- Benchmark ASINB0GF7RQ2B6
- MarketplaceUS
- Category ID21613419011
- Analyzed Products
- Keywordkitchen storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：它已经进入低利润价格战，新品牌没有任何可验证的成功样本。 目前只看到新品牌 Eadali，2 个新上架产品 0 个盈利，成功率 0%；其中主力款 B0GF7RQ2B6 售价 10.24 美元，月销 50 件，月营收约 5.12 万元，但利润率只有 1.97%，明显低于健康线 15%，说明市场不是靠利润赚钱，而是靠压价和强投放硬拼。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不建议进入这个市场。你的50万人民币预算虽然足够覆盖单个ASIN前期打样、备货、头程和基础投放，但这个市场已经表现出明显的价格战特征：当前可识别利润产品占比只有0%，新上架产品盈利率也是0%，样本里2个新产品全部亏损。
证据很直接：Eadali 作为新品牌进入后，2个新上架产品里0个盈利、0个新上架盈利率；其中 B0GF7RQ2B6 虽然有 403 条评价、月销 50、月营收约 5.12 万元，但利润率只有 1.97%，这已经是典型的低毛利硬扛；B0FS23L68S 甚至是无销量的失败新款。更关键的是，这两个款式的卖点都很常规——316不锈钢、折叠勺、宽口、泄压设计、儿童保温饭盒结构——可复制性强，说明市场缺少足够壁垒。你要特别警惕：403条评价出现在新品牌新品上，已经接近“高强度营销/刷评竞争”信号，竞争者更像是predatory competitors，不是适合小卖家切入的健康案例。
如果一定要做，大品牌才有可能靠更强投放和品牌势能硬进，但也不是高胜率；应重点盯着 Eadali 的 B0GF7RQ2B6 这种“高销量但几乎没利润”的款，作为反面标杆，而不是成功模板。对小商家来说，这里没有可确认的真成功样本，所有可见新入局案例都失败了，所以不应进入。结论很明确：市场不适合继续推进，尤其不适合小品牌；大品牌也只是“勉强可进”，不是好机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性保温汤杯/餐杯：通常单价更低、购买更方便，适合偶尔带热食上学或上班，不需要长期投入。
- 普通广口保温瓶/保温杯：如果只是装汤、粥、燕麦等，很多常见保温杯也能替代，且选择更多、价格带更宽。
- 带盖微波加热饭盒：适合学校或办公室可加热场景，使用门槛低，准备食物更灵活，往往比专用保温食物罐更便宜。
- 密封玻璃/塑料餐盒 + 保温袋：用保温袋临时维持温度，成本更低、收纳更简单，且餐盒用途更广。
- 外卖汤杯/熟食容器二次利用：对短期、低频需求用户来说，直接复用家里现成的高质量外卖容器，几乎零额外成本。
- 保温饭盒套装中的单层食盒：如果核心需求只是分装午餐，常规饭盒更轻便，也更容易清洗和购买替换件。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入。 这里只有 1 个新品牌 Eadali，2 个新上架产品全都不盈利，成功率 0%，而且最新活跃款 B0GF7RQ2B6 403 条评论、利润率只有 2.0%，已经落入典型的价格战区，说明要靠低价和重营销才能卖动。
Most investment in new productsNew products with Highest revenueLeast investment in new productsEadali
Recent Monthly Revenue (USD):-(-)B0FS23L68SBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$512.00(50pcs/month)B0GF7RQ2B6 (4.5/5 (403 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GF7RQ2B6 (4.5/5 (403 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FS23L68SBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：没有可持续利润，且已经进入低利润价格战。 目前只有 Eadali 这一家新品牌样本，2 个样本里 0 个盈利，盈利率 0%；新品牌新上架产品盈利率也是 0%，而亏损产品里有一个主力款 B0GF7RQ2B6 仅有 1.97% 利润率，远低于你要求的 15% 合格线，说明现在不是健康市场，而是低毛利、强竞争的市场。
证据很直接：B0GF7RQ2B6 售价 10.24 美元，月销约 50 件，月营收约 512 美元，但利润率只有 1.97%，几乎被 FBA、头程和平台费吃掉；另一个同品牌产品 B0FS23L68S 甚至没有形成有效销量。产品失败原因也很一致——缺乏独特性、市场小或竞争极强、利润本来就低。这类儿童保温饭盒结构与功能都很容易复制，靠“316 不锈钢、折叠勺、宽口、泄压”并没有建立足够壁垒。结合样本，当前不是靠创新赢，而是靠极低利润硬卷。当前市场没有出现 30~100+ 新品牌涌入的证据，但已有新品牌入场后全军覆没；在你 50 万人民币预算下，虽然能覆盖单个 ASIN 的前期投入，但预算并不能解决这个品类需要的长期品牌力、差异化研发和持续投放，所以对大品牌和小卖家都不成立。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GF7RQ2B6Eadali2026-02-03No$10.2450pcs$512.01.97%$10.09B0FS23L68SEadali2025-09-22No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GF7RQ2B6Eadali2026-02-03No$10.2450pcs$512.01.97%$10.09B0FS23L68SEadali2025-09-22No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，直接判断为高风险且偏饱和。 现有样本里新品牌只有 Eadali 一个，但它的新上架产品 2 个全都不盈利，成功率是 0%；其中 B0GF7RQ2B6 虽然能卖到每月 512 美元、月销 50 件，但利润率只有 2.0%，远低于可接受的 10% 门槛，说明这是典型的低利润、强竞争市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Eadali#Success Rate by Entry Time
Listing这个市场不值得进入，已经是低利润、强竞争的价格战市场。 新品牌几乎没有成功案例：当前抽样里新品牌新上架产品盈利率是0%，市场整体可识别利润产品也是0%，而且最近两条新品牌样本都没赚到钱，说明入场难度正在变高，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 1 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 1 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases