- Benchmark ASINB0CZF4G7D8
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordfacial cleansing brush, electric face scrubber, silicone facial cleanser
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，尤其不适合小商家；它已经进入明显的价格战和高失败率状态。 新品牌只有5个，却只有1个新品牌新品真正跑通，按新品牌新品口径成功率仅10.00%；更关键的是，16个新上架里有13个不赚钱，81.25%新品失败，说明最近进入的多数都在亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不适合现在进入，尤其不适合小商家；预算上你“能进门”，但不代表能打赢。 用户预算是50万CNY，单看头部可盈利样品，最低看到的可盈利ASIN预算约1593.54美元，像LZP的B0GWPVYM9W售价16.37美元、利润率21.25%、月销200、月收入327,400美元，确实说明有能赚钱的货；但这更像是少数样板，不是普遍机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?37.50%New listing success rate (old brands):33.33%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 洁面凝胶/泡沫洁面乳：比电动刷更便宜、购买门槛更低，适合日常基础清洁，很多用户会先用这个替代机械刷洗。
- 一次性洁面棉片/卸妆棉 + 温和洗面奶：比电动洁面刷更省事，不用充电和维护，出差旅行也更容易获取。
- 起泡网/起泡器：通过提高洁面产品泡沫细腻度来改善清洁体验，成本极低，能部分替代“深层清洁”的感知价值。
- 超细纤维洗脸巾/洁面巾：通过物理轻摩擦提升清洁感，但更便宜、无需供电，且更容易被日常持续使用。
- 硅胶洁面手套/手动硅胶洁面板：保留“硅胶触感和轻微去角质”诉求，但价格通常更低、无需充电，维护也更简单。
- 温和去角质产品（酶类洁面粉、PHA/AHA温和焕肤）：对黑头、角质和粗糙感有替代思路，用户可用护肤品方案替代器具方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入。 新品牌成功率只有10.00%，而且16个新上架里只有1个新品牌新品真正跑通；同时，市场里25个老品牌形成强壁垒，热门款已经被老牌持续吃掉，新品牌若没有明显创新基本很难复制成功。
证据上，老品牌优势非常强，但已经出现明显价格战压力。 PRITECH 的成功款 B0FGQ6QQBF，售价约14.91美元，利润率21.3%，月销2000、月收入约29,820美元，早期投入约8,878.58美元；COSLUS 的 B0FYNLTW3Y 月收入约9,928美元，Gaurins 的 B0H2D7Q984 月收入约4,998美元，说明老牌只要有功能差异化就能卖得动。但同一市场里，PRITECH 另一个老款 B0CZ92MCFD 只有7.6%利润率、B0CZ8H7FGR 也只有7.12%，已经低于10%底线，说明这个类目正被压到低毛利区；再看失败样本，RamPula 的 B0FR4B2M58 定价5.62美元，利润率-21.23%，直接卖不动。新品牌这边，LZP 的 B0GWPVYM9W 是唯一跑通的新品牌案例，售价16.37美元，利润率21.25%，月销200、月收入约3,274美元，靠的是更大的刷头、磁吸快充、60天续航和背部按摩；但它旗下 B0H4VNN1LB 已经失败，说明新品牌不是“能做”，而是“极少数靠明显创新才能做成”。
如果硬要拆分两种进入方式：大品牌有机会，小品牌不建议做。 大品牌可参考 PRITECH、COSLUS、Gaurins 的打法，单个ASIN首期投入至少要对标约8,900美元级别的成功款预算，且要准备额外品牌和研发投入；你当前预算500,000元人民币足够做大品牌级别的单品，但不代表能打赢，因为这不是钱够不够的问题，而是这个类目已经接近“老品牌收割+新品牌高失败率”的状态。小品牌唯一可学的是 LZP B0GWPVYM9W 这种明确差异化路线；但它只是1个样本，不能说明小品牌有稳定机会。短话结论：不要进场。 这个市场不是适合小商家试错的地方；大品牌若强行进入，也只能靠高投入和强创新碰运气。
New products with Highest revenueLZP
Recent Monthly Revenue (USD):$3,274.00(200pcs/month)B0GWPVYM9W (4.7/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPRITECH
Recent Monthly Revenue (USD):$29,820.00(2000pcs/month)B0FGQ6QQBF (4.4/5 (3408 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsRamPula
Recent Monthly Revenue (USD):-(-)B0FR4B2M58 (4.3/5 (34 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 便携旅行款，外观小巧，和其它手持多刷头款差异明显
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- 粉紫色机身更柔和，礼品感强，图片更容易吸引点击
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- 5档模式+记忆功能，兼顾省心和个性化使用
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- 超长续航，适合出差旅行人群，购买动机更直接
B0F448VQL6 (4.5/5 (2087 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色机身+多刷头组合，和硅胶单刷头款区分度高
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- 旋转电动洁面刷形态直观，图片能快速传达清洁力
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- 多功能一机多用，适合想要完整洁面护理的用户
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- 防水可充电，偏家用护理，实用感强
B0H2D7Q984 (4.8/5 (22 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品成功率只有12.5%，但真正能卖得动的新品里，盈利的几乎都不是纯小品牌，而是老品牌或借老链接上新的品牌；同时新品牌新品亏损率高达90%，而且已经出现明显价格战。 以你50万人民币预算来看，Big Brand 可以靠品牌力和更高投放硬闯，但 Small Business 想在不靠激进打法的情况下做出稳定正回报，概率很低。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CGX9RMJLSud Scrub2023-08-30Yes$19.551000pcs$19550.035.15%$6871.83B0FGQ6QQBFPRITECH2025-07-04Yes$14.912000pcs$29820.021.34%$6363.59
B0CBTTTM9DCOSLUS2023-07-14Yes$23.64600pcs$14184.031.91%$4526.12
