
结论很明确:这个市场不适合进入。 新品牌没有可用样本,近期开新货全部来自老品牌,且新发布产品成功率为0%,这已经是老玩家主导的低容错、低收益市场;用户50万人民币预算可以启动单个ASIN,但不足以扭转这类竞争结构。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,结论很明确:已进入价格战区,而且对小商家和大品牌都不友好。 用户预算 50万人民币可以覆盖少数单品的前期铺货与投放,但面对这个类目里新品整体盈利率只有 0%,总体盈利产品占比也只有 28.30%,再加上新品里几乎都被老品牌主导,说明不是“钱够不够”的问题,而是“进场后能不能活下来”的问题。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经是老品牌主导的拥挤赛道,而且新上架产品的成功率是 0%,明显处在价格战和低容错区。 对新品牌来说,几乎没有可复制的正向样本;对大品牌来说,虽然能靠资源做,但也不是好市场,因为当前新产品不是亏损就是卖不动。
这个市场不适合进入,结论非常明确:已进入明显的老品牌内卷区,且新品牌几乎没有真实胜出空间。 目前可识别的品牌全部是老品牌,没有新品牌样本;新发布产品里盈利率为0%,而整体可识别盈利率也只有28.30%,说明不是增长型机会,而是靠老玩家互相挤压利润的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CK15X6SM | voze | 2023-09-28 | Yes | $15.51 | 1000pcs | $15510.0 | 18.72% | $2903.48 |
![]() | B0CY2M6LDR | OUTNILI | 2024-03-08 | Yes | $21.4 | 700pcs | $14980.0 | 16.03% | $2401.3 |
![]() | B0DLVQTJLW | OUTNILI | 2024-11-04 | Yes | $17.68 | 700pcs | $12376.0 | 18.88% | $2336.59 |
![]() | B0DLVSNL7D | OUTNILI | 2024-11-04 | Yes | $17.62 | 700pcs | $12334.0 | 18.78% | $2316.33 |
![]() | B0DXZPF283 | FunCee | 2025-02-21 | Yes | $15.89 | 1000pcs | $15890.0 | 14.53% | $2308.82 |
![]() | B0CM3FNC93 | OUTNILI | 2023-11-16 | Yes | $16.61 | 700pcs | $11627.0 | 17.38% | $2020.78 |
![]() | B0CG1DG6CT | OUTNILI | 2023-10-09 | Yes | $16.64 | 700pcs | $11648.0 | 16.51% | $1923.09 |
![]() | B0DMVB39FD | GUUKAR | 2024-11-13 | Yes | $16.27 | 400pcs | $6508.0 | 16.42% | $1068.62 |
![]() | B0D9BQ82CT | OUTNILI | 2024-07-12 | Yes | $15.69 | 400pcs | $6276.0 | 14.77% | $926.97 |
![]() | B0CBVHHJ6M | OUTNILI | 2023-08-28 | Yes | $16.6 | 300pcs | $4980.0 | 16.6% | $826.68 |
![]() | B0CZ7XHSBW | voze | 2024-03-28 | Yes | $12.75 | 400pcs | $5100.0 | 13.89% | $708.39 |
![]() | B0DMVBNB76 | GUUKAR | 2024-11-13 | Yes | $13.99 | 400pcs | $5596.0 | 11.02% | $616.68 |
![]() | B0CM2YGSPK | voze | 2023-11-30 | Yes | $16.5 | 200pcs | $3300.0 | 16.41% | $541.53 |
![]() | B0CXJ44GN2 | KLEBV | 2024-03-09 | Yes | $15.99 | 50pcs | $799.5 | 19.35% | $154.71 |
![]() | B0CZ8GMXJT | voze | 2024-03-28 | Yes | $11.48 | 100pcs | $1148.0 | 11.93% | $136.96 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FPX2S7BZ | OUTNILI | 2025-09-05 | No | $10.56 | 700pcs | $7392.0 | -2.6% | $-192.19 |
![]() | B0FNQFGBX4 | OUTNILI | 2025-08-26 | No | $14.55 | 700pcs | $10185.0 | 8.92% | $908.51 |
![]() | B0GGXZW81M | OUTNILI | 2026-01-15 | No | $21.51 | -pcs | $- | 12.31% | $- |
![]() | B0GWVV6WWH | OUTNILI | 2026-04-11 | No | $- | -pcs | $- | -% | $- |
![]() | B0H397KX57 | Lifewit | 2026-05-29 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入:整体盈利率只有28.30%,但新上架产品盈利率是0%,说明新卖家几乎没有成功窗口,已经是明显的存量厮杀市场。更关键的是,成功基本被老品牌和大牌吃掉,用户这笔50万人民币预算即使够启动单个ASIN,也不足以改变这种竞争结构。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是典型的价格战+高门槛市场。 现有数据里,近一年新品几乎没有真正的新人成功,全部可见的新发布都来自老品牌,且近期发布的样本里成功率为0%,新入场只看到亏损和“暂未跑通”的结果。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |