
这个市场不值得进入,结论很明确:新品成功率只有18.42%,而81.08%的新产品不达标,最近月份里几乎都是不赚钱或未验证成功的新品,市场已经进入明显的价格和流量绞杀阶段。 目前只有少数新品牌能跑出来,且真正可复制的低成本成功样本非常少;这不是适合轻量试水的机会,尤其不适合把它当成低风险市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场不是好机会。 价格带和竞争已经明显压到利润,用户预算500,000 CNY虽然能覆盖部分入场成本,但只够少数新款的前期铺货和投放,不足以支撑长期研发、品牌和认证;更关键的是,新品牌新发品的成功率只有27.78%,失败率高达66.67%,而且近月新发货里非盈利新品更多,市场正在往更激烈的价格战走。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌已经在快速涌入,但新进入品牌的成功率只有18.42%,而最近一批新品里失败数明显高于成功数;同时,市场里高利润并不代表低门槛,很多利润只是靠高预算和强推广撑出来的,已经很接近价格战和流量战。对小商家来说还能活的只有少数极低成本、白帽打法的单品;对大品牌来说可以做,但必须重投入、强品牌和持续投放,否则也会被淹没。
这个市场不值得进入,原因很直接:新品整体利润不差,但新品牌成功率只有27.78%,而且真正能跑出来的新品牌并不多;更重要的是,市场里有大量老品牌占位,新品牌想赢通常要靠更高预算和更强功能堆料。 这不是典型的价格战死局,但也绝不是适合轻量试水的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F59PZN7B | Kissound | 2025-04-17 | Yes | $96.43 | 500pcs | $48215.0 | 41.15% | $19840.48 |
B0F59TWTZK | Kissound | 2025-04-17 | Yes | $96.19 | 500pcs | $48095.0 | 41.21% | $19819.95 | |
![]() | B0CDKMJDLD | PASLDA | 2023-08-07 | Yes | $47.85 | 1000pcs | $47850.0 | 33.95% | $16245.08 |
![]() | B0DCJRW7BB | BuonaIdea | 2024-08-08 | Yes | $48.38 | 1000pcs | $48380.0 | 33.07% | $15999.27 |
![]() | B08G8HVHGR | Leadfan | 2020-08-19 | Yes | $69.99 | 500pcs | $34995.0 | 38.6% | $13508.07 |
![]() | B09KBH8R7F | Leadfan | 2021-10-26 | Yes | $39.83 | 2000pcs | $79660.0 | 15.57% | $12403.07 |
![]() | B09PYSRPGS | Leadfan | 2020-08-19 | Yes | $55.94 | 500pcs | $27970.0 | 38.08% | $10650.98 |
![]() | B0DT5Z7MFG | Emeito | 2024-05-29 | Yes | $55.62 | 500pcs | $27810.0 | 36.24% | $10078.35 |
![]() | B0CGDLWLY8 | APOKAMORI | 2023-08-23 | Yes | $44.69 | 500pcs | $22345.0 | 30.45% | $6804.06 |
B0CTQKNTCJ | Durxenmnt | 2024-02-01 | Yes | $55.97 | 300pcs | $16791.0 | 37.21% | $6247.94 | |
B0CQL47587 | Capapro | 2023-12-19 | Yes | $43.54 | 500pcs | $21770.0 | 27.08% | $5895.32 | |
B0GKFMF56Y | Emeito | 2026-03-17 | Yes | $87.79 | 100pcs | $8779.0 | 40.32% | $3539.7 | |
![]() | B0GWLVDKXS | Moobsnry | 2026-06-05 | Yes | $70.32 | 100pcs | $7032.0 | 38.38% | $2698.89 |
B0C559J3WK | Leadfan | 2023-05-16 | Yes | $71.0 | 100pcs | $7100.0 | 37.23% | $2643.33 | |
![]() | B0FSZ5W687 | Kissound | 2025-09-28 | Yes | $99.23 | 50pcs | $4961.5 | 41.42% | $2055.06 |
![]() | B0B59FB9WN | Naifay | 2022-06-28 | Yes | $53.04 | 100pcs | $5304.0 | 37.47% | $1987.41 |
![]() | B0CQX15Z34 | Leadfan | 2023-12-25 | Yes | $56.13 | 100pcs | $5613.0 | 35.12% | $1971.29 |
![]() | B0BVB54DTH | Nideocion | 2023-02-09 | Yes | $53.25 | 100pcs | $5325.0 | 36.89% | $1964.4 |
![]() | B0GJ4T5G54 | BLRMIMG | 2026-03-05 | Yes | $64.94 | 75pcs | $4870.5 | 38.56% | $1878.07 |
![]() | B0DWFP1DK6 | Haudio | 2025-02-28 | Yes | $97.53 | 50pcs | $4876.5 | 38.34% | $1869.66 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GKFMF56Y | Emeito | 2026-03-17 | Yes | $87.79 | 100pcs | $8779.0 | 40.32% | $3539.7 | |
![]() | B0GWLVDKXS | Moobsnry | 2026-06-05 | Yes | $70.32 | 100pcs | $7032.0 | 38.38% | $2698.89 |
![]() | B0FSZ5W687 | Kissound | 2025-09-28 | Yes | $99.23 | 50pcs | $4961.5 | 41.42% | $2055.06 |
![]() | B0GJ4T5G54 | BLRMIMG | 2026-03-05 | Yes | $64.94 | 75pcs | $4870.5 | 38.56% | $1878.07 |
![]() | B0H1GBFBG2 | LSLYA | 2026-05-12 | Yes | $39.99 | 100pcs | $3999.0 | 30.39% | $1215.3 |
![]() | B0GXPL5H6P | Moobsnry | 2026-06-04 | Yes | $60.85 | 50pcs | $3042.5 | 37.88% | $1152.5 |
![]() | B0G6K3YPMD | dinrgo | 2025-12-18 | Yes | $47.02 | 50pcs | $2351.0 | 36.16% | $850.13 |
这个市场不适合现在进入:新品成功率只有18.42%,但新品牌新品成功率仅29.41%,同时新品牌新品未达标率高达70.59%,而老品牌新品成功率也只有10.00%,说明这里不是“新手也能轻松做”的市场,而是明显靠强品牌和高投入硬拼的市场。 结合上限预算500000 CNY,虽然足够覆盖单个SKU前期投入,但数据里已经出现了很强的价格战和高竞争信号,不建议把它当成低风险机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,属于高竞争、明显偏饱和的价格战市场。 近期新品里大多数利润都卡在10%以下甚至落入未达标区间;新品牌新上架产品盈利率只有18.42%,而未达标率高达66.67%,说明“能赚钱”的只是少数样本,且越来越难做。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 11 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 4 | 1 | 20 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 6 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |