- Benchmark ASINB0F9B79WBR
- MarketplaceUS
- Category ID402052011
- Analyzed Products
- Keywordvideo game case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，核心不是“能不能做”，而是已经被老品牌吃住了：新品牌为 0，真正跑出来的盈利样本只有 GLORIOUS 的 B0F9B79WBR，说明机会集中在老品牌带新和强差异化上。 这不是新卖家友好的市场；如果你是小卖家，直接照搬通用轻量电竞鼠标的思路，基本就是去打价格战和流量战，胜率很低。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个适合新卖家进入的市场。市场里只有33.33%的产品能赚钱，而且新上架里看得到的样本全是盈利，但关键问题是这几乎被老品牌吃掉了：GLORIOUS 这个老品牌的新产品 B0F9B79WBR 虽然利润率高达39.23%、月销300、月收入111.24万美元，但它靠的是老品牌势能、旧ASIN延伸和明确差异化，不是小卖家能直接复制的路子。
证据很直接：GLORIOUS 的盈利新品 B0F9B79WBR 定价37.08美元，毛利率39.23%，月销300，最新评分4.5、225条评论，属于“老品牌带新”的强势打法；而它的失败款 B0G361CGV8 是老款、已失去销量，说明这个类目不是靠堆款就能活。产品层面，真正赚钱的点是“55g超轻量 + 双区RGB + 6个可编程按键 + 外观辨识度”，这类组合明显偏品牌化和设计化，不是低预算就能做出来的。更重要的是，市场利润分布里只有1个样本落在30%~40%区间，其他2个都在“other”，新产品里也只有这一条明确盈利；这说明可复制的高利润新机会非常少。若按你的预算500,000 CNY 去做单ASIN，连这个成功案例的早期投放、品牌塑造、R&D和认证外溢成本都未必覆盖，更别说长期竞争。
结论：不要进。 对大品牌来说，只有在愿意重投研发、品牌和流量时才“可能”做，但绝不是高胜率；对小卖家来说，这个市场没有可信的小品牌成功样本可跟，且一旦要对抗老品牌，基本只能走高预算、强差异化的路线，普通预算不成立。可参考的只有 GLORIOUS / B0F9B79WBR 这种老品牌强势新品；小卖家这边没有合格标杆，不建议照着任何老品牌老款或失败款去做。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):100.00%Which old brands have these successful new listings?Potential certificate expensesFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 使用现有普通办公鼠标先顶替：对多数PC/Mac游戏场景来说，先用手头的有线/无线鼠标即可，几乎零成本，适合暂时不追求超轻量和RGB的人。
- 选择入门级轻量游戏鼠标（20–25美元档）：很多品牌的轻量化鼠标已经能提供较好的追踪和较低重量，价格通常明显低于37.08美元，性价比更高。
- 购买上一代/二手同类游戏鼠标：如果只是需要6键、对称造型和游戏级传感器，旧款或二手市场通常更便宜，且体验与新品接近。
- 改用轻量化办公鼠标：若主要是日常办公兼轻度游戏，普通轻办公鼠标更容易买到、价格更低，也不必为RGB和高DPI功能付费。
- 使用手柄替代部分游戏场景：对于动作、赛车、平台类游戏，入门级手柄往往更容易上手，且常常与已有主机/PC生态兼容，避免额外购买高价鼠标。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论是明显偏饱和。 目前没有看到“新品牌低成本切入并稳定赚钱”的证据，真正赚钱的样本主要靠老品牌资源、老链接承接和明显的产品区分；对小品牌来说，直接进场风险很高。
Old brand with the most profitable new productsGLORIOUS
Recent Monthly Revenue (USD):$11,124.00(300pcs/month)B0F9B79WBR (4.5/5 (225 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色机身配双区RGB，视觉更醒目
- |
- 蜂窝镂空外壳，外观差异明显
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- 55g超轻量，适合追求轻盈手感的玩家
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- 对称造型+6键配置，通用且易被点击
B0F9B79WBR (4.5/5 (225 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色蜂窝外壳+磁吸RGB底座，识别度高
- |
- 无线/双模设计，和有线款外形区分明显
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- 59g轻量机身，便携感强
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- 面向无线电竞玩家，购买动机清晰
B0DPMB9DK1Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合新品牌切入的市场。 数据显示，真正能赚钱的只有老牌 GLORIOUS 的单个新品 B0F9B79WBR：售价 $37.08，月销 300 件，月收入 $11,124，利润率 39.23%，但它靠的是老品牌势能、旧链接基础、功能和外观双重差异化，不是小品牌可复制的普通打法。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F9B79WBRGLORIOUS2025-09-16Yes$37.08300pcs$11124.039.23%$4363.95Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0F9B79WBRGLORIOUS2025-09-16Yes$37.08300pcs$11124.039.23%$4363.95#New Product Success Rates
Listing结论很明确：这个市场不适合进入。 不是新品牌友好型市场，而是被老品牌和旧链接主导的高门槛市场；当前能跑出来的成功案例，几乎都不是纯新品牌起盘，而是 GLORIOUS 这种老品牌用旧链接延伸出来的新上架产品。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GLORIOUSNo data available#Success Rate by Entry Time
Listing这个市场不值得进入，核心原因是：真正的新品牌几乎没有成功样本，成功主要来自老品牌 GLORIOUS 通过旧链接上新做出来，而且它靠的是品牌力+功能差异化，不是普通小卖家能复制的低成本打法。 目前没有看到新品牌的有效胜出路径，反而看到的是成熟品牌在吃掉少量盈利机会；对小商家来说，这不是可进入市场，而是高门槛市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 1 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGLORIOUSB0F9B79WBR (4.5/5 (225 Reviews))GLORIOUS Model O Eternal Ultralight RGB Gaming Mouse - Wired - 55g Lightweight - Customizable RGB Lighting - 6 Programmable Buttons - Symmetrical Design - 12K DPI Optical Sensor - PC/Mac - Black
This listing is deemed profitablePrice (USD)$37.08Released TypeNew Upgraded Version on Old ASIN (2025-09-16)Brand is an old entry in this marketSize and Weight19.0 x 11.4 x 4.8 cm, 160.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色机身配合双区 RGB 发光侧板，视觉识别度高, 蜂窝镂空外壳的超轻量鼠标外观，区别于常规封闭式游戏鼠标Key Buying Motive
55g 超轻量 + 双区 RGB + 6 个可编程按键 + 80M 微动，兼顾竞技手感与外观展示Target Customers
偏好轻量化、对称握持和 RGB 视觉效果的 PC/Mac 游戏玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,124.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight38.05% / 39.23%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight35.77% / 36.96%Peak / Non PeakSales & BSR Performance