- Benchmark ASINB0DXXXX002
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keyword电子游戏
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是高压价格战区。 新品牌几乎没有成功窗口，且当前新上架样本里成功率是0%，不是“努力就能进”的阶段；对小商家尤其不友好，大品牌如果没有明显的产品更新、功能差异或渠道优势，也不该硬闯。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这不是一个适合现在入场的市场。 市场已经明显走向低利润、强竞争的价格战区，小品牌不该进，大品牌也不该用常规打法硬闯；你有50万预算，够做单个ASIN的前期起步，但不够支撑长期品牌战和持续投放。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?71.42%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Other major expensesR&DAlternatives- 二手/翻新标准手柄（非Hall效应）
- 平台原装基础手柄的促销款或清库存款
- 入门级有线第三方手柄（无RGB、无背键）
- 手机/平板触控云游戏或串流方案
- 继续使用旧手柄并仅更换摇杆帽/线材等小配件
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入。样本里新品牌/新上新几乎全军覆没，最新新上新成功率只有0%，而且近半年新增内容全部是失败单，市场已经明显被老品牌和强势玩家压住，不是适合小品牌切入的环境。
Most investment in new productsNew products with Highest revenueLeast investment in new productsYoRHa
Recent Monthly Revenue (USD):-(-)B0FQJ8HD3YBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsXbox
Recent Monthly Revenue (USD):$14,895.00(300pcs/month)B0CSXN3CN6 (3.3/5 (36 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 浅青花卉外观最醒目，和常规手柄差异大
- |
- 高颜值、礼品感强，更容易吸引点击
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- 面向喜欢个性化Xbox/PC手柄的用户
B0G4B9P6DM (3.6/5 (6 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 经典 Xbox Shock Blue 配色，识别度高
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- 官方原装感强，适合 Xbox 核心玩家
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- 多平台兼容，购买场景明确
B0CSXN3CN6 (3.3/5 (36 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已接近/进入过热价格战区，小商家和大品牌都不应贸然下场。 新品里可判断利润的样本几乎没有盈利，最新一批新上架产品 0% 达到可接受的盈利水平，且 7 个新释放产品里 6 个直接亏损/失败，市场没有给新进入者留出正常利润空间。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CSXN3CN6Xbox2024-01-21Yes$49.65300pcs$14895.035.75%$5324.97Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FMSD246ZGameSir2025-08-18No$34.9950pcs$1749.533.09%$578.91
B0FT8VZ7X7GameSir2025-09-30No$25.99-pcs$-24.24%$-B0G4B9P6DMGameSir2025-11-27No$47.99-pcs$-33.78%$-
B0FT8SQ8XKGameSir2025-09-30No$25.99-pcs$-18.3%$-B0FQJ8HD3YYoRHa2025-09-10No$--pcs$--%$-B0FT94JPKFGameSir2025-09-30No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向价格战和高失败率。 新品几乎全军覆没：新上架产品盈利率为0%，整体可识别盈利产品也只有8.33%；更关键的是，老品牌新产品和新品牌新产品都没有出现可复制的盈利样本，说明不是“谁进来都能做”，而是大牌在硬扛、其他人基本在亏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GameSirYoRHa#Success Rate by Entry Time
Listing这个市场现在不适合进入，结论很明确：新品牌几乎没有成功窗口，已经进入高压价格战。 近期新进入几乎全部失败，市场更像是被大品牌和强营销玩家占住了，小商家不应进场；大品牌即使要进，也只能靠重投入和差异化硬打。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 6 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 4 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesXbox Wireless Controller - Shock Blue - Bluetooth - USB - Xbox Series X, S, One, PC, Android, iOS, Tablet - 19 Buttons - 90 Days Warranty
This listing is deemed profitablePrice (USD)$49.65Released TypeOld Release (2024-01-21)Brand is an old entry in this marketSize and Weight24.5 x 17.3 x 7.7 cm, 390.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典 Xbox Shock Blue 配色，识别度高，适合偏好官方原装风格的用户, 标准 Xbox 无线手柄外形，属于成熟通用设计，非私模差异化外观Key Buying Motive
主打 Xbox 官方无线兼容性，覆盖 Series X/S、Xbox One、PC、Android、iOS 等多平台Target Customers
偏好官方原装手柄、重视无线兼容和即插即用体验的 Xbox 玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$14,895.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.99% / 35.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.65% / 30.41%Peak / Non PeakSales & BSR Performance