
这个市场不值得进入,结论是明显不适合新品牌切入。虽然新品牌数量只有3个,没有达到“30~100+品牌”的绝对超饱和门槛,但新品成功率只有11.11%,而且新品牌可识别盈利率是0%,这已经是典型的低容错、价格竞争加剧的市场,新手和大品牌都很难靠常规打法赢。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入。 你有50万人民币,表面上能覆盖单个新品首发预算,但市场的真实情况是:新品成功率只有11.11%,整体可盈利产品占比也只有36.89%,而且最近的新品几乎全是亏损/失败,已经是明显的价格战和高风险环境。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,已经接近价格战区,而且对新品牌是高风险盘。 近一年只看得到3个新品牌(Leafory、JODLY、BARGAIN25),没有达到“30~100+新品牌”那种绝对超饱和,但新入场结果非常差:新品牌可识别利润率为0%,新上架产品整体盈利率只有11.11%,最近月份新增里亏损/未盈利占比明显上升,说明市场正在走向更激烈的低价竞争,而不是健康扩张。
结论很明确:这个市场不值得进入。 这不是一个适合小卖家切入的机会,连大品牌也只能靠重投放和强品牌硬打,整体更像是被老品牌主导的高竞争、低容错市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07SRV3SN8 | Pipishell | 2019-06-10 | Yes | $29.4 | 9000pcs | $264600.0 | 14.89% | $39398.94 |
![]() | B086VVGHMP | Purawood | 2020-07-16 | Yes | $37.73 | 2000pcs | $75460.0 | 19.68% | $14850.53 |
![]() | B0F9TPVN6H | Besilord | 2025-05-24 | Yes | $76.74 | 550pcs | $42207.0 | 26.53% | $11197.52 |
![]() | B0F9TPJCG9 | Besilord | 2025-05-24 | Yes | $60.61 | 700pcs | $42427.0 | 21.54% | $9138.78 |
![]() | B086VVQKLB | Purawood | 2023-09-20 | Yes | $37.75 | 1000pcs | $37750.0 | 19.71% | $7440.53 |
B0BCN3ZSK5 | Purawood | 2022-08-31 | Yes | $57.32 | 550pcs | $31526.0 | 23.11% | $7285.66 | |
![]() | B08ZYWRNW8 | Pipishell | 2021-03-24 | Yes | $38.88 | 700pcs | $27216.0 | 26.17% | $7122.43 |
![]() | B0BCGP5SYD | Purawood | 2022-08-31 | Yes | $57.35 | 600pcs | $34410.0 | 20.53% | $7064.38 |
![]() | B0DWMS4849 | Umilife | 2025-05-06 | Yes | $66.19 | 400pcs | $26476.0 | 21.06% | $5575.85 |
![]() | B0BMVFRT6H | Umilife | 2024-01-20 | Yes | $59.02 | 500pcs | $29510.0 | 18.53% | $5468.21 |
![]() | B08ZYXVWKM | Pipishell | 2021-03-24 | Yes | $40.41 | 550pcs | $22225.5 | 23.57% | $5238.56 |
![]() | B0CGGZH8S5 | Pipishell | 2023-08-24 | Yes | $40.79 | 550pcs | $22434.5 | 23.1% | $5182.37 |
![]() | B0FYP9CLLZ | Pipishell | 2026-02-09 | Yes | $45.71 | 400pcs | $18284.0 | 26.67% | $4876.35 |
![]() | B0FYPMXL9N | Pipishell | 2026-02-11 | Yes | $34.02 | 550pcs | $18711.0 | 23.14% | $4329.73 |
![]() | B0CT49RPST | oridom | 2024-01-24 | Yes | $41.53 | 400pcs | $16612.0 | 25.59% | $4251.02 |
![]() | B0CT4CV6ST | oridom | 2024-01-24 | Yes | $44.28 | 400pcs | $17712.0 | 23.42% | $4148.16 |
![]() | B0DWMPYWL5 | Umilife | 2025-06-18 | Yes | $60.67 | 400pcs | $24268.0 | 17.06% | $4140.13 |
![]() | B0F9TQG19T | Besilord | 2025-05-24 | Yes | $49.88 | 550pcs | $27434.0 | 15.09% | $4139.8 |
![]() | B0CT3RN1K6 | Bellsal | 2024-01-23 | Yes | $30.29 | 900pcs | $27261.0 | 13.93% | $3797.46 |
![]() | B0DWMN339C | Umilife | 2025-06-18 | Yes | $55.86 | 400pcs | $22344.0 | 16.75% | $3742.62 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FYP9CLLZ | Pipishell | 2026-02-09 | Yes | $45.71 | 400pcs | $18284.0 | 26.67% | $4876.35 |
![]() | B0FYPMXL9N | Pipishell | 2026-02-11 | Yes | $34.02 | 550pcs | $18711.0 | 23.14% | $4329.73 |
这个市场不值得进入,已经进入高竞争、明显价格战的危险区。 新品成功率只有11.11%,而新品失败率高达88.89%;近一年里新品发布在2025年几乎全军覆没,2026年虽然出现了2个新品成功,但同期有9个纯新品失败、2个老链接延伸新品失败,说明竞争不是缓和,而是在加剧。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近价格战和过度拥挤。 近期新品牌只有3个,但近一年新发布里盈利为0%,而且最近一批新产品里,5个新品牌新品全部不盈利;整体新发布产品盈利率只有11.11%,新品牌新发布盈利率更是0%,说明新人几乎没有成功空间。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 4 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |