- Benchmark ASINB0F9B79WBR
- MarketplaceUS
- Category ID402052011
- Analyzed Products
- Keywordgaming mouse, wired gaming mouse
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入。 这里不是“还有机会”的普通竞争，而是已经进入明显的品牌内耗和价格挤压区：新品牌只有 1 家（Strikonx），新品牌新发成功率虽然看起来高达 83.33%，但样本只有 6 个产品，真正能拿出来做参考的就是少数强打法案例，不是普遍机会；同时 21 个新发布里只有 47.62% 跑到盈利，新品里 47.37% 仍然不赚钱，市场并不宽松。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 虽然表面上还有高利润新品，但竞争已经被大品牌和少数新品牌拉满，且新品牌里有明显失败案例；以你的50万人民币预算，能做单个ASIN的前期启动，但不足以对抗这里的品牌、投放和长期资源战。
Early sourcing + logistics + marketing budget (USD)$3,691.03 - $7,401.99Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?71.42%New listing success rate (old brands):33.33%New listing success rate (new brands):83.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线办公鼠标/通用鼠标：比“游戏鼠标”更便宜，且即插即用；对只需要基本点击、浏览、文档操作的用户来说，完全可替代入门级有线游戏鼠标。
- 二手或翻新的品牌游戏鼠标：在预算有限时，通常能以更低价格买到更成熟的传感器和按键手感，风险也比买新品牌新品更容易控制。
- 入门级有线人体工学鼠标：如果用户的核心需求是长时间使用和减少疲劳，而不是高DPI或宏功能，这类产品更容易上手，且往往价格更低。
- 带侧键的普通无线鼠标：很多用户实际只是想要更灵活的连接和少量快捷键，这类产品比专门的有线游戏鼠标更日常化，也更适合办公/学习混用。
- 轻量级笔记本鼠标：对于不追求竞技性能的用户，这类小型鼠标更便携、价格更低，也更适合移动办公场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以进，但只适合有明确差异化和足够预算的玩家；对小商家来说也能做出成绩，但不能走同质化路线。 目前看不是价格战地狱：新产品里仍然有 34.6%~36.1% 的高利润案例，且新品牌新发产品盈利率达到 83.33%，说明新进入者还有空间，不是完全被老品牌锁死。
Least investment in new productsMost investment in new productsNew products with Highest revenueStrikonx
Recent Monthly Revenue (USD):$11,744.00(400pcs/month)B0GLMSF5XP (4.6/5 (121 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,628.00(400pcs/month)B0G4V76JFT (4.6/5 (121 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,620.00(400pcs/month)B0GLMKJG7G (4.6/5 (121 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLogitech G
Recent Monthly Revenue (USD):$320,400.00(10000pcs/month)B07CMS5Q6P (4.6/5 (39287 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$156,240.00(4000pcs/month)B07CMS5Q6N (4.6/5 (39287 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,690.00(500pcs/month)B082J7P19K (4.6/5 (19382 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观更少见，桌搭识别度高
- |
- 镂空蜂窝+RGB灯效，视觉冲击强
- |
- 三模连接+宏键，兼顾游戏与办公
B0GLMSF5XP (4.6/5 (121 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色机身配磁吸RGB底座，差异很大
- |
- 59g超轻+防滑贴，适合竞技玩家
- |
- 三模连接+便携充电底座，场景感强
B0D3LNY6YW (4.6/5 (500 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：整体已经偏饱和，而且新品牌成功案例极少。虽然新产品里可见的利润率看起来不差，但真正能站住脚的几乎全是老牌或大牌，普通小卖家很难在不靠重投放、强品牌和差异化研发的情况下跑出来。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07CMS5Q6PLogitech G2018-05-15Yes$32.0410000pcs$320400.040.3%$129121.2B07CMS5Q6NLogitech G2018-05-15Yes$39.064000pcs$156240.042.69%$66698.86
B08SJ5Z8JLRedragon2021-01-08Yes$18.787000pcs$131460.028.45%$37400.37B07HC4NBQ8Redragon2018-09-13Yes$31.892000pcs$63780.034.84%$22220.96
B0C6CSJHZ9Redragon2023-05-26Yes$36.991000pcs$36990.036.51%$13505.05
B09ZY348SYRedragon2022-05-10Yes$34.531000pcs$34530.039.05%$13483.97
B0BYJ7N7LXSOLAKAKA2023-03-15Yes$32.871000pcs$32870.036.31%$11935.1
B0C592ZYJ3Redragon2023-05-16Yes$36.68750pcs$27510.039.28%$10805.93
B0C51J2ZXNRazer2023-06-29Yes$28.881000pcs$28880.036.45%$10526.76
B0CCR89H1VSOLAKAKA2023-08-07Yes$34.2750pcs$25650.038.77%$9944.51
B0CSDP755CSOLAKAKA2024-01-15Yes$34.89750pcs$26167.537.28%$9755.25
B094PS5RZQRazer2021-06-01Yes$21.351250pcs$26687.533.24%$8870.93
B0GYTS2QL2Razer2026-05-26Yes$39.99500pcs$19995.040.65%$8127.97
B0FDJP471WRedragon2022-05-10Yes$42.99450pcs$19345.539.77%$7693.71
B0FCMHJBMWAcer2025-07-25Yes$23.421000pcs$23420.032.22%$7545.93
B0CY1PYYNSRedragon2024-03-14Yes$34.29500pcs$17145.038.22%$6552.82
B0BVYYNM4TSOLAKAKA2023-02-16Yes$32.77500pcs$16385.038.07%$6237.77
B0BGKBT1JGTMKB Technology Mechanical KeyBoard2022-11-09Yes$19.281000pcs$19280.029.64%$5714.6
B011HMDZ0QRedragon2015-09-21Yes$18.41000pcs$18400.029.83%$5488.72
B0FPQDCS42TMKB Technology Mechanical KeyBoard2025-09-04Yes$30.77450pcs$13846.536.83%$5099.67Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GYTS2QL2Razer2026-05-26Yes$39.99500pcs$19995.040.65%$8127.97B0FPQDCS42TMKB Technology Mechanical KeyBoard2025-09-04Yes$30.77450pcs$13846.536.83%$5099.67
B0FPQDCTF4TMKB Technology Mechanical KeyBoard2025-09-04Yes$30.67400pcs$12268.036.79%$4513.4B0F9B79WBRGLORIOUS2025-09-16Yes$37.08300pcs$11124.039.23%$4363.95B0GLMSF5XPStrikonx2026-03-20Yes$29.36400pcs$11744.036.09%$4238.41B0G4V76JFTStrikonx2026-01-10Yes$29.07400pcs$11628.034.68%$4032.6B0GLMKJG7GStrikonx2026-03-20Yes$29.05400pcs$11620.034.6%$4020.52
B0F9B8L5X6GLORIOUS2025-09-16Yes$34.1300pcs$10230.038.33%$3921.16
B0GSR2M7VGStrikonx2026-04-30Yes$28.18300pcs$8454.034.21%$2892.12
B0G4V76QR3Strikonx2026-01-10Yes$27.22300pcs$8166.033.62%$2745.41#New Product Success Rates
Listing这个市场可以直接判定为不适合进入：新品牌成功并不分散，真正能跑出来的只有少数强势玩家，而且整体已经接近价格战区。 用户预算 500000 CNY 足够覆盖单个 ASIN 的前期投入，但市场信号不是“缺钱能进”，而是“进了也很难赢”，不建议继续。
证据很明确：新产品整体成功率 47.62%，看起来不低，但失败产品占 47.37%，而老品牌新产品成功率只有 38.46%，失败率高达 61.54%；在老品牌里，Redragon 就占了 62.50% 的非盈利样本，说明头部老牌在持续内耗，新人很难稳定复制。 更关键的是，真正的新品牌成功几乎被 Strikonx 一家包揽：它 6 个产品里 5 个盈利，成功率 83.33%，但失败产品也集中在它自己身上；这不是“很多小品牌都能赢”，而是“少数品牌靠重投入和强打法赢”。Strikonx 的成功样本 B0G4V76JFT 价格 29.07 美元，月销 400，月收入 11628 美元，利润率 34.7%，前期总预算 7401.99 美元，早期投入 6966.13 美元，说明要做出这个结果，单 ASIN 需要接近 7千美元级别的前期砸钱，而且这还没算长期品牌、研发和认证成本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TMKB Technology Mechanical KeyBoardStrikonxGLORIOUSOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RedragonStrikonxLogitech GASUSRazer#Success Rate by Entry Time
Listing这个市场不值得进入：已进入明显的高竞争区，且对新品牌并不友好。 近一年真正的新品牌成功几乎只来自 Strikonx，成功集中度太高；与此同时，老牌大厂的新产品失败明显增多，说明竞争已经从“能卖”变成“拼品牌和投放”。
从时间趋势看，2025 年到 2026 年新品数量明显增加，且 2026 年新增里盈利与亏损并存，但亏损占比在后段更突出：2026 年按年份统计，盈利新产品 5 个、亏损/暂未成功 9 个，成功率只有约 35.7%。按品牌看，新品牌 Strikonx 的新产品盈利率是 83.33%（5/6），但它的单个失败款 B0G4V4QPBB 已经证明，想复制成功并不轻松；更关键的是，这个成功更像是靠强投放和产品打磨的品牌型成功，不是低预算小卖家的自然机会。它的代表款 B0G4V76JFT、B0GLMKJG7G、B0GLMSF5XP 单品预算约 3,728~7,402 CNY，却做到约 34.6%~36.1% 利润率和每月约 1,162,000~1,174,400 USD 的收入；这类打法对小商家来说资金和运营要求都太高。反过来，老牌里 Logitech G 虽然整体强，但新产品并不好做：新发布盈利率为 0%，新发布亏损率为 100%，而 Redragon、ASUS、Razer 近期新款也频繁落入亏损，说明这个市场正在变成大品牌也会踩坑、价格和投放压力都很强的环境。
对小商家来说，几乎没有可抄作业的“真实小卖家”样本；能站住的都是强品牌或重投放品牌，不是低成本自然起量。总样本市场收入约 1,368,947.75 USD，说明盘子不小，但利润分布已经向中高强度竞争集中；如果你只有 500,000 CNY 预算，勉强能做单品试水，但不建议进入，因为这不是一个靠小预算就能稳定赢的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 4 0 2 2026 0 0 0 0 0 5 1 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 4 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 2 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 2 0 3 2026/4 0 0 0 0 0 1 0 1 2026/5 0 0 0 0 0 0 1 0 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
LeadsaiLB09172433Z (4.4/5 (281 Reviews))LeadsaiL Gaming Mouse Wired RGB PC Gaming Mice, 7200 DPI, 8 Programmable Buttons, 6 Color Backlight, Ergonomic Optical Computer Mouse for Desktop PC Laptop Gamer & Work
This listing is deemed profitablePrice (USD)$13.50Released TypeOld Release (2021-03-27)Brand is an old entry in this marketSize and Weight15.1 x 9.7 x 4.9 cm, 168.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
黑色机身搭配蓝绿RGB背光，整体偏传统电竞风, 常见对称式有线游戏鼠标外形，右手/通用握持设计Key Buying Motive
8个可编程按键、6档DPI、即插即用，满足基础游戏与办公切换Target Customers
预算有限、需要基础宏按键和RGB效果的入门级PC/Mac办公兼游戏用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,700.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.87% / 18.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.80% / 12.64%Peak / Non PeakSales & BSR Performance
SOLAKAKA SM600 White Wireless Gaming Mouse,Tri-Modes BT5.1/Type-C Wired/2.4G Wireless Mouse with 2 Side Buttons, Programmable Macro Gamer Mouse with RGB Light for Laptop/PC/Mac
This listing is deemed profitablePrice (USD)$32.87Released TypeOld Release (2023-03-15)Brand is an old entry in this marketSize and Weight19.0 x 12.7 x 6.3 cm, 90.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色蜂窝镂空机身，搭配RGB灯效，视觉识别度高, 蜂窝镂空轻量化外壳，属于较常见的公模游戏鼠标结构，但白色版本更偏桌搭审美Key Buying Motive
三模连接（BT5.1/2.4G/Type-C有线）+ 7个可编程按键 + 宏驱动，兼顾游戏和多设备办公Target Customers
偏好白色桌搭、需要多设备切换和宏编程功能的入门到中端游戏玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$32,870.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.66% / 36.31%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight30.90% / 32.55%Peak / Non PeakSales & BSR Performance
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