- Benchmark ASINB0F9B79WBR
- MarketplaceUS
- Category ID402052011
- Analyzed Products
- Keywordgame card case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合小商家进入，整体也不值得新品牌硬冲；目前能跑通的只有老品牌 GLORIOUS 的老链接上新，说明真正有效的不是“新品牌自然起量”，而是老品牌资源 + 产品差异化。市场没有出现新品牌成功样本，反而呈现出单一老品牌主导的格局，入场门槛偏高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场可进，但只适合做“有差异化的中高预算单品”，不适合低预算硬冲。 用户预算 50万人民币，能覆盖一款成功单品的前期投入，但离真正稳妥的长期打法还不够；市场里已经不是靠铺货就能赢的环境，必须做出明显功能/外观差异，否则很容易掉进价格战。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):100.00%Which old brands have these successful new listings?Alternatives- 二手/翻新游戏鼠标：同样能满足游戏操作需求，价格通常更低，且品牌型号选择更多，适合预算敏感用户。
- 普通办公鼠标中带侧键的型号：很多低价办公鼠标也有基本的可编程按键和较好的传感器，足够应付轻度游戏或日常使用。
- 入门级有线电竞鼠标：通常比高端超轻款便宜，安装即用，不需要额外配件或复杂软件，适合想降低成本的用户。
- 手柄（PC/主机通用的基础款）：如果用户主要玩动作、赛车、格斗类游戏，手柄可能比专门买游戏鼠标更容易上手，也常常更耐用。
- 手机/平板云游戏方案：通过现有设备和流媒体服务替代本地外设投入，前期成本低，适合不想额外购买硬件的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入：它更像是老品牌主导的高门槛市场，不是新品牌的机会市场。 目前能看到的成功样本几乎全部来自老品牌 GLORIOUS，而且成功依赖的是“旧品牌 + 老链接上新”的打法；对小品牌来说，缺少真正的新品牌成功案例，说明不是靠普通上新就能跑出来的市场。
GLORIOUS 的成功 ASIN 是 B0F9B79WBR：售价 $37.09，毛利率 39.2%，近月销量 300 单，近月收入 $11,127，高峰月利润 $5,821.65，近期利润 $4,366.24，启动投入约 $8,136.77，其中广告约 $1,829.15，当前只有 225 条评论，属于老品牌做出的强势新品；它复制的核心是：轻量化、RGB、6 键、对称设计、12K DPI、白帽推广。相反，GLORIOUS 另一个旧款 ASIN B0G361CGV8 已经是 非盈利且无活跃销量，说明这个市场不是所有产品都能活，只有“老品牌资源 + 精准改款”才有机会。与此同时，市场整体可判定为 高风险：可识别盈利产品占比只有 50%，新上新盈利率表面上是 100%，但唯一成功样本来自老品牌、不是新品牌；按你的规则，这类市场对小品牌不构成真实机会，也不该视为可放心进入的市场。
结论很明确：大品牌有可能靠重投放和改款切入，小品牌不建议进。 如果一定要抄作业，只能跟 GLORIOUS 这种老品牌成功款学：围绕现有畅销模型做微创新、控制价格在 $37 左右、准备至少 约8,100美元级 的单ASIN早期投入；但这不是小品牌的成功范式，因为它不是“新品牌自然跑出来”的案例，而是老品牌在成熟市场里的资源型胜利。
Old brand with the most profitable new productsGLORIOUS
Recent Monthly Revenue (USD):$11,127.00(300pcs/month)B0F9B79WBR (4.5/5 (225 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0F9B79WBR (4.5/5 (225 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0G361CGV8Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合新玩家进入的市场；对小商家尤其不友好，整体更像老品牌靠差异化和品牌力守住的局。 目前能看到的样本里，只有 GLORIOUS 这一家品牌，市场内可见品牌数过少，不能证明“新品牌机会大”，反而说明可见竞争已非常集中，入场应谨慎甚至直接放弃。
证据很直接：样本里可辨识产品只有 2 个，盈利 1 个、亏损 1 个，整体盈利率 50%，新上架产品盈利率 100%，但这全部来自老品牌 GLORIOUS，不是新品牌成功。 赚钱的 ASIN 是 B0F9B79WBR，售价约 37.09 美元，利润率 39.2%，月销 300、月收入约 11,127 美元，前三个月均销 116 件，早期投入约 8,136.77 美元，其中广告约 1,829.15 美元；它走的是“55g 超轻、双区 RGB、6 个可编程按键、12K DPI”的差异化路线，而且是基于旧 ASIN 做新释放。亏损的 B0G361CGV8 则是旧款，卖不动，说明只做参数升级并不够。更关键的是，唯一可见的旧品牌新释放盈利率是 100%，这代表现在真正能跑通的，不是小商家，而是已有品牌在用产品差异化+既有品牌势能吃市场。
结论：大品牌可以考虑，小商家不建议进。 你有 50 万人民币预算，表面上足够覆盖单品启动，但这个市场的可见成功案例需要明确差异化和至少约 8 千美元级别的前期投入，还可能继续吃研发、品牌和投放预算；如果没有同等级的品牌力和产品创新，小商家很难复制。可跟的标杆是 B0F9B79WBR / GLORIOUS；不该跟的是 B0G361CGV8 这种只做规格堆料的老款。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F9B79WBRGLORIOUS2025-09-16Yes$37.09300pcs$11127.039.24%$4366.24Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0F9B79WBRGLORIOUS2025-09-16Yes$37.09300pcs$11127.039.24%$4366.24#New Product Success Rates
Listing这个市场不值得进入。 现有数据只看到一个能赚钱的样本，而且它来自已建立品牌 GLORIOUS 的老链接新上架玩法；真正的纯新产品、新品牌成功证据几乎没有，说明新入局者门槛很高，且市场更像是靠老品牌和旧链接续命，而不是靠新人自然起量。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GLORIOUSNo data available#Success Rate by Entry Time
Listing这个市场目前不值得进入：样本里只有 GLORIOUS 这一家旧品牌，没有任何新品牌，说明不是‘新品牌可复制’的开放市场，而是被单一老牌主导的小样本市场。 现有数据里，2025 年只有 1 个新上架成功案例，而且是旧链接上新（B0F9B79WBR，GLORIOUS），利润率落在 10%~20%，市场总盈利产品占比 50%，但新上架产品盈利占比表面上是 100%，因为样本里根本没有真正的新品牌竞争；这不构成小品牌可进入的证据，反而说明你很难靠常规方式切进去。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 1 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGLORIOUSB0F9B79WBR (4.5/5 (225 Reviews))GLORIOUS Model O Eternal Ultralight RGB Gaming Mouse - Wired - 55g Lightweight - Customizable RGB Lighting - 6 Programmable Buttons - Symmetrical Design - 12K DPI Optical Sensor - PC/Mac - Black
This listing is deemed profitablePrice (USD)$37.09Released TypeNew Upgraded Version on Old ASIN (2025-09-16)Brand is an old entry in this marketSize and Weight19.0 x 11.4 x 4.8 cm, 160.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色机身搭配双区域RGB灯效，视觉辨识度比普通单灯鼠标更强, 蜂窝镂空外壳+对称式轻量化造型，外观与常见实心电竞鼠标明显不同Key Buying Motive
55g超轻机身、双区域RGB、6个可编程按键、12K DPI传感器，兼顾轻量与可玩性Target Customers
偏好轻量化高回报操作的FPS/电竞玩家，以及喜欢RGB外观和可自定义按键的桌面用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,127.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight38.06% / 39.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight35.78% / 36.96%Peak / Non PeakSales & BSR Performance