
这个市场不值得进入,结论很明确:新品牌几乎没有跑出来,竞争已经被老品牌和少数强势玩家锁死,且新入场正在走向明显的价格与品牌双重压制。 你现在的 50 万 CNY 只能覆盖少数单品的前期启动,不足以支撑这种市场里真正有效的长期竞争。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场。 结论很直接:市场已经被老品牌主导,新品牌几乎没有成功样本,且新入场产品普遍需要很高的启动资金;你的 50 万 CNY 只够覆盖少数新 ASIN 的前期货源、物流和投放,不足以支撑长期品牌战。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:它已经明显偏向价格战和强品牌碾压,新品牌几乎没有可复制的正向成功样本。 现有数据里,样本市场的总体可盈利率虽有73.44%,但新上市产品的可盈利率只有50%,而新品牌的新发布盈利率是0%;再看品牌层面,新品牌 Relliphent 2个新上架产品全部亏损,The Ridge 作为老品牌则靠品牌力把新品做成了45.7%利润率和每月55.3万美元收入。
这个市场不适合现在进入:利润看起来高,但实际由老品牌和高投入打法主导,已经接近“品牌+营销”门槛市场,不是小生意友好型市场。 新品牌几乎没有可复制的盈利样本,反而有明显的亏损新入场;如果你不是大品牌,贸然进场风险很高。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DWHDM15Q | The Ridge | 2026-06-26 | Yes | $79.0 | 7000pcs | $553000.0 | 45.67% | $252555.1 |
![]() | B0DWHR5TQT | The Ridge | 2025-02-07 | Yes | $78.76 | 7000pcs | $551320.0 | 45.65% | $251677.58 |
![]() | B0DWHC8YHD | The Ridge | 2025-02-07 | Yes | $78.78 | 4000pcs | $315120.0 | 45.66% | $143883.8 |
![]() | B07FDXDB3W | BLAVOR | 2018-08-22 | Yes | $30.57 | 10000pcs | $305700.0 | 37.67% | $115157.19 |
![]() | B0FX7T4H7D | INIU | 2025-10-22 | Yes | $27.39 | 10000pcs | $273900.0 | 33.51% | $91783.89 |
![]() | B0CZ9LH53B | Anker | 2024-07-01 | Yes | $40.94 | 5000pcs | $204700.0 | 38.75% | $79321.25 |
![]() | B0DFLNL3XM | INIU | 2024-08-29 | Yes | $23.33 | 9000pcs | $209970.0 | 34.85% | $73174.55 |
![]() | B07T2NRK8G | BLAVOR | 2019-06-14 | Yes | $30.62 | 5000pcs | $153100.0 | 37.69% | $57703.39 |
![]() | B0BL7PN2ZJ | VRURC | 2023-01-10 | Yes | $28.37 | 5000pcs | $141850.0 | 35.26% | $50016.31 |
![]() | B0DFLGW8MF | INIU | 2024-08-29 | Yes | $23.42 | 6000pcs | $140520.0 | 34.92% | $49069.59 |
![]() | B0FF9C1D65 | BLAVOR | 2025-07-31 | Yes | $31.64 | 4000pcs | $126560.0 | 37.67% | $47675.16 |
![]() | B07PHZ9DWD | BLAVOR | 2019-03-07 | Yes | $31.13 | 4000pcs | $124520.0 | 37.96% | $47267.8 |
![]() | B0CXT9ZLGG | VRURC | 2024-04-01 | Yes | $31.95 | 4000pcs | $127800.0 | 36.49% | $46634.22 |
![]() | B0CZ9JLRC6 | Anker | 2024-07-01 | Yes | $40.96 | 2500pcs | $102400.0 | 38.63% | $39557.12 |
![]() | B07PHJ8X7Z | BLAVOR | 2019-02-28 | Yes | $31.81 | 3000pcs | $95430.0 | 38.28% | $36530.61 |
![]() | B0D7J24952 | Anker | 2024-09-05 | Yes | $77.53 | 1000pcs | $77530.0 | 46.08% | $35725.83 |
![]() | B0CZ9KNT83 | Anker | 2024-07-01 | Yes | $28.92 | 3000pcs | $86760.0 | 36.77% | $31901.66 |
![]() | B0CZ9JVKW9 | Anker | 2024-07-01 | Yes | $40.5 | 2000pcs | $81000.0 | 38.6% | $31266.0 |
![]() | B0CZ9JLN3N | Anker | 2024-07-01 | Yes | $40.5 | 2000pcs | $81000.0 | 38.59% | $31257.9 |
![]() | B0CZ9LV3H2 | Anker | 2024-07-01 | Yes | $28.26 | 3000pcs | $84780.0 | 36.42% | $30876.88 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0DWHDM15Q | The Ridge | 2026-06-26 | Yes | $79.0 | 7000pcs | $553000.0 | 45.67% | $252555.1 |
![]() | B0FX7T4H7D | INIU | 2025-10-22 | Yes | $27.39 | 10000pcs | $273900.0 | 33.51% | $91783.89 |
![]() | B0FF9C1D65 | BLAVOR | 2025-07-31 | Yes | $31.64 | 4000pcs | $126560.0 | 37.67% | $47675.16 |
![]() | B0G24684QW | VRURC | 2025-11-13 | Yes | $35.06 | 2000pcs | $70120.0 | 37.49% | $26287.99 |
![]() | B0G194Q6LB | INIU | 2025-11-07 | Yes | $32.73 | 2000pcs | $65460.0 | 38.37% | $25117.01 |
![]() | B0G19BYRW8 | INIU | 2025-11-07 | Yes | $32.5 | 2000pcs | $65000.0 | 38.27% | $24875.5 |
![]() | B0G24FQDDH | VRURC | 2025-12-09 | Yes | $32.92 | 2000pcs | $65840.0 | 36.77% | $24209.37 |
![]() | B0G48NPSZ3 | citicr | 2025-11-27 | Yes | $28.99 | 2000pcs | $57980.0 | 35.76% | $20733.65 |
![]() | B0GD6GXYS5 | Coowisty | 2025-12-30 | Yes | $27.82 | 300pcs | $8346.0 | 33.59% | $2803.43 |
这个市场不适合进入:新品牌真正成功的几乎没有,且竞争已经被老牌和少数强势品牌锁死。对大品牌来说也只能靠高投入硬打;对小商家来说,合法成功概率非常低,直接不建议进场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显走向高风险和价格战。 近期新品牌几乎没有真正跑出来,成功样本极少,且新品牌的失败率是100%,说明对新卖家非常不友好;能赚钱的案例主要来自老牌强势玩家,不代表小商家可复制。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 8 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 |