B09KNNN535COSLUS2021-07-29Yes$18.57800pcs$14856.027.82%$4132.94
B09KXYR4NBCOSLUS2021-07-29Yes$21.38600pcs$12828.031.04%$3981.82
B08JSMR854TOUCHBeauty2021-04-06Yes$19.79800pcs$15832.022.85%$3617.62B0F448VQL6COSLUS2025-05-28Yes$16.69800pcs$13352.025.87%$3454.17
B0FDR29P18COSLUS2025-07-15Yes$15.69800pcs$12552.024.27%$3046.38
B0DXDW23ZWTOUCHBeauty2025-02-17Yes$19.79600pcs$11874.022.48%$2669.28
B0CSYW1GR9COSLUS2024-01-22Yes$14.221000pcs$14220.017.46%$2482.82
B0FYNLTW3YCOSLUS2025-10-30Yes$12.41800pcs$9928.017.01%$1688.76B0CZF4G7D8Kpyphm2024-06-30Yes$21.99300pcs$6597.025.04%$1651.89
B0CSYG4BF1COSLUS2024-01-22Yes$17.84300pcs$5352.027.74%$1484.65B0H2D7Q984Gaurins2026-06-12Yes$24.99200pcs$4998.025.58%$1278.49
B0CQZPJWGCGaurins2023-12-27Yes$22.99200pcs$4598.026.26%$1207.44
B0FDQTFVJ2COSLUS2025-06-19Yes$12.06600pcs$7236.016.38%$1185.26
B0BXKS1HXWCOSLUS2023-03-01Yes$11.71600pcs$7026.016.24%$1141.03B0GWPVYM9WLZP2026-04-10Yes$16.37200pcs$3274.021.25%$695.73
B0C9PJXRZ2Crehora2023-06-29Yes$23.9950pcs$1199.527.68%$332.03
B08GZGV5WBVWMYQ2020-08-30Yes$9.7100pcs$970.010.97%$106.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYNLTW3YCOSLUS2025-10-30Yes$12.41800pcs$9928.017.01%$1688.76B0H2D7Q984Gaurins2026-06-12Yes$24.99200pcs$4998.025.58%$1278.49B0GWPVYM9WLZP2026-04-10Yes$16.37200pcs$3274.021.25%$695.73#New Product Success Rates
Listing这个市场不适合进入，已经接近价格战区，且新品牌成功率只有10%到18.75%，新上新产品里81.25%不赚钱；如果按整体可判断的产品来看，盈利率也只有27.03%。 对新品牌来说，真正能撑住的只有LZP这一条样本，另一个新品牌 RamPula 直接亏损，说明小商家想靠常规打法进入，成功概率很低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
COSLUSGaurinsLZPNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
COSLUSMaeDouyYevsinbayHOERCAALOther#Success Rate by Entry Time
Listing结论很明确：这个市场不该进，已经接近价格战/过度竞争状态，新品牌成功率只有10%，而且最近新增几乎都是失败。 2025-2026的新增样本里，9个新品牌新上架产品中有8个失败，失败率90%；月度看，2025年10月到2026年6月新增里，非盈利产品持续占主导，说明竞争在加剧而不是变轻松。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 0 0 0 6 2026 0 0 0 0 2 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 1 0 0 0 4 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCOSLUS FBS01 Facial Cleansing Brush Face Scrubber, Compact for Travel
This listing is deemed profitablePrice (USD)$16.69Released TypeOld Release (2025-05-28)Brand is an old entry in this marketSize and Weight13.0 x 9.1 x 5.2 cm, 118.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
粉紫色机身在同类中更偏柔和、偏礼品化审美, 小巧便携的旅行型一体式硅胶刷头机身，区别于常见大手柄或多刷头结构Key Buying Motive
5档清洁模式+记忆功能，且主打50天超长续航，便携性和使用便利性更强Target Customers
经常出差旅行、希望随身携带且注重省心续航的轻度护肤用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$13,352.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.68% / 25.87%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.24% / 22.43%Peak / Non PeakSales & BSR Performance
COSLUS FBS01 Facial Cleansing Brush Face Scrubber, Compact for Travel
This listing is deemed profitablePrice (USD)$12.41Released TypeNew Release (2025-10-30)Brand is an old entry in this marketSize and Weight12.9 x 9.1 x 5.2 cm, 122.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
小巧便携、适合旅行的圆润机身设计Key Buying Motive
5档清洁模式+记忆功能，兼顾不同肤质且操作更省心, 50天超长续航，明显强化旅行/出差场景Target Customers
经常出差或旅行、希望随身携带洁面仪的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,928.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.07% / 17.01%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.28% / 12.22%Peak / Non PeakSales & BSR Performance
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