- Benchmark ASINB0GF7RQ2B6
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordkids food jar, insulated food jar, vacuum insulated lunch container
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：对大品牌和小商家都不是好赛道，已经是明显的低利润、强竞争市场。 关键数据很直接：新品牌只有 Eadali 1 个，但它 10 个新产品全部亏损，成功率 0%；全市场 17 个新发布里，只有 5 个盈利，成功率 29.41%，而且利润分布里 0%~10% 的新品占 70.59%，典型的价格战环境。更重要的是，老品牌 Pawtong 这种成熟玩家能稳定做出 18.18%~21.49% 的利润，但这是 2,770+ 评论的成熟链接，不是小商家可复制的起点。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不适合进入，且对小商家和大品牌都不是好市场。 用户预算50万人民币，按样本里的可识别新产品预算看，最低可见的盈利新品也要约1,965美元起，另一款约8,917美元；这说明“前期能上架”不难，但真正做出稳定盈利需要额外的研发、品牌和投放预算，50万只能覆盖入场，不能覆盖长期作战。
Early sourcing + logistics + marketing budget (USD)$1,964.83 - $8,917.22Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?41.17%New listing success rate (old brands):71.43%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可重复使用的保温便当袋+普通塑料饭盒组合：成本更低、选择更多，适合先装温热食物再靠保温袋延缓降温，比单买真空食物罐更便宜也更好替换。
- 可微波加热的儿童饭盒/分格便当盒：如果学校或托管机构允许加热，这类方案比保温罐更容易清洗、容量更灵活，且通常更便宜。
- 一次性保温汤杯/餐盒：适合偶尔带热汤、粥或甜品的场景，不需要长期维护，前期投入低，适合低频使用或临时替代。
- 玻璃密封饭盒+保温袋：对不需要长时间保温的家庭更实用，密封性通常够用，且更容易在家中现有厨具里找到替代品。
- 儿童不锈钢常规饭盒+热食现做现吃：如果用餐时间可以调整，这种方式避免购买专门保温罐，适合短途出行或离家近的学校午餐。
- 保温杯/大口径随行杯改装用作简易食物容器：对于汤、粥、燕麦等流质食物，很多家庭已有类似容器，临时替代更容易获取。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌几乎全军覆没，而成熟品牌还能做出高利润，但门槛明显偏高。 现有数据里，新品牌Eadali 10个产品全部亏损，成功率0%；老品牌Pawtong成功率48.28%，说明利润主要集中在有资源、能长期打磨和铺量的老玩家手里。
Most investment in new productsNew products with Highest revenueLeast investment in new productsEadali
Recent Monthly Revenue (USD):-(-)B0FS23L68SBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$999.00(100pcs/month)B0FS58SQWV (4.5/5 (410 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,013.00(100pcs/month)B0GF7PHNXL (4.5/5 (405 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsPawtong
Recent Monthly Revenue (USD):$13,296.00(800pcs/month)B0CHXTQXFL (4.3/5 (2770 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,058.00(300pcs/month)B0D4YMWRTT (4.3/5 (2768 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,986.00(300pcs/month)B0CHXY1B7X (4.3/5 (2770 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色卡皮巴拉卡通外观，辨识度高，儿童更容易被吸引
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- 15.2oz 容量适合学校午餐，兼顾热食与保温保冷
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- 自带折叠勺和提手，儿童使用更方便
B0G4D1FMSD (4.4/5 (1201 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色火车主题，和常见纯色款差异明显，男孩向更强
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- 8oz 小容量更轻巧，适合低龄儿童和小分量午餐
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- 按压式开盖设计，儿童更容易独立打开
B0FK59B2Y4 (4.3/5 (1689 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：对大品牌和小品牌都不友好，且已经接近价格战/低利润陷阱。 新品利润里，低于10%的占 58.82%，再加上 0~20% 只占 76.47%，说明大多数新品都在薄利甚至接近没利润的区间；同时 107 个样本里，已知利润分布高度集中在 10%~30%，但真正能跑出来的“新品牌成功案例”几乎没有。第二个硬伤是新品牌现实：Eadali 作为新入场品牌，10 个可判断产品里 0 个盈利，成功率 0%；而 5 个“新品盈利”全部来自旧品牌 JXXM 和 eedabros，说明新品赚钱靠的是老品牌能力，不是小品牌自然胜出。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CHXTQXFLPawtong2023-09-05Yes$16.62800pcs$13296.021.49%$2857.32B0G4D1FMSDeedabros2025-05-18Yes$14.12800pcs$11296.011.83%$1336.32
B0G4CWF76Feedabros2025-05-18Yes$13.95800pcs$11160.011.54%$1287.87B0D4YMWRTTPawtong2024-05-23Yes$16.86300pcs$5058.021.16%$1070.28
B0CZ7VVV2TPawtong2024-03-28Yes$16.58300pcs$4974.020.91%$1040.07
B0CH8CW468Pawtong2023-09-04Yes$16.6300pcs$4980.020.81%$1036.34
B0CRDX6K8CPawtong2024-01-03Yes$16.51300pcs$4953.020.76%$1028.25
B0DHCK6PNQPawtong2023-10-27Yes$16.58300pcs$4974.020.63%$1026.14
B0DHK1SLYRPawtong2023-10-27Yes$16.52300pcs$4956.020.66%$1023.91
B0CLXW7Q32Pawtong2023-10-27Yes$16.42300pcs$4926.020.47%$1008.36B0CHXY1B7XPawtong2023-09-05Yes$16.62300pcs$4986.018.18%$906.46
B0CN3894XPPawtong2023-11-10Yes$16.61200pcs$3322.020.71%$687.99
B0CHYGNXZGPawtong2023-09-05Yes$16.61200pcs$3322.020.69%$687.33
B0CH8FCNG2Pawtong2023-09-04Yes$16.57100pcs$1657.020.56%$340.68
B0FK57V5PDJXXM2025-07-28Yes$15.69100pcs$1569.021.58%$338.6
B0BCPYNHSJJXXM2022-09-01Yes$15.86100pcs$1586.020.92%$331.8
B0BCP68MX1JXXM2022-09-01Yes$15.7100pcs$1570.020.65%$324.21
B0BP669YX2JXXM2022-11-21Yes$15.62100pcs$1562.020.49%$320.06B0FK59B2Y4JXXM2025-07-28Yes$15.68100pcs$1568.020.26%$317.68
B0F8V4GR4RJXXM2025-05-16Yes$15.7100pcs$1570.020.15%$316.36Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FK57V5PDJXXM2025-07-28Yes$15.69100pcs$1569.021.58%$338.6B0FK59B2Y4JXXM2025-07-28Yes$15.68100pcs$1568.020.26%$317.68
B0FK571TF8JXXM2025-07-28Yes$15.54100pcs$1554.018.23%$283.3
B0G4CV4Z6Teedabros2025-08-31Yes$14.02100pcs$1402.015.14%$212.27
B0FK57KQBLJXXM2025-07-28Yes$15.6850pcs$784.019.7%$154.45#New Product Success Rates
Listing这个市场不适合进入，结论很直接：新品牌几乎没有真正的成功窗口，而且利润正被压到低位。 现有样本里，新发布产品的整体盈利率只有29.41%，但新品牌自己的新发布成功率是0%，10个新品牌新品全部失败；同时，市场里新产品利润分布也偏低，10%以下的产品有10个，已经是明显的价格战信号。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
eedabrosJXXMNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
eedabrosEadali#Success Rate by Entry Time
Listing这个市场已经是高风险、接近价格战的赛道，不建议进入。 近一年新品几乎被少数品牌反复试错，最近新入场品牌的成功率接近为零，说明门槛在上升而不是下降；对大品牌来说可以靠持续砸钱和旧链接改款硬打，但对小商家来说没有明显可复制的成功路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 7 3 2 0 0 2 2026 0 0 3 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 1 2 2 0 0 0 2025/8 0 0 0 1 0 0 0 0 2025/9 0 0 2 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 3 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 3 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJXXM 8 Oz Thermo Food Jar for Hot & Cold Food for Kids, Insulated Lunch Containers Hot Food Jar,Leak-Proof Vacuum Stainless Steel Wide Mouth Lunch Soup Thermo for School (Black-Game machine)
This listing is deemed profitablePrice (USD)$15.54Released TypeNew Upgraded Version on Old ASIN (2025-07-28)Brand is an old entry in this marketSize and Weight11.4 x 10.8 x 9.6 cm, 260.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色底色搭配游戏机主题图案，视觉上更偏男童/个性化礼物风格, 8盎司小容量、宽口保温饭盒，主打幼儿/小学生便携使用场景Key Buying Motive
按压式开盖，强调儿童单手更容易打开；宽口径更便于装取和清洗Target Customers
6岁以上需要上学带热食的儿童，尤其偏好更容易开盖、容量更小、图案更有趣的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,554.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.12% / 18.23%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.97% / 10.08%Peak / Non PeakSales & BSR Performance
JXXM 8 Oz Thermo Food Jar for Hot & Cold Food for Kids, Insulated Lunch Containers Hot Food Jar,Leak-Proof Vacuum Stainless Steel Wide Mouth Lunch Soup Thermo for School (A-Ice Blue)
This listing is deemed profitablePrice (USD)$15.68Released TypeNew Upgraded Version on Old ASIN (2025-07-28)Brand is an old entry in this marketSize and Weight10.9 x 10.8 x 9.8 cm, 281.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅蓝色儿童风配色更偏低龄化，和竞品常见粉色、黑色、绿色相比更柔和。, 8盎司小容量+圆润短胖杯型，更贴合儿童手小、便于抓握与装包。Key Buying Motive
按压式开盖结构更适合儿童独立开启，且8盎司小容量更偏向幼儿/低龄儿童的少量分餐需求。Target Customers
更适合幼儿园到小学低年级、需要少量热汤/粥类、并强调孩子自行开盖的家庭。Early Investment
Investment
Monthly Revenue (Recent) (USD)$784.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.65% / 19.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.92% / 10.97%Peak / Non PeakSales & BSR Performance
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