- Benchmark ASINB0G48NPSZ3
- MarketplaceUS
- Category ID7073960011
- Analyzed Products
- Keywordpower bank, portable charger, 10000mah power bank
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。核心原因不是“能不能赚钱”，而是已经被老品牌把最容易赚钱的形态吃掉了：用户预算50万人民币虽然能覆盖单个新品的前期启动，但市场里真正能跑出来的，基本都是老品牌靠功能整合、品牌势能和更强投放拿走，普通新品牌没有低风险入口。
从数据看，市场里新品牌只有3个，却已经有35个新上架产品，且近一年新上架明显在加快；新上架产品整体盈利率71.43%，表面不差，但这不是低门槛信号，因为高利润主要集中在老品牌的成熟打法里。像 VRURC、INIU、charmast、Coowisty 这些老品牌占据了大量盈利款：VRURC 21个盈利款、利润率常见在35%~38%，charmast 单个新款投资预算常见25.34万~25.59万美元，INIU 的成功款预算也在6.10万~25.53万美元；这说明进入门槛高，而且需要持续投入，不是50万人民币就能稳稳打穿。小品牌里真正能作为案例的只有 Miady，但它新上架里 6 成能盈利只是小样本，而且其非盈利款也有3个；像 Zmmyuluo 这种新品牌已经出现0盈利、0收入的情况，说明新品牌并没有稳定可复制的成功路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 用户预算50万人民币虽然能覆盖单个新品的前期启动，但市场所需的可行预算中位数约9.15万美元，且要做到更稳妥的入场，常见需要接近25.53万美元；更关键的是，这个类目已经明显被老品牌主导，新品牌新上架成功率并不稳定，整体是高竞争、容易打价格战的市场。
Early sourcing + logistics + marketing budget (USD)$60,955.64 - $255,313.04Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?62.85%New listing success rate (old brands):86.36%New listing success rate (new brands):46.15%Which new brands have these successful new listings?Which old brands have these successful new listings?...Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机原装/高兼容性充电线直充（USB-C、Lightning、二合一短线）
- 便携式GaN快充充电器+短线套装（替代临时补电，通常比大容量移动电源更轻且更便宜）
- 可折叠插头的低功率墙充头（适合通勤、办公室、酒店临时充电，使用门槛更低）
- 车载充电器+车充线（对有车用户更直接，避免额外携带电池包）
- 共享充电宝/借用式充电服务（按次付费，适合偶发缺电场景，降低一次性购买成本）
- 带充电功能的手机壳/磁吸电池壳（对iPhone用户更省携带步骤，虽然容量较小但更易用）
- 太阳能应急充电板/小型手摇应急充电器（更适合户外应急，作为低频替代方案）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近过度拥挤，且新品牌成功率偏低、价格战明显。虽然表面上有不少高利润单品，但真正能活下来的，几乎都是老品牌靠功能整合和品牌势能在打，普通新品牌很难复制。
Least investment in new productsNew products with Highest revenueMost investment in new productsMiady
Recent Monthly Revenue (USD):$126,700.00(7000pcs/month)B0GQH1QHDH (4.4/5 (455 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$50,955.00(2150pcs/month)B0GQH7M9PF (4.4/5 (452 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$50,783.00(2150pcs/month)B0GQHB4B4S (4.4/5 (452 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsVRURC
Recent Monthly Revenue (USD):$187,810.00(7000pcs/month)B0CF26S341 (4.4/5 (12114 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$141,850.00(5000pcs/month)B0BL7PN2ZJ (4.4/5 (12132 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$127,800.00(4000pcs/month)B0CXT9ZLGG (4.5/5 (2654 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsZmmyuluo
Recent Monthly Revenue (USD):-(-)B0GTQ56HTC (4.6/5 (291 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 内置4条线缆，外观与常规充电宝差异最大
- |
- 一体化收纳感强，适合旅行/多人共用
- |
- 深蓝色薄机身，视觉上更醒目
B0H2YKXK1J (4.5/5 (10091 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 机身极小，接近 AirPods 盒，差异最强
- |
- 45W快充，定位更偏高功率用户
- |
- 可拆卸挂绳线，便携方式更独特
B0DQD35SQ4 (4.4/5 (2820 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 新品利润主要集中在30%~40%，看起来不差，但真正能打的新品牌只有 Miady；与此同时，近期开新节奏在加快，2026年已经同时出现多家品牌的新旧产品上新，竞争正在变得更挤，500000 CNY 预算只能覆盖一部分入场成本，长期研发和品牌投入还不够。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FX7T4H7DINIU2025-10-22Yes$27.3910000pcs$273900.033.51%$91783.89
B0FW34MF6FINIU2025-10-14Yes$23.429000pcs$210780.037.37%$78768.49
B0DFLNL3XMINIU2024-08-29Yes$23.339000pcs$209970.034.85%$73174.55B0CF26S341VRURC2023-08-18Yes$26.837000pcs$187810.037.82%$71029.75
B0D6RGPJZLcharmast2024-06-11Yes$24.039000pcs$216270.032.08%$69379.42B0DQD35SQ4INIU2024-12-13Yes$29.916000pcs$179460.038.61%$69289.51
B0BMW2985Vcharmast2022-11-18Yes$23.888000pcs$191040.031.99%$61113.7B0BL7PN2ZJVRURC2023-01-10Yes$28.375000pcs$141850.035.26%$50016.31
B0DFLGW8MFINIU2024-08-29Yes$23.426000pcs$140520.034.92%$49069.59B0CXT9ZLGGVRURC2024-04-01Yes$31.954000pcs$127800.036.49%$46634.22
B0D6RDPT9Mcharmast2024-06-11Yes$24.096000pcs$144540.032.16%$46484.07
B0H2YM86Z9charmast2026-06-05Yes$25.295000pcs$126450.032.6%$41222.7
B0BL7P8K16VRURC2023-01-10Yes$27.034000pcs$108120.034.29%$37074.35
B0CHW42H5RVRURC2023-09-12Yes$32.913000pcs$98730.036.96%$36490.61
B0FW45F3ZJINIU2025-10-14Yes$23.44000pcs$93600.037.35%$34959.6
B0CZ9M6X8QAnker2024-03-28Yes$28.473000pcs$85410.036.54%$31208.82
B0DZ1PKCWTCoowisty2025-03-03Yes$24.534000pcs$98120.031.51%$30917.62
B0CZ9LV3H2Anker2024-07-01Yes$28.263000pcs$84780.036.42%$30876.88
B0BXX8PKBLVRURC2023-04-22Yes$28.553000pcs$85650.035.35%$30277.28
B0CQYTHXGHVRURC2026-03-30Yes$26.843000pcs$80520.035.13%$28286.68Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FX7T4H7DINIU2025-10-22Yes$27.3910000pcs$273900.033.51%$91783.89B0FW34MF6FINIU2025-10-14Yes$23.429000pcs$210780.037.37%$78768.49B0H2YM86Z9charmast2026-06-05Yes$25.295000pcs$126450.032.6%$41222.7B0FW45F3ZJINIU2025-10-14Yes$23.44000pcs$93600.037.35%$34959.6B0CQYTHXGHVRURC2026-03-30Yes$26.843000pcs$80520.035.13%$28286.68B0GQH1QHDHMiady2026-03-14Yes$18.17000pcs$126700.019.74%$25010.58B0H2YKXK1Jcharmast2026-06-05Yes$25.293000pcs$75870.032.9%$24961.23
B0H2YJR9ZZcharmast2026-06-05Yes$25.263000pcs$75780.032.75%$24817.95
B0G24FQDDHVRURC2025-12-09Yes$32.922000pcs$65840.036.77%$24209.37B0G48NPSZ3citicr2025-11-27Yes$28.992000pcs$57980.035.76%$20733.65
B0GD5WTZZ2Coowisty2025-12-30Yes$27.792150pcs$59748.533.49%$20009.78
B0H2YVZY2Scharmast2026-06-05Yes$25.292000pcs$50580.032.78%$16580.13
B0H45KLDGDcharmast2026-06-05Yes$25.272000pcs$50540.032.76%$16556.91
