- Benchmark ASINB0FSWVCL5V
- MarketplaceUS
- Category ID10983421
- Analyzed Products
- Keywordgame controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，核心原因不是“没机会”，而是已经接近高门槛、强差异化才能活下来的状态。 现有证据显示，唯一跑出来的新品只来自 Auarte，且它的成功并不便宜：B0FSWVCL5V 售价 19.01 美元，利润率 17.51%，月销约 100、月营收约 1,901 美元，但前期投入已到约 3,559.60 美元，广告就占了约 798.06 美元；同品牌另一款 B0GZ31LQBY 直接失败，说明这不是“随便上新就能赚”的市场，而是要靠明显功能差异、外观差异和持续投放硬打出来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不建议进入，这个市场对新卖家并不友好，当前可见样本已经呈现出明显的门槛高、利润分化强的特征。 用户预算 50万CNY，表面上足够覆盖单个ASIN的前期铺货、头程和基础投放，但这只能算“入场票”，不包含研发、品牌建设和认证成本；而且从已观察到的样本看，真正跑出来的产品必须靠明显差异化和持续投放，不是靠低预算就能复制。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 直接购买官方/第三方硅胶保护壳或硬壳套：价格通常更低，安装更简单，不需要整机放入携带盒，适合只想要基础防刮防摔的用户。
- 使用带拉链的通用收纳袋/平板保护套：适配面更广，往往比专用Switch 2旅行收纳盒更便宜，也更容易在本地商店或电商平台买到。
- 改用轻薄防尘袋/束口收纳套：几乎没有学习成本，重量更轻，适合主要追求便携、防尘而不是强防护的用户。
- 选择带卡槽的通用电子配件收纳包：如果用户主要想放游戏卡、充电线、小配件，这类包通常比“主机专用带充电开孔收纳盒”更便宜，也更通用。
- 用硬质眼镜盒/数码配件盒临时替代：虽然保护等级不如专用产品，但价格低、容易买到，且对小件配件或短途外出更实用。
- 购买二手或前代Switch/OLED通用收纳包：如果用户预算敏感，兼容旧款的成熟款式通常更成熟、更便宜，且不必为新款溢价买单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入。 目前只能看到一个明显成功样本 Auarte 的单品 B0FSWVCL5V：售价 19.01 美元，利润率 17.5%，月销约 100，月营收约 1,901 美元，近期月利润约 332.87 美元；但它的进入成本并不低，前期投入约 3,559.60 美元，其中广告约 798.06 美元，而且这还是在“白帽+新品+已有流量”条件下跑出来的结果。与此同时，另一条同品牌新品 B0GZ31LQBY 直接失败，说明这个赛道并不是“上新就能赚钱”，更像是靠强运营和持续投放去硬抢。
Most investment in new productsLeast investment in new productsNew products with Highest revenueAuarte
Recent Monthly Revenue (USD):$1,901.00(100pcs/month)B0FSWVCL5V (4.8/5 (1000 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FSWVCL5V (4.8/5 (1000 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GZ31LQBYBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，至少以当前证据看没有可复制的低风险机会：新品牌 Auarte 只有 2 个新发布，1 个盈利、1 个亏损，表面成功率 50%，但样本太小，不能代表稳定机会；真正关键是，盈利款 B0FSWVCL5V 依赖明确差异化（可边充边收纳、外观区分、基于旧款做功能升级），而失败款 B0GZ31LQBY 则已经说明“通孔充电”这类卖点本身不够新，容易被同类淹没。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FSWVCL5VAuarte2025-09-27Yes$19.01100pcs$1901.017.51%$332.87Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FSWVCL5VAuarte2025-09-27Yes$19.01100pcs$1901.017.51%$332.87#New Product Success Rates
Listing这个市场不适合进入。 现有数据只看到 1 个新品牌 Auarte，表面上没有出现大规模新品牌涌入，但真正的信号更差：同一新品牌只靠 1 个爆款撑起利润，另 1 个新上架产品直接失败，说明这不是可复制的低门槛机会，而是需要明显差异化和额外投入才能活下来的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AuarteNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Auarte#Success Rate by Entry Time
Listing这个市场目前不适合进入，属于高风险且接近价格战的市场。 近一年只看到 1 个新品牌 Auarte 进入且同时出现 1 个盈利、1 个不盈利，新品牌成功率只有 50%，但样本极小，不能说明市场友好；更关键的是，近几个月几乎没有新增品牌持续涌入，说明市场不是“机会多”，而是要么门槛高，要么已经被先发者占住。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAuarte [Charge Inside Carrying Case for Switch 2 Console (2025)/OLED-Blue
This listing is deemed profitablePrice (USD)$19.01Released TypeNew Release (2025-09-27)Brand is a new entry in this marketSize and Weight30.6 x 15.4 x 6.0 cm, 380.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色边框/蓝黑配色在同类黑色收纳包中更显眼, 专门为 Switch 2 做了充电穿孔口，属于可边充边收纳的差异化开孔结构Key Buying Motive
支持不取出主机直接充电，且兼容 Switch 2 / 原版 / OLED，兼顾旅行收纳与保护Target Customers
经常外出携带主机、需要边玩边充电的 Switch 用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,901.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.38% / 17.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.30% / 5.43%Peak / Non PeakSales & BSR Performance