- Benchmark ASINB0GSVY4F91
- MarketplaceUS
- Category ID7073960011
- Analyzed Products
- Keywordphone charger
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：新品看起来能赚钱，但竞争已经被强势老牌和高投入打法占住，新品牌不是靠正常打法就能赢。 用户预算500,000 CNY虽然勉强够单个ASIN前期启动，但对真正做出差异化、品牌和认证的长期投入来说仍然偏紧，小品牌尤其不该进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经进入价格战区，不适合大品牌或小商家硬闯。 用户预算500,000 CNY，只能覆盖少数新ASIN的前期费用；但市场里新产品推荐预算中位数约为70,643.71 USD，最低也要60,850.45 USD，最高到119,346.49 USD，明显远超单个ASIN可承受范围，且这还没算研发、品牌和认证成本。
Early sourcing + logistics + marketing budget (USD)$60,850.45 - $119,346.49Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?68.00%New listing success rate (old brands):58.82%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 共享充电宝租借服务：按次/按小时付费，适合临时外出或应急，不需要自己先买设备，门槛更低。
- 带线墙充/多口快充插头：如果用户主要是在家、办公室、咖啡店等有插座场景，用现有插座直接充电，比随身充电宝更便宜、更简单。
- 车载USB充电器/点烟器快充：对经常开车通勤的人更实用，利用车内电源给手机补电，通常比再买一个大容量移动电源更省钱。
- 支持反向充电的平板/笔记本/其他电子设备的现有电池：对于已经有大电池设备的用户，可临时给手机补电，减少额外购买手机充电器的需求。
- 低价小容量应急电源卡/迷你备用电源：如果用户只是为了偶尔应急，可用更便宜、更轻便的小容量方案替代大容量充电宝。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入。虽然样本里总体可盈利比例有67.74%，但新品牌新发产品只有25.00%成功，且新品牌新发失败率达到50.00%，说明新进入者大多被打回去；更关键的是，这个类目里不是靠普通新品就能活下来，真正赚钱的基本是老牌和强资源玩家。
证据很直接：市场样本里可见的成功案例多来自老牌，像 VRURC 的 B0BL7P8K16（月销约10000、月营收约2703.00 USD、利润率34.29%）、B0CHW42H5R（月销约3000、月营收约9873.00 USD、利润率36.96%）、B0CQYTHXGH（月销约3000、月营收约8052.00 USD、利润率35.13%），它们的打法几乎都是“内置多线/一体式插头/便携旅行型设计”，靠功能整合吃市场；LanLuk 的 B0FTS4G7FN、B0FZBSKMZ6、B0GC5VMRFG 也是同类大容量多线方案。对新品牌来说，Aaoyun 的 B0GVRPFK6X 只有 1,354.50 USD/月营收、预算却要 119,346.49 USD，虽然利润率30.83%，但同品牌另一款 B0GVRB8ZQT 直接失败；HETP 更差，B0GWD5WVYP 虽然卖到 1,080 条评价却仍然不盈利，B0H6FMCBZC 也失败，说明这个市场里“高评价/高销量”不等于适合小品牌复制，反而有明显的** predatory competitors **痕迹。市场投资门槛也不低：新产品推荐预算中位数约 70,643.71 USD，最低也要 60,850.45 USD；而用户预算 500,000 CNY 约 69,000+ USD，勉强够入场，但只够覆盖早期上架和推广，不足以支撑长期创新、品牌和认证成本。
Most investment in new productsNew products with Highest revenueAaoyun
Recent Monthly Revenue (USD):$1,354.50(50pcs/month)B0GVRPFK6X (4.4/5 (701 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsVRURC
Recent Monthly Revenue (USD):$270,300.00(10000pcs/month)B0BL7P8K16 (4.4/5 (12120 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$98,730.00(3000pcs/month)B0CHW42H5R (4.4/5 (3116 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$80,520.00(3000pcs/month)B0CQYTHXGH (4.5/5 (3757 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast investment in new productsHETP
Recent Monthly Revenue (USD):-(-)B0H6FMCBZCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,814.00(50pcs/month)B0GWD5WVYP (4.3/5 (1080 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsHAIARA
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 双装礼盒感，更适合送礼和情侣/朋友使用
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- 口红式超迷你直插外形，和常见充电宝差异最大
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- 无需额外线材，随身应急补电很方便
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- 紫绿配色醒目，产品图更容易吸引点击
B0BTM9VF6V (4.3/5 (1767 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 40800mAh大容量，和小容量便携款差异明显
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- 蓝色机身更显眼，适合旅行/户外人群
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- 内置双线+5口输出，像“移动补电站”
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- 功能场景强，适合长途出行和多设备同时充电
B0FZBSKMZ6 (4.4/5 (1004 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 新品利润看起来不差，但竞争结构已经明显偏向大品牌和重投入打法：新品牌只有4个，却有25个新上架产品，且今年新增产品里盈利与亏损几乎对半，说明不是蓝海，而是高投入、高筛选、强竞争市场。
从数据看，新品推荐预算落在 60,850~119,346 CNY，你的预算 500,000 CNY 虽然够单个ASIN启动，但这只是前期铺货、物流和基础投放，不包含真正拉开差距所需的研发、品牌和认证成本。盈利产品的利润率主要集中在 30.83%~37.15%，看似健康，但高利润几乎都来自 VRURC、LanLuk、Swyop、Belkin 这些强势品牌，典型产品如 B0CQYTHXGH、B0FB3BL7RZ、B0FXG8VS2P、B08VH86B3G，卖点不是普通同质化，而是内置线、AC插头、多设备充电、旅行便携这类明显差异化功能；反过来，失败样本 B0GWD5WVYP、B0GVRB8ZQT、B0GR3NM6F3、B0FZBTMM28 说明即使有 22.99%~37.97% 的表面利润，只要缺少独特卖点或被强竞争包围，依然会直接失速。新品牌里真正能算“可参考的小卖家成功案例”的只有 Aaoyun 的 B0GVRPFK6X，但它只有 22.44% 的成本占比、30.83% 利润率、701 条评论，已经带有明显营销堆量特征，不是低成本自然起量；而 HETP 直接是 0 成功、2 个新品都失败，说明新小品牌在这个市场里很难靠正常打法活下来。
结论很直接：大品牌还有机会，小品牌不该进。 这个类目新品成功率虽有 48%，但更像是“旧品牌带着预算和供应链优势在筛选”，不是普通创业者的机会；市场新增品牌只有 4 个，但新品发布总量已经 25 个，而且 2026 年 5 月到 6 月连续出现多条失败新品，趋势是越新越卷。若硬要做，大品牌只能跟 VRURC、LanLuk、Swyop、Belkin 学，围绕内置线、旅行一体化、大容量和高辨识度外观去做重投入；小品牌则没有安全窗口，且很可能需要激进投放甚至“像高频评论型对手那样”去抢位，风险过高，不建议继续。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BL7P8K16VRURC2023-01-10Yes$27.0310000pcs$270300.034.29%$92685.87
B08VH86B3GBelkin2020-11-25Yes$48.433000pcs$145290.041.08%$59685.14B0FXG8VS2PSwyop2025-10-23Yes$29.095000pcs$145450.034.95%$50834.78
B08VH6Q9G2Belkin2020-11-25Yes$51.232000pcs$102460.042.59%$43637.72B0CHW42H5RVRURC2023-09-12Yes$32.913000pcs$98730.036.96%$36490.61
B0F9WVKQMVLanLuk2025-05-26Yes$30.583000pcs$91740.037.14%$34072.24B0CQYTHXGHVRURC2026-03-30Yes$26.843000pcs$80520.035.13%$28286.68
B0D6RFKW9Qcharmast2024-06-11Yes$25.883000pcs$77640.033.53%$26032.7
B0D313JRLGVRURC2024-06-06Yes$34.492000pcs$68980.037.63%$25957.18
B0FB3BL7RZVRURC2025-08-30Yes$34.442000pcs$68880.037.1%$25554.48
B0D6RFJX81charmast2024-06-11Yes$25.53000pcs$76500.033.16%$25367.4
B0CDBQLK85VRURC2023-08-01Yes$33.492000pcs$66980.037.22%$24929.96
B0F42NTFP4VRURC2025-06-26Yes$27.262000pcs$54520.033.6%$18318.72
B0CQYSXJ1YVRURC2026-03-30Yes$28.061500pcs$42090.035.85%$15089.27
B0CRD5WBZHVRURC2023-03-01Yes$34.331000pcs$34330.037.56%$12894.35
B0G1X9H4QNVRURC2025-11-20Yes$32.361000pcs$32360.036.45%$11795.22
B0DGLN27MSTORRAS2024-10-15Yes$28.661000pcs$28660.037.38%$10713.11
B0BXX8PKBLVRURC2023-04-22Yes$28.551000pcs$28550.035.35%$10092.43
B0CQYTJYFCVRURC2026-03-30Yes$28.061000pcs$28060.035.85%$10059.51
B0C3M9RDZPVRURC2023-06-27Yes$26.82500pcs$13410.033.84%$4537.95Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FXG8VS2PSwyop2025-10-23Yes$29.095000pcs$145450.034.95%$50834.78B0CQYTHXGHVRURC2026-03-30Yes$26.843000pcs$80520.035.13%$28286.68B0FB3BL7RZVRURC2025-08-30Yes$34.442000pcs$68880.037.1%$25554.48B0CQYSXJ1YVRURC2026-03-30Yes$28.061500pcs$42090.035.85%$15089.27B0G1X9H4QNVRURC2025-11-20Yes$32.361000pcs$32360.036.45%$11795.22B0CQYTJYFCVRURC2026-03-30Yes$28.061000pcs$28060.035.85%$10059.51
B0FTS4G7FNLanLuk2025-10-03Yes$48.71200pcs$9742.036.06%$3512.97B0GC5VMRFGLanLuk2025-12-23Yes$38.45200pcs$7690.034.84%$2679.2B0FZBSKMZ6LanLuk2025-10-31Yes$31.28200pcs$6256.034.9%$2183.35B0GSVY4F91Relliphent2026-03-17Yes$54.1100pcs$5410.031.74%$1717.14
B0FZBVGFQQLanLuk2025-10-27Yes$31.41100pcs$3141.035.43%$1112.86B0GVRPFK6XAaoyun2026-04-02Yes$27.0950pcs$1354.530.83%$417.6#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战/过度拥挤状态。 新品整体盈利率只有48.00%，而新品里非盈利占47.83%；更关键的是，新品牌新品盈利率只有25.00%，且新品牌新品非盈利率达到50.00%，说明真正留给新玩家的空间很窄。市场还在往前走，但不是健康扩张，而是靠大品牌和重投资硬挤出来的增长。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LanLukVRURCOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LanLukVRURCHETPOther#Success Rate by Entry Time
Listing这个市场不适合现在进入：已出现明显的超饱和和价格战信号。 近年新品牌进入并不算多，但新品牌新上架产品的盈利率只有50%，而老品牌新上架产品的盈利率也只有58.82%；结合新品整体盈利率48%、且大量新产品集中在30%以上利润段，说明真正能打的不是“低成本轻投入”，而是已经被少数强势品牌和高预算打法占住了位置。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 7 0 2 2026 0 0 0 0 0 5 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 1 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 4 0 1 2025/11 0 0 0 0 0 1 0 0 2025/12 0 0 0 0 0 1 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 4 0 2 2026/4 0 0 0 0 0 1 0 2 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBelkin Portable Charger Power Bank for iPhone/Android (10,000mAh), 23W Battery Pack with Integrated USB-C, Lightning Cables, Pass-Through Capability, Charge 2 Devices at Once, Phone Charger Power Bank
This listing is deemed profitablePrice (USD)$48.43Released TypeOld Release (2020-11-25)Brand is an old entry in this marketSize and Weight19.8 x 10.1 x 3.5 cm, 290.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
一体式自带USB-C和Lightning双线设计，外观更偏向出行便携型而非传统裸机充电宝Key Buying Motive
内置USB-C与Lightning双线，可同时给2台设备充电，并支持直通充电Target Customers
经常出差、旅行且同时使用iPhone与其他设备、希望少带线材的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$145,290.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight40.26% / 41.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight37.34% / 38.17%Peak / Non PeakSales & BSR Performance
[2-Pack] Mini Portable Charger 5000mAh Power Bank,3A PD USB C Cell Phone Portable Power, LCD Display Battery Pack Compatible with iPhone 17/17 Air/16/16 pro/15/15 pro Max/Android/Samsung/Moto/LG etc
This listing is deemed profitablePrice (USD)$30.30Released TypeOld Release (2023-02-01)Brand is an old entry in this marketSize and Weight13.0 x 9.6 x 3.4 cm, 100.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
紫色/薄荷绿色的双包装配色更偏礼品化，视觉上比常规单一黑白款更有辨识度, 口红般超迷你直插式外形，带LCD电量显示，整体更像随身应急补电卡件而不是传统长条充电宝Key Buying Motive
双装组合、无需额外线材、支持PD USB-C快充、LCD电量显示，适合临时应急和随身备电Target Customers
更适合情侣/朋友成对使用、以及追求极致小体积、放口袋或小包里的通勤用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,060.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.17% / 38.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight35.56% / 36.59%Peak / Non PeakSales & BSR Performance
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