这个市场不值得进入,而且已经是明显的价格战市场:近21个新品里0%盈利,新品成功率也是0%,最近几个月的新上架几乎全部落在“未成功/未盈利”区间,说明不是单纯难做,而是新进入者基本没有正向回报空间。对大品牌和小商家都不是好市场;如果要进,只能靠更强的产品更新、渠道力和更重的投放,但即便如此,回本压力也很大。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,500,000 CNY 也不够把风险买下来。 你面对的是一个明显的价格战市场:新产品里可判断盈利的比例是 0%,新产品成功率也是 0%,而且近一年新品几乎全是失败,根本不是适合小商家切入的环境。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已明显偏向价格战且对小商家尤其不友好。现有样本里,LIFUFUTEE 这个老品牌下两款可识别产品全部亏损,核心主力 ASIN B0FCYJM238 虽然有 100 单/月、4.5 分和 30 评,但利润率是 -30.9%,早期投入约 2247.75 美元,这说明在这个价格带里“有销量≠能赚钱”,靠低价硬冲只会把利润打穿。
这个市场现在不值得进入,结论很直接:它已经是低利润、强价格战、且新品牌几乎没有生存空间的市场。 关键原因不是“没机会”,而是新进入者里 0% 赚到钱;在你只有 50万人民币预算的前提下,不管大品牌还是小商家,都看不到清晰的正向胜率。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FCYJM238 | LIFUFUTEE | 2025-06-12 | No | $9.99 | 100pcs | $999.0 | -30.9% | $-308.69 |
![]() | B0CFHB262B | Dexnor | 2023-10-12 | No | $13.99 | 50pcs | $699.5 | 19.52% | $136.55 |
![]() | B0DBV3HBGH | TOCCOOL | 2024-08-01 | No | $25.99 | -pcs | $- | 15.69% | $- |
![]() | B0FKBLZF3L | DLseego | 2025-07-29 | No | $24.99 | -pcs | $- | 16.62% | $- |
![]() | B0C4P494M2 | AoHanan | 2023-05-09 | No | $23.98 | -pcs | $- | 24.78% | $- |
![]() | B0FCS5SJB6 | DLseego | 2025-06-11 | No | $28.99 | -pcs | $- | 21.07% | $- |
![]() | B0FBW6WCYV | DLseego | 2025-06-04 | No | $20.99 | -pcs | $- | 6.57% | $- |
![]() | B0FBW59F7K | DLseego | 2025-06-04 | No | $20.99 | -pcs | $- | 9.22% | $- |
![]() | B098QR91NF | OUKENS | 2021-07-06 | No | $9.25 | -pcs | $- | 1.01% | $- |
![]() | B09XZHW356 | ASHATA | 2022-04-14 | No | $21.78 | -pcs | $- | 10.99% | $- |
![]() | B09X4MLZ75 | Naroote | 2022-04-28 | No | $15.47 | -pcs | $- | 7.22% | $- |
![]() | B0FCS4B496 | DLseego | 2025-06-11 | No | $27.99 | -pcs | $- | 20.21% | $- |
![]() | B0FW49223J | DLseego | 2025-10-14 | No | $25.27 | -pcs | $- | 15.6% | $- |
![]() | B0FS1TQSTD | DLseego | 2025-09-22 | No | $27.99 | -pcs | $- | 23.86% | $- |
![]() | B0G12YX4PV | DLseego | 2025-11-06 | No | $27.99 | -pcs | $- | 21.68% | $- |
![]() | B0FKBM3W6J | DLseego | 2025-07-29 | No | $24.99 | -pcs | $- | 16.56% | $- |
![]() | B0FS1Q6XYW | DLseego | 2025-09-22 | No | $27.99 | -pcs | $- | 23.65% | $- |
![]() | B0FW495577 | DLseego | 2025-10-14 | No | $25.38 | -pcs | $- | 15.37% | $- |
![]() | B00FBMA3FE | OSTENT | 2014-08-25 | No | $9.09 | -pcs | $- | 16.21% | $- |
![]() | B0FR1ND46X | DLseego | 2025-09-13 | No | $25.75 | -pcs | $- | 18.01% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FKBLZF3L | DLseego | 2025-07-29 | No | $24.99 | -pcs | $- | 16.62% | $- |
![]() | B0FW49223J | DLseego | 2025-10-14 | No | $25.27 | -pcs | $- | 15.6% | $- |
![]() | B0FS1TQSTD | DLseego | 2025-09-22 | No | $27.99 | -pcs | $- | 23.86% | $- |
![]() | B0G12YX4PV | DLseego | 2025-11-06 | No | $27.99 | -pcs | $- | 21.68% | $- |
![]() | B0FKBM3W6J | DLseego | 2025-07-29 | No | $24.99 | -pcs | $- | 16.56% | $- |
![]() | B0FS1Q6XYW | DLseego | 2025-09-22 | No | $27.99 | -pcs | $- | 23.65% | $- |
![]() | B0FW495577 | DLseego | 2025-10-14 | No | $25.38 | -pcs | $- | 15.37% | $- |
![]() | B0FR1ND46X | DLseego | 2025-09-13 | No | $25.75 | -pcs | $- | 18.01% | $- |
![]() | B0GGMLBJ8N | DLseego | 2026-01-14 | No | $27.99 | -pcs | $- | 23.84% | $- |
![]() | B0FP2LGZGC | DLseego | 2025-08-28 | No | $- | -pcs | $- | -% | $- |
![]() | B0G4VWWYHF | DLseego | 2025-12-03 | No | $- | -pcs | $- | -% | $- |
![]() | B0FWCJJ547 | DLseego | 2025-10-15 | No | $- | -pcs | $- | -% | $- |
![]() | B0FYPC2TFG | DLseego | 2025-10-31 | No | $- | -pcs | $- | -% | $- |
![]() | B0FYCKTQ39 | LIFUFUTEE | 2025-10-30 | No | $- | -pcs | $- | -% | $- |
![]() | B0FW3Q4ZXN | DLseego | 2025-10-14 | No | $- | -pcs | $- | -% | $- |
![]() | B0FKBP7TL9 | DLseego | 2025-07-29 | No | $- | -pcs | $- | -% | $- |
![]() | B0FR1G15JR | DLseego | 2025-09-13 | No | $- | -pcs | $- | -% | $- |
![]() | B0FS1T7YJ7 | DLseego | 2025-09-22 | No | $- | -pcs | $- | -% | $- |
![]() | B0G12XDZF8 | DLseego | 2025-11-06 | No | $- | -pcs | $- | -% | $- |
![]() | B0G39S1PFN | DLseego | 2025-11-21 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入:新品成功率是0%,而且新品牌在样本里根本没有真正跑出来的案例,市场已经被老品牌和同质化产品压死了。对大品牌来说也不是好机会,因为想靠砸钱硬进,仍然会掉进价格战;对小品牌来说更不可能,合法的小品牌成功样本几乎没有。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:它已经进入价格战和过度拥挤状态。 近年的新品牌入场并没有带来可复制的成功,反而几乎全部被压成非盈利;对大品牌和小商家都不是好市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 19 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |