
结论很明确:这个市场不值得进入,已经是明显的价格战区,而且新品牌几乎没有生存空间。 现有数据里,新品牌新品成功率是0%,新上架新品全部不盈利;利润区间又集中在14.31%~24.94%,但新进入者里能真正跑出来的样本为0,说明市场不是在给新手留机会,而是在持续挤压利润。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这不是一个值得进入的市场。 你有50万人民币预算,理论上能覆盖少数单品的前期铺货和投放,但这个市场已经明显偏向价格战,而且新品牌几乎没有成功样本,预算够进场,不够证明能赚到钱。
Alternative solutions may pose a risk to your investment in certain markets.
不建议进入,这个市场已经明显偏饱和,且新品牌几乎没有成功样本。 现有数据里,新品牌新上架成功率是0%,而新上架失败率是100%;同时市场里大量产品都在打同质化快拆/绑带/滚杠支架,价格带又集中在约14.31–24.94美元,属于很典型的价格竞争区。
这不是适合进入的市场:新品牌几乎没有成功样本,且新上架产品利润表现已经落入低效区,属于高风险价格战市场。当前能赚钱的,基本都是老品牌靠老链接迭代和功能差异撑起来的;对小卖家来说,没有明显创新和更高预算,基本很难正面突破。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DYV9N56W | ZHILXN | 2025-04-15 | Yes | $24.99 | 500pcs | $12495.0 | 27.92% | $3488.61 |
![]() | B0F66RVQS8 | ZHILXN | 2025-04-24 | Yes | $24.99 | 500pcs | $12495.0 | 25.88% | $3233.71 |
![]() | B0CF1D4D4H | ZHILXN | 2023-08-08 | Yes | $21.79 | 500pcs | $10895.0 | 24.45% | $2663.83 |
![]() | B0F7XGJLKJ | ZHILXN | 2025-05-08 | Yes | $23.99 | 500pcs | $11995.0 | 21.67% | $2599.32 |
![]() | B0DRV134K8 | ZHILXN | 2024-12-30 | Yes | $21.77 | 400pcs | $8708.0 | 18.05% | $1571.8 |
![]() | B0F93PH7PN | ZHILXN | 2025-05-19 | Yes | $24.38 | 200pcs | $4876.0 | 24.27% | $1183.41 |
![]() | B0DB1XX27K | Nilkatss | 2024-08-21 | Yes | $14.83 | 400pcs | $5932.0 | 12.63% | $749.22 |
![]() | B0F3J2C5SX | ZIDIYORUO | 2025-04-03 | Yes | $24.99 | 100pcs | $2499.0 | 26.0% | $649.74 |
![]() | B0DRTX5S5T | ZHILXN | 2024-12-30 | Yes | $14.79 | 200pcs | $2958.0 | 13.06% | $386.32 |
![]() | B0F38BJ8F5 | Nilkatss | 2025-04-04 | Yes | $23.95 | 50pcs | $1197.5 | 19.96% | $239.03 |
![]() | B0F7HHHZ1K | Xislet | 2025-06-01 | Yes | $15.99 | 50pcs | $799.5 | 15.98% | $127.77 |
![]() | B09NPR455G | Leopauto | 2021-12-16 | Yes | $23.1 | 50pcs | $1155.0 | 10.8% | $124.74 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GFPX49HJ | Bulletpoint | 2026-01-08 | No | $20.9 | 50pcs | $1045.0 | 24.04% | $251.22 |
![]() | B0FZQK1XDN | SWPHRT | 2025-12-31 | No | $9.25 | -pcs | $- | 9.73% | $- |
![]() | B0GY4KYBLR | BIZOCO | 2026-04-22 | No | $28.29 | -pcs | $- | 18.27% | $- |
![]() | B0FZQBG6DZ | SWPHRT | 2025-11-05 | No | $9.18 | -pcs | $- | 9.46% | $- |
![]() | B0FWQ1KLDX | HOZHEM | 2025-10-17 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,已经是明显的价格战市场。 新品整体成功率是0%,而且我们看到的新品全部不盈利;新品牌新品同样是0%成功,说明真正的新进入者几乎没有立足空间,市场不是在增长,而是在挤压利润。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经进入明显的价格战/高饱和区。 近几年新品进入几乎没有成功案例:新品牌新品盈利率是0%,新品牌新品失败率是100%,最近几个月和最近一年新增的几乎全部都是非盈利产品,说明竞争正在变硬,不是变好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |