Umilife Extra Large Expandable Kitchen Drawer Organizer for Utensil and Junk, 19" Deep for Big Drawer, 19" to 33" Adjustable Bamboo Wood Drawer Divider, Cutlery Tray, Flatware Holder
Home & Kitchen - 产品分析报告
  • Benchmark ASIN
    B0DWMPYWL5
  • Marketplace
    US
  • Category ID
    1055398
  • Analyzed Products
  • Keyword
    expandable bamboo drawer organizer, large drawer organizer, deep kitchen drawer organizer
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-27
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
18
New Brand (8)
Old Brand (10)
Success rate (all brands)
11.11%
New Brand (0.00%)
Old Brand (20.00%)
Most products net profit margin range
-6.14% - 18.02%
Listing

Report summary from Keble AI Agent: Listing

这个市场不值得进入,结论是明显不适合新品牌切入。虽然新品牌数量只有3个,没有达到“30~100+品牌”的绝对超饱和门槛,但新品成功率只有11.11%,而且新品牌可识别盈利率是0%,这已经是典型的低容错、价格竞争加剧的市场,新手和大品牌都很难靠常规打法赢。

Recommended Products Features Direction
B0H789MTG6
Why do customers choose it?
  • 竹制伸缩抽屉托盘,外观为通用木纹自然色,无明显差异化设计
  • 唯一卖点主要是可伸缩加可拆磁吸刀架,但同类竞品已普遍具备伸缩、分格和刀具收纳功能,功能差异不够强
  • 面向需要深抽屉中收纳餐具与少量刀具的普通家庭厨房用户,但人群过于泛化,缺少强细分定位
  • Sales
    Avg. price: $57.55|Latest price: $53.97|Approx. recent monthly revenue: - (- pcs)|Net profit margin: 26.94%
    B0F9TPJCG9
    Why do customers choose it?
  • 黑色外观在竹制抽屉收纳里更少见,视觉上更偏现代风格
  • 可伸缩磁吸拼接结构,长度从21英寸扩展到37.4英寸,且支持11到13格切换
  • 深抽屉/大抽屉适配能力强,容量明显大于多数常见6-9格款
  • 磁吸快速连接,两段式组合/分离更方便;相比常见滑轨或纯拉伸结构,装配更快、稳定性更强
  • 适合大尺寸、较深厨房抽屉的家庭用户,尤其是需要同时收纳大量餐具和长柄厨具的人群
  • Sales
    Avg. price: $60.61|Latest price: $63.99|Approx. recent monthly revenue: $42,427.00 (700 pcs)|Net profit margin: 21.54%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    3 new brands23 old brands
    3 brands have new listings7 brands have new listings
    8 new listings10 new listings
    0 succeeded
    2 succeeded
    8 failed
    8 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:这个市场不适合进入。 你有50万人民币,表面上能覆盖单个新品首发预算,但市场的真实情况是:新品成功率只有11.11%,整体可盈利产品占比也只有36.89%,而且最近的新品几乎全是亏损/失败,已经是明显的价格战和高风险环境。

      Early sourcing + logistics + marketing budget (USD)
      $23,102.24 - $31,497.24
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      55.55%
      New listing success rate (old brands):
      20.00%
      New listing success rate (new brands):
      0.00%
      Which old brands have these successful new listings?
      Alternatives
      1. 可调节塑料抽屉分隔板/弹簧分隔杆:通常比竹制整盒更便宜,安装更快,适合深抽屉做基础分区管理。
      2. 抽屉防滑垫 + 便签式标签收纳:成本更低、无需精确量尺寸,适合先把深抽屉里的杂物稳定住,再按区域堆放。
      3. 模块化收纳盒(可单独拼接的PP/ABS小盒):比一体式可伸缩竹托更灵活,遇到尺寸不规则的深抽屉更容易适配。
      4. 桌面文件盒/票据盒改作抽屉内分隔:在办公室、餐具、工具等场景里更容易买到,单价往往低于专用竹制抽屉整理器。
      5. 一次性或低价透明餐具托盘/冰格式小分格盒:适合对分类要求不高的用户,轻量、便宜、替换成本低。
      6. 可裁切EVA/泡棉分隔条:DIY自由度高,适合深抽屉里长短不一的物品,价格通常低于成品竹制扩展款。
      7. 二手/旧货市场的现成抽屉收纳盘:如果用户只是想快速解决收纳问题,二手竹盘或塑料盘通常更省钱且更容易马上用。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      结论很明确:这个市场不值得进入,已经接近价格战区,而且对新品牌是高风险盘。 近一年只看得到3个新品牌(Leafory、JODLY、BARGAIN25),没有达到“30~100+新品牌”那种绝对超饱和,但新入场结果非常差:新品牌可识别利润率为0%,新上架产品整体盈利率只有11.11%,最近月份新增里亏损/未盈利占比明显上升,说明市场正在走向更激烈的低价竞争,而不是健康扩张。

      Leafory
      Least investment in new productsNew products with Highest revenueMost investment in new products
      4 Pack 8" Deep Bamboo Drawer Dividers, 17-22" Expandable Kitchen Organizers
      Recent Monthly Revenue (USD):-(-)
      B0GSVXJT8Q (5/5 (2 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Leafory Bamboo Drawer Divider
      Recent Monthly Revenue (USD):-(-)
      B0GF7LS6ZBBrand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      4 Pack 8" Deep Bamboo Drawer Dividers, 17-22" Expandable Kitchen Organizers
      Recent Monthly Revenue (USD):$4,499.00(100pcs/month)
      B0FY298Z6S (5/5 (12 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
      Pipishell
      Old brand with the most profitable new products
      Pipishell Bamboo Expandable Silverware Drawer Organizer, Adjustable Kitchen Utensil Tray for Forks, Spoons and Knives, Wood Storage Cutlery Holder for Bedroom and Living Room
      Recent Monthly Revenue (USD):$264,600.00(9000pcs/month)
      B07SRV3SN8 (4.7/5 (42590 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Pipishell Bamboo Expandable Drawer Organizer for Utensils Holder, Adjustable Cutlery Tray, Wood Drawer Dividers Organizer for Silverware, Flatware, Knives in Kitchen, Bedroom, Living Room (Black)
      Recent Monthly Revenue (USD):$27,216.00(700pcs/month)
      B08ZYWRNW8 (4.7/5 (42582 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Pipishell Bamboo Expandable Drawer Organizer for Utensils Holder, Adjustable Cutlery Tray, Wood Drawer Dividers Organizer for Silverware, Flatware, Knives in Kitchen, Bedroom, Living Room(Grey)
      Recent Monthly Revenue (USD):$22,434.50(550pcs/month)
      B0CGGZH8S5 (4.7/5 (42582 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      BARGAIN25
      Least profitable new products
      9-Slots Bamboo Drawer Organizers for Kitchen, Expandable Silverware Drawer Organizer, Multipurpose Utensil Organizer for Kitchen Drawers, Large Cutlery Drawer Organizer for Spoons, Forks & Knives
      Recent Monthly Revenue (USD):-(-)
      B0FSDFBCLS (4.8/5 (7 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      Drawer Organizer for Kitchen Organization – Expandable Bamboo Silverware Drawer Organizer with Removable Knife Block, Bamboo Cutlery, Non-Slip Utensil Organizer with 7-Slot Knife Storage for Flatware
      Differentiation:
      1. 可拆磁吸刀架,功能差异最明显
      2. 适合需要收纳刀具的家庭厨房
      3. 竹色外观温暖,产品图更像高端厨房用品,容易吸引点击
      B0H789MTG6 (4.6/5 (36094 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
      Silverware Organizer Large, Magnetic Connected Expandable 13 Slots Silverware Drawer Organizer From 21 to 37.4 Inches, Adjustable Flatware and Cutlery Holder, Bamboo Utensil Tray for Kitchen Black
      Differentiation:
      1. 黑色竹制收纳在同类里更少见,视觉反差强
      2. 磁吸拼接可伸缩到37.4英寸,尺寸最夸张
      3. 更适合大抽屉和大量餐具收纳,卖点一眼可见
      B0F9TPJCG9 (4.7/5 (639 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      结论很明确:这个市场不值得进入。 这不是一个适合小卖家切入的机会,连大品牌也只能靠重投放和强品牌硬打,整体更像是被老品牌主导的高竞争、低容错市场。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B07SRV3SN8
      B07SRV3SN8
      Pipishell
      2019-06-10
      Yes
      $29.4
      9000pcs
      $264600.0
      14.89%
      $39398.94
      B086VVGHMP
      B086VVGHMP
      Purawood
      2020-07-16
      Yes
      $37.73
      2000pcs
      $75460.0
      19.68%
      $14850.53
      B0F9TPVN6H
      B0F9TPVN6H
      Besilord
      2025-05-24
      Yes
      $76.74
      550pcs
      $42207.0
      26.53%
      $11197.52
      B0F9TPJCG9
      B0F9TPJCG9
      Besilord
      2025-05-24
      Yes
      $60.61
      700pcs
      $42427.0
      21.54%
      $9138.78
      B086VVQKLB
      B086VVQKLB
      Purawood
      2023-09-20
      Yes
      $37.75
      1000pcs
      $37750.0
      19.71%
      $7440.53
      B0BCN3ZSK5
      Purawood
      2022-08-31
      Yes
      $57.32
      550pcs
      $31526.0
      23.11%
      $7285.66
      B08ZYWRNW8
      B08ZYWRNW8
      Pipishell
      2021-03-24
      Yes
      $38.88
      700pcs
      $27216.0
      26.17%
      $7122.43
      B0BCGP5SYD
      B0BCGP5SYD
      Purawood
      2022-08-31
      Yes
      $57.35
      600pcs
      $34410.0
      20.53%
      $7064.38
      B0DWMS4849
      B0DWMS4849
      Umilife
      2025-05-06
      Yes
      $66.19
      400pcs
      $26476.0
      21.06%
      $5575.85
      B0BMVFRT6H
      B0BMVFRT6H
      Umilife
      2024-01-20
      Yes
      $59.02
      500pcs
      $29510.0
      18.53%
      $5468.21
      B08ZYXVWKM
      B08ZYXVWKM
      Pipishell
      2021-03-24
      Yes
      $40.41
      550pcs
      $22225.5
      23.57%
      $5238.56
      B0CGGZH8S5
      B0CGGZH8S5
      Pipishell
      2023-08-24
      Yes
      $40.79
      550pcs
      $22434.5
      23.1%
      $5182.37
      B0FYP9CLLZ
      B0FYP9CLLZ
      Pipishell
      2026-02-09
      Yes
      $45.71
      400pcs
      $18284.0
      26.67%
      $4876.35
      B0FYPMXL9N
      B0FYPMXL9N
      Pipishell
      2026-02-11
      Yes
      $34.02
      550pcs
      $18711.0
      23.14%
      $4329.73
      B0CT49RPST
      B0CT49RPST
      oridom
      2024-01-24
      Yes
      $41.53
      400pcs
      $16612.0
      25.59%
      $4251.02
      B0CT4CV6ST
      B0CT4CV6ST
      oridom
      2024-01-24
      Yes
      $44.28
      400pcs
      $17712.0
      23.42%
      $4148.16
      B0DWMPYWL5
      B0DWMPYWL5
      Umilife
      2025-06-18
      Yes
      $60.67
      400pcs
      $24268.0
      17.06%
      $4140.13
      B0F9TQG19T
      B0F9TQG19T
      Besilord
      2025-05-24
      Yes
      $49.88
      550pcs
      $27434.0
      15.09%
      $4139.8
      B0CT3RN1K6
      B0CT3RN1K6
      Bellsal
      2024-01-23
      Yes
      $30.29
      900pcs
      $27261.0
      13.93%
      $3797.46
      B0DWMN339C
      B0DWMN339C
      Umilife
      2025-06-18
      Yes
      $55.86
      400pcs
      $22344.0
      16.75%
      $3742.62

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0FYP9CLLZ
      B0FYP9CLLZ
      Pipishell
      2026-02-09
      Yes
      $45.71
      400pcs
      $18284.0
      26.67%
      $4876.35
      B0FYPMXL9N
      B0FYPMXL9N
      Pipishell
      2026-02-11
      Yes
      $34.02
      550pcs
      $18711.0
      23.14%
      $4329.73
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入,已经进入高竞争、明显价格战的危险区。 新品成功率只有11.11%,而新品失败率高达88.89%;近一年里新品发布在2025年几乎全军覆没,2026年虽然出现了2个新品成功,但同期有9个纯新品失败、2个老链接延伸新品失败,说明竞争不是缓和,而是在加剧。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      Pipishell

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      BAMEOS
      Leafory
      JODLY
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场不值得进入,已经接近价格战和过度拥挤。 近期新品牌只有3个,但近一年新发布里盈利为0%,而且最近一批新产品里,5个新品牌新品全部不盈利;整体新发布产品盈利率只有11.11%,新品牌新发布盈利率更是0%,说明新人几乎没有成功空间。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500100004
      2026000020011
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000002
      2025/900000001
      2025/1000100000
      2025/1100000001
      2025/1200000000
      2026/100000002
      2026/200002004
      2026/300000003
      2026/400000001
      2026/500000001
      2026/600000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      Price (USD)
      $57.32
      Released Type
      Old Release (2022-08-31)
      Brand is an old entry in this market
      Size and Weight
      44.1 x 34.6 x 10.9 cm, 1814.00g

      Profitable Factors

      Based on old ASINDistinct functions and features

      Design & Appearance

      自然竹原色,偏暖色系,适合多种厨房风格, 2件装大尺寸可伸缩抽屉收纳盒,7-9格可调,深度2英寸,适合深抽屉

      Key Buying Motive

      2件装大号可伸缩设计,面向18"×20"以上深抽屉,兼顾餐具、厨具和其他小物分类收纳

      Target Customers

      适合拥有深型大抽屉、需要一次性整理大量餐具/厨具的家庭用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $31,526.00
      550 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      17.19% / 23.11%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -6.38% / -0.46%
      Peak / Non Peak

      Sales & BSR Performance

      SpaceAid Bamboo Drawer Dividers with Inserts and Labels, Kitchen Adjustable Drawer Organizers, Expandable Organization for Home, Office, Dressers, 7 Dividers with 15 Inserts (17"-22" White)
      Price (USD)
      $46.56
      Released Type
      Old Release (2025-01-01)
      Brand is an old entry in this market
      Size and Weight
      44.4 x 13.4 x 6.4 cm, 2132.00g

      Profitable Factors

      Based on old ASINDistinct functions and features

      Design & Appearance

      白色款在竹质收纳中更偏向现代家居搭配,区别于常见原木色。, 可伸缩至17"-22",并带有15个插片与标签贴的深抽屉分隔结构,适配更深、更大的抽屉场景。

      Key Buying Motive

      带15个可插入小隔片和30枚标签贴,强调可细分收纳与快速识别;同时采用弹簧伸缩+防滑脚垫,适合深抽屉稳定固定。

      Target Customers

      更适合需要整理深型厨房抽屉、餐具/厨具分区更细、并希望快速标记分类的家庭用户。

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $2,328.00
      50 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      20.85% / 23.42%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -1.47% / 1.10%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 18%
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