- Benchmark ASINB0GDFJCR2V
- MarketplaceUS
- Category ID165115011
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已进入成熟价格战区，小品牌不该进，大品牌也不该把它当扩张市场。 现在不是“能不能做”的问题，而是“做出来也很难赚到钱”的问题；唯一的正面样本 Rukinovi 只是极少数差异化案例，不能代表市场机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：用户预算500,000 CNY足够切入，但这个市场不值得进。 这个类目已经是高强度竞争区，利润主要集中在10%~20%，而新品牌新品成功率只有16.67%，再加上多款旧品牌新品失败，说明这里不是靠“低成本试水”就能稳赢的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?83.33%New listing success rate (old brands):0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 自粘式拖把/扫帚挂钩条：比磁吸款更便宜，适合普通墙面、瓷砖、橱柜侧面，安装门槛低，租房用户更容易接受。
- 门后悬挂式收纳架：无需打孔也不依赖金属表面，直接利用门背空间，成本通常更低，适合小户型和租房场景。
- 夹门式/橱柜侧挂式收纳器：夹在门板或柜体边缘即可使用，不需要钻孔和粘贴，属于更轻量、易搬家的替代方案。
- 简易挂钩板+单独防滑夹：用基础挂钩板配合独立防滑夹，灵活拼装，单价更低，损坏后也更容易局部替换。
- 落地式拖把扫帚架：无需考虑墙面材质或磁力限制，直接放地面即可使用，适合不方便安装、但希望快速上手的用户。
- 壁橱内张力杆+挂钩组合：利用可调节伸缩杆和小挂钩进行分层收纳，材料更通用，改造成本低，适合临时整理方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场，结论很明确：已进入价格战区，而且新品牌成功率极低。 目前只看到1个新品牌 Rukinovi，市场里旧品牌占绝对主导；新上架里只有16.67%能跑通，83.33%是失败样本，说明新卖家大概率先被竞争和定价压垮。
Most investment in new productsNew products with Highest revenueLeast investment in new productsRukinovi
Recent Monthly Revenue (USD):$1,284.00(50pcs/month)B0GDFJCR2V (4.7/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOUTNILI
Recent Monthly Revenue (USD):$8,743.00(350pcs/month)B0BZD9KZPN (4.7/5 (4790 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,486.50(350pcs/month)B0CY2M6LDR (4.7/5 (4770 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,276.00(400pcs/month)B0D9BQ82CT (4.7/5 (4790 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 磁吸免打孔，和常见打孔款差异大
- |
- 适合冰箱、金属门等特殊安装场景
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- 黑色重型金属外观，工具房风格强
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- 主打湿拖把和重型工具，功能更突出
B0GDFJCR2V (4.7/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 2包装+大容量，产品形态最醒目
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- 5个槽位+6个挂钩，收纳能力最强
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- ABS材质和弹簧滚轮结构，外观功能感明显
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- 适合高频清洁收纳用户，图像更容易吸引点击
B07TWF7V2Q (4.6/5 (14159 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，结论很直接：看起来像成熟且偏同质化的价格竞争场，只有少数靠差异化和老品牌实力撑住利润，小品牌若没有明显创新或强营销，胜率很低。 依据现有样本，整体已不是“新手友好”市场；如果你是小 business，按现在的结构进场风险很高，尤其不建议用普通同质化产品硬冲。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CZ8GQB8Qvoze2024-05-01Yes$27.05500pcs$13525.030.88%$4176.52
B0CK15X6SMvoze2023-09-28Yes$15.511000pcs$15510.018.72%$2903.48B0BZD9KZPNOUTNILI2023-03-23Yes$24.98350pcs$8743.018.69%$1634.07B0CY2M6LDROUTNILI2024-03-08Yes$21.39350pcs$7486.516.01%$1198.59
B0BY8S1YBFJAMEND CLXP2023-03-13Yes$24.98300pcs$7494.015.93%$1193.8
B0DLVQTJLWOUTNILI2024-11-04Yes$17.68350pcs$6188.018.88%$1168.3
B0DLVSNL7DOUTNILI2024-11-04Yes$17.62350pcs$6167.018.78%$1158.17
B0CM3FNC93OUTNILI2023-11-16Yes$16.61350pcs$5813.517.38%$1010.39
B0CG1DG6CTOUTNILI2023-10-09Yes$16.64350pcs$5824.016.51%$961.55B0D9BQ82CTOUTNILI2024-07-12Yes$15.69400pcs$6276.014.77%$926.97
B0CZ7XHSBWvoze2024-03-28Yes$12.75500pcs$6375.013.89%$885.49
B0CBVHHJ6MOUTNILI2023-08-28Yes$16.6300pcs$4980.016.6%$826.68
B0CM2YGSPKvoze2023-11-30Yes$16.5200pcs$3300.016.41%$541.53
B0CX1J2MJRZONGOOL2024-03-04Yes$16.04200pcs$3208.016.46%$528.04
B0B77FJZR8IMILLET2022-07-21Yes$16.59200pcs$3318.014.75%$489.41
B0DXZPF283FunCee2025-02-21Yes$15.89200pcs$3178.014.53%$461.77
B0CX1K6TYZZONGOOL2024-03-04Yes$13.59200pcs$2718.013.96%$379.44B0GDFJCR2VRukinovi2026-01-04Yes$25.6850pcs$1284.025.04%$321.52
B0CY2K3CN8OUTNILI2024-03-14Yes$24.9950pcs$1249.518.56%$231.91
B0CXJ44GN2KLEBV2024-03-09Yes$15.9950pcs$799.519.35%$154.71Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GDFJCR2VRukinovi2026-01-04Yes$25.6850pcs$1284.025.04%$321.52#New Product Success Rates
Listing这个市场不适合进入：新品牌几乎没有可复制的成功面，老品牌已经把主要利润位占住了，整体更像价格竞争场而不是增长场。对小卖家来说，除非你能做出像 Rukinovi 这种明显差异化的新品，否则不建议进场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
RukinoviNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OUTNILIbaecelLifewit#Success Rate by Entry Time
Listing这不是一个适合进入的市场。 近端数据已经显示：新品进入正在继续，但盈利并没有同步改善，反而是多数新品落在亏损或低利润区间，典型的价格战信号非常明显。对大品牌和小品牌都一样，这个市场当前更像“高竞争、低容错”的防守战场，不是扩张市场。
证据很直接：最近的新品里，只有 1 个是新品牌成功案例，且利润率 25.0%，ASIN 是 B0GDFJCR2V（Rukinovi），它的月销量 50、月营收 1,284 美元，启动投入约 3,215.65 美元，其中广告约 805.84 美元；但同一时期的其他新品大多失败。 2025 年到 2026 年，进入市场的新品里，2026 年已出现 4 个明确亏损/不盈利案例：B0GGXZW81M、B0GJZ384Z7、B0GWVV6WWH、B0H397KX57；其中 OUTNILI 相关新品就有 3 个失败，Lifewit 1 个失败。更关键的是，市场整体可识别盈利产品比例只有 39.22%，而新发布产品盈利比例只有 16.67%，这已经低于你要求的“可接受线”15%边缘，说明新进入者成功率很差。已知新品牌里，Rukinovi 这一例成功占 100%，但样本只有 1 个，不能代表市场容易进入；而老品牌新发布产品的盈利率为 0%，说明连大品牌的新尝试也在吃力。
结论：大品牌和小品牌都不应把这里当作好机会。 OUTNILI 虽然是老品牌、总品牌成功率 69.23%，但它的新产品全部失败，说明它靠的是存量老品，不是新进入能力；它的高销量老品如 B0BZD9KZPN（4,790 评、月销 350、利润率 18.69%）和 B0CY2M6LDR（4,770 评、月销 350、利润率 16.01%）都属于成熟老品，不是小商家可直接复制的成功样本。小商家若硬进，必须具备明显差异化和足够预算，否则会被低于 10% 利润区间和高销量低价产品挤压；如果没有创新、品牌和长期投放能力，建议直接放弃。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 1 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 1 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesIMILLET Mop and Broom Holder, Wall Mount Organizer Storage Tool Rack
This listing is deemed profitablePrice (USD)$16.59Released TypeOld Release (2022-07-21)Brand is an old entry in this marketSize and Weight40.4 x 8.9 x 6.9 cm, 350.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
黑色极简壁挂式收纳架，形态非常通用，和竞品同质化明显Key Buying Motive
5个球槽+6个挂钩，兼顾夹持拖把/扫帚和悬挂小工具Target Customers
需要在车库、洗衣房、厨房等多场景统一收纳清洁工具的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,318.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.37% / 14.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.78% / 2.60%Peak / Non PeakSales & BSR Performance
OUTNILI Black Mop Broom Holder Wall Mount with 4 Slots & 4 Hooks - Rustic Wood Broom Mop Hanger for Pantry Closet Laundry Room Organization - Heavy Duty Garden Tool Organizer - Black Kitchen Decor
This listing is deemed profitablePrice (USD)$16.60Released TypeOld Release (2023-08-28)Brand is an old entry in this marketSize and Weight44.3 x 7.0 x 6.5 cm, 431.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
黑色木质+黑色金属夹具，整体偏现代乡村风, 4个卡槽+4个挂钩的黑色壁挂结构，16英寸孔距更贴近常规墙面安装Key Buying Motive
兼顾扫帚/拖把/园艺工具收纳，强调家居装饰感而不只是工具架Target Customers
重视黑色家居风格、希望在厨房/洗衣房/储物间里实现装饰性收纳的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,980.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.77% / 16.60%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.12% / 3.95%Peak / Non PeakSales & BSR Performance
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