- Benchmark ASINB0DWMPYWL5
- MarketplaceUS
- Category ID3744101
- Analyzed Products
- Keyworddrawer organizer, countertop organizer, spice rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因很明确：已经是成熟竞争 + 价格战风险市场，新品牌几乎没有可复制的成功样本。 现在能看到的新品牌 4 个、已发布新品 9 个，但新品牌新品盈利率是 0%，整体新品牌新品成功率也是 0%；同时，新上架新品里 85.71% 都不赚钱，说明不是“少量失败”，而是新进入者普遍被打穿。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 用户预算50万人民币，表面上高于新品建议门槛（约2.31万-3.15万美元），但市场已经明显被大品牌和老品牌占住，新品牌的新品盈利率是0%，而新品牌新品亏损率是100%，这不是“低门槛机会”，而是高竞争、低回报的市场。
Early sourcing + logistics + marketing budget (USD)$23,102.24 - $31,497.24Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.00%New listing success rate (old brands):33.33%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 抽屉内分隔贴条/可裁剪分隔板：成本更低，用户可按抽屉尺寸DIY，比成品收纳盒更灵活，适合不想量尺选型的人。
- 防滑收纳垫+分类小盒组合：通常更便宜，铺上即用，不依赖精确尺寸；适合临时整理厨房抽屉、桌面小物。
- 一次性/低价塑料餐具托盘：比竹木可伸缩款更便宜、重量更轻，适合预算敏感且只需要基础分格的人。
- 磁吸/粘贴式墙面香料架：如果用户购买“spice rack”主要是为了解放台面，这类方案比柜内/抽屉式更直观，安装也更简单。
- 门背式窄型置物架：利用门内侧空间，安装门槛低、占用台面更少，适合小厨房和租房用户。
- 可堆叠透明收纳盒：比多层木质/金属收纳架更容易看见内容物，也更容易按需增减，适合香料包、文具、小配件。
- 现有包装盒/罐子的再利用方案：把食品包装盒、玻璃瓶或旧香料罐统一贴标签后使用，几乎零额外成本，适合轻度整理需求。
- 抽屉外置收纳篮/托盘：无需精确匹配抽屉尺寸，购买门槛低，适合不愿意做复杂整理、只想快速把物品集中起来的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经偏向价格战和低成功率市场。 现在能看到的新品牌进入后，绝大多数都没跑出来：新品牌里可识别的新品盈利率只有13.33%，市场整体盈利产品占比也只有58.97%，而近几个月的新上架明显是“盈利少、亏损多”，不是一个适合小品牌硬闯的环境。\n\n大品牌看起来能做，但也不是好市场；小品牌更不行。 头部老牌 ROYAL CRAFT WOOD 仍然很强，像 B07TVDFVV9 月销7000、营收2722.3万、利润率22.2%，B0DK823KLV 月销600、营收350.46万、利润率32.63%，说明老牌靠品牌力和产品微差异还能赚钱；但这不代表新品牌能复制，因为新品牌/新上架里，Lochantie 的三个新品里 0 个盈利，B0FR4XNGR9 卖到133单、B0FR4XG71F 卖到133单也只做到4.23%和8.55%利润率，B0FR4VJN8K 甚至没有销量，已经证明新进入者很难靠正常打法站住脚。\n\n结论：不要进。 你当前预算50万人民币，表面上覆盖得了单个新品的早期投入，但市场推荐的新产品启动预算只有约2.31万到3.15万美元，且这还不含研发、品牌、认证；更关键的是，最近趋势是2025年和2026年持续出现新品牌/新产品，但盈利端跟不上，亏损新品集中增多，说明竞争在加剧而不是变宽。若一定要参考，只能学 ROYAL CRAFT WOOD 的深槽7格、即放即用、黑色/自然竹色差异化和更高端定价；小品牌可勉强参考的只有 Lochantie 的长条竹制抽屉收纳，但它的样本已经显示“能卖不等于能赚”。
New products with Highest revenueLochantie
Recent Monthly Revenue (USD):-(-)B0FR4VJN8KBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$7,197.00(300pcs/month)B0FR4XNGR9 (4.8/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$8,376.00(300pcs/month)B0FR4XG71F (4.8/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsROYAL CRAFT WOOD
Recent Monthly Revenue (USD):$272,230.00(7000pcs/month)B07TVDFVV9 (4.6/5 (36097 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$35,046.00(600pcs/month)B0DK823KLV (4.6/5 (36094 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$29,178.00(600pcs/month)B0CRK1YM3T (4.6/5 (36084 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsBARGAIN25
Recent Monthly Revenue (USD):-(-)B0FSDFBCLS (4.8/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色外观更醒目，和常见原木色竹制款差异大
- |
- 7格固定分区，视觉整齐，适合一眼看懂收纳结构
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- 深槽+加固底板，显得更结实，适合厨房抽屉高频使用
B08S5FCBBR (4.6/5 (36094 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 19x19英寸一体式大尺寸，和可伸缩款差异明显
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- 2.5英寸高边框，视觉上更厚实，适合大深抽屉
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- 全竹材质、厚框设计，强调稳固和大容量
B0BMVFR4P1 (4.8/5 (4332 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显是高风险价格战市场。 新品牌整体成功率只有14.29%，但真正能活下来的新品牌几乎没有：4个新品牌里，JODLY 0/4、Lochantie 0/3、BARGAIN25 0/1、Teicui 0/1，全是失败；新上架产品里 85.71% 都是非盈利，且新增品牌只有 4 个，说明不是“新品牌机会多”，而是新品牌普遍被市场打穿。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07TVDFVV9ROYAL CRAFT WOOD2024-01-01Yes$38.897000pcs$272230.022.2%$60435.06
B07SRV3SN8Pipishell2019-06-10Yes$29.49000pcs$264600.014.89%$39398.94
B086VVGHMPPurawood2020-07-16Yes$37.732000pcs$75460.019.68%$14850.53B0DK823KLVROYAL CRAFT WOOD2024-11-09Yes$58.41600pcs$35046.032.63%$11435.51B0CRK1YM3TROYAL CRAFT WOOD2024-01-15Yes$48.63600pcs$29178.031.45%$9176.49
B086VVQKLBPurawood2023-09-20Yes$37.751000pcs$37750.019.71%$7440.53
B08ZYWRNW8Pipishell2021-03-24Yes$38.88700pcs$27216.026.17%$7122.43
B0BCGP5SYDPurawood2022-08-31Yes$57.35600pcs$34410.020.53%$7064.38
B086LKWVZPROYAL CRAFT WOOD2019-07-02Yes$36.87700pcs$25809.024.36%$6287.08B0BCN3ZSK5Purawood2022-08-31Yes$57.32450pcs$25794.023.11%$5961.0
B07WQY8SNVROYAL CRAFT WOOD2024-01-01Yes$37.85700pcs$26495.021.97%$5820.96
B08S55MJMQROYAL CRAFT WOOD2020-12-06Yes$39.96600pcs$23976.024.2%$5802.2
B0DWMS4849Umilife2025-05-06Yes$66.19400pcs$26476.021.06%$5575.85
B0BMVFRT6HUmilife2024-01-20Yes$59.01500pcs$29505.018.52%$5464.33
B0C5Q9SXM4Besilord2023-05-19Yes$29.0900pcs$26100.020.76%$5418.36
B08ZYXVWKMPipishell2021-03-24Yes$40.41550pcs$22225.523.57%$5238.56
B0CGGZH8S5Pipishell2023-08-24Yes$40.79550pcs$22434.523.1%$5182.37
B0FYP9CLLZPipishell2026-02-09Yes$45.71400pcs$18284.026.67%$4876.35
B09TDT8GYHoridom2022-08-16Yes$37.481100pcs$41228.011.57%$4770.08B08S5FCBBRROYAL CRAFT WOOD2020-12-06Yes$34.38600pcs$20628.022.78%$4699.06Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYP9CLLZPipishell2026-02-09Yes$45.71400pcs$18284.026.67%$4876.35
B0FYPMXL9NPipishell2026-02-11Yes$34.02550pcs$18711.023.14%$4329.73#New Product Success Rates
Listing这个市场不值得进入：新品牌几乎没有真正可复制的成功样本，且市场已进入明显的价格战/成熟竞争区。 你自己的预算50万人民币虽然高于单个新款入场的早期门槛，但这类机会的关键不是“能不能做”，而是“做出来后能不能长期打赢”，当前数据看答案是否定的。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PipishellNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JODLYLochantieOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的失败/高竞争状态。 新品牌几乎没有成功样本：新品牌新上架产品成功率是 0%，而已观察到的新品牌失败样本 9 个全部亏损；近几个月的新上架继续以失败为主，2026 年 2 月新增 4 个新品牌失败、3 月和 4 月也都只有失败没有新增成功，说明竞争不是在变轻，而是在变硬。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 0 0 0 4 2026 0 0 0 0 2 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 2 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 2 0 0 4 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
ROYAL CRAFT WOODB08S49RXT6 (4.6/5 (36094 Reviews))ROYAL CRAFT WOOD Luxury Bamboo Kitchen Drawer Organizer - Silverware Organizer - Utensil Holder and Cutlery Tray with Grooved Drawer Dividers for Flatware and Kitchen Utensils (5 Slot, Gray)
This listing is deemed profitablePrice (USD)$35.96Released TypeOld Release (2020-12-06)Brand is an old entry in this marketSize and Weight43.8 x 33.7 x 5.2 cm, 1628.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
灰色款相较同品牌黑色/原木色版本更偏中性、现代厨房风格, 5格可调节抽屉收纳结构，带可扩展侧翼，适配更大抽屉Key Buying Motive
可从3格调整到5格，既能收纳餐具也能兼顾较大厨房工具Target Customers
需要大尺寸、可扩展、且希望兼顾餐具与厨房工具收纳的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$21,576.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.43% / 20.59%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.64% / -1.48%Peak / Non PeakSales & BSR Performance
ROYAL CRAFT WOODB08S5FCBBR (4.6/5 (36094 Reviews))ROYAL CRAFT WOOD Luxury Bamboo Kitchen Drawer Organizer - Silverware Organizer - Utensil Holder and Cutlery Tray with Grooved Drawer Dividers for Flatware and Kitchen Utensils (7 Slot, Black)
This listing is deemed profitablePrice (USD)$34.38Released TypeOld Release (2020-12-06)Brand is an old entry in this marketSize and Weight41.8 x 31.9 x 5.4 cm, 998.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
黑色外观在同类竹制收纳盒中更显差异化，适合偏现代厨房风格, 7格固定分区、深槽结构，强调抽屉内规整收纳而非可伸缩拼接Key Buying Motive
加深分隔槽和加固底板，适合餐具与厨房小工具的分类收纳Target Customers
追求厨房抽屉整洁、偏好耐用竹制且希望直接放入即可使用的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$20,628.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.61% / 22.78%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.60% / 5.76%Peak / Non PeakSales & BSR Performance
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