- Benchmark ASINB0F8B3VKJQ
- MarketplaceUS
- Category ID16351491
- Analyzed Products
- Keywordstorage basket, drawer organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 价格竞争已经明显出现，新品牌只有3个，却没有任何真实成功样本；当前能赚钱的几乎都来自老品牌 SNTD 和 Delamu，新小商家靠常规打法进场基本没有机会，预算 50万人民币也只能覆盖启动，撑不起长期品牌战。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不值得现在进入。 你的预算 50万 CNY 足够覆盖部分入场成本，但市场已经明显进入价格竞争区，而且新品牌几乎没有成功样本；这不是适合小商家硬闯的赛道，也不适合大品牌轻松切入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?72.72%New listing success rate (old brands):50.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 抽屉分隔盒/可调节抽屉收纳盒：通常更便宜，安装几乎零门槛，适合把小件直接放进抽屉里完成分类，替代“门后置物”的收纳需求。
- 伸缩式抽屉分隔条：比整套抽屉收纳篮更轻量，按抽屉尺寸直接撑开即可使用，成本低、搬家或换抽屉时也更方便。
- 粘贴式壁挂收纳袋/收纳格：用墙面、柜侧或门内侧粘贴安装，价格通常低于金属门挂架，适合轻小物件，适配更多场景。
- 层架式置物篮（桌面/柜顶小型）：不依赖门厚和门缝，摆放即用，适合用户不想钻孔、不想测试门尺寸时作为更省心的替代。
- 可堆叠塑料收纳箱/收纳筐：单价更低、通用性强，能直接放在柜内、床下或桌下，适合用户先用最少预算解决杂物分区。
- 转角/窄缝收纳车：虽然不是同类门挂产品，但在厨房、浴室和储物间里对“零散小物集中收纳”很有效，而且移动方便、无需固定在门上。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很直接：已经进入价格战区，而且新品牌进入不但没有形成正向样本，反而在快速失败。 目前总品牌只有11个，但新品牌只有3个，却已经出现连续的新品牌亏损样本；同时，已能看到多款产品利润率压到10%上下甚至更低，说明市场不是“还能捡漏”，而是正在向低利润竞争收缩。
Least investment in new productsMost investment in new productsNew products with Highest revenueHOSY
Recent Monthly Revenue (USD):-(-)B0GT8R1BP4 (2.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsVyGrow
Recent Monthly Revenue (USD):$24,702.00(600pcs/month)B0CH2TV8FC (4.5/5 (3015 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$24,354.00(600pcs/month)B0DPWXX689 (4.5/5 (3009 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$24,240.00(600pcs/month)B0DPWVZHKF (4.5/5 (3007 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 白色外观更清爽，和浅色厨房/浴室更搭。
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- 8层超高结构，容量大，视觉上最醒目。
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- 密网篮+护栏+防晃设计，产品图传达更强的稳定感。
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- 窄门后纵向收纳特征明显，目标人群清晰。
B0D8M2GMKB (4.7/5 (762 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色金属线框和白色款差异大，风格更工业感。
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- 三层结构与8层/6层产品区分明显，层数少更轻量。
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- 开放式线篮外观更简洁，图中收纳内容一目了然。
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- 免工具挂门设计直观，适合快速决策点击。
B0GT8R1BP4 (2.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论非常明确：新品牌和小商家都不适合现在进场。 关键不是单个ASIN能不能卖，而是整体已经呈现明显的低利润挤压和大品牌主导，想靠常规打法赢几乎没有机会。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FPMKKW29SNTD2025-09-03Yes$53.26450pcs$23967.016.52%$3959.35B0DPWXX689VyGrow2025-02-01Yes$40.59600pcs$24354.015.72%$3828.45B0DPWVZHKFVyGrow2025-02-01Yes$40.4600pcs$24240.014.71%$3565.71
B0D8M2JMS9SNTD2024-07-02Yes$49.03500pcs$24515.014.03%$3439.46B0D8M2GMKBSNTD2024-07-02Yes$52.01400pcs$20804.016.2%$3370.25
B0CZMY2K68Mefirt2024-07-15Yes$54.03450pcs$24313.513.67%$3323.66
B0FPMK88XFSNTD2025-09-03Yes$53.17450pcs$23926.511.99%$2868.79B0CH2TV8FCVyGrow2023-08-31Yes$41.17600pcs$24702.010.14%$2504.79
B0CZMYCDYZMefirt2024-07-15Yes$49.02100pcs$4902.017.0%$833.34B0F8B3VKJQDelamu2025-08-12Yes$51.5750pcs$2578.519.68%$507.45
B0F8B5ZK8SDelamu2025-08-12Yes$49.9950pcs$2499.519.57%$489.16Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FPMKKW29SNTD2025-09-03Yes$53.26450pcs$23967.016.52%$3959.35B0FPMK88XFSNTD2025-09-03Yes$53.17450pcs$23926.511.99%$2868.79B0F8B3VKJQDelamu2025-08-12Yes$51.5750pcs$2578.519.68%$507.45B0F8B5ZK8SDelamu2025-08-12Yes$49.9950pcs$2499.519.57%$489.16#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战区，而且新品牌几乎没有真实成功案例。 现有数据里，新产品成功率只有36.36%，但这不是“新品牌容易成功”，因为新品牌自己这边的成功率是0%，而失败率是100%；更关键的是，市场里只有2个旧品牌/老玩家在吃掉全部可见的盈利新产品，说明新进入者门槛很高。
证据很直接：市场里最赚钱的样本基本都来自老品牌SNTD和Delamu，而不是新小品牌。 SNTD是老品牌，5个产品里4个盈利，成功率80%；其中B0FPMK88XF单品售价53.17美元，月销450件，月营收约23,926.50美元，利润率11.99%，但一旦进入高运费场景利润会掉到7.16%甚至-20.86%，说明这个类目对物流和成本极其敏感。Delamu也同样是老玩家，盈利样本集中在少数老牌基础上优化出来的款式。反过来看，新品牌HOSY、Zenna Home、WalkManony的3个新品牌样本全部亏损，且没有任何一个新品牌样本达到可接受的真实成功标准；这不是可复制的“小商家胜利”，而是新品牌集体失利。时间趋势也在恶化：2025年还能看到4个盈利新产品，但2026年新增的3个新产品全部亏损，说明后进入者正在变差，而不是变容易。
结论：大品牌勉强有机会，小商家不建议进场。 你的预算50万人民币表面上能覆盖单个SKU的启动，但在这个类目里，真正赚钱的路径更像是老品牌靠既有流量、历史链接和功能微创新去守住位置；对新小商家来说，想复制这种结果不仅要做差异化，还要额外投入品牌和长期营销，且收益并不稳定。可直接放弃这个市场，不要进。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SNTDDelamuNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SNTDMefirtDelamuHOSYZenna HomeWalkManony#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏向价格战和高竞争，尤其对小品牌更不友好。 近一年只有11个新上架产品里，真正算成功的只有4个，成功率36.36%，但这些成功几乎都来自老牌玩家的旧品牌延伸，不是新人真突破；新品牌这边3个新入局产品全部失败，成功率是0%。
证据很直接：新品牌只有3个，根本没有形成可复制的正向案例；而老品牌有8个，成功样本主要是SNTD、Delamu 这类已在类目里站稳脚跟的品牌。 2025年新产品里，4个盈利、4个不盈利，但到了2026年新增的3个新产品全部不盈利，说明最近进入难度在上升、利润在走弱。SNTD 的 B0FPMK88XF 是少数赢家，月销450、月营收23,926.50美元、利润率12.0%，前3个月平均销量66单，早期投入10,527.66美元，说明要打赢这类产品，至少得有中等偏上的启动资金和持续投放能力；而 HOSY 的 B0GT8R1BP4 只有3个评论、评分2.6、利润率4.6%、无活跃销量，典型失败样本。市场里还有多个产品卡在10%~12%的薄利区，已经接近你定义的价格战区域，尤其像 B0F8B3VKJQ、B0FPMK88XF、B0FPMKKW29 这类利润率都不高，靠的不是低成本新机会，而是老牌的功能微创新和品牌基础。
结论很明确：大品牌还能靠资金、老listing、功能细分继续打；小品牌没有真实成功样本，且目前看不到需要你去追的健康窗口。 如果你是大品牌，至少要对标 SNTD、Delamu 这种已有稳定销量和盈利能力的玩家；如果你是小品牌，这个类目不适合进，当前数据更像是被老牌挤压、利润被压薄、最近新进入者持续失败的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 4 0 0 0 4 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 2 0 0 0 2 2025/9 0 0 0 2 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMefirt Over The Door Pantry Organizer, Pantry Organization and Storage, 8-Tier Deep Baskets Hanging Heavy-Duty Metal, Wall Spice Rack Seasoning Shelves for Home & Kitchen, Laundry Room Bathroom, Black
This listing is deemed profitablePrice (USD)$54.03Released TypeOld Release (2024-07-15)Brand is an old entry in this marketSize and Weight41.8 x 24.4 x 16.6 cm, 4010.00gProfitable Factors
Based on old ASINDesign & Appearance
8层深篮式结构，整体更偏高承重、深收纳的门后置物架形态Key Buying Motive
200磅承重、可调节且可壁挂/门挂双安装，适合更重、更杂的收纳需求Target Customers
适合需要在门后集中收纳大量瓶罐、调味品、清洁用品的厨房/洗衣房/浴室用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$24,313.50450 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.29% / 13.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-28.89% / -22.51%Peak / Non PeakSales & BSR Performance
SNTD 8 Tiers Over the Door Organizer - Height Adjustable Pantry Organizers and Storage with Dense Mesh Baskets, Anti-Swing Hanging Door Spice Rack for Kitchen Bathroom (White, 17" W x 6" D x 69" H)
This listing is deemed profitablePrice (USD)$52.01Released TypeOld Release (2024-07-02)Brand is an old entry in this marketSize and Weight44.5 x 18.9 x 15.9 cm, 3447.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色款在同类黑色/深色竞品中更偏家居感，更容易匹配浅色厨房和浴室风格, 8层超门设计，69英寸高，6英寸深的大容量纵向结构，适合利用门后窄长空间Key Buying Motive
密网篮+护栏+可调篮层高度，兼顾小物稳定性和不同瓶罐高度收纳Target Customers
门后空间有限、但希望收纳瓶罐与调料并减少晃动噪音的厨房/浴室用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$20,804.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.75% / 16.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-21.56% / -16.10%Peak / Non PeakSales & BSR Performance
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