- Benchmark ASINB0FK59B2Y4
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordkids food jar, kids insulated food jar, kids lunch, 8 oz food jar, small insulated food jar
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：已经明显进入价格战和过度竞争区，新品牌几乎没有跑通，靠正常打法很难赢。对大品牌来说也不是轻松切入，除非愿意用更高预算做产品差异化和长期品牌战；对小商家来说，当前数据直接显示不具备可复制的低风险机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入这个市场。 这不是一个适合小卖家或大品牌轻松切入的市场：新品牌盈利率是0%，新上架产品里亏损/未成功的比例是100%，而且近一年新品发布明显偏向亏损，已经是高竞争、低容错环境。
Early sourcing + logistics + marketing budget (USD)$1,964.83 - $11,889.63Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?62.50%New listing success rate (old brands):70.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通保温饭盒/午餐盒（非专门儿童款、非真空小容量）
- 一次性保温汤杯/外卖汤杯加盖组合
- 可重复使用的塑料密封餐盒 + 冰袋/保温袋
- 小号不锈钢保温杯/保温罐（按容量接近8 oz）
- 宽口玻璃或塑料餐盒 + 微波炉加热方案
- 学校/托管提供的热食分餐容器（不另购个人保温罐）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入。数据已经显示明显的价格战和高失败率：整体可识别利润率只有44.05%，但新品牌新品的盈利率是0%，而老品牌新品也只有70%，说明真正的新进入者几乎没有跑通；同时2025年还有5个新品盈利、6个新品亏损，2026年继续出现新品牌全亏，市场不是在放大机会，而是在把新手筛掉。
大品牌可借鉴的标杆是 Pawtong 的 B0CH8BXFYV。 这个ASIN售价约$17.69，利润率19.7%，月销250件，月收入$4,422.50，累计最高月利润$2,089.90，启动投入约$3,171.97，其中广告约$706.40；它能活下来靠的是成熟的儿童保温饭盒定位、稳定的4.3分和2,767条评价、以及明确的功能差异化。可复制的点是：儿童单手易开、宽口易清洗、防漏、保温能力明确、外观做出儿童主题识别度。若大品牌要进，至少要按这类产品的打法准备，单ASIN早期投入大约要对齐$3,000+，但这类位置已经被老品牌占住，不是轻松切入型。
小商家如果硬要找唯一可抄的样本，只能看 eedabros 的 B0G4CV4Z6T。 这个ASIN售价约$14.02，月销100件，月收入$1,402，评分4.4、评论1,195，属于相对少见的非老品牌成功案例；它的成功点不是低价硬拼，而是做了更大的15.2oz容量、316不锈钢、隐藏折叠勺和提手，明显在“容量+功能+外观”上做差异化。对小商家来说，必须避开没有差异化的标准款和低价款，因为市场里失败样本很多，例如 Greentainer 的 B0H152R3YJ 定价$18.32，利润率只有12.99%，但新品仍然不盈利，Clevakid 的新款 B0G6TJ5M62/B0G6TD1DG4/B0G6THQ9CW/B0G6T5TTJ8 虽然标价$18.90、账面利润率18.45%~18.49%，却全部没跑出销量，说明这个品类不是“有毛利就能赢”，而是已经进入了需要更强品牌力和更重营销的阶段。结论很直接：别进；如果一定要做，只能按 Pawtong 的成熟款或 eedabros 的差异化款去抄，但小商家成功概率仍然很低。
New products with Highest revenueGreentainer
Recent Monthly Revenue (USD):$916.00(50pcs/month)B0H152R3YJ (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsPawtong
Recent Monthly Revenue (USD):$13,296.00(800pcs/month)B0CHXTQXFL (4.3/5 (2770 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,974.00(300pcs/month)B0CZ7VVV2T (4.2/5 (2736 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,422.50(250pcs/month)B0CH8BXFYV (4.3/5 (2767 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsClevakid
Recent Monthly Revenue (USD):-(-)B0G6TJ5M62 (4.2/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G6TD1DG4 (4.2/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G6THQ9CW (4.2/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 冰淇淋粉配浅色杯身，视觉更柔和醒目
- |
- 15.2oz更大容量，适合正餐分量
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- 自带提手和隐藏勺，使用更方便
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- 圆润礼品感强，较常见款更有差异
B0G4CV4Z6T (4.4/5 (1195 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色游戏机图案识别度高，视觉差异明显
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- 8oz小巧紧凑，适合儿童单手拿取
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- 按压开盖+宽口设计，易开易洗
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- 更偏男童兴趣风格，点击吸引力强
B0FK571TF8 (4.3/5 (1689 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，且对新品牌来说已经接近失血式价格战。 现在看，能赚钱的产品主要集中在少数老品牌手里，新品牌没有稳定的正向样本，意味着小商家靠正常打法很难赢；大品牌即使有钱，也需要很强的品牌势能和更高投入才有机会。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CHXTQXFLPawtong2023-09-05Yes$16.62800pcs$13296.021.49%$2857.32
B0G4D1FMSDeedabros2025-05-18Yes$14.12800pcs$11296.011.83%$1336.32B0CZ7VVV2TPawtong2024-03-28Yes$16.58300pcs$4974.020.91%$1040.07
B0GL7BBRG4Pawtong2026-02-03Yes$16.81250pcs$4202.521.53%$904.8
B0D4YMWRTTPawtong2024-05-23Yes$16.86250pcs$4215.021.16%$891.9B0CH8BXFYVPawtong2023-09-04Yes$17.69250pcs$4422.519.69%$870.8
B0CH8CW468Pawtong2023-09-04Yes$16.6250pcs$4150.020.81%$863.62
B0CRDX6K8CPawtong2024-01-03Yes$16.51250pcs$4127.520.76%$856.87
B0DHCK6PNQPawtong2023-10-27Yes$16.58250pcs$4145.020.63%$855.12
B0DHK1SLYRPawtong2023-10-27Yes$16.52250pcs$4130.020.66%$853.26
B0CLXW7Q32Pawtong2023-10-27Yes$16.42250pcs$4105.020.47%$840.3
B0CN35BYR8Pawtong2023-11-10Yes$17.55250pcs$4387.517.56%$770.45
B0CHXY1B7XPawtong2023-09-05Yes$16.62250pcs$4155.018.18%$755.38
B0CH8DBFKDPawtong2023-09-04Yes$17.4250pcs$4350.017.21%$748.64
B0CN3894XPPawtong2023-11-10Yes$16.61200pcs$3322.020.71%$687.99
B0CHYGNXZGPawtong2023-09-05Yes$16.61200pcs$3322.020.69%$687.33
B0GL6H192TPawtong2026-02-03Yes$16.78100pcs$1678.021.28%$357.08
B0CH8FCNG2Pawtong2023-09-04Yes$16.57100pcs$1657.020.56%$340.68
B0FK57V5PDJXXM2025-07-28Yes$15.69100pcs$1569.021.58%$338.6
B0BCPYNHSJJXXM2022-09-01Yes$15.86100pcs$1586.020.92%$331.8Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GL7BBRG4Pawtong2026-02-03Yes$16.81250pcs$4202.521.53%$904.8B0GL6H192TPawtong2026-02-03Yes$16.78100pcs$1678.021.28%$357.08B0FK57V5PDJXXM2025-07-28Yes$15.69100pcs$1569.021.58%$338.6B0FK59B2Y4JXXM2025-07-28Yes$15.68100pcs$1568.020.26%$317.68B0FK571TF8JXXM2025-07-28Yes$15.54100pcs$1554.018.23%$283.3B0G4CV4Z6Teedabros2025-08-31Yes$14.02100pcs$1402.015.14%$212.27
B0FK57KQBLJXXM2025-07-28Yes$15.6850pcs$784.019.7%$154.45#New Product Success Rates
Listing这不是一个适合进入的市场。 新品牌的真实新发产品成功率是0%，而老品牌的新发产品成功率也只有7%，整体新产品盈利率只有43.75%，但真正能留下来的主要还是老品牌和旧链接改款；再加上新产品利润带高度集中在10%~30%，低于10%的产品占比不小，说明这里已经是明显的价格竞争区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
JXXMPawtongeedabrosNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PawtongClevakideedabrosGreentainer#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入明显的价格战/过度竞争区。 近一年新品牌几乎全军覆没：新品牌新增产品成功率是0%，6个新品牌新品里0个盈利；而最近新增的5个新品牌产品全部亏损，说明现在不是“能不能做”，而是“谁都很难做”。
证据很直接：2025年有5个新品盈利、6个新品亏损；到2026年，新增新品里Clevakid 5个全亏、Greentainer 1个全亏，Pawtong虽然有2个新上架产品盈利，但它是老牌强势玩家，不属于小商家案例。更关键的是，市场里能站稳的往往是老品牌：Pawtong已有34个产品、总月收入约1223万，19个盈利、15个亏损，典型大品牌/成熟品牌打法；它的代表ASIN B0CHXTQXFL、B0CZ7VVV2T、B0CH8BXFYV都在20%上下利润率，月销800/300/250，Reviews都在2700+，这说明要靠强供应链和长期品牌积累才能活下来。与之对比，真正的新品牌 Clevakid 在5个新产品上一个都没做成，Greentainer 仅1个新产品且亏损，投入后没有形成有效回报。再看具体新品，B0FK59B2Y4 属于老品牌JXXM的老链接新上架，利润率20.3%，但要做到它这种表现，前期预算约11889.63美元，早期投入约13703.15美元，且需要333件/前三个月的销售速度，这不是小商家靠低预算就能复制的。市场时间趋势也在变差：2025年还能看到少量盈利新品，到了2026年新增产品几乎都走向亏损，说明竞争正在加剧而不是变松。
结论：不要进。 大品牌若硬要进，必须准备重投入和长期品牌战；小商家不应进入，尤其不能指望靠普通新品或低预算翻身。可参考的只有老品牌打法：Pawtong 的成熟款 B0CHXTQXFL、B0CZ7VVV2T、B0CH8BXFYV，以及JXXM 的 B0FK59B2Y4；但这些都不是“小商家可直接照抄”的成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 3 2 0 0 5 2026 0 0 0 0 2 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 1 2 2 0 0 0 2025/8 0 0 0 1 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 4 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 2 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
JXXM 8 Oz Thermo Food Jar for Hot & Cold Food for Kids, Insulated Lunch Containers Hot Food Jar,Leak-Proof Vacuum Stainless Steel Wide Mouth Lunch Soup Thermo for School (PINK-Unicorn)
This listing is deemed profitablePrice (USD)$15.70Released TypeOld Release (2022-09-01)Brand is an old entry in this marketSize and Weight10.8 x 10.5 x 9.4 cm, 227.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色独角兽配色，更偏向女童审美, 8盎司小容量、宽口圆润杯型，适合儿童便当场景Key Buying Motive
儿童友好的按压式开盖、宽口易装易洗、真空保温并具备较强防漏能力Target Customers
面向学龄儿童/幼儿园儿童的热食午餐需求，尤其适合便当、汤品和学校携带Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,570.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.70% / 20.65%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.66% / 13.60%Peak / Non PeakSales & BSR Performance
JXXM 8 Oz Thermo Food Jar for Hot & Cold Food for Kids, Insulated Lunch Containers Hot Food Jar,Leak-Proof Vacuum Stainless Steel Wide Mouth Lunch Soup Thermo for School (BLUE-Dinosaur)
This listing is deemed profitablePrice (USD)$15.86Released TypeOld Release (2022-09-01)Brand is an old entry in this marketSize and Weight10.9 x 10.6 x 9.8 cm, 227.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色恐龙主题图案更偏向儿童男孩审美，区别于常见纯色款, 8盎司小容量 + 宽口杯型，适合儿童分餐和随身午餐；恐龙卡通印花形成明显差异化Key Buying Motive
按压式易开盖、宽口易装易洗、8小时级保温/12小时级保冷、真正适合儿童小手操作Target Customers
面向需要给学龄儿童准备热汤、粥、面食或冷餐的家长，尤其适合幼儿园/小学午餐场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,586.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.93% / 20.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.96% / 13.95%Peak / Non PeakSales & BSR Performance
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