- Benchmark ASINB0G14GZHYL
- MarketplaceUS
- Category ID402047011
- Analyzed Products
- Keywordgame controller, pc controller, mobile game controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得现在进入：竞争已经很硬，且正在走向价格战边缘。 新品牌只有4个，表面上不算“30~100+新品牌”级别的彻底过度拥挤，但新品牌新产品成功率只有33.33%，失败率达55.56%，而且真正赚钱的几乎都靠强品牌、联名和明显功能差异；对小商家来说，这不是普通入场机会，而是要么做出硬差异，要么直接被挤出。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合你现在进入。 你的预算是50万CNY，但当前能跑通的高利润样板几乎都靠大品牌能力、联名/电竞外观、以及更高定价去支撑；小商家想靠常规打法切入，成功概率很低，而且市场已经呈现明显的强竞争和高门槛特征。
Early sourcing + logistics + marketing budget (USD)$57,630.77 - $57,630.77Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?52.63%New listing success rate (old brands):70.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机/平板触屏配件方案：指套、触控笔、屏幕膜+拇指指套组合。对于移动端动作/赛车/射击类用户，这类方案成本更低、上手更快，不需要额外兼容和充电维护，适合先尝试再决定是否升级到专用手柄。
- 云游戏/串流平台的默认输入方案：直接使用平台自带触控按键、虚拟摇杆或网页端键鼠映射。对只想偶尔玩PC/主机类游戏的用户，这种方式几乎零硬件投入，且在手机上非常容易开始使用。
- 廉价有线USB手柄/无品牌通用手柄：针对PC玩家，低价即插即用的有线手柄通常足以满足休闲游戏、平台跳跃和赛车需求，价格和学习成本都明显低于高端无线电竞手柄。
- 二手/翻新Xbox兼容手柄：如果用户需要PC兼容性但不追求最新功能，二手或翻新的主流兼容手柄通常更便宜、驱动更成熟、社区教程更多，风险也更可控。
- 手机夹式通用蓝牙手柄支架方案：如果目标是移动游戏，但不想买专门的移动游戏手柄，可以选择现有蓝牙手柄+手机夹，或低价夹式支架。它比专用移动手柄更灵活，也更容易复用已有设备。
- 键盘鼠标+简单手柄映射软件：对PC端部分游戏，使用现有键鼠并通过免费/低价映射工具来替代手柄输入，往往比购买高端游戏手柄更划算，尤其适合轻度用户或临时场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：新品牌成功率只有33.33%，但新品牌失败率高达55.56%，而且老品牌新上架成功率也只有70%，说明竞争已经很硬；更关键的是，头部成功几乎都来自老牌或强资源品牌，新品牌如果没有明确差异化和足够预算，很容易直接被挤出。
从证据看，老牌 GameSir 的整体盈利产品比例是87.5%，而且代表性成功款 B0FWRP6733、B0G2XZXL63、B0GWJHDCBQ 的月销售分别做到1000、1000、800台，利润率都在42%~44%之间；它的单个成功款预算样本 B0GT9KQPN4 约为57630.77 美元，按用户预算500000 CNY来看是够碰这类打法的，但前提是你能做出同级别的功能堆料、联名或品牌势能。可复制的点很明确：高端功能组合、明显的外观区隔、联名主题、低延迟与防漂移卖点；但这类打法不是小成本可轻松复刻的，属于强资源竞争。相反，真正的新品牌成功样本 NYXI 的 B0GJRPPD7Z 只有97条评论，利润率41.6%，月收入13788美元，前三个月平均卖133台，早期投入17112.14美元，其中广告3848.52美元；它能成，是靠可调阻尼摇杆、TMR摇杆、双模式扳机、1000Hz回报率、充电底座和跨平台三模连接，把“通用手柄”做出一点硬件差异化。
New products with Highest revenueNYXI
Recent Monthly Revenue (USD):$13,788.00(200pcs/month)B0GJRPPD7Z (4.6/5 (97 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGameSir
Recent Monthly Revenue (USD):$99,680.00(1000pcs/month)B0FWRP6733 (4.4/5 (1043 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$98,990.00(1000pcs/month)B0G2XZXL63 (4.5/5 (503 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$72,112.00(800pcs/month)B0GWJHDCBQ (4.5/5 (555 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsThunderobot
![Thunderobot G80TS Wireless Controller for PC/Switch/Switch 2/Android/iOS, TMR Joystick, Dual TMR Triggers, Optical Buttons, 1000Hz Polling Rate, RGB Backlight (Black) [video game]](https://m.media-amazon.com/images/I/61w8jVL8VDL._AC_SY145_.jpg)
Recent Monthly Revenue (USD):-(-)B0FKTF2NZT (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ![Thunderobot G80TS Wireless Controller for PC/Switch/Switch 2/Android/iOS, TMR Joystick, Dual TMR Triggers, Optical Buttons, 1000Hz Polling Rate, RGB Backlight (Black) [video game]](https://m.media-amazon.com/images/I/61au0gKgirL._AC_SY145_.jpg)
Recent Monthly Revenue (USD):-(-)B0FKTK1HY7 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FL27SXKJBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观黑色半透明，科幻电竞感强
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- 1.5英寸互动屏设计，识别度高
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- 多平台兼容，适合重度玩家
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- 霍尔摇杆/扳机+背键，功能差异明显
B0H364FRF1 (4.7/5 (1349 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色 Rare 40周年联名配色，很醒目
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- 官方授权纪念款，收藏属性强
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- 金色细节和底座设计更有辨识度
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- 适合Xbox粉丝与联名爱好者
B0FHQ6P7TQ (4.5/5 (491 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场可进，但不适合小品牌硬闯；更像是大品牌和强执行品牌的战场。 新品里高利润并不少，但真正跑出来的基本都是老牌大品牌或带明显差异化的产品；如果你没有足够预算、品牌力和产品差异化，进去大概率会被卷进价格战。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FWRP6733GameSir2025-10-31Yes$99.681000pcs$99680.044.25%$44108.4B0G2XZXL63GameSir2025-11-19Yes$98.991000pcs$98990.044.09%$43644.7
B0FXDT6QC4FLYDIGI2025-08-12Yes$79.351000pcs$79350.041.73%$33112.76B0GWJHDCBQGameSir2026-04-28Yes$90.14800pcs$72112.042.83%$30885.57
B0CY83CL2DManba2024-03-18Yes$67.48800pcs$53984.040.85%$22052.47
B0CY7YSW3RManba2024-03-18Yes$67.49800pcs$53992.040.67%$21958.55
B0GT9KQPN4GameSir2026-05-07Yes$90.42400pcs$36168.043.55%$15751.17
B0FN77594S8Bitdo2025-08-21Yes$68.04600pcs$40824.038.49%$15713.16
B0DBLMZJRJGameSir2024-11-18Yes$55.54700pcs$38878.038.35%$14909.72
B0FGD8N66FFLYDIGI2025-07-02Yes$159.62200pcs$31924.044.99%$14362.61
B0GT3QGYTTGameSir2025-04-30Yes$89.99200pcs$17998.043.49%$7827.34
B0CH1LFVWJProControllers LLC2022-11-11Yes$110.12150pcs$16518.045.7%$7548.73
B0GJZ8WJD9GameSir2025-06-20Yes$88.59200pcs$17718.042.41%$7514.21B0GJRPPD7ZNYXI2026-01-25Yes$68.94200pcs$13788.041.64%$5741.33
B0F8HD7MJFMachenike2025-05-27Yes$62.06200pcs$12412.039.28%$4875.44
B0F1FNF228EasySMX2024-03-30Yes$59.06200pcs$11812.040.62%$4798.04
B0FC2NJP8P8Bitdo2025-06-06Yes$55.4200pcs$11080.038.72%$4290.18
B09C13DWYLRazer2021-09-23Yes$59.95150pcs$8992.539.14%$3519.67B0H364FRF1AOC2026-06-10Yes$77.93100pcs$7793.044.18%$3442.95B0FHQ6P7TQ8Bitdo2025-08-01Yes$77.9100pcs$7790.043.3%$3373.07Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FWRP6733GameSir2025-10-31Yes$99.681000pcs$99680.044.25%$44108.4B0G2XZXL63GameSir2025-11-19Yes$98.991000pcs$98990.044.09%$43644.7B0FXDT6QC4FLYDIGI2025-08-12Yes$79.351000pcs$79350.041.73%$33112.76B0GWJHDCBQGameSir2026-04-28Yes$90.14800pcs$72112.042.83%$30885.57B0GT9KQPN4GameSir2026-05-07Yes$90.42400pcs$36168.043.55%$15751.17B0FN77594S8Bitdo2025-08-21Yes$68.04600pcs$40824.038.49%$15713.16B0GJRPPD7ZNYXI2026-01-25Yes$68.94200pcs$13788.041.64%$5741.33B0H364FRF1AOC2026-06-10Yes$77.93100pcs$7793.044.18%$3442.95B0FHQ6P7TQ8Bitdo2025-08-01Yes$77.9100pcs$7790.043.3%$3373.07B0G14GZHYLUGAME2025-11-05Yes$35.0200pcs$7000.036.58%$2560.6#New Product Success Rates
Listing这不是适合进入的市场。 结论很直接：新品牌并不难“看到机会”，但真正能稳住盈利的，大多是老牌和带强功能差异的玩家；新品牌成功率只有33.33%，失败率高达55.56%，而且市场里老品牌拿走了52.63%的新产品份额，说明门槛高、竞争硬。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
8BitdoGameSirOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EasySMX8BitdoThunderobotNYXIUGAME#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已经接近/进入过度拥挤区，而且在走向价格战。 2025年到2026年新品牌与新产品仍在持续进入，但最近一年新品牌新发布的成功率只有37.5%，失败率62.5%；更关键的是，近两年新发布里大量结果都集中在少数大牌/成熟品牌身上，真正能算“小商家”的成功案例非常少。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 2 4 5 2026 0 0 0 0 0 0 4 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 2 3 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 1 1 2025/11 0 0 0 0 0 1 1 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 1 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 1 0 2026/5 0 0 0 0 0 0 1 0 2026/6 0 0 0 0 0 0 1 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEasySMX D10 PC Controller - Elite Wireless Bluetooth Pro Controller with TMR Joystick, Dual-Mode Triggers & Full Mechanical Buttons, 1000Hz Polling Rate, RGB Lighting for PC/Switch/Android/iOS
This listing is deemed profitablePrice (USD)$59.06Released TypeOld Release (2024-03-30)Brand is an old entry in this marketSize and Weight20.7 x 16.0 x 7.2 cm, 420.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
紫灰渐变配色，整体视觉比常见黑色手柄更有辨识度, 带智能充电底座的紫灰机身，外观偏科幻电竞风Key Buying Motive
TMR摇杆+双模式扳机+机械按键+1000Hz轮询率，主打低延迟和精细操控Target Customers
面向追求PC/NS/手机多平台通用、且重视竞技响应速度和充电便利性的进阶玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,812.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight39.42% / 40.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight35.95% / 37.15%Peak / Non PeakSales & BSR Performance
8BitDo Ultimate 3-mode Wireless Controller for Xbox, Hall Effect Joysticks, Pro Back Buttons, Compatibility with Xbox Series X|S & Xbox One, Apple, Windows PC & Android - Rare 40th Anniversary Edition
This listing is deemed profitablePrice (USD)$77.90Released TypeNew Release (2025-08-01)Brand is an old entry in this marketSize and Weight16.6 x 16.4 x 8.4 cm, 100.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designBased on old ASINDesign & Appearance
蓝色 Rare 40 周年纪念主题配色，带明显复古联名辨识度, Xbox 官方授权的 Rare 40 周年特别版外观，金色按键与纪念徽章元素更强烈，整体属于联名收藏款而非普通标准款Key Buying Motive
三模连接覆盖 Xbox/PC/苹果/安卓，配合霍尔摇杆、霍尔扳机、背键、金属十字键和一体式充电底座，功能组合更偏高端全能Target Customers
面向 Xbox 与 Rare 粉丝、喜欢联名收藏外观并同时需要主机/PC/移动端通用控制器的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,790.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight42.41% / 43.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight40.03% / 40.92%Peak / Non PeakSales & BSR Performance
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