- Benchmark ASINB0CBVHHJ6M
- MarketplaceUS
- Category ID165115011
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论明确：新品已经全军覆没，整体正在被老品牌和低利润价格战锁死。 现有样本里，新品牌数量为0，新上架产品盈利率是0%，最近几个月的新发布也没有任何可确认盈利的案例；同时市场里超过一半的盈利样本都来自老品牌 OUTNILI、GUUKAR、voze、KLEBV、FunCee 这类成熟玩家，说明新进者不是没有需求，而是根本拿不到健康利润。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 现有数据已经显示出明显的价格竞争和新品失利信号：整体可见产品里只有28.30%盈利，而新品盈利率是0%，2026年新上架样本里连续出现未盈利产品，说明不是“还能捡漏”，而是新品基本很难跑通。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 免打孔门后收纳挂架：利用门背空间挂扫把、拖把和清洁刷，安装更快、几乎不需要工具，通常比墙装支架更便宜也更适合租房。
- 强力粘胶式清洁工具挂钩/挂条：适合承重不高的扫把、簸箕和小型清洁工具，不用打孔，入门成本低，适合临时或轻量收纳。
- 可移动式落地收纳架/角落置物架：把工具集中放在地面角落，不依赖墙面结构，搬家时可直接带走，适合不想破坏墙面的用户。
- 简易塑料/金属分格收纳桶：把手持清洁工具统一插放在桶内，摆放灵活、无需安装，价格通常更低，适合小户型或临时整理。
- 收纳箱/储物箱内插式整理：把短柄清洁工具、抹布和小配件收进箱内，通过分隔件保持整齐，兼具防尘和隐藏收纳，使用门槛低。
- 现有储物空间再利用方案：例如利用衣柜内侧、洗衣机旁缝隙或现成搁板配合简易挂钩/分隔件进行收纳，几乎零新增硬件成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不适合现在进入，属于价格战高风险区，且对新品牌几乎没有可复制的成功窗口。 目前可识别的整体盈利率只有28.30%，但新品盈利率是0.00%，说明新进入者基本没有跑出来；同时旧品牌新上架产品的盈利率也是0%，不是“新手可跟”的机会，而是老品牌都在硬碰硬地做存量竞争。
从证据看，市场里真正能打的都是老品牌。OUTNILI 这个老品牌的核心成功款 B0CBVHHJ6M，售价16.99美元，利润率16.6%，月销300，最近月利润826.68美元，累计投入约5548.62美元，其中广告就1226.24美元；同品牌更成熟的款 B0CY2M6LDR、B0DLVQTJLW、B0DLVSNL7D 分别做到16.03%、18.88%、18.78%利润率，月销都在700左右，月收入约123万~150万美元区间，说明要靠老品牌资源、持续投放和更强的产品差异才能跑出来。相反，OUTNILI 的新品 B0GGXZW81M 虽然标价21.51美元，利润率也只有12.31%，却是无销量的非盈利；更便宜的新品 B0FPX2S7BZ 直接亏到-2.6%，月销虽显示700，但利润为负，说明低价并不能换来健康盈利。新品趋势也在恶化：2025年和2026年持续出现非盈利新品，2026年1月、4月、5月都有新失败案例，市场不是上升机会，而是越来越像挤压式竞争。
如果硬要找可模仿对象，大品牌只能抄 OUTNILI 这类老品牌的结构：16英寸孔距、5卡位+4挂钩、木纹/家居化外观、强化承重与安装便利；但这条路需要至少约5500美元级别的单款早期投入，还不含长期品牌和研发成本，且新品成功率为0.00%，不建议推进。小商家也没有真正的成功样本可跟：你要找的是<300评价、真实盈利的新品牌，但这里没有；现有<300评价的唯一可见案例是GUUKAR 的 B0DMVB39FD，209条评价、400月销、16.27美元、利润率可观，但它是老品牌风格的旧款，不是新品牌入场模板。短结论：大品牌也不该进，小商家更不该进；这是一个已经进入价格战和品牌挤压的市场。
Old brand with the most profitable new productsOUTNILI
Recent Monthly Revenue (USD):$14,980.00(700pcs/month)B0CY2M6LDR (4.7/5 (4770 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,376.00(700pcs/month)B0DLVQTJLW (4.7/5 (4790 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,334.00(700pcs/month)B0DLVSNL7D (4.7/5 (4790 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 金色不锈钢外观，和常见银色/黑色款差异明显
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- 4槽6钩配置，收纳密度高，功能更突出
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- 适合厨房、车库、洗衣房等高频工具集中收纳
B0DMVB39FD (4.7/5 (209 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 仿旧木纹外观，更有家居装饰感，视觉差异强
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- 5槽4钩布局，比常见4槽款更能装
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- 乡村/农舍风格明显，适合想兼顾收纳与装饰的用户
B0DXZPF283 (4.8/5 (767 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：利润被压到低位，2025-2026 的新品几乎全是老品牌在内卷，已经是典型的价格战市场。 现有数据里，新品利润带宽没有任何 >20% 的健康空间，已知新品中只有 20% 在 0-10%，20% 甚至是亏损，剩下 60% 还没法完整判断；而按已知利润率看，市场整体有 28.30% 低于 10%，加上 35.85% 只在 10-20% 区间，说明真正“好赚”的空间非常少。
大品牌这边也不是机会，而是要重投入硬碰硬：能赚钱的样本几乎清一色来自老品牌 OUTNILI、voze、GUUKAR、KLEBV、FunCee，代表的是品牌力、老链接复用和功能微创新，不是新品牌低成本切入。 例如 OUTNILI 的 B0CY2M6LDR 月销 700、月营收约 $14,980、利润率 16.03%；B0DLVQTJLW 和 B0DLVSNL7D 也都在 18% 左右，B0DMVB39FD 为 16.42%；GUUKAR 的 B0DMVB39FD 也有 16.42% 利润率。反过来看失败样本里，B0FPX2S7BZ 亏损 -2.6%，B0F6BVD9TX 亏损 -27.29%，B0B7WP3P5X 亏损 -40.7%，B0BJTPYWQY 亏损 -42.34%；而且 2025 和 2026 新发产品里，明确看到只有非盈利新品，没有任何已确认的盈利新品，时间趋势是越来越拥挤、越来越差。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CK15X6SMvoze2023-09-28Yes$15.511000pcs$15510.018.72%$2903.48B0CY2M6LDROUTNILI2024-03-08Yes$21.4700pcs$14980.016.03%$2401.3B0DLVQTJLWOUTNILI2024-11-04Yes$17.68700pcs$12376.018.88%$2336.59B0DLVSNL7DOUTNILI2024-11-04Yes$17.62700pcs$12334.018.78%$2316.33B0DXZPF283FunCee2025-02-21Yes$15.891000pcs$15890.014.53%$2308.82
B0CM3FNC93OUTNILI2023-11-16Yes$16.61700pcs$11627.017.38%$2020.78
B0CG1DG6CTOUTNILI2023-10-09Yes$16.64700pcs$11648.016.51%$1923.09B0DMVB39FDGUUKAR2024-11-13Yes$16.27400pcs$6508.016.42%$1068.62
B0D9BQ82CTOUTNILI2024-07-12Yes$15.69400pcs$6276.014.77%$926.97B0CBVHHJ6MOUTNILI2023-08-28Yes$16.6300pcs$4980.016.6%$826.68
B0CZ7XHSBWvoze2024-03-28Yes$12.75400pcs$5100.013.89%$708.39
B0DMVBNB76GUUKAR2024-11-13Yes$13.99400pcs$5596.011.02%$616.68
B0CM2YGSPKvoze2023-11-30Yes$16.5200pcs$3300.016.41%$541.53
B0CXJ44GN2KLEBV2024-03-09Yes$15.9950pcs$799.519.35%$154.71
B0CZ8GMXJTvoze2024-03-28Yes$11.48100pcs$1148.011.93%$136.96Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FPX2S7BZOUTNILI2025-09-05No$10.56700pcs$7392.0-2.6%$-192.19
B0FNQFGBX4OUTNILI2025-08-26No$14.55700pcs$10185.08.92%$908.51
B0GGXZW81MOUTNILI2026-01-15No$21.51-pcs$-12.31%$-
B0H397KX57Lifewit2026-05-29No$--pcs$--%$-B0GWVV6WWHOUTNILI2026-04-11No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品成功率为0%，新增品牌新品几乎全军覆没，已经是明显的价格战/成熟红海。 现有数据里看不到合法的小品牌成功路径，反而是老品牌靠更强投放、改款和品牌势能在吃量；你现在的预算虽然有50万人民币，但面对这种结构性低胜率市场，钱更可能被消耗在试错里，而不是换来稳定回报。
证据很直接：新品盈利率是0%，而全市场盈利产品占比只有28.30%，利润分布里低于10%的产品已经有7个，10%~20%的也只有15个，没有任何30%以上的高利润带。 新品样本里，OUTNILI的4个新品全部亏损，Lifewit也有1个新品亏损；按品牌看，老品牌新品盈利率为0%，非盈利率100%，说明新品进入几乎没有成功窗口。时间趋势也在恶化：2025年到2026年持续有新品上市，但全是非盈利，说明不是蓝海扩张，而是在加剧内卷。更关键的是，多个失败新品不是“没流量”，而是典型的同质化：B0FPX2S7BZ 仍有每月700单、营收7392美元却是-2.6%利润，B0GGXZW81M 价格更高但仍无法跑通；这说明市场不是缺需求，而是被成本和竞争压到没有利润空间。反过来，能赚钱的样本几乎都来自老品牌，比如 OUTNILI 的 B0DLVQTJLW 月销700、月营收123.34万美元、利润率18.88%，B0CY2M6LDR 利润率16.03%，KLEBV 的 B0CXJ44GN2 利润率19.35%；它们共同特征是基于老链接、做外观和功能微改，而不是靠新品硬冲。
结论：大品牌和小品牌都不应进入。 大品牌若要硬进，必须接受高额投放、品牌改款和长期亏损试错；小品牌没有合法低成本成功案例可抄，且市场里200+评论/年的激进打法风险很高，已经很接近“predatory competitors”的竞争环境。可跟的只有这些老品牌爆款：OUTNILI 的 B0DLVQTJLW、B0DLVSNL7D、B0CY2M6LDR，KLEBV 的 B0CXJ44GN2，以及 GUUKAR 的 B0DMVB39FD；但这些案例本质上都不是新品牌轻资产打法，而是成熟品牌在做高强度运营。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OUTNILILifewit#Success Rate by Entry Time
Listing这个市场现在不值得进入：新品几乎全军覆没，且最近新进入的产品没有任何可复制的盈利样本，已经是明显的价格竞争区。 对大品牌和小商家都不是好机会；如果硬要做，只能按成熟大牌打法重投入去拼，但也不是真正的高胜率市场。
从数据看，市场节奏在变差而不是变好：近两年新品释放几乎都来自老品牌，新增新品牌数为0，说明不是新机会扩张，而是老玩家继续加码；新品总数只有5个，最近6个新释放样本里没有一个达到可确认盈利，新品盈利率是0%。市场整体可识别盈利产品仅28.30%，而新发布产品的可盈利率也是0%，这已经符合高风险市场特征。价格表现也很弱：新发布产品的利润区间集中在3.86%~17.21%，说明大多数新品离“稳定赚钱”很远，且利润被明显压缩。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 1 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBroom Holder Wall Mount Rack, 304 Stainless Steel Mop and Tool Organizer
This listing is deemed profitablePrice (USD)$15.99Released TypeOld Release (2024-03-09)Brand is an old entry in this marketSize and Weight11.2 x 8.3 x 6.5 cm, 308.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑银配色，相比常见纯银/木纹款更偏现代金属风, 4个夹持位+4个挂钩的金属墙装结构，黑色底座搭配304不锈钢夹臂，外观更硬朗简洁Key Buying Motive
304不锈钢材质，强调耐锈和耐用；适合工具、雨伞、厨房小件等多场景收纳Target Customers
偏好金属质感、重视防锈耐用、希望兼顾家用与车库/工具间收纳的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$799.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.95% / 19.35%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.56% / 9.96%Peak / Non PeakSales & BSR Performance
OUTNILI 2 Pack Mop Broom Holder Wall Mount with 3 Slots & 4 Hooks - Rustic Wood Broom Mop Hanger for Pantry Kitchen Organization - Garden Tool Organizer for Closet Laundry Room
This listing is deemed profitablePrice (USD)$21.40Released TypeOld Release (2024-03-08)Brand is an old entry in this marketSize and Weight39.7 x 12.8 x 6.4 cm, 721.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
仿木纹外观，主打乡村风/家居装饰感, 2包装、3槽+4挂钩的墙挂式收纳结构，木纹板搭配金属夹具, 整体是常见公开款结构，不像私模专属造型Key Buying Motive
兼顾扫把/拖把/园艺工具收纳，并强调墙面节省空间与装饰性Target Customers
需要把清洁工具与园艺工具集中收纳、同时希望与厨房/洗衣房/储物间风格协调的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$14,980.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.92% / 16.03%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.50% / -0.40%Peak / Non PeakSales & BSR Performance
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