK5N6Wuthur2024-07-05Yes$31.02300pcs$9306.030.62%$2849.5
B097XLJX89VOYEE2021-07-22Yes$17.07700pcs$11949.023.56%$2815.19
B0CMCQ6WMCGameSir2024-03-01Yes$22.99400pcs$9196.029.5%$2712.82
B0GQL7XWD1CHENGDAO2026-02-27Yes$39.99200pcs$7998.033.36%$2668.14Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GKNW46WPLIELIELV2025-08-31Yes$28.34600pcs$17004.036.73%$6245.57B0G8ZL8LPTWuthur2025-12-19Yes$31.25500pcs$15625.030.84%$4818.75B0FLXPQTHTJORREP2025-08-11Yes$39.63300pcs$11889.031.66%$3764.06B0G7H4B3R2VidPPluing2026-01-29Yes$34.39300pcs$10317.032.21%$3323.11B0GQL7XWD1CHENGDAO2026-02-27Yes$39.99200pcs$7998.033.36%$2668.14
B0H5KXH6JZTIANHOO2026-06-16Yes$19.99300pcs$5997.027.11%$1625.79
B0H4H9R3PGJexalid2026-04-14Yes$26.97200pcs$5394.024.53%$1323.15B0GSN3T31CLZXWAWA2026-03-15Yes$18.31300pcs$5493.020.77%$1140.9B0GSN316HKLZXWAWA2026-04-10Yes$18.27300pcs$5481.020.63%$1130.74
B0GSZLJN7BECHTPower2026-03-17Yes$30.99100pcs$3099.035.03%$1085.58
B0FND1XM3QECHTPower2025-07-31Yes$27.55100pcs$2755.031.36%$863.97B0F5WNWBQLLigame2026-02-10Yes$25.99100pcs$2599.031.73%$824.67
B0G8JQCL1ZVOYEE2026-02-04Yes$25.11100pcs$2511.023.43%$588.33B0GYSM6MRFLZXWAWA2026-06-04Yes$19.1100pcs$1910.024.74%$472.54#New Product Success Rates
Listing这个市场不值得进入，已经明显走向过度拥挤和价格战。 新品牌虽然还有少量成功案例，但成功并不稳定，而且很多“新成功”是建立在持续砸钱和强营销上的；以你的单个ASIN预算500000元来看，够做启动，但并不代表能穿透这类高竞争环境。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LZXWAWAECHTPowerOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CHENGDAOLigameAceGamerOther#Success Rate by Entry Time
Listing这个市场不适合现在进入：新品牌成功率只有52.94%，但近一段时间非盈利新产品已经明显增多，最新月份是5个亏损/5个盈利，走势在变差。 用户预算50万人民币足够覆盖单个ASIN的起步盘子，但以目前竞争节奏，进入后很容易被价格和投放成本压穿，不值得小品牌贸然冲进去。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 4 0 2 2026 0 0 0 0 6 4 0 17 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 1 0 0 2025/8 0 0 0 0 0 2 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 1 0 0 2026/1 0 0 0 0 0 1 0 1 2026/2 0 0 0 0 1 2 0 5 2026/3 0 0 0 0 1 1 0 5 2026/4 0 0 0 0 2 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 2 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
PowerA Wired Controller for Xbox Series X|S - Red, gamepad, video game/gaming controller, works with Xbox One, Officially Licensed
This listing is deemed profitablePrice (USD)$30.68Released TypeOld Release (2023-07-03)Brand is an old entry in this marketSize and Weight16.4 x 15.9 x 6.7 cm, 205.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
深红色外观，在同类Xbox有线手柄中更偏向醒目高识别度配色。, 标准Xbox布局的有线手柄，红色版本更强调外观差异而非结构创新。Key Buying Motive
10英尺USB-C长线、双震动马达、脉冲扳机、耳机接口和官方授权，属于成熟但完整的功能组合。Target Customers
适合想要官方授权、预算适中、偏好有线低延迟且需要长线桌面/沙发距离的Xbox玩家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,136.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight32.61% / 34.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight27.98% / 29.91%Peak / Non PeakSales & BSR Performance
PDP Afterglow Wave Wired RGB Gaming Controller for Nintendo Switch 2, Lite
This listing is deemed profitablePrice (USD)$28.97Released TypeOld Release (2023-10-01)Brand is an old entry in this marketSize and Weight16.3 x 13.9 x 6.7 cm, 358.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
灰白机身配彩虹流光RGB点缀，视觉辨识度高, 有线手柄采用8个RGB分区灯效，整体偏“发光外壳”风格Key Buying Motive
官方授权+双背键可映射+手柄音频控制，兼顾合规性与进阶操作Target Customers
偏好任天堂官方授权、同时又想要RGB外观和背键自定义的Switch玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,794.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.17% / 31.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.15% / 25.05%Peak / Non PeakSales & BSR Performance
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