B0H2YZTKX8charmast2026-06-05Yes$25.292000pcs$50580.032.42%$16398.04B0GQH7M9PFMiady2026-05-15Yes$23.72150pcs$50955.027.17%$13844.48B0GQHB4B4SMiady2026-05-15Yes$23.622150pcs$50783.027.09%$13757.12
B0G1X9H4QNVRURC2025-11-20Yes$32.361000pcs$32360.036.45%$11795.22
B0CQYSXJ1YVRURC2026-03-30Yes$28.061000pcs$28060.035.85%$10059.51
B0CQYTJYFCVRURC2026-03-30Yes$28.061000pcs$28060.035.85%$10059.51
B0BFW3VZWNMiady2025-10-11Yes$20.242150pcs$43516.020.12%$8755.42#New Product Success Rates
Listing结论很明确：这个市场不值得进入，属于高竞争、强品牌垄断的成熟市场，新品牌和小商家都没有清晰的低风险切入口。 虽然整体可盈利产品占比看起来不低，但真正能跑出来的几乎都来自少数老品牌，且成功公式高度依赖老款改造、功能堆叠和较高投入，500000 CNY 只能覆盖单品早期启动，不能保证长期打赢。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VRURCCoowistyINIUMiadycharmastOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VRURCMiadyZmmyuluoAIFENG#Success Rate by Entry Time
Listing这个市场不该进，已经进入明显的高竞争/价格战状态。 近一年新品牌里真正跑出来的只有少数，成功高度集中在旧品牌和少数大品牌式打法上；对小品牌来说，想复制成功通常得靠更高预算和更强运营，不是“低成本试错”能赢的场子。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 2 10 0 0 2026 0 0 0 1 3 9 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 2 3 0 0 2025/11 0 0 0 0 0 2 0 0 2025/12 0 0 0 0 0 5 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 0 3 0 3 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 3 0 0 2 2026/6 0 0 0 0 0 6 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
VRURC Power Bank with Built-in Cables,USB C Portable Charger for iPhone
This listing is deemed profitablePrice (USD)$27.18Released TypeOld Release (2023-05-30)Brand is an old entry in this marketSize and Weight15.7 x 7.9 x 2.4 cm, 260.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅薄荷绿配色，视觉上比常见黑灰款更有礼品感, 机身自带4条线缆并配可拆卸挂绳，属于高集成的旅行便携形态Key Buying Motive
内置4条线缆 + 可同时给5台设备充电 + 数字电量显示Target Customers
经常出差、通勤、旅行、需要少带线材的手机多设备用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$81,540.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.17% / 34.39%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.50% / 29.72%Peak / Non PeakSales & BSR Performance
VRURC Portable Charger 10000mAh Battery Pack, Cell Phone Power Bank, Purple
This listing is deemed profitablePrice (USD)$28.06Released TypeNew Release (2026-03-30)Brand is an old entry in this marketSize and Weight13.5 x 10.5 x 2.6 cm, 178.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
紫色机身更偏女性/礼品/个性化审美，相比黑白灰更容易形成差异化点击。, 小体积方形机身，搭配挂绳与内置线缆，整体更像随身旅行配件而不是传统充电宝。Key Buying Motive
内置4根线缆、支持4台设备同时充电、22.5W快充和1%电量数字显示，主打“少带线、快补电”的一体化方案。Target Customers
经常通勤、旅行、上学，需要一机多线且不想额外携带数据线的手机用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$28,060.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.69% / 35.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.60% / 32.75%Peak / Non PeakSales & BSR Performance
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