
这个市场不值得进入,已经是明显的价格战区,而且对新品牌几乎没有可复制的成功路径。 目前只有3个新品牌、5个新上架样本,但新品牌新品成功率是0%,所有新上架产品都没有跑通;利润率也集中在11.82%~13.38%,低于你要求的15%可接受线,说明不是健康增长盘,而是靠压价硬拼的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得现在进入,500,000 CNY 只能覆盖少数入场样本的前期成本,但市场已经进入明显价格战状态,且新品牌成功率接近归零。 目前你不适合按“小业务”思路进场;如果是大品牌,也必须有明显品牌力、研发或渠道优势,否则同样难打。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经是高风险价格战区,而且没有任何“可复制的稳定盈利样本”。 目前可识别的新品盈利率只有0%,市场整体盈利产品占比也只有10%,说明多数卖家都被低利润和同质化拖住了,继续进场大概率只会烧钱。
结论很明确:这个市场不值得进入,已经偏向价格战和新品牌失败区。 近一批新品牌几乎全军覆没:新品牌里可见的5个新产品,0个盈利,盈利率0%;最近新上架的5个新产品里,只有1个做到11.56%的利润率,其余全部在12.8%~13.44%附近徘徊,低于你要求的15%“可接受线”,说明不是稳健赚钱盘,而是靠压价硬抢的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FDQC12Z5 | XuYelora | 2025-06-19 | Yes | $14.5 | 50pcs | $725.0 | 11.56% | $83.81 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GWPT1ZWR | HOMEBEST | 2026-05-19 | No | $29.99 | 50pcs | $1499.5 | 12.8% | $191.94 |
![]() | B0GG1J6FGJ | Rostationa | 2026-01-10 | No | $15.99 | -pcs | $- | 13.44% | $- |
![]() | B0GG7J2DDQ | Rostationa | 2026-01-11 | No | $- | -pcs | $- | -% | $- |
![]() | B0H29MGVKN | HOMEBEST | 2026-05-19 | No | $- | -pcs | $- | -% | $- |
![]() | B0GYWPTRQ3 | WORKPRO | 2026-04-29 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,已经是明显的价格战/饱和市场。 新品牌新品成功率是0%,整体可识别盈利率只有10%,而且最近这批新上架产品全部是亏损,说明不是“还有机会”,而是“进场就被打掉”。
证据很直接:新品牌里,HOMEBEST、Rostationa、WORKPRO 这批新产品里,盈利率是0%,5个新上架全亏;其中 HOMEBEST 的 B0GWPT1ZWR 虽然有27个评价、月销50、月营收1499.5美元,但仍然是非盈利,利润率只有12.8%,到了旺季还会掉到10.47%,如果走空运甚至变成-13.57%。Rostationa 的 B0GG1J6FGJ 和 B0GG7J2DDQ、WORKPRO 的 B0GYWPTRQ3 也都没有跑通。更关键的是,市场里老牌产品 B0C7MKFK1Z(ELEAD)有372个评价、月销200、月营收4346美元,却依然亏损,说明这个类目不是靠“做个类似款”就能赚钱,竞争和成本压力都非常重。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入:新品牌新上架成功率为0%,最近新增几乎全是失败,已经明显进入价格战/高门槛区。 2026年最新样本里,5个新上架全部不赚钱,且没有任何真正的新品牌成功案例;同时市场利润率整体只有10%,说明可赚钱单品非常少,当前更像是被少数强势玩家和高投入打法压住的